SEO - Search Engine Optimization
Transcript:
00:00
So if you want to know my keyword research process using free tools, on how I find low
00:04
competition keywords on for my website then watch this video until the end.
00:08
This video is lesson four of our affiliate marketing mastery course where I show you
00:12
on how to scale an Amazon affiliate website from $0 – $1,000 per month.
00:16
Click on the “I” button here to watch all the videos of this playlist.
00:19
You should also follow me on Instagram, my username is “DMANKUR” I take live sessions
00:24
almost every alternative day, where I answer all your questions, so make sure you follow
00:27
me.
00:28
Before doing keyword research you must first select the niche of your website.
00:31
If you’re watching our affiliate marketing mastery playlist, then you must have already
00:35
seen our lesson two on niche research.
00:36
In this lesson I’ll show you how to find a low competition niche for your website.
00:40
So I recommend you guys to click on the “I” button here and watch that video first before
00:44
watching this video.
00:45
Once you have finalized your niche, now it’s time to find low competition keywords for
00:49
your website.
00:50
Although I personally use a paid keyword tool called “ahrefs”.
00:54
But since not all of you will be able to afford the expensive tool, I’ll be showing you
00:58
everything through its free alternative.
00:59
Which is equally good, and it’s called “ubersuggest”.
01:02
Also if you don’t want to waste your time doing keyword research for your website, and
01:06
want an excel sheet that I created after comprehensively researching about the best low competition
01:12
keywords.
01:13
I have categorized them into low competition, medium competition and high competition and
01:17
also talked about the profitability of each keyword.
01:19
So if you want that excel sheet, all you have to do is like the video, subscribe to our
01:24
channel and comment with “yes, I want it”.
01:26
If we reach 1,000 likes, subscribers and comments on this video, I will share the link for the
01:31
excel sheet on the description section of this video.
01:33
So let’s go into my laptop screen where I’ll show you how to find the right profitable
01:37
keywords for your website.
01:38
Finding the right keywords for your Amazon website is not that difficult, and I’ll
01:41
be showing you the exact process.
01:43
Usually I don’t follow the same strategy that other SEO experts follow, that they will
01:47
try to find keywords and they will check its individual competition.
01:50
I don’t do that.
01:51
I’d rather directly go to my competition who is already ranking one on the main keyword,
01:56
and then I try to find all the related keywords for which he is ranking.
02:00
And strategy has helped me scale my website from 0 – 1.2M visitors per month.
02:04
So let me tell you how it’s done.
02:06
So first let’s open Ubersuggest free tool by Neil Patel.
02:09
So let’s say your affiliate website is about best washing machines.
02:12
So what you do is, go on to Google, search for “best washing machine in India”, okay.
02:20
So this is the hook.
02:21
So what you have to do is, go to the first website that is ranking number one on Google
02:25
search results.
02:26
So these are the preview snippets.
02:28
This is the 0 position, you don’t have to take this.
02:30
Rather take the first position that is ranking.
02:32
So this is from “Bijili Bachao” Open the website… okay, so the article is “best
02:38
washing machines in India” Copy the URL, paste it here, English/India, select the country
02:44
as India if you’re targeting the Indian audience.
02:45
Let’s see, go to the top pages….
02:48
Now let’s find the article that we were searching for, the article is “best washing
02:52
machine in India” So best washing machine in India is the 2nd most popular in this website
02:56
and it is ranking number 1.
02:57
So best washing machine in India has the potential of 22,000 of traffic.
03:02
So let’s say we have this here in niche research, let’s say we go for washing machine,
03:06
okay, so the traffic is 22,000, okay.
03:09
And washing machine has the percentage of…
03:13
I have to check it here, I think it’s the percentage of appliance, I’m not sure.
03:17
It must be 8%… but the conversion rate is 0.01 as I’ve told you earlier.
03:21
Usually the conversion rate of people who visit your website is- 1% actually end up
03:25
buying the product.
03:26
Average selling price of a washing machine is somewhere close to- let’s find it out.
03:31
So let’s open Amazon… and let’s go for washing machine.
03:36
Right, so average price is somewhere close to around…
03:41
Rs13,000, right?
03:42
So we’ll add the average price to around Rs13,000.
03:46
And the commission is 0.08, right?
03:49
So let’s see, the commission that you will get.
03:53
So this result is the multiplication of all of these.
03:56
So you will be making a total of Rs22,880 per month, approximately if you’re ranking
04:01
number one.
04:02
For your target keyword which is “best washing machine in India”.
04:05
So the best part about this strategy is all you have to do is click here on “view all”
04:10
and this will give you the list of all the various keywords for which this article is
04:14
ranking and also along the position with it.
04:16
So for this particular keyword, which is the most popular keyword in the washing machine
04:20
segment, which has the volume of 14,800… this article is ranking number 2.
