Use Opt-In Email Marketing as a Low-Cost Way to Increase Referrals, Up-Sells, Leads, and Booked Jobs (Sales)!
We’re often asked, “Is email marketing worth the investment for franchises?” The answer is a resounding YES.
Email marketing campaigns aren’t only for big brands or local small businesses. Every location within your franchise can benefit from sending a regular email newsletter. Why? It’s the easiest way to stay in the forefront of prospects’ and existing customers’ minds.
Ready to start an email marketing campaign for your franchises? Optimized Webmedia’s email marketing specialists are here to help—from designing a template and generating an opt-in list, to distributing and tracking your email newsletter campaigns.
Our Email Marketing Process for Franchises
Our process for email is similar to our approach to marketing in general: Track > Test > Tweak > Repeat. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1. Building Opt-in Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
2. Designing Custom and Proven-Template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
3. Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
4. Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
5. Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
6. Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
Looking for a Cost-Effective Way to Grow Your Franchises’ Businesses?
Opt-in email marketing campaigns are a highly effective way to grow your franchising business. Opt-in email marketing refers to sending your messages—whether they’re to current customers, prospective customers, referral partners, or vendors—to people that have chosen to receive them. Why is this important? If a user has chosen to receive content from your franchise, they are more likely to open and engage with the email campaign than if it was an unsolicited message. Because of this, opt-in email marketing is far more effective at getting you the leads (and sales!) you’re looking for.
You Have a Franchise to Run; Let Us Handle Your Email Marketing Campaigns
While you understand the ins and outs of your franchise and all its locations, you might not have the time, tools, or resources to get into the nitty-gritty of your online marketing campaign. And that’s quite alright! But it’s important to remember that email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV. That’s where we can help.
Optimized Webmedia provides turn-key, “do it for me” email marketing solutions for franchise companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
From formatting your email newsletter template and building an opt-in email list, to crafting compelling copy and tracking your campaign results, our team of email marketing specialists can help take your online marketing to the next level. If you own a franchised company with an existing customer base, opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
What Makes Optimized Webmedia Different When It Comes to Franchise Email Marketing
When you choose to work with Optimized Webmedia, you’re getting more than just an SEO and email marketing company. You’re getting a web marketing partner that treats your business as if it were our own. We team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your franchise company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium sized service businesses get more leads and sales from the web—particularly franchise companies.
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for franchise internet marketing services when it comes to managing your corporate and location franchise digital marketing strategies.
Not convinced? Read our online marketing case studies detailing actual results we’ve produced for businesses just like yours, or pick up the phone and call us today at 778.272.8213 or 1.866.524.8562.