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Amazon FBA
How to Sell on Amazon FBA for Beginners in 2024 (Ultimate Guide)
Everything you need to know to start selling on Amazon.
- Step-by-step guide for beginners
- Learn how to sell with Fulfillment by Amazon (FBA)
- Make money online by starting your own business
Chapter 1
How to start selling on Amazon: The Basics
- Amazon business model options
- Private label overview
- The Amazon fulfillment process
What is Amazon FBA?
Fulfillment By Amazon (FBA) is a service offered by Amazon that provides storage, packaging, and shipping assistance to sellers. Amazon FBA allows sellers to ship their products to an Amazon fulfillment center, where items are stored until they’re sold. Amazon FBA can help sellers scale their businesses and reach more customers.
To sell on Amazon, you simply need a product to sell, a seller account, and a means of getting your product to the customer.
Whether you have a product to sell or just want to get in the game but don’t yet know what to sell, there’s a business model that will work for you to sell on Amazon. We’ll review the many options and choices you have when building your business, and focus on one that has proven to be a profitable, scalable method: private label.
Amazon business models
- Private Label: Creating your own product label/brand
- Wholesale: Buying products in bulk directly from a brand or from distributors with extra stock in order to sell on Amazon
- Reselling/Arbitrage: Buying discounted products through retailers or online to resell on Amazon
- Dropshipping: Buying products directly from a manufacturer who fulfills the order and ships directly to the customer
- Handmade: Creating/crafting your own products to sell on Amazon
How to sell private label products on Amazon FBA:
With private label, you find or produce bulk products to sell under your own brand or label. This is the most common sales method — 71% of all Amazon sellers use it.
What you do:
1.
Product research: Research products that have high demand and low competition on Amazon to find the most profitable opportunity.
2.
Product sourcing: Find a supplier or manufacturer to create your product at the right cost. The supplier can ship your products directly to Amazon’s warehouses.
3.
Product listing: Create a listing for your product within your Amazon seller account and brand your product.
4.
Promotion: Launch and advertise your product to stand out among Amazon’s catalog of millions of products and rank in the product search results.
5.
Sales management: Monitor your inventory and sales, and scale your business to keep those profits coming in!
In short, your job is to find the best product that will sell on Amazon. After a customer orders your product, Amazon takes over.
What Amazon does:
1.
Amazon receives your products (from you or your supplier) and stores them in one or more of their million-acre fulfillment centers, which are massive warehouses run by robots and Amazon employees.
Your products are inventoried and sorted. (It’s in Amazon’s best interests to take good care of your products, but if they are somehow damaged in one of Amazon’s warehouses, Amazon will reimburse you the full retail price!)
2.
When a customer places an order on Amazon for your product, Amazon processes the transaction automatically.
Your product is picked from its place on Amazon’s warehouse shelves, packed into an Amazon box, and shipped to the customer.
3.
Amazon manages communications with the customer, including shipping notifications and tracking, reviews, and even returns.
In contrast, you can sell through Amazon’s Merchant-Fulfilled Network (aka Amazon Fulfillment by Merchant, or Amazon FBM), and you would be responsible for all fulfillment.
Chapter 2
What to sell on Amazon: Finding a profitable product
- Step-by-step product research
- Criteria for best-selling products
- Top Amazon product categories
What product should you sell on Amazon? How do you know if consumers will buy it? How do you know how to price it so you make a profit? We’ll cover all these questions and more, and we’ll show you exactly how to search for winning product ideas.First, a few best practices that will help you enormously in your product research quest:
- Let data guide you, rather than picking a product to sell simply because it’s something you like. Trust us on this. (And if you do have an idea of what to sell, you can validate that with data on how similar products are performing on Amazon.)
- Don’t rush it. Product research is essential preparation that requires some time and analysis to be successful.
- Use a tool, like Jungle Scout, that can mine massive amounts of Amazon data to find a product with the trifecta of: high demand, low competition, and positive profitability. We’ll show you how.
