SEO - Search Engine Optimization
In this video I’m going to show you how to write a blog post the right way.
Specifically, you’re going to learn how to write blog posts that get traffic, social shares, backlinks, first page Google rankings, and more.
With that, here’s a quick preview of the techniques I’ll cover in the video:
The first step is all about finding the right topic for your post. In my experience, your post topic can make or break your content. And your blog as a whole. So it’s important to get this step right.
Next, I’ll show you how to write headlines and post intros that get clicks and engagement. Yes, I’ll draw from my personal experience. But I’ll also show you a few industry studies that back up what I’m talking about.
Then, I show you how to write a blog post that gets results. Creating an awesome post isn’t an art. It’s a science. And in this step you’ll learn the step-by-step process you can use to crank out world-class blog content.
Finally, I show you how to optimize your post for SEO. This is the exact checklist that I use to optimize my own blog content at Backlinko. And it works.
In the end, you’ll have a system that you can follow to write blog posts that help grow your blog.
Transcript:
– In this video I’m gonna show you
how to write a blog post that gets hundreds of comments.
Thousands of social shares, and first page Google Rankings.
In fact, I use the exact process in this video
to grow my blog to a 426,496 visits per month.
I’m Brian Dean, the Founder of Backlinko,
the place where marketers turn for higher Rankings
and more traffic.
Keep watching.
Let’s face it, getting traffic to your blog
is harder than ever, in fact I’ve recently teamed up
with BuzzSumo to analyze 912 million blog posts.
And we found that the vast majority of blog posts
that are published, get zero links or social shares.
When I launched my first blog way back in 2009,
things worked completely different.
Back then, getting links and social shares
was relatively easy.
You could publish a 500 word blog post and call it a day.
490 words, 499 words, 500 words, done ski.
Flash forward to today and things are completely different.
According to WordPress, 2.3 million blog posts come out
on their platform everyday.If you’ve been struggling to get your Google Business Profile to snatch one of the three spots in the Google Map pack you’ll want to watch this.
In this video, I go through the 20 most influential ranking factors you need to pay attention to so you can catapult your Google business profile in one of the coveted google map pack spots in 2022.
Transcript:
0:00
getting your google business profile
0:01
listed in the google map pack results is
0:04
like participating to a small business
0:06
olympic event with only three spots
0:09
available any business ranking in
0:11
position 4 and above will not step on
0:13
the podium and miss out on all the glory
0:15
i mean all the traffic the top spots can
0:18
provide if you spent most of 2021 trying
0:21
to write your google business profile in
0:23
the google map pack unsuccessfully stay
0:25
tuned because today i’m going to coach
0:27
you so you can win a medal in 2022. hi
0:31
there if you’re new here my name is luke
0:33
duran the founder of
0:34
rankingacademy.co.uk
0:36
this channel is all about helping small
0:38
business owners like you to grow their
0:40
businesses through online marketing if
0:42
you want to see my future videos
0:44
subscribe and click on the bell button
0:46
so you won’t miss a thing getting your
0:48
business profile included in the local
0:50
pack results is actually very simple you
0:53
just need to know what key factors
0:54
google uses to rank local businesses and
0:57
apply them to your own business profile
0:59
the problem is a google never reveals
1:02
what these key factors are and b they
1:04
tend to change over time so what can you
1:06
do thankfully every year a company
1:08
called whitespark.ca
1:10
publishes the list of the most
1:12
influential google local search ranking
1:14
factors so we can understand what really
1:17
works and where local businesses should
1:19
focus their efforts and before you ask
1:22
no they don’t have any privileged
1:23
relationship with someone at google who
1:25
gives them the list the local search
1:27
ranking factor list is the result of a
1:30
survey from the top experts in a local
1:32
search industry it is based on a decade
1:35
of research in-depth analysis experience
