Content Marketing & Copywriting
Content marketing is the cornerstone of SEO, social media, keyword and digital marketing strategies. From blog posts, landing pages, website content, to SEO, copywriting, and press releases, Optimized Webmedia is certified in Content Marketing. We build, write, design, and develop content marketing strategies from start to finish. We are proficient with Email Service Providers (ESPs) such as MailChimp, Marketo, MOZ, Campaign Monitor, Pardot. Our team engages with your team to understand your business through research and interviews. If your company is looking to create search engine optimized content, link worthy content, connect with our content marketing team to kick off with your next content marketing campaign. We can help you build your content marketing strategy with a custom plan for content creation, content curation, optimizing your images and social posts, SEO copywriting and editing, publishing and sharing your content appropriate channels. The focus is on customer loyalty, engagement, and conversions. We get data-driven and test and analyze your content and posting times for optimal results.
- Blog design / WordPress
- Blogging
- Landing Pages
- White Papers
- Case Studies
- Copywriting
- eBooks
- Social Media
- Press Releases
- Email Marketing
Advantages of Content Marketing
- Analyze all the tasks before sending to the content writer, and to give a task regarding promoting for the particular website given for reference URL.
- Check for keywords or generate a keyword and give it to the writers to use in the article, and provide them with the limitations for the keywords.
- Create or copy edit to inform the reader, and to promote or sell the company, product, or service described in the website.
- Produce content to entice and engage visitors so they continue browsing on the current website. This operates on the premise that the longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
- Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
- Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.
- Create unique, useful, and compelling content on a topic primarily for the readers and not just for the search engines.
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