How to find a profitable, high-demand, low-competition product to sell on Amazon
For all products you’re considering, analyze them for:
Profitability
For every product you’re evaluating, think: can I source and ship this to Amazon for substantially less than it’s selling for?
Generally, you can consider the “rule of 3’s” to estimate this. Each product’s sale is broken up into ⅓ for fees, ⅓ in landed costs, and ⅓ for you. (So, if the product sells for $15, you should expect to profit $5.)
Here’s a breakdown of how you can calculate potential profitability by assessing costs and revenue for each product opportunity.
Costs
Landed costs
The collective costs to produce and transport your product to Amazon’s warehouses:
Cost of inventory
Any preparation or inspection fees
Shipping
Duties
Amazon’s fees
Referral fee: Essentially Amazon’s “commission” for each item you sell on the platform, this is typically a flat 15% which you pay when a product sells
Selling plan fee: For professional Amazon sellers, a monthly fee of $39.99; for individual Amazon sellers (those who typically sell fewer than 40 units per month), a $0.99 per sales transaction (but no monthly fee)
Fulfillment fee: For FBA sellers, this per-product fee covers Amazon’s cost for packaging and shipping products, and it varies based on weight and dimensions of your product and which marketplace you’re selling in
Storage fees: FBA sellers pay either a monthly storage fee or long-term storage fees
Other
Business costs may include advertising and packaging
Revenue
Of course, your take of any sale will depend on how much you can buy the product for, and what fees come out along the way.
As a general rule, you want the product to sell for $20-$70 to allow for healthy profit margins. Below $20, profit margins are minimal and possibly not worth your effort. Above $70, some customers are often unwilling to spend higher amounts on a brand they don’t recognize.
We recommend using Extension to find out exactly what your profits and Amazon fees are for a certain product. Simply use the Extension on a product listing that is similar in weight and dimensions and click on “Net Price.” From there, you can enter your selling price and your product cost, and Extension will break down all selling fees and show you your profit.
Demand
The key component of a good product to sell on Amazon is demand. Do people want this product? Are they looking for it or is there a need or pain point this product could solve? We use data to answer these questions.
The key metric that helps us determine demand on Amazon is sales.
Competition
Next, we want to evaluate the competition, determining how many similar products exist and whether there is opportunity in the market for a newcomer.
The key metrics that help determine competition are the number of products and the number of quality reviews and ratings they have. In other words, are the products already listed on Amazon any good?
We’ll use Jungle Scout’s product research tools to explore these metrics and show you how to find profitable products to sell on Amazon.
What products sell on Amazon the most?
The top 10 product categories on Amazon are:
1.
Home & Kitchen
2.
Beauty & Personal Care
3.
Toys & Games
4.
Clothing, Shoes & Jewelry
5.
Health, Household & Baby Care
6.
Sports & Outdoors
7.
Arts, Crafts & Sewing
8.
Books
9.
Kitchen & Dining
10.
Baby
*These 10 categories are largest by quantity of FBA sellers. See more about Amazon product categories here.
Start your product research
We’ll show you how to create and narrow down a list of product ideas based on the main criteria above: profitability, demand, and competition.
Search Amazon’s product database
Using Jungle Scout’s Product Database, you can explore Amazon’s entire catalog (hundreds of millions of products), easily searching products based on specific filters to narrow down your product ideas.
Say you want to explore product opportunities in the Pet Supplies category. Select that category and then start adding your filters. (If you don’t know what category you want to dig into, explore several! Or, review our product category research and other methods of honing your product research in our guide.)
Filters (remember our main criteria above: profitability, high demand, and low competition):
- Price (for profitability): Aim for $20-70
- Sales (for demand): Aim for at least 300 units per month (~10 sales per day)
- Number of reviews (for competition): Of the top 10 products, we want to see an average of 500 reviews or fewer, and ideally 3 to 5 of them have fewer than 50 reviews
- Rating: Find products with low star ratings, aiming for a maximum of 4 stars (these will give you the opportunity to improve products and beat the competition)
- Listing Quality Score, or LQS: Find products with listings that have room for improvements, aiming for a maximum of 5 to 7 LQS
Track products over time to narrow your list
We recommend tracking as many listings as possible on the first page of the search results for a given product keyword for at least 2-4 weeks to monitor performance over time.