1:38
and testing from which these local
1:40
experts are able to draw conclusions
1:42
about which specific signals google is
1:45
using to evaluate and rank businesses i
1:47
personally refer to this list all the
1:49
time and thoroughly recommend you go
1:51
through it yourself as it will help you
1:53
way beyond ranking in the google map
1:55
pack i’ve put a link in the description
1:57
below today i’m only going to focus on
1:59
the factors that make the biggest impact
2:01
if you want to rank in the google map
2:03
pack and how you can use them to your
2:05
advantage for that i’m going to jump on
2:07
the computer head over to the link that
2:09
is showing up on your screen which is
2:10
also available in the description below
2:13
from the left hand side menu click on
2:15
the local pack slash finder individual
2:18
ranking factors this will take you to a
2:20
page that lists the top 20 most
2:22
influential local pack ranking factors
2:25
this result has been compiled based on
2:28
analysis conducted through 2021 and
2:31
should be used to drive your strategy in
2:33
2022
2:35
let’s start with the most important one
2:37
your primary google business profile
2:40
category just like last year the primary
2:42
category you choose for your profile is
2:44
still the most important factor of them
2:46
all
2:47
i’ve mentioned this in many of my
2:48
previous videos make sure you choose a
2:51
primary category that is the nearest
2:53
match to the keywords you are trying to
2:54
rank for
2:56
although the choice of primary category
2:58
can be straightforward in some
2:59
industries for example if you are a
3:01
plumber you would choose plumber for
3:04
other industries it can be a bit
3:06
trickier if you’re an attorney for
3:08
example the choice may not be so obvious
3:11
so make sure you choose carefully
3:14
at number two we have keywords in google
3:16
business profile title
3:18
having the keywords you are targeting in
3:20
your business title makes a huge
3:22
difference to your rankings i tested
3:24
this myself by adding keywords i was
3:26
targeting to a business profile ion and
3:28
within 96 hours it hit the top spot in
3:31
the map pack unfortunately you can’t
3:34
just stuff keywords in your business
3:36
title willy-nilly as it is against the
3:38
google’s guidelines the only way to take
3:40
advantage of this would be to rename
3:42
your business so it legitimately
3:44
includes the keywords you are targeting
3:46
in your name here is an example for a
3:48
handyman located in tempur who has his
3:50
main keyword handyman and his location
3:53
keyword tempur in his name which i’m
3:55
sure has helped him to claim the top
3:57
spot in the google map pack
3:59
believe it or not some businesses make
4:01
the decision to change their name just
4:03
for this reason
4:05
let’s now have a look at factor number
4:07
three
4:08
proximity of address to the point of
4:10
search this one is all about the
4:12
distance between your business and the
4:14
person who is conducting a search for a
4:17
business like yours the closer you are
4:19
to that person the higher your listing
4:21
will show
4:22
unfortunately there is very little you
4:24
can do about this factor as you can’t
4:26
control searcher’s location so let’s
4:29
move on to factor number four
4:31
physical address in city of search
4:34
this is pretty self-explanatory if your
4:37
business is located in a city where you
4:39
want to rank for then you’re more likely
4:41
to rank in the map pack if not depending
4:44
on the competition it’s unlikely you
4:46
will let’s say for example you’re an
4:48
electrician located in castle rock
4:50
colorado and you are trying to get
4:52
clients from the nearest big city denver
4:55
the chances of your listing showing up
4:57
in the map pack for anyone searching for
4:59
an electrician in denver will be slim to
5:01
none
5:02
the solution relocate your business
5:04
where there is more demand which is also
5:07
what some businesses i’ve done factor
5:10
number five
5:11
additional google business profile
5:13
categories although your primary
5:15
category is the most important ranking
5:17
factor adding secondary categories comes
5:20
at number five
5:21
this is somehow very often overlooked by
5:24
many businesses despite being so simple
5:26
to implement
5:28
you can add up to nine secondary
5:30
categories obviously make sure they are
5:32
relevant to your activity
5:34
