SEO - Search Engine Optimization

Local SEO can be very competitive. And if you are like the majority of local business owners, very often you are struggling to understand how to outrank your competitors in the local search game.

In this video, I am going to show you 7 Google search hacks that will help you beat your local competition.

No fancy SEO tools required. No prior local SEO knowledge necessary.

By just using the Google search box you will learn:

– How to check if your content is properly indexed in Google
– How your local competitors target keywords through content
– How to identify some of your Content Gap
– How to uncover keywords your competitors have not thought about
– How to find out if a keyword is worth fighting for
– How to find internal link opportunities
– How to find External local links

Applying these 7 search hacks will make a significant difference in boosting your online presence and will ultimately drive more customers to your business.

Transcript:

00:00
we do this dozens of times every day we
00:02
go to google and type a keyword or a key
00:05
phrase in the search box
00:06
hit return and bang we get results but
00:09
there is so much more you can do in that
00:11
little white box you probably don’t know
00:13
about in today’s video I’m going to show
00:15
you seven Google search hacks to gain a
00:17
competitive advantage with your local
00:19
SEO efforts I’m going to around the
00:21
founder of rank Academy da koat UK where
00:23
I help small business owners like you
00:25
with their marketing efforts for better
00:26
online visibility step by step and click
00:29
by click if you are new to my channel
00:30
why don’t you subscribe today and click
00:32
the bell button so you don’t miss any of
00:34
my future videos and if you like this
00:36
tutorial please give me a thumbs up as
00:38
it will be very helpful for me to grow
00:40
my channel let’s start with our first
00:45
search hack finding out how many of your
00:48
web pages are indexed in Google to do
00:50
this type the following search command
00:52
in the Google search box sites and then
00:56
go on and straight after it enter your
01:00
website address or any address let’s
01:03
take the example of a plumber that I’ve
01:05
found here and copy is web address and
01:08
stick that straight after the site come
01:11
on make sure you don’t leave any space
01:13
there and then press Enter
01:16
Google will show you how many pages it
01:19
has in its index for this business in
01:22
this example there are 79 pages and if I
01:26
quickly scroll through the results and
01:28
compare it with the website I can see
01:30
that each page seems to be indexed
01:32
properly
01:33
for example underfloor heating plumber
01:36
commercial boiler commercial repair
01:38
boiler service and let’s compare boiler
01:42
installation boiler servicing etc etc so
01:46
it seems like these guys are doing a
01:48
pretty good job so why is this useful
01:50
for many reasons first of all it allows
01:53
you to see if all the pages you have
01:55
created are being indexed in Google and
01:58
can be found by potential customers have
02:01
a look at this dentist website called
02:02
Bracken Barrett for example it looks
02:05
very professionally done and has quite a
02:07
lot of pages and if you click on a
02:09
procedures section there seems to be a
02:12
bunch of pages
02:13
at the bottom about the services that
02:15
provides such as bridges veneers crowns
02:19
whitening etc these pages would be
02:22
perfect for search engine optimizations
02:24
so let’s have a look at what Google has
02:27
in its index for this dentist go to the
02:30
Google search type site again call on
02:34
and then copy the web address of this
02:37
website there seems to be 77 results
02:41
altogether or 77 pages when I start
02:44
inspecting the results all I can see is
02:46
pages related to their team their team
02:49
members charity news and some other
02:53
irrelevant stuff and I cannot find
02:56
anything related to the services that
02:59
they provide as indicated on their
03:01
website this tells me there is a major
03:04
issue with the way this website is built
03:07
but more importantly there is no chance
03:10
in hell
03:11
these guys would ever be found by anyone
03:14
searching for teeth whitening or veneers
03:17
or anything like that since Google
03:20
doesn’t even know this is a service that
03:22
provide because it can’t find the pages
03:24
I use this site command in Google
03:27
regularly because it gives me a good
03:29
idea about the site I am dealing with in
03:31
a matter of seconds and compare it with
03:33
the existing competition so I know what
03:36
I’m up against try this with your own
03:37
website and make sure all your pages are
03:40
indexed properly hack number two find
03:43
out what your competitors have written
03:44
about a specific keyword you’re now able
03:47
to look at all of your competitors web
03:49
pages indexed in Google in a few seconds
03:51
but what if you want to find out what
03:53
they have written about a keyword that
03:55
you are targeting let’s imagine I’m a
03:58
plumber and I specialize in underfloor
03:59
heating and our plumber Eco heat
04:02
plumbing is one of our competitors so
04:04
this is very simple once again time to
04:06
come on the side followed by : in the
04:08
search box and then the web address of
04:11
your competitor in this case Eco heat
04:13
plumbing da cunha UK then simply add a
04:16
space and type the keyword you are
04:18
interested in in this instance
04:20
underfloor heating and then enter
04:24
Google will show you all the pages from
04:26
this site that talk about on the flow
04:28
heating and they are 26 of them although
04:31
this is interesting
04:33
Google will include all pages that
04:34
contains that keyword as part of its
04:37
results even if it’s only mentioned once
04:40
and 26 pages is still quite a lot to go
04:44