This isn’t necessarily to track for seasonality, which you can see more easily through search volume trends. Tracking your product for several weeks helps you be sure a product’s sales are not temporarily inflated due to promotions a seller may be running or other random factors.
Within Jungle Scout’s Product Tracker, you’ll see historical sales over time for all listings. You can change the view to the past 60 days, number of units sold per day, price, inventory levels, review count, and more details.
Find improvement potential
Your goal is to find a product opportunity with proven demand and profitability — but one in which you can compete. You’ll need to make your product better or different enough to appeal to buyers looking for unique features. There’s no need to reinvent the wheel, just differentiate yourself enough to stand out. (You’ll work with a supplier who will take care of all these changes for you — more on that below.)
Find improvement ideas by examining the reviews and the “Customer Questions & Answers” section of existing product listings. What do customers like or dislike about it? Consider all factors including color, material, size, usability, functionality, packaging, etc.
If you’re serious about a product, buy the competing products to learn first-hand about any potential pain points you could improve upon. Take notes (you can save notes in Product Tracker).
Check for IP or other legal concerns
Selling products on Amazon means you’re creating a real business, and no doubt there are boxes to check and rules to follow, particularly when it comes to intellectual property (IP). Amazon cracks down on “black hat” behavior such as counterfeit products and trademark infringement, so make sure you find products that you have the right to produce and sell.
1. Patents
You cannot sell something that is patented because it means someone else owns the rights to the design, the way it functions, or another fundamental quality of it.
How do you know if there is a patent? Hiring a lawyer is one way to learn for certain whether a product has a patent, but here are some other steps you can take on your own:
- Google “patent” + [your product idea].
- Check listings on Amazon for that product and see if they mention anything regarding a patent.
- Check if there are many other people selling a similar product. If there are, it’s unlikely the product is patented because patent holders typically enforce their patents.
2. Trademarks
A trademark is any symbol, word, or group of words that a company legally registers or establishes use of to present their brand or product. You can’t put another company’s trademark on your product. For example, if you are selling a private label shoe, you cannot use the name “Nike” or Nike’s logo.
Before settling on a brand name, logo, or slogan for your Amazon business or a particular product, you should conduct a trademark check with the United States Patent and Trademark Office (USPTO).
3. Other restrictions and liabilities
Research whether Amazon has any restrictions or necessary certifications you need to have for a product or product category. For example, there are certain subcategories within Toys & Games in which you need a Children’s Product Certificate (CPC) to sell.
Also consider if someone could easily get hurt or sick using your product. Avoid products with greater chance of liabilities such as electronics, products for the body (cosmetics, lotions, and dietary supplements), and other obviously dangerous products (like those that are flammable or sharp).
Disclaimer: We are not lawyers, so be sure to seek legal counsel for any specific questions or concerns you may have.
Simply go into Seller Central and create the product listing. As you select through to the subcategory level, Amazon will tell you if the product is restricted.
Consider ease and practicality of sourcing
Especially for your first product, you want to find something that is going to be rather simple to produce and ship. Keep these variables in mind when narrowing down your product ideas:
1.
Sourcing: Look for a product that will require simple changes — this means you’ll have fewer details to work out with a supplier and will have more supplier options to choose from.
2.
Shipping: Smaller, lighter products are easier to ship, and you want sturdy material to survive the shipping process. You don’t want a product that is easily broken.
3.
Importing: Unless you’re producing and selling a product in the same country (not very common for FBA sellers today), you’ll need to import products to the appropriate marketplace. Every country has certain regulations on what you can and can’t import. You can work with a freight forwarder (for free) for information regarding importing your products (more on this below).
Chapter 3
How to source products to sell on Amazon
- Source high-quality suppliers
- Evaluate product samples
- Order inventory for Amazon
Now that you’ve found your product, or narrowed your list to a few final product options, it’s time to find a supplier.
