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How much does Google Ads PPC cost in Canada?
Google Ads PPC can be a powerful tool for increasing traffic to your site and driving conversions. According to Google, businesses are making, on average, $2 for every dollar they invest in PPC. On its own, this sounds like a great ROI. However, it’s important to pay attention to how much you’re actually spending on each click to ensure you’re not spending too much on advertising, and that your investment will be worth it.
How Does Google Ads PPC Cost Work?
Because of the way that Google Ads PPC works, there isn’t any set cost for advertising. First, as the name implies, instead of paying for the advertising spot, you’re paying for each click on your advertisement. This means that the more clicks you get, the more you end up paying. If the value you’re getting out of each click is higher than what you’re paying, then this is a good thing. However, this is where the second aspect comes in.
Google Ads is using an ad auction model for its cost, which means you’re competing with other businesses for ad positions. Essentially, the more you’re able to pay per click, the higher your ad will be in Google search results. Because of this, you should always make sure you’re setting a maximum amount you can spend on each click. Otherwise, you could easily end up losing money on advertising. Google Ads also allows you to set a daily budget for clicks, preventing you from going over-budget on clicks.
How Much Does PPC Cost Canadian Businesses?
The amount of money you end up paying on advertising will highly depend on the industry your business is in. More profitable and more competitive industries end up costing more in advertising. The following table shows the average monthly PPC (in USD) for Google Ads search advertising in Canada between March 2019 and March 2020.
Industry |
Cost in USD |
| Insurance | $4.26 |
| Marketing & Advertising | $2.90 |
| Legal | $2.49 |
| Online Banking | $2.30 |
| Internet & Telecom | $2.27 |
| Online Education | $1.85 |
| Automobile Dealership | $1.50 |
| Home & Garden | $.97 |
| Beauty & Skincare | $.87 |
| Travel | $.83 |
| Pharmaceuticals | $.79 |
| Fitness & Health | $.72 |
| Real Estate | $.56 |
| Jewelry | $.56 |
| Cryptocurrency | $.52 |
| Fashion Retail | $.45 |
| Electronics | $.32 |
If you’re in a high-cost industry, such as insurance or marketing, but don’t want to spend that much on clicks, you should target lower-traffic keywords. Keywords with less traffic generally have less competition, meaning they won’t cost as much. The only downside is that you may end up getting fewer clicks in the end.
Get Advice on Your PPC Campaign
If you’re new to Google Ads PPC campaigns and are looking for advice, get in touch with the Optimized Webmedia team, a group of digital marketing experts. You can also contact us to check the availability of our PPC management services and to receive a free quote.
