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Ecommerce Marketing Services

Ecommerce Marketing Services

Ecommerce Marketing Services That Drive Sales​

The ecommerce market is competitive. Online stores that want to thrive need a smart marketing strategy. With ecommerce marketing services from Optimized Webmedia, your company can launch competitive campaigns that drive online orders, repeat customers, and revenue that powers your growth.

All the ecommerce marketing services you need in one place

As a full-service ecommerce marketing agency, we provide all the marketing services you need. Say goodbye to the back-and-forth of working with multiple companies and say hello to collaborating with a single account manager and experienced team with our ecommerce services.

Grow your online orders with ecommerce marketing services

Use ecommerce marketing, and your company can accomplish a range of goals, from building brand awareness to generating online sales to opening brick-and-mortar locations. At Optimized Webmedia, we offer a suite of ecommerce marketing services that make using ecommerce marketing simple.

Some examples of services that you can use to grow your business include:

Are you ready to start optimizing your site for organic search? Contact us online to chat with an experienced strategist from our ecommerce digital marketing agency about not only improving your company’s search engine rankings but also earning more revenue from them

All our ecommerce digital marketing services provide your team with a dedicated account manager, customized strategy, and regular reporting.

Contact us online today to learn more about our ecommerce marketing services! Or, give us a ring at 1.866.524.8562.

Why Use Ecommerce Marketing Services?

Today, more consumers take advantage of the convenience of online shopping. Online stores allow customers to shop 24/7, avoid checkout lines, access international brands and find everything in one place. Online sellers also offer discounted prices, free shipping offers and a wide array of product options and price comparisons that attract more customers.

Globally, there are approximately 2.05 billion digital buyers. Experts predict this number to grow to 2.14 billion by 2021. As worldwide internet use continues to expand, a large number of eCommerce stores face stiff competition and strict industry regulations.

The customers are out there so make your brand known to them. They are already searching for you, so an investment in ecommerce marketing is just waiting on you.

  • Based on research, 51% of Americans prefer to shop online, and 80% have made an online purchase in the last 30 days.
  • The average person spends about 5 hours of their week perusing online catalogs

Ecommerce marketing is not just for online retailers. It’s for businesses with brick-and-mortar locations with an online presence as well. In fact, 56% of businesses practicing ecommerce digital marketing also have a brick-and-mortar location where they sell their products and services.

Ecommerce marketing is a great channel for business owners so they are selling in more than one place. The more places you can sell, the larger customer pool you can reach. And the more money you can make.

Increasing eCommerce Marketing Challenges Temper Growth Opportunities

eCommerce online marketing is growing at an unprecedented rate. With the rise of artificial intelligence (AI) and machine-learning technologies, online sellers deal with increased demand for improved customer experience.

Consumers want immediate personal service. Not only do they expect a seamless post-purchase experience, but they also want a personalized brand encounter throughout their online buying journey. As such, eCommerce digital marketing strategies built around large subsets of data must shift toward more specific audience segments.

According to research from Boston Consulting Group (BCG), personalized online campaigns can lift sales by as much as 10 percent. However, only 15 percent of companies utilize eCommerce content marketing to its fullest extent. By optimizing your product pages and leveraging behavioral data, you can create a personalized user experience on your eCommerce site.

Another challenge that online sellers face is the lack of understanding of how search algorithms work. eCommerce companies depend on search engines for traffic. Without a solid eCommerce marketing strategy in place, your online store will be buried at the bottom of the search engine results pages (SERPs).

Rank high on search results and deliver a more enjoyable customer experience with the help of Thrive!

Create a Winning eCommerce Marketing Campaign and Turn First-Time Buyers into Repeat Customers

Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy.

Benefits of Ecommerce Marketing

Here’s a glimpse of the benefits you can receive for your online store when you use our ecommerce marketing services.

  1. Leverage Customer Attention. Your customers are most aware when they open their receipt emails from making a purchase. This is the time to promote new products and upsell. Your ecommerce marketing emails are more than a notification but a marketing opportunity.
  2. Word-of-Mouth. This powerful marketing tool of the past is now stronger than ever in ecommerce marketing. Harness the word-of-mouth power that influencer marketing has when you market your ecommerce products on social media.
  3. Drive Website Traffic. There’s no better way to drive traffic to an online store than marketing online where customers already are. Increase website traffic leads to more purchases.
  4. Conversion Tracking. The power is in the numbers, and the numbers don’t lie. Being able to see your ROI down to the penny is the true benefit of ecommerce marketing and allows you to easily create your marketing budget.

Grow faster with less stress. Focus on things that are most important to growing your business.

We know how to do it right when it comes to ecommerce digital marketing. Our services will help you increase the following metrics:

  1. Website traffic. Drive more internet traffic to your ecommerce website through digital marketing..
  2. Number of customers. Convert new website traffic into buying customers.
  3. Product quantity per order. Increase your ability to expand your inventory and offer more products.
  4. Average order cost. Decrease your cost to acquire one customer, and scale your marketing efforts..
  5. Return customers. Develop relationships and create repeat customers.
  6. Online brand awareness. Expand the reach of your brand online and through social channels.

What are ecommerce marketing services?