04:25
Again, best washing machine, number 3.
04:28
So this way, all you have to do is click on “export to CSV” and you’ll be able to
04:33
download the complete list of all the keywords for which this article is ranking, right?
04:40
So let’s see here.
04:41
So you were able to download, almost 220 keywords, right?
04:44
And primarily in my research what I’ve done is that I try to optimize my website for just
04:48
the top 20 keywords.
04:50
Because that alone is more than enough for- the Google to understand what the article
04:54
is about and the rest of the keywords are automatically ranked.
04:57
So let’s say I am writing an article about the best washing machine in India, what I’ll
05:00
do is- I’ll go and find the first ranking article, I’ll put it on Ubersuggest, I’ll
05:05
take the top 20 keywords and optimize my article around those keywords, and that is more than
05:10
enough guys.
05:11
That is the simple process.
05:12
Don’t make the keyword process too complicated.
05:14
And also, stop using Google Adwords.
05:16
I’ve seen so many YouTubers are recommending the Google keyword planner for the keyword
05:20
optimization, don’t do that.
05:22
Rather use this amazing tool of Neil Patel.
05:24
And the best part is you already know that this website is ranking number 1.
05:27
And you already know that this website is driving such an amazing traffic.
05:31
So all you have to do is steal the competitor’s keywords.
05:33
This is better than finding the keywords yourself, right?
05:36
And I’ve been using the same strategy for my affiliate websites and I’ve been really
05:39
successful with this strategy as well.
05:40
So let’s do it for some other keyword as well.
05:43
Okay.
05:44
So let’s say you go for some other category.
05:46
Let’s say… we go for “best mobile phone under 10,000”.
05:55
Okay.
05:57
So what we’ll do is, we’ll go to the first result, which is the 91Mobiles result.
06:01
We’ll copy the URL.
06:04
We’ll go to the URL bar paste it here, English / India because we’re targeting the India
06:09
country, select search…okay, it’s loading… though it seems to be a little slow.
06:14
So let’s wait a bit.
06:15
And you can see that there are multiple options as well you can see the keyword ideas, you
06:18
can also see the backlinks- okay.
06:19
So it’s open.
06:20
So we are searching for this particular article, right?
06:22
The best mobile phones under Rs 10,000.
06:25
You can see that it is running 155 traffic.
06:28
So all you have to do is find all the keywords for this particular article, because it is
06:31
already ranking number 1.
06:32
Just click on “view all” and this gives you all the keywords for which it is ranking.
06:38
Okay, somehow this result is not too good.
06:40
So let’s check the Digit article, copy it.
06:46
Paste it here…and search.
06:47
So this article, best phones under 10,000, it is driving 229,000 visitors per month and
06:53
let’s click on “view all” to find all the keywords for which it is ranking.
06:56
Best budget smart phone, best budget phone…
06:57
So these are all the keywords for which it is ranking.
07:00
So this is the strategy and similarly you can check the other articles for which this
07:03
website is ranking as well, like best pones under Rs15,000, etc.
07:08
The best particular strategy for finding the right keywords all you have to do is export
07:11
the keywords and then optimize your article along these keywords.
07:14
And also you can go to the keyword ideas and find like, “best mobiles” in English and
07:21
in India… so let’s search.
07:24
And this will give you a lot of ideas regarding the best mobiles.
07:28
Okay, best mobiles… and also the best part about this particular keyword insider is that
07:35
it will give you the search difficulty… how difficult it is for you to rank your article
07:39
on number 1 position on Google.
07:41
So 66… it’s yellow, it’s not really too easy to rank because it’s a very complicated
07:45
term because the traffic volume is really high, the competition is also really high.
07:49
Similarly, best mobiles under 10,000.
07:50
A very high search volume of 110,000 and the competition is also high because 64 is a really
07:55
high number, right?
07:56
SD means SEO difficulty or search engine difficulty, right?
07:59
So this is also a great way to find related keywords.
08:02
So honestly guys, there’s no other complicated technique that you need to know to find the
08:06
right keywords.
08:07
All you have to do is use this free tool called Ubersuggest.
08:10
And either you can put URL of your competitor in the URL bar and find all its keywords and
08:14
export it or you can write the keyword yourself and find the ideas along with the search engine
08:19
difficulty as well.
08:20
Because one thing that you have to keep in mind is that keyword is not the only thing
08:23
that matters.
08:24
But the competition level is also what you have to look for.
08:26
If the competition of the keyword is high or low, right?
08:31
Like you can see here for this particular article the best mobile phones in India for
08:34
July 2018, this article is driving 110,000 visitors per month.
08:38
So this article must be making a lot of money from Amazon affiliate account, right?
08:42
So you can see the keywords for which it is ranking, best mobile, best mobile phones.
