Sloppy digital marketing solutions can prevent you from getting the traffic your website deserves.
You put a lot of work into your online presence, so it should follow that your site is seen by users that will engage with your content. Digital marketing is difficult, though, and sometimes you need to use the tools at your disposal.
We’ve compiled a list to help you out with that. Sit back, take notes, and wait for the traffic to start coming in.
Jump ahead to:
10 Digital Marketing Solutions
Some tools are more objectively useful than others, so take each one as it would relate to your business.
1. Google Analytics
This tool will track all of your traffic, tell you how people are using your site, and show what you should focus on more. Google tells you what to focus on by telling you which aspect of your site leads people to make the most purchases.
What is a little traffic if no one makes a purchase, right? Your goal should be conversions. Any time someone is drawn to your site and makes a purchase it’s referred to as a conversion.
Just make sure that you have “goal and conversion tracking” on because if you aren’t able to see conversion rates there’s little point in using the site.
This site requires that you already have a little understanding of your keyword success. Take the existing keywords that you’re finding to be successful and plug them into Ubersuggest.
The site will suggest more keywords that you should use based on the keywords that are already working for you. This is a great way to expand and reach new audiences.
Email marketing is a great way to generate traffic and solidify customers that you already have. People imagine sending emails to seem too “spammy” but it isn’t.
Everyone who receives an email must consent to you emailing them at one point or another. The site has analytics for you to monitor as well, allowing you to change up your strategy if it’s not working,
HubSpot has a software that is like nothing you’ve ever seen. The site essentially consolidates your online marketing efforts into one holy grail of streamlined growth.
Blogs, SEO, leads, email marketing, analytics, and more are all available on one site. The site has a relatively low level of specificity because it can do so much, but that doesn’t matter so much as your starting out.
That’s why we recommend HubSpot for new businesses.
5. SEO Strategy
Search engine optimization is no joke. When it’s done well, it is the greatest marketing solution you can employ. It’s challenging, though, and sometimes you need help.
You can work on your optimization on your own, but you aren’t likely to experience serious growth right off the bat. SEO professionals know how to handle the ins and out of the search engine and get you some serious results in a short amount of time.
It’s important to keep your SEO updated though. Many people start their SEO platform and think that it’s complete and will keep working. That’s not true.
Update your SEO strategy, or at least check the analytics every week or two.
6. Consolidate Your Blogs
It may seem like a great idea to write a thousand blogs on the topic that you’re trying to rank with. In reality, Google gets a little confused when multiple articles from the same site have similar optimization.
It doesn’t know which article to pick. The posts may be great, but they’re compared with one another so you’re competing with yourself.
Try consolidating all of your same-topic blog posts into one blog that will generate more traffic. Try to refine the blogs that you do have and update them over time instead of posting and posting.
7. Use Buffer
Trying to balance your social media marketing platforms is extremely challenging sometimes. Mostly, it’s just the fact that there are so many different accounts. This application allows you to manage your social media postings in one place, saving you a lot of time.
You can use this tool as a central point between platforms, allowing you to comment and post from Buffer without logging in to the social media platform.
The KISSmetrics software allows you to see what’s happening on your site with great specificity. You are given the ability to see what’s working and what isn’t.
It comes in at around one-hundred twenty dollars a month, but it is probably worth it if you’re experiencing difficulty trying to grow.
If social media marketing is your thing Followerwonk will help you a great deal. It’s really easy to use and it has proven to be really effective.
The site allows you to break down your followers and analyze them, in turn gaining the ability to better optimize your own site. This, again, only works for social media, more specifically, Twitter.
Twitter, however, is an extremely valuable platform for businesses.
BuzzSumo is an essential tool for businesses that need to figure out a little more about their market. Sure, you know the market pretty well. Do you know it in terms of SEO and online marketing though?
The tool allows you to understand your own site alongside your competitors’ sites.
Hire a Professional
Ultimately, you need to speak with a professional if you can’t find growth on your own. Digital marketing solutions can be difficult to find. The internet can be treacherous water at times, but there are some skilled sailers out there.
If you’re looking for any assistance in your digital marketing platform, we have all the information you need.
This post was published by Donald Kim at Optimized Webmedia. Optimized Webmedia is a customer centric, 360° Digital Marketing agency, specializing in SEO, Google Ads PPC, Content Writing, Social Media Marketing, and Website Design. To learn how Optimized Webmedia can help optimize your website to attract more visitors, book a free consultation and ask for our free SEO Site Audit