If you find this step a little intimidating, you’re not alone. Many successful sellers today say they initially had no idea how to find or work with suppliers. However, with enormous advancements in technology, communication, and services to help facilitate international trade, it is a process that is simpler than ever.
We’ll walk through 3 steps to find and source your products to sell on Amazon
1.
Research and compare relevant suppliers
2.
Evaluate product samples and refine your product
3.
Order and ship your products to Amazon’s FBA warehouses
Research Amazon suppliers
There are hundreds of thousands of manufacturers around the world that can create any product you can imagine. You’ll want to narrow your list of potential suppliers to those who can produce the highest quality product for you at the best price.
And there are a number of ways to find these suppliers.
Alibaba.com
Alibaba is the largest business-to-business platform in the world with a search function like Amazon’s to help you find relevant products and the manufacturers that make them.
Sourcing agents
Sourcing agents can help you source products with the best quality and price. They often speak the language in the country from which you are sourcing and may give you a competitive edge in finding more affordable pricing. You can find reputable sourcing agents online.
What you should look for in a supplier:
- High-quality products: Amazon shoppers care just as much about reviews as they do about price, so selling high-quality products is the best way to keep your Amazon reviews high and get continued sales.
- Experience: Look for a factory that has been producing your type of product for at least 3 years. You can see a supplier’s import history in the Supplier Database.
- Communication: Find a factory that is easy to communicate with and responds to you in a reasonable amount of time. (You can assess this when you initially contact them for a quote.)
- Price: You want a fair price for your products. A factory that quotes a much higher or much lower price than other factories could be a red flag.
Contact suppliers for a quote
1.
Compare suppliers to create a list of 5-10 that you’d be interested in working with.
2.
Send an initial contact email to your potential suppliers. You can use Jungle Scout’s Supplier Database to find a supplier’s contact information or send a broad request for quotation (RFQ) out to several suppliers at once through Alibaba.com.
*For an email template with specific information and questions to include in your email outreach, see the full FBA Guide.
3.
Vet your suppliers based on their responses and communication to narrow down your list to your top 3 options.
Evaluate and modify product samples
Once you’ve narrowed down the list of suppliers to the ones who can offer you what you want based on your initial outreach above, it’s time to order samples. This is an important step to ensure you’re making the right investment and purchasing a quality product.
Order samples: You should expect to pay $50-$150 for a sample, and expect it to be sent to you by air. Once shipped, you should expect your samples within 1-2 weeks.
When ordering samples, ask the supplier to send you more than one. That way, you can make sure their quality is consistent. Some suppliers will credit the cost of a sample to you if you end up purchasing a bulk order from them, so ask if that is possible at the time you order the sample.
Examine samples: Once your samples arrive, check them carefully for quality, specifications (all the details and features you requested), and utility (the product works as intended).
If your product isn’t exactly what you’re looking for, you may request modifications to the sample (likely for an additional charge). Modifications can include adding a logo, changing the dimensions, adding or removing components, etc.
Consider packaging and branding: Before you place a large bulk order for your product, think about whether you want to have branded packaging for your products (i.e., the box, bag, or sticker that encases your product inside Amazon’s boxes). If you want to, you should have the design ready for your supplier at this stage. The supplier or manufacturer you’re working with should give you the exact dimensions of your packaging so you can pass that information along to a graphic designer.
Order and ship your Amazon products
Once you’re satisfied with the product, you can select your supplier, determine the details of your order, and get your products to Amazon’s warehouses to start earning sales!
Some important steps in this process:
- Price your products
- Establish pricing terms and methods and pay the invoice
- Run a quality inspection on your product before it gets to Amazon’s warehouses
- Decide on shipping (often working with a freight forwarder to simplify international shipping)
Your product will typically take anywhere from 2-6 weeks to manufacture.
As your products are being developed and making their way to Amazon’s warehouses, you can prepare to launch your business on Amazon.
