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Netflix’s Squid Game gets brands excited with their own marketing games

Netflix's Squid Game gets brands excited with their own marketing games

Netflix’s Korean original series, Squid Game has taken the world by storm, quickly ranking as one of Netflix’s global top 10 charts. Created and directed by Hwang Dong-hyuk, the series revolves around players who would have to play high stake and deadly rounds of children’s games. The director mentioned that he had been working on the script as far back as 2008, before receiving the approval to transform it into a series.

As the series keeps on acquiring notoriety, MARKETING-INTERACTIVE additionally saw brands across Asia participating in the enjoyable to trendjack the series with confined #Squidgames promotions.

Circles.Life Singapore 

Not one to avoid trendjacking stunts, Circles.Life hyped its prizes and advantages contributions, through Facebook and Instagram presents testing customers on “game on”. 

Domino’s Malaysia

Hundreds of Domino’s Malaysia clients got a solicitation to #SamaSamaJaga (safeguarding together), tempting clients to buy two customary pizzas at a less expensive cost.

FamilyMart Malaysia 

FamilyMart Malaysia discharges “invitation card”, showing that openings to enter its stores are presently accessible to the public. 

Inside Scoop Malaysia 

Inside Scoop gets innovative with the Squid Game. #myinsidescoop. 

MyBurgerLab Malaysia

MyBurgerLab Malaysia facilitated a “Sabotage Content” out of appreciation for the series, where it played up the everyday term “sabo” asking customers to tag their pals  in the remark part of the Facebook post. 

KyoChon Malaysia 

KyoChon Malaysia hyped its advancements in a fairly straightforward way by asking buyers to share their number one game from the series. 

Nandos Singapore 

Nandos Singapore welcomed its clients to come and action item its food – and obviously provoked shoppers to attempt their famous peri hot sauce on the off chance that they challenged. This was done as a team with the agency, Fishermen Integrated Singapore. 

Shopee Malaysia 

Promoting its ShopeeFood Malaysia tab, Shoppee Malaysia arranged free conveyance and food markdown vouchers. It additionally added that  “its childs play” to win these prizes. 


Taking an alternate course from “invitation cards”, Sunway Malaysia moved toward its execution in a Pyramid’s down style held in the Sunway shopping center. The shopping center employed on ground staff to dress as characters from the series for an additional oomph factor.  

Universiti Kuala Lumpur (UniKL)

UniKL had a go at the series too, delivering a Facebook post, saying “why bother yourself in #Squidgame”, tending to the public’s stress over financing when proceeding with studies to higher levels. 


This post was published by Optimized Webmedia. Optimized Webmedia Marketing is headquartered in Vancouver, BC. We help Businesses Dominate Online – Be at the Top of Google Search. We are a One-Stop Shop for SEO, Google Ads, PPC, Digital Marketing, Social Media, Amazon Marketing, and Website Design. We are an Award-winning SEO/PPC & Digital Marketing Agency. We specialize in driving sales through Digital Marketing, including SEO (organic Search Engine Optimization), Google AdWords PPC, Facebook & Instagram Ads, Content Marketing, Copywriting, Video Content & Video Marketing, Social Media Marketing, Web Design & Development, eCommerce including Amazon, Shopify, Magento, and PR Services. Custom Digital Marketing that gets you leads, clients, customers, and grows your business. To learn how Optimized Webmedia can help optimize your website to attract more visitors, book a free consultation and ask for our free SEO Site Audit.

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