through what I really want to see is
04:45
what page is my competitor has created
04:48
specifically to target that keyword if
04:50
you are familiar with the basics of
04:52
search engine optimization and you
04:53
should be you know that the title of a
04:56
page is one of the strongest signals to
04:58
tell search engines what topic a page is
05:01
about a truly well optimized page will
05:04
always include the keyword you want to
05:06
rank for in its title in this example
05:09
this page was optimized for boiler
05:12
installation and boiler repair for the
05:14
area of London called Battersea this
05:17
means that if I want to find the page my
05:20
competitor has optimized for a specific
05:21
keyword I need to find out all the pages
05:25
they have created which include the
05:27
keyword in a title let me demonstrate
05:30
this so it’s clear go to the Google
05:32
search box and once again type sites
05:35
call on and then the web address of your
05:38
competitor then add a space and add the
05:42
following command in title colon
05:45
followed by your keyword which in our
05:48
case will be underfloor heating then
05:52
press return this now shows me all the
05:54
pages from this website that include the
05:58
keyword I have specified in a title I am
06:01
now down to three results why is this
06:04
useful because it narrows down my
06:06
research to the exact pages my
06:08
competitor has built to target this very
06:11
keyword and in this case if I want to
06:14
beat them I simply need to replicate at
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the very least the same type of content
06:19
or create something even better
06:21
hack number three identify content gaps
06:23
if you want to grow your online
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visibility and you think you’ve run out
06:27
of ideas to create new pages one thing
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you can do is find out if you have any
06:32
gaps in your content what I mean by that
06:34
is have your competitors created content
06:37
that you haven’t created yourself which
06:40
you should consider let’s stick with our
06:42
plumber once more and once again type
06:44
the same command site : and their web
06:49
address since these guys have a lot of
06:52
content around boiler and we feel we are
06:55
well covered on that front
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we don’t want Google to show us any page
06:58
that will include the keyword boiler in
07:01
its title to do this we just need to add
07:05
the operator sign – followed by in title
07:09
then colon and the keyword boiler and
07:13
press Enter
07:15
Google will display in its result all
07:18
the pages that do not include the word
07:21
boiler in their titles why is this
07:23
useful because now you can quickly
07:26
scroll through the results to identify
07:27
if there are any pages they have built
07:30
which you should build yourself since
07:33
you are targeting the same market here
07:35
is an example commercial gas engineering
07:37
do you have a page on your site that
07:39
talks about commercial gas engineering
07:42
is it worth creating one hack number
07:44
four find some keywords you haven’t
07:46
thought about one way of doing some fast
07:48
keyword research is to use Google and
07:51
rely on the auto suggestion the search
07:53
box will return those suggestions are
07:56
based on keyword popularity and
07:57
therefore you should consider adding
07:59
them to your content strategy when you
08:01
feel it is relevant although this is
08:04
great the auto suggestion functionality
08:06
only completes the query as you are
08:08
typing along and can you omit a lot of
08:10
opportunities one way to overcoming this
08:14
is to use what is known as a wild-card
08:16
to uncover new options you may not have
08:19
thought about let alone your competitors
08:21
let’s say you are running a vegan
08:23
restaurant in New York and instead of
08:25
searching for a keyword like best vegan
08:28
restaurant in New York to see what other
08:29
keywords Google suggests try typing best
08:33
vegan underscore then New York look at
08:37
some of the suggestions you are now
08:38
getting which you wouldn’t have got if
08:40
you had typed your keywords as normal
08:43
best vegan burger New York based vegan
08:45
breakfast New York best vegan brunch
08:47
best vegan bakery why is this useful
08:49
with this technique you
08:51
and cover some awesome alternatives and
08:54
in this case if you are running a vegan
08:57
restaurant you might want to either
08:58
adapt your menu to include those items
09:02
suggested as part of the keywords lists
09:05
such as burger and breakfast or if you
09:08
are already serving some of these foods
09:10
people are searching for then create
09:12
some dedicated pages on your website
09:14
hack number five find a level of
09:17
competition for a keyword not all
09:19
keywords are worth pursuing the more
09:22
businesses are competing for a keyword
09:23
the more difficult it will be to rank
09:25
but how do you find out let’s use one of
09:28
the keywords or key phrase we have
09:30
uncovered in our previous hack best
09:32
vegan burger New York if you type that
09:34
keyword as it is in Google search box
09:37
you get about 36 million 700 thousand
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results which is a crazy number but
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those results will include every page
09:45
that Google has found which include
09:47
either all of those words or just some
09:50
of them such as New York or burger to
09:54
truly understand the level of
09:55
competition for these key phrase you
09:57
want to see all the pages that include
10:00
every single word of that key phrase in
10:03
their title here is how in the Google
10:05
search box type the following all in
10:08
title colon followed by best vegan
10:11