Chapter 4
How to list products on Amazon
- Keyword research
- Product listing must-haves
- Seller Central navigation
Your listing is how customers will find and purchase your product on Amazon, so this step is incredibly important!
Purchase the UPC barcode for your product
Create your listing in Seller Central
Now that you’ve prepared all the elements of your listing, it’s a simple process to create your listing in Seller Central.
- Add your product and select the category to list your product in. Choose a category that’s most appropriate for your product, and select as specific a subcategory as possible.
- Under product ID, add your UPC code.
- Add your product title and brand name.
You can return to edit this listing at any time. Once you’re selling your product, you can make changes to test how different product details affect your sales and continue optimizing your listing.
More sections of the listing setup will allow you to add product variations (if you have different sizes, colors, etc. of a product), add SKUs to help track your inventory, and of course add your product description details, including your keywords and images.
Amazon requires you to have a universal product code, or UPC barcode, in order to create your listing in Seller Central. This is the barcode that you see on essentially all packaging.
UPC barcodes can be purchased directly from GS1, the global organization that standardizes these codes.
Research keywords to include in your listing
If you have the right data to tell you which keywords to include in your listing, you’ll get your product in front of relevant, ready-to-buy customers.
Draft your listing’s title
Make sure you include the top keywords that are most relevant for your product and also have high search volume — meaning more customers use these search terms when looking for a product like yours.
- Make sure the title flows, uses punctuation, and is easy to read — not jammed with random keywords
- Use as many characters as are allowed (this goes for your title as well as the other sections of your listing)
- Include the top high-volume keywords (those with 1,000+ searches/month) for which your competitors are ranking
Draft your listing bullet points
While your title is all about your keywords, the focus of your bullet points should be to inform your customers about the main features and uses of your product. You want to do this while including the rest of your highly relevant keywords that couldn’t fit in your listing title. Again, use as many characters as you are allowed.
- Get to the point and clearly explain the main selling points of your product and how they will benefit the user. Say what the product does and/or solves, and answer any commonly asked questions.
- Modify your tone and details based on your product. For example, if your product is a tool, concisely say what it does, how it works, what it’s made of, etc. Or, if you are selling a toy, you want to make the copy fun and exciting. Paint a picture of how it works or how much kids will enjoy it.
- Include relevant information such as sizing, quantity, materials, etc., if applicable.
Draft your listing description
Use the description section to include additional keywords or details that did not fit in your bullets, talk about your business, or share anything else about your product that you want your customers to know.
Add A+ Content
If you are brand registered, you can replace the description section with an A+ content product description, which allows you to add more images and text that highlight what makes your product stand out with more customization and branding. Amazon also has different modules you can use.
Get quality images for your listing
Photos and other pictures are incredibly important for marketing your product as customers tend to look at your images first (especially on mobile) before looking at your description. So make sure your images are high-quality and informative!
You can take the pictures yourself, but we recommend using a professional photographer in order to present your product to potential customers better than your competitors do.
First, make sure you know about Amazon’s photography requirements:
- Images must accurately represent the product that is for sale.
- Your main product image needs to feature your product against a plain white background, without any props or watermarks.
- 85% of the main image has to be taken up by your product.
- Your image should be at least 1000px by 500px in order to be zoomable. Amazon recommends your image files to be 1600px or larger on the longest side.
- You are allowed to include up to 9 pictures, and we recommend having as many as you are allowed.
- Images must not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon’s logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design.
- Images must not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, “Amazon’s Choice,” “Premium Choice,” “Amazon Alexa,” “Works with Amazon Alexa,” “Best seller,” or “Top seller”.
Chapter 5
How to sell products on Amazon
- Amazon’s Best Seller Rank
- Product reviews
- Promotion strategies
It’s important to start getting sales for your product as soon as your listing is live on Amazon (as this will help your best seller rank, or BSR), so make sure you have a launch strategy to start strong.
Three factors that affect your ranking include:
1.
Having your products consistently in stock: If your product goes out of stock, your listing will no longer show up in search causing a loss of sales and rank.
2.