quick tip if you want to find out what
5:36
categories your competitors are using go
5:39
to the google chrome web store and
5:41
install an extension called gmb
5:43
everywhere once done go to google maps
5:46
and search for a specific business or a
5:48
keyword you are targeting
5:50
gmb everywhere will highlight which
5:52
categories each listing is using
5:55
up to you to add the same to your
5:57
listing
5:58
you can download the gmb everywhere
6:00
chrome extension from the description
6:01
below
6:02
at number six we have high numerical
6:05
google ratings this is a fairly simple
6:07
one make sure your average review rating
6:10
is high enough by providing your
6:11
customers with the best possible service
6:14
note having a 5 out of 5 rating is not
6:17
necessarily a good idea as it looks
6:19
suspicious to many visitors this study
6:22
shows that an average rating of 4.2 to
6:25
4.5 stars is more trustworthy and that
6:28
even negative reviews can have a
6:30
positive impact so don’t panic if you
6:32
get one or two
6:34
moving on to factor number seven
6:36
completeness of your listing
6:38
make sure you fill in each and every
6:40
field of your profile so it is as
6:42
complete as possible
6:44
note even when you do so you will see a
6:46
message on your dashboard telling you
6:48
your profile is only 80 complete and
6:51
that you need to add a logo don’t worry
6:53
this is a bug and happen to all listings
6:56
so ignore this message
6:58
factor number eight quality authority of
7:02
inbound links to your domain
7:04
an in-band link is a link from another
7:06
website pointing back to your site
7:09
google looks at the number and quality
7:11
of links pointing to your site as a
7:13
signal to determine how strong your site
7:16
is in comparison to others
7:18
the more links you have pointing to your
7:20
site the stronger your site will be the
7:23
higher your profile will rank
7:25
work on getting more links pointing to
7:27
your website to rank higher quick tip
7:30
try getting links from other local
7:32
websites as they will be far more
7:34
relevant
7:36
at number nine we have keywords in
7:38
native google reviews
7:40
if you look at your business profile and
7:42
click on reviews you may have noticed a
7:45
section called people often mention
7:47
which aggregates the most recurring
7:49
keywords within reviews
7:51
google uses this to provide more
7:53
information to visitors but also to rank
7:56
your listing in search results
7:58
encouraging customers to leave reviews
7:59
that include the keywords you are
8:01
targeting is therefore something you
8:03
should consider as part of your strategy
8:05
if you need help on how to do this you
8:07
can download my free review email
8:09
template which is specifically designed
8:12
for this very purpose unfortunately
8:14
google doesn’t provide all the keywords
8:16
that are being used in customer reviews
8:18
you can however find all the details
8:21
using the gmb everywhere chrome
8:23
extension just go to google maps and
8:25
search for your business gmb everywhere
8:28
will overlay some buttons on your
8:29
listing one of which called review audit
8:32
click on it and wait for a few seconds
8:34
then scroll all the way down you should
8:36
see a full breakdown of all the keywords
8:38
being used in your reviews that will
8:40
help you understand which ones you
8:42
should be working on
8:44
factor number 10 is all about removing
8:47
spam listings through spam fighting if
8:49
you don’t know what this means here is a
8:51
quick explanation many unscrupulous
8:54
business owners do not follow google’s
8:56
guidelines when creating a profile for
8:58
their business so they can rank above
9:00
their competitors
9:01
typical math practice would include
9:03
adding keywords to their business names
9:05
like in this example for an hvac
9:08
contractor who has clearly added
9:10
keywords to his business title and ranks
9:12
in the map pack
9:13
a lot of businesses also decide to
9:15
create fake listings to cast a wider net
9:18
in their local area if you find that any
9:21
of these listings rank above yours for
9:24
the keywords you are targeting report
9:26
them to google using the google
9:28
redressal form
9:29
when the listing gets removed or updated
9:32
with the correct information your
9:33
listing will climb up the rankings
9:36
factor number 11 is all about adding
9:39
keywords in your google profile landing
9:41
