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Detection of Invalid Clicks

Google AdWords - Detection of Invalid Clicks

One question our clients often ask is, “What happens if our competitors click on our Google Ads until our budget is spent for the day?”

Google has many sophisticated tools that it uses to detect duplicate, invalid and fraudulent clicks.

Each click on an AdWords ad is examined by Google, who looks at numerous data points for each click including the IP address, the time of the click, any duplicate clicks, and various other click patterns. Their system then analyzes these factors to try to isolate and filter out potentially invalid clicks before they ever reach your account reports. This detection and filtering occurs over a number of levels including the following:

  • Real-time systems filter out activity fitting a profile of invalid behavior (such as excessively repetitive clicks)
  • Clicks and impressions from known sources of invalid activity are automatically discarded

In addition to their automated click protection techniques, Google employs a team to use specialized tools and techniques to examine individual instances of invalid clicks. When a potentially invalid click is detected, a member of this team examines the affected account to glean important data about its source.

If Google finds that any invalid clicks have been charged in the past two months, it will credit advertiser’s accounts.

Watch the video below for more information.

Google AdWords PPC Campaigns

Paid Traffic allows marketers to engineer focused persuasion to the right users at the right time. It also allows marketers to engineer persuasion – mapping the right message at the right moment to facilitate the consumer’s journey and enhance your brand experience and user engagement.

Hire Certified Google AdWords Specialists

With Google AdWords your website could get an instant target traffic that will result in instant sales and conversion. Yet, setting up the AdWords campaign correctly is a task for professionals like us. An incorrectly or not professionally set up campaign could end up costing you 3 times as much as the professionally set up & optimized one.

Paid Search is one of the quickest ways to generate sales from online. Please note that paid search does not have any effect on SEO and should be highly considered by those who have little to none Search Engine Rankings. Please note that PPC campaign set up is a time-consuming process that requires extensive skills and experience. Any PPC campaign must be maintained and optimized further on weekly basis based on the Key Performance Indicators (KPI). Our Pay Per Click agency specializes in paid search and is Google Certified to manage such campaigns.

Get Immediate Results

Get immediate exposure precisely to the people who are important to your business, right when they are looking for your services. Target your Exact Demographic.

Managed Exposure

Take absolute control of how your brand is presented in search results by utilizing custom messaging based on your users intent.

With our Google Adwords Marketing Program you’ll Benefit By

  • Instant traffic of visitors interested in your products and services
  • A clear and concise advertising program
  • Specific ad groups advertising your products and services
  • Strictly controlled budget
  • Geographic targeting
  • Accurate timing based on the behaviour of your potential customers
  • The best search phrases customers use to find your specific type of business
  • Optimized Adwords results: You’ll get the the maximum level of qualified visitor traffic for your specific budget
  • Search engine listings that are highly appealing to your customers and will make them click on your ad
  • Remarketing campaigns to reach people who have previously visited your website and make them return

Get in Touch with Us:

  • Maximize your online marketing budget
  • Stop wasting money
  • Want to beat the competition
  • Be top of Google (and pay less per click)



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