Relevance: The keywords used within and in the back end of your listing determine your products’ relevance to a customer’s search query. The more relevant keywords used throughout your listing, the better.
3.
Customer success metrics: These are the metrics used to measure how well your product is performing and how customers are interacting with your product on Amazon. These include click-through rate, add to carts, purchases, and reviews.
How to improve your Amazon conversion rate
1.
First, ensure your listing is optimized with keywords, images, etc. (We discussed this in the last chapter.)
2.
Second, price your product low enough to earn sales. We’ll explain how to find the right balance to keep you profitable.
a.
Offer a lower price than your competitors. Of course, you don’t want to price your product so low that you start to lose money! Use the Jungle Scout profit calculator to check for this.
b.
Offer a discount. This is a temporarily adjusted price that will be shown on your Amazon listing as a bright orange coupon under the price, helping get new customers’ attention.
3.
Third, get as many reviews as possible.
How to get reviews for your Amazon products
Just think how often you’ve bought something on Amazon and not looked at the rating or reviews! Reviews have a major impact on your conversion rate — so how do you get (good) reviews?
1.
Use the “Request a Review” feature inside of Amazon’s order detail screen. Amazon will send an email to your customer, asking them to leave a review within 30 days of purchase. This is an incredibly valuable and effective method of getting more reviews because customers (who would often opt out of emails from individual sellers) trust the Amazon brand and are more likely to leave reviews after receiving an email from Amazon.
2.
Jungle Scout’s Review Automation feature takes the simplicity a step further by allowing sellers to have review requests sent automatically to any and all eligible customers. It offers a built-in button that will automatically send Amazon’s review request email out to up to 100 people at a time, eliminating the manual work for sellers who have large numbers of customers.
3.
Participate in Amazon’s Vine Program, which is made up of a group of Amazon-verified reviewers who post their unbiased, honest opinions about products.
How to get your first sales on Amazon
We recommend two strategies to use at launch to get initial sales: promoting your product through a deal site, and using Amazon PPC.
The main strategy we recommend for getting initial sales is by using Amazon pay-per-click, or PPC, advertising. PPC is a big topic, and something we recommend you always have running (and not just at product launch).
We’ll explain how PPC works here. For step-by-step tips for different campaigns and strategies, download the full, check out the Selling on Amazon guide.
PPC
“Pay Per Click” or PPC is a method of internet marketing in which you pay for consumers to click to your product listing. This advertising is a way of driving traffic to your product (in addition to the organic clicks, which you don’t pay for and are based on algorithms that help a consumer find the most relevant product for their search).
PPC is a more effective method of paid advertising on Amazon than other advertising like Google or Facebook because you’re targeting shoppers who are already on Amazon for the purpose of buying.
There are three different types of PPC ads on Amazon:
1.
Sponsored Products
These appear at the top and bottom of Amazon’s search results page, as well as in the product carousel on a competitor’s product listing. They appear on desktop, mobile, and the app. A consumer can click on your ad and be taken to your product’s listing. As with all types of PPC, you are charged every time someone clicks on your ad (not when your ad is displayed or if someone buys your product).
2.
Sponsored Brands
You have to be brand registered to use Sponsored Brand PPC ads. These ads appear on the top and bottom of Amazon’s search results, and will show for both Amazon’s desktop and mobile site. Sponsored Brand ads display your logo, a headline, and up to three of your products. When a customer clicks on your logo, they are taken to your Amazon Store or a dedicated landing page that only shows your brand’s products. When they click on a product, they are taken to the product listing.
3.
Sponsored Display
You also have to be brand registered to use Sponsored Display PPC ads. Sponsored Display ads help expose consumers to your product outside of Amazon.com and help bring more people to the site. Amazon displays an ad for your product on external websites and targets customers who have looked at either your listing (to bring them back) or a similar product within the last 30 days.
How to create a PPC ad
a.
Be prepared with keywords. Reminder! PPC ads are based on either the keywords that Amazon thinks are relevant, or keywords lists that you have come up with, so before you run these campaigns, make sure you have done proper keyword research.
b.
