It isn’t hard to get overwhelmed when you start looking at all your advertising options online. As 2023 comes around, you’re going to have more choices than ever. Reports show that online ad spend is going to be higher than ever as a result.
If you want to keep up with your competition, you need to know what digital marketing trends are worth paying attention to. Below are seven trends worth knowing about in 2023.
Jump ahead to:
1. Conversational Marketing
Chatbots have become commonplace over the past couple of years. With their popularity, it’s become clear that consumers are interested in a more conversational style of marketing. The rise of new messaging applications is allowing businesses to give customers what they want.
Conversational marketing allows you to interact with your customers on an individual basis. This added personalization lets you provide people a better customer experience.
You can add this to any part of the customer lifecycle. Chat agents can be added during the shopping process to help people figure out what to buy. You can also add support for people who have problems with your products.
2. Voice Search
Businesses have made a lot of progress in the smart speaker market. In the past, it’s been hard for AI to recognize speech. That’s changed over the past few years.
As a result, people use their smart speakers to handle many of their search queries. This trend is an opportunity for your business if you rely on search traffic for your website.
People won’t ask questions out loud the same way they type them into a search engine. Expect a new set of search terms to be created that you can target on your website. If you can optimize your site for voice search, you can take advantage of this new SEO traffic.
3. Ecommerce Marketing
In recent years, there have been a significant increase in online shopping through ecommerce platforms such as Shopify, and WooCommerce (WordPress), as well as Amazon, and Wallmart. Since the pandemic, there has also been an uptick in ecommerce for small businesses. In order to target the right demographic, you’ll need to consider using a variety of ad platforms (depending on your target market and industry/niche), such as Google Ads, Bing Ads, Social Media Ads, and Programmatic Ads. Bringing on a team of technical experts that specializes in PPC Bing Services, PPC Google Ads Services, and PPC Social Media Ads services, is important. Bringing on the best ecommerce PPC services can make a direct impact on your bottom line. It’s also very important to understand the small business data analytics and KPI’s, where then you can continually make optimizations and improve the data results. Ecommerce UI is also very important in order to improve sales conversions.
4. Push Notifications
Are you having trouble getting your website visitors to subscribe to your newsletter? That isn’t surprising. People are getting tired of spam and are more hesitant to give their emails away.
Push notifications are a way to get around that issue.
When someone visits your website, they’ll get a prompt asking them to allow you to send them browser notifications. Once someone permits you to send notifications, you can start sending them content updates and promotions.
Push notifications are also more flexible than traditional email marketing. Better technology has made it so push notifications can become more personal. You’ll be able to deliver personalized content to your visitors that they’ll enjoy.
5. Shoppable Social Media
Social media is a trend that isn’t likely to slow down anytime soon. Reports show that people spend an average of 144 minutes per day browsing their social feeds. You need to get your products in front of them during that time.
This trend is what led to the rise of influencer marketing. Pay a famous influencer on Instagram to promote your product, and all their fans will start buying from you.
Unfortunately, it hasn’t always been simple to get people to your website. You had to rely on social media users knowing how to find you online to make sales. Shoppable social media solves this problem.
Now social media users can buy from you straight from social media posts. You won’t need to rely on images or profile links to get people to your product pages anymore.
6. Interactive Content
The internet used to be filled with text content. You didn’t need to provide a unique experience because nobody else did. That’s changed today now that it’s harder than ever to get someone’s attention.
Traditional text-based marketing is starting to go away as a result. Businesses have switched to a more interactive form of advertising designed to capture the attention of potential customers.
You can expect to see more interactive videos, quizzes, dynamic ads, and virtual reality. If you can create content that helps people feel more connected to your brand, expect to see more customers.
7. Geofencing
Advertising online hasn’t always been easy for local businesses. You’re trying to get your products in front of customers when they may not be in a buying mood. You can end up blowing your whole advertising budget if you target the wrong people.
Geofencing technology changes things for businesses that operate local stores. It allows you to target people based on the location of their mobile device. If you can get your advertisement in front of shoppers while they are in your area, you’re going to have an easier time getting them into your store.
On top of that, you can keep track of the people who respond to your messaging. They are all put into a list for you to advertise to at a later date.
Don’t Ignore These Digital Marketing Trends
You can’t afford to stay behind the curve in the digital marketing world. If you don’t take advantage of new tools as soon as you can, your competition is going to get a head start on you. Make sure to follow the digital marketing trends above so you can be ready to take advantage of them in the future.
Are you looking for someone who can help you take advantage of these trends? Contact us to learn how we can help grow your business online.
This post was published by Donald Kim at Optimized Webmedia. Optimized Webmedia is a customer centric, 360° Digital Marketing agency, specializing in SEO, Google Ads PPC, Content Writing, Social Media Marketing, and Website Design. To learn how Optimized Webmedia can help optimize your website to attract more visitors, book a free consultation and ask for our free SEO Site Audit.