Ecommerce marketing services use digital marketing strategies like SEO, PPC, social media, web design, and email marketing to improve your brand’s online visibility and website traffic so you can capture more revenue from the web.

Social Media Growth. We offer full-service social media management services, including advertising and follower growth. Transform the presence of your ecommerce store on social media with high-quality content, daily engagement, and influencer marketing. Our team will also help you promote your products with coupons, discounts, events, new launches, and more with our social media advertising services for ecommerce.

SEM & Google Ads. See your business flourish with the power behind targeted Google PPC shopping ads. Pay-per-click shopping ads are one of the most useful forms of ecommerce marketing. Our team will create PPC shopping ads that share a description, price, and reviews of your product for consumers searching for your products on Google. Be the first brand to provide them the product they are searching for.

Email Newsletters. Monthly or weekly newsletters are a highly popular method of email marketing used within ecommerce marketing. Your business can instantly reach out to current customers, past customers, and future customers in a more personalized way. Easily keep current customers informed about new product launches and continue to nurture them into repeat customers. We help keep your products top of mind.

Content Marketing. Companies who blog see 3x more leads than those who do not. Our content ecommerce marketing services help you produce quality content that forms a personality for your brand and builds a bond with your customers. Demonstrate your expert product knowledge and make potential customers feel more secure in their decision to purchase from you.

Website Design. A smooth user experience is key to keeping customers on your site and searching through your products. The easier it is to navigate your site, the more likely users are to make a purchase. Whether you need a website renovation, uplift, or built from the ground up – we do it all. Stand out from the competition with a modern ecommerce website design.

Design and Store Optimization. From design, CRO, and UX, we marry all of the latest eCommerce best practices, like monthly A/B testing to holistic website designs, to maximize the value of each customer’s visit to your site.

Google Shopping Management. Our data scientists take your product feed to new levels in Google Shopping. See how we boost you above the intensely competitive Google Shopping landscape by increasing the agility and precision of your campaigns.

SEO – Organic Traffic. When people are looking to make a purchase, often the first resource they turn to is the internet. Rank at the top of the list in search engine results when customers search keywords for products or services you sell on your website. Remain a player in the game and an item in their shopping cart. Our SEO services help generate more quality traffic that become life long customers. SEO changes constantly, but there are trends to understand and anticipate. We provide cutting edge SEO team that follows innovative practices independent of Google’s current algorithm.

Why invest in ecommerce marketing services?

Whether you’re leading a brand-new or established ecommerce company, it’s helpful to understand the value of ecommerce marketing and its services. With today’s consumer, there are dozens of reasons to make time for marketing your business online.

A few findings that demonstrate this point include:

  • 93% of online experiences start with a search engine
  • 80% of shoppers do product research online
  • 76% of U.S. consumers shop online
  • 76% of U.S. shoppers have made an online impulse buy
  • 69% of U.S. shoppers have purchased an item online
  • 64% of consumers prefer the convenience of online shopping

While people still go to brick-and-mortar stores, many rely on the Internet to find their next purchase — and they have choices. If your company wants to stand apart from competitors and capture these sales, you must make ecommerce marketing a part of your business strategy.

Even if you operate a physical location, in addition to your online store, ecommerce marketing is still a must-use strategy. Remember, 80% of shoppers do product research online. If you want those shoppers to find your business, you need to make it easy to find your company on the Internet.

Why eCommerce Marketing is Essential for Your Business

Build Brand Awareness and Drive Qualified Traffic to Your Online Store

eCommerce is here to stay. Leverage online platforms to your advantage and beat the competition by delivering omnichannel customer experience. Our eCommerce marketing company creates a dynamic and customer-focused eCommerce website marketing strategy to ensure your success.

  1. Centralize Your Business Operations
    eCommerce online marketing allows you to create an organized system of siloed channels. Utilize data tracking tools to monitor your leads and brand interactions, get access to multi-channel product listings, reach customers from across online platforms and optimize your management operations.
  2. Strengthen Your Online Foundation
    Position your brand in front of interested buyers and generate repeat customers. eCommerce marketing covers a variety of web solutions, including SEO, social media brand management and conversion rate optimization (CRO). When executed properly, these solutions can boost your online reputation and increase your reach.
  3. Reduce Abandoned Carts and Drive More Sales
    According to the Baymard Institute, an estimated 69.23 percent of shopping carts are abandoned during the checkout process. Through integrated email marketing and eCommerce optimization services, you can convince online shoppers to make a return visit and complete their original purchase.
  4. Increase Your Customer Base
    Reach out to a broader audience scope and expand your business. eCommerce marketing offers numerous opportunities to connect with millions of prospects across the globe and build your site leads. More importantly, your eCommerce site allows you to scale your business without having to change your location or move to larger premises.
  5. Boost Your Business Efficiency
    With the help of a trusted marketing for eCommerce company, you can successfully scale your business, increase your product ranges and eliminate redundant tasks. eCommerce digital marketing allows you to implement data-driven strategies that align with your marketing goals
  6. Eliminate Wasteful Spending
    eCommerce online marketing is a cost-effective solution in achieving your business objectives. Get detailed insights, monitor your budget and optimize your spending for your eCommerce marketing strategy. With at least 10 percent of your annual revenue allotted for online marketing, you can gain targeted results while keeping your budget in check.
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