08:46
And also the SEO difficulty like how difficult it is to rank number 1 for this keyword like
08:50
for best mobile the SEO difficulty is really high, so anything more than 35 or 40 will
08:56
be difficult for a single man army… if you yourself are doing the SEO, writing the articles
09:00
and everything.
09:01
It will be difficult for you to rank number 1.
09:03
Not at least a month… it will take at least a year or more than a year.
09:07
But if the ranking- SEO difficulty is less than… somewhere close to 30 – 40 or maybe
09:11
less than 30, then it will be much easier for you to rank number 1 and make affiliate
09:14
commission.
09:15
This is why the niche research video is why I really want you guys to watch it again,
09:19
because it’s the combination of the niche research- you would want to go into a niche
09:23
which, where the competition is low.
09:25
And by the competition I mean the SEO difficulty is low so that you’ll be able to rank your
09:29
articles as number 1.
09:30
At the same time, the profitability of the niche should be higher.
09:32
That is the percentage commission you’ll be getting for every person who buys the product
09:36
from your link is high.
09:37
At least in the range of about 5.
09:39
Like 5%, 8% or 10%.
09:41
Apart from that you can- usually I don’t do this, but still you can do this, like if
09:45
you’re looking for “best washing machine in India”, okay.
09:52
So here also- you’ll get some suggestions… you can also load these keywords as well in
09:56
your excel sheet.
09:57
The final excel sheet of the keywords that you want to optimize.
10:00
You can use the suggestion bar as well.
10:02
You can also add a space here, before “washing” and this will give you any other word that
10:08
is before “washing machine in India”.
10:10
You can also optimize for this.
10:11
And also at the bottom of the articles you will find various other keywords.
10:14
So this is another technique to find related keywords for your target article.
10:21
But the one I would recommend is to use Ubersuggest and download all the keywords, that is export
10:25
the keywords and that is more than enough.
10:28
You don’t have to make keyword research too complicated guys and still if you have
10:30
any questions regarding keyword research all you have to do is comment below this video
10:34
and I’ll make sure I’ll reply to you within 6 hours to 12 hours.
10:36
And I’ll solve all your doubts.
10:38
I really want you guys to succeed and create a profitable Amazon associate website for
10:41
yourself and share your success story in our Facebook group or whether email it to me.
10:46
Directly share your success story with everyone else so that they can also get inspired.
10:50
I really want you guys to succeed.
10:52
So this is the perfect process to find the keywords and you don’t have to make it complicated,
10:56
just follow this and that is more than enough for you guys.
10:59
If Ubersuggest is something that you don’t like and you want to use something else, then
11:02
you can also try this Chrome extension called “Keywords Everywhere”.
11:05
It’s a free extension and whenever you are searching for a keyword like this, it will
11:09
show you related keywords on the right side of your desktop or the laptop screen here.
11:13
Like I’ll search for… let’s say I search for this best washing machine in India, and
11:18
it showed me all the related keywords.
11:20
Along with the search volume and the CPC and the competition as well.
11:23
Okay, you can also export these keywords as well from “export CSV” option.
11:27
So this is another option that you can use to download the keywords and match the competition
11:31
and if you want to spend some money and you really want to get the best SEO metrics out
11:35
there then I recommend “ahrefs”.
11:37
I’ve been using it for many years now, it’s the best SEO tool out there.
11:41
I know it’s really expensive but it has a free trial of $7 per 7 days.
11:45
So if you want do it what you- you can follow the same procedure like I mentioned in the
11:49
Ubersuggest.
11:50
So all you have to do is copy the article title (URL) go to site explorer, enter it
11:54
here… make it select URL and search the article.
11:59
And it is showing you that this article is driving approximately 15k traffic and the
12:03
number of referring domain is 3 so yes, the competition is not that high, the competition
12:07
is low.
12:08
And to find the right keywords for which it is ranking, all you have to do is go to the
12:12
organic keywords section and this will show you all the keywords for which this article
12:16
is ranking on which position.
12:17
Like the main primary keyword is “best washing machine in India” and for which it is ranking
12:20
number 1.
12:21
And the volume is 14,000, and similarly you will find all the related keywords for this
12:25
article as well.
12:27
And you can again export this keyword list by clicking here on ”export” and download
12:30
the list.
12:31
So this is another method that I highly recommend also it gives the keyword difficulty.
12:35
In Ubersuggest the keyword difficulty is less than closer to 35 is more relatable, but here
12:40
ahrefs has a different metric.
12:41
Here the keyword difficulty less than 10 means that the competition will be extremely low
12:45
and you can directly write an article about this particular keyword and get it ranked
12:49
on Google easily.
12:50
And also since the commission rate is high for this particular niche and also the search
12:54
volume is significantly high because 14,000 is a very good search volume, you will be
12:58
able to make good money if you’re targeting this particular niche.
13:01
And… you can also use ahrefs.