page
9:42
your google profile landing page is the
9:44
page that your business profile panel
9:46
points to from the website button which
9:49
in most cases will be the home page of
9:51
your website making sure the main
9:53
keyword you are targeting is included in
9:55
the meta title of your page will
9:57
influence your rankings
9:59
at number 12 we have quantity of native
10:02
google reviews
10:03
this one is really straightforward the
10:05
more google reviews you get the more
10:07
likely you will rank in the map pack
10:09
note your rankings will not improve at
10:11
the same pace as your reviews as the
10:14
influence of reviews diminishes after
10:16
you’ve collected a certain number of
10:18
them
10:19
factor number 13
10:21
verified google business profile this
10:23
may seem obvious to you as you are
10:25
watching this video but many business
10:27
listings out there are yet to be
10:29
verified i am assuming yours is okay if
10:32
not just verify it now factor number 14
10:37
internal linking across entire website
10:40
just like secondary categories this is
10:42
another recurring oversight from
10:44
business owners and yet so easy to
10:46
implement
10:47
check the content of your pages and turn
10:49
some of your copy into links that points
10:52
to other important pages within your
10:54
site this will add relevance to the
10:56
pages that are linked to especially if
10:58
you use the keywords you are targeting
11:01
at number 15 we have geographic keyword
11:04
relevance domain content
11:06
this is a bit of a mouthful but it
11:08
essentially means you should add the
11:10
location keyword you are targeting as
11:12
part of your content like for this pest
11:14
control specialist in san diego
11:16
make sure you add it to strategic places
11:19
such as the meta title the page title
11:21
and dotted around the paragraphs
11:24
don’t overdo it it needs to look natural
11:27
at number 16 we have quality authority
11:30
of inbound links to google profile
11:32
landing page url
11:34
factor number eight was all about
11:35
quality authority of inbound links to
11:37
any page on your site
11:39
this is very similar but instead the
11:42
focus is on building links to the page
11:44
your website button is linking to also
11:46
known as your google profile landing
11:49
page
11:50
factor number 17 is proper placement of
11:54
map pin this is exactly what it says on
11:57
the tin occasionally google doesn’t get
11:59
it right double check the pin placement
12:01
that was added for your business on the
12:03
map is correctly implemented if not you
12:06
can amend it to the right location
12:08
at number 18 we have the page authority
12:11
of your google business profile landing
12:13
page
12:14
this goes hand in hand with factor
12:15
number 16 the more quality links you
12:18
have pointing to your google business
12:19
profile landing page the more
12:21
authoritative it will be so make sure
12:24
you get more links pointing to it so you
12:26
can rank higher
12:28
at number 19 we have yet another factor
12:30
in direct relation with your google
12:32
business profile landing page and this
12:34
time it’s all about internal linking
12:37
just like we covered in factor 14 check
12:40
the content of your pages on your
12:41
website but this time turn some of your
12:44
copy into link that points directly to
12:47
your google business profile landing
12:48
page
12:50
last but not least at number 20 we have
12:52
the final factor which is also about the
12:55
google profile landing page
12:57
this time it’s all about adding the
12:59
keyword you are targeting on the page
13:01
itself in key places such as headers and
13:04
title tags there is clearly a crossover
13:07
with factor number 15 geographic keyword
13:10
relevant so i suggest your landing page
13:12
includes both
13:14
that’s it for today guys try ticking as
13:16
many boxes as you can from this list and
13:18
i can assure you your listing will be
13:20
fit for a spot in a map pack in 2022 i
13:24
hope you enjoyed the video if you have
13:25
any questions post them in the comments
13:27
below and until next time happy
13:29
marketing
Optimized Webmedia Marketing is the best SEO Vancouver company and the best Vancouver SEO company. We offer top-notch search engine optimization (SEO) solutions to companies of all sizes. To learn how we can help optimize your website to attract more visitors, book a free consultation.