Choose the campaign type — automatic or manual. An automatic campaign means you allow Amazon to decide which keywords to display your ad for (based on your listing’s title, bullet points, description, back-end keywords, etc.). With a manual campaign, you choose the keywords you want your ad to appear for.
c.
Name your campaign — we recommend keeping it simple, like “[Your product] – Manual targeting”)
d.
Set a daily budget — if you can afford it, we recommend $50 to $100 per day
PPC Best Practices
- Start running PPC campaigns as soon as you can, beginning with an automatic campaign as soon as you’ve optimized your listing.
- Once you’ve set up an automatic campaign, also set up a manual campaign, and create an ad group for the three targeting types: broad, phrase, and exact
- Broad: Keywords targeted can be in any order, and additional words may be included (e.g., if your product is a set of marshmallow sticks, your ad will also be shown for “marshmallows and hot dogs sticks” and “roasting stick for marshmallow”).
- Phrase: Include your keyword phrase exactly as it’s entered, but feel free to include other words before or after (e.g., “campfire marshmallow sticks” and “marshmallow sticks for roasting” are okay).
- Exact: Keywords need to be entered exactly as you want people to search for them. So for marshmallow sticks, only “marshmallow sticks” will be targeted, with no words before, after, or in between.
- Sponsored Product ads are the most effective for most sellers, but once you’ve set these up, feel free to try out Sponsored Brands and Sponsored Display ads as well.
- Remember: don’t jump into your campaigns every day and make changes! You want to give them some time, and maybe make changes once a week.
Chapter 6
Advanced seller strategies to grow your business
- Expanding your business
- Listing and advertising optimization
- Inventory management
Selling on Amazon is not a “set it and forget it” type of business, but if you prepare and have the right data and tools, you’ll be in great shape for successful growth. Consider the following tactics to ensure your business is running smoothly, efficiently, and profitably:
Listing management
Regularly check in on your listings both within Seller Central and on the live listing itself. Review all your images and description details and make sure they appear as they should, answer questions from customers (you should also receive email alerts about these), and keep an eye on any new reviews, which may give you helpful guidance to improve your product in the future.
Advertising optimization
Continue to optimize your PPC campaigns every couple of weeks to ensure you have the highest-performing ads possible. Run search terms reports to get a better understanding of how each individual keyword is performing, then remove poorly performing keywords and increase bids on winning ones.
Expanding your product line
Whether you’ve started with a single product or multiple, you may want to continue leveraging your Amazon selling experience to expand your product line. You can research or validate product ideas in a similar niche as your existing products by using Jungle Scout’s Opportunity Finder and evaluating high-demand, low-competition keywords.
Brand building
By focusing on your brand, you can build a loyal customer base to help drive more traffic to your products on Amazon. Make sure to produce a well-designed and packaged product and consider creating social media accounts to highlight and promote your product in a more customizable environment. You can also become brand-registered on Amazon, which gives you access to enhanced marketing features to help your brand stand out on Amazon and improve conversion.
Inventory management
You want to find the right balance of inventory to keep up with demand but not have too much supply in Amazon’s warehouses. We recommend keeping about 3 to 6 months’ worth of inventory in Amazon’s warehouse at a given time (with exceptions around the holidays) to monitor your inventory needs and keep storage fees in check.
Account health
Keep track of your Amazon account health to ensure your business is in compliance with Amazon’s Terms of Service and prevent any risk of account suspension. Make sure you comply with product policies and avoid any product authenticity or safety complaints, and focus on providing positive overall customer service.
Hire a virtual assistant
Keep track of your Amazon account health to ensure your business is in By hiring a virtual assistant (VA), you can have them focus on day-to-day account management while you focus on more high-level tasks to grow your business. Use a VA to handle customer service, create new content, source products, optimize your PPC campaigns, as well as daily administrative tasks such as reconciling shipments or handling any listing issues. Check out this article to learn how to find reliable VAs for your Amazon business.
Contact Us for our Amazon Marketing & Digital Marketing Services
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