13:03
Apart from that you can also use the keyword explorer here for ahrefs again.
13:07
Select “India” and write “best washing machine” and search for it.
13:15
And it will give you a lot of keyword ideas related to this like here it says that the
13:19
best washing machine has a keyword difficulty of 16 which is medium.
13:22
So it’s a good keyword you can target it.
13:24
And again the main keyword being “best washing machine in India” with 14,000 volume.
13:28
And also the best part about this is like if you click on any of the keywords here,
13:32
it will tell you all about the search result metrics that are already ranking on Google
13:37
and the competition level on each of them.
13:39
Like we are searching for “best washing machine in India”.
13:42
If you go here, this is the search result.
13:43
Like we have a featured snippet, like- this is the featured snippet, right?
13:46
The number 1 article which is ranking is from Bijili Bachao.
13:49
It has 3 referring domains and 3 backlinks.
13:51
Similarly, the 2nd article has 9 referring domains and 14 backlinks.
13:55
And all of these… and it also tells you the amount of traffic that each article is
13:58
getting, right?
13:59
So this feature is really helpful for me and this is why I use ahrefs because Ubersuggest
14:04
gives you a more overview, but then again Ubersuggest is free and you don’t have to
14:08
pay any money.
14:09
But if you really want to scale your Amazon affiliate website then I highly recommend
14:12
you guys to invest some money in ahrefs, because this tool will really make your like easier
14:16
it will- and the best part is its backlink database is tremendous, so you can easily
14:20
use it to find backlink opportunity and get your article to the number 1 position.
14:24
Because yes, keywords matter a lot but apart from that you also need good quality backlinks.
14:28
And also this feature I really like because you directly get a picture of the competition
14:31
of what kind of backlinks you need.
14:33
And also now that we have selected the keywords, so now you must be thinking, okay, Ankur I
14:37
have the keywords, I have followed your technique, I’ve used Ubersuggest I’ve used Keywords
14:41
Everywhere, I’ve used ahrefs, now I have the perfect list of keywords, I also know
14:45
the competition level… now how should I write the article?
14:48
I want to know how to write the article, right?
14:50
So we have a separate video on how to write the perfect SEO-friendly article it is in
14:54
the same playlist of the affiliate marketing mastery playlist and in that particular video
14:59
I’ll be showing you exactly how to write the perfect SEO article so you can rank your
15:03
article even without backlinks.
15:05
Even in that, the primary strategy will be looking at your competition and writing an
15:08
article better than that.
15:10
Now again, since we’re talking about keywords, look at the number 1 result, this is the article
15:14
ranking number 1 for our target keyword.
15:16
You can see how well he has optimized his article.
15:19
Like you can see that the main keyword “best washing machine in India” that’s how he
15:23
started the article.
15:24
Okay, the main keyword is right, and the title as well.
15:26
And also he has bolded, like “best washing machine brands in India” “Top Models”…”best
15:31
washing machines in India”… he has bolded the keyword, so to put more stress.
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And this is how he has optimized his article around the keyword.
15:38
I will be talking more about this in our SEO-friendly article video.
15:42
So make sure you watch that video as well in this playlist.
15:44
And make sure you watch the entire playlist because you’ll be getting a lot of value
15:48
and a lot of knowledge about keyword research, building backlinks, SEO and more than that.
15:53
So now let me go through the mistakes that people make while selecting keywords.
15:57
So the first mistake that people make is that they select keywords with high competition
16:00
just because the search volume is really high.
16:02
So if you go for a keyword like let’s say “best mobiles”.
16:06
Again the competition is comparatively a little higher.
16:08
Like best mobiles in the 15,000- yes the search volume is a little higher but then again look
16:12
at the backlinks of this particular website has who is ranking number 1.
16:16
He has 31 referring domains.
16:17
If you’re a single person who doesn’t have a team, you’ll be doing the SEO yourself,
16:21
creating 31 backlinks will be difficult.
16:23
It looks easy, but trust me guys it’s difficult especially in 2019 when creating backlinks
16:28
is very, very hard.
16:29
This is why I mentioned this multiple times in the niche selection video of our affiliate
16:33
marketing playlist.
16:34
Where I tell you to go for a niche which has a high commission rate but again the competition
16:39
is low.
16:40
Because if you’re single-handedly building the website, targeting a high competition
16:43
niche will be extremely difficult for you because you don’t have a team.
16:46
You don’t have the resources.
16:47
And in the end you’ll end up losing money.
16:50
So make sure you go for the low competition or a medium competition niche and similarly
16:53
look for the low competition and medium competition keywords so that you’ll be able to scale
16:57
the website to such a level that you are making good money.
17:00
So what are your next steps?
17:01
Click here to watch the next lesson.
17:03
And click here if you want to watch our complete affiliate marketing mastery course, where
17:07
I show you how to scale a website from $0 – $1,000 per month.
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