burger New York and look at that this
10:13
will show you all the results that
10:15
include
10:16
all of those words in their page title
10:18
and they are only 76 results as opposed
10:22
to 36 million if you run a vegan
10:25
restaurant in New York I would strongly
10:27
recommend you create a page for best
10:28
vegan burger in New York as there is a
10:30
great chance you would rank for it and
10:32
attract new customers but we all know
10:34
that keywords and content are not enough
10:37
to rank you need links and although
10:39
external links pointing to your site are
10:41
the holy grail of all SEO signals you
10:44
shouldn’t underestimate the power of
10:46
internal linking let’s have a look at
10:48
that in hack number 6 hack number 6 find
10:52
internal linking opportunities internal
10:55
links are important for two reasons one
10:57
they help your visitors navigate through
10:59
your site and two they will help your
11:02
SEO efforts as they are part of the SEO
11:05
signals Google considers to rank your
11:07
pages adding more internal link will
11:09
therefore be useful if you don’t overdo
11:11
it and if it makes logical sense of
11:13
course let’s take the example of this
11:15
handy man’s websites called Bob’s
11:17
handyman services who clearly has a lot
11:20
of services to promote let’s say they
11:23
want to add internal links to push their
11:25
page furniture assembly
11:28
in google search type the following
11:30
command in text : open the quote and
11:34
type furniture assembly and close the
11:37
quote followed by space then the usual
11:39
command site colon and the website of
11:43
Bobby’s handyman services dr. dot uk’
11:46
then click search what this does in
11:50
lemons terms is it tells Google to show
11:52
all pages on this website where the
11:56
keyword furniture assembly is mentioned
11:59
anywhere in a copy the quotes around the
12:02
keywords are telling Google to only
12:06
bring back pages that would include this
12:08
exact search term how we typed it and in
12:12
the same order which is exactly what we
12:15
need to create a link all I would need
12:17
to do now is to go through each page
12:19
within the Google results and find the
12:21
opportunities where they can turn the
12:23
text into a link ignore the first page
12:26
as it is the page where we want to link
12:29
to and we don’t want to link the page to
12:31
itself but let’s have a look at the
12:33
second page and if you scroll down sure
12:37
enough there is an opportunity right
12:38
here furniture assembly and that can be
12:41
turned into a link hack number 7 find
12:44
external link opportunities as you know
12:47
external links pointing to your site are
12:48
the strongest SEO signals any web site
12:51
can get to rank higher in search results
12:53
but there’s a local business what you
12:55
really want are local links but since
12:58
they are valuable they are also very
13:00
difficult to get here are 3 ways to
13:03
source external links opportunities and
13:05
here is the first one finding local
13:08
blogs you can reach out to and to do
13:10
this you can search for something like
13:12
this your city name plus your industry
13:16
Plus blog all these words must be put in
13:19
quotes let me show you an example for a
13:22
London barber just by scanning the
13:24
results on the first page of Google I
13:26
can see some blogging sites I could
13:28
contact directly look at this one top 40
13:31
barber blogs and websites for barbers
13:33
wouldn’t you like to have your site
13:35
listed on that one and get a link at the
13:38
same time
13:39
to uncover other blog options try
13:41
changing the city name to the postcode
13:44
or you can also try to use the counting
13:51
another way of finding external links is
13:54
finding sponsorship opportunities in
13:56
your city sponsoring is probably the
13:58
easiest way to get links obviously we’re
14:01
not talking huge amount of money here
14:02
we’re looking at sponsoring someone like
14:04
you local football team or other small
14:07
organizations the sponsorship will
14:09
results in your business being mentioned
14:11
on their site along with a link make
14:14
sure it does before you commit do you
14:16
uncover potential organizations in need
14:18
of sponsors here is the command you will
14:21
need to search for in Google in url call
14:23
on sponsorship quote city name quote
14:27
alternatively you can also use in title
14:30
call on sponsorship quote city name
14:33
quotes this will bring up all the local
14:36
websites which mention the word
14:38
sponsorship in either the URL or the
14:41
title of the page and the name of your
14:43
city please remember this is not an
14:46
exact science and you will get a lot of
14:48
results out there and you’re gonna need
14:50
to do a little bit of digging around the
14:52
last way I’m going to show you how to
14:54
get links is to find relevant
14:56
directories where you can submit your
14:58
business details although directories
15:01
are nowhere near as powerful as there
15:02
once was they can still move the needle
15:05
especially if they are local ones or
15:07
specific to your industry here is a list
15:10
of commands I recommend you try for
15:12
industry specific directories and here
15:17
is a list of command I recommend you try
15:19
if you are looking for location specific
15:22
directories give that a go I’m trying to
15:26
find out some good directories where you
15:28
can submit your business details to you
15:31
we’re done for today thanks very much
15:33
for watching if you found this tutorial
15:34
useful please give me a thumbs up if
15:37
you’re new to my channel don’t forget to
15:39
subscribe and to hit the bell button for
15:41
any comments or questions post them
15:44
right below the video and I will respond
15:46
to them hope to see you soon happy
15:48
marketing
15:56
you

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