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Google my Business: 9 Actionable Tips for Better Rankings

SEO - Search Engine Optimization

GOOGLE MY BUSINESS is by far the strongest factor for your business to rank in the Google Local Pack.

And since the Local pack results are displayed right at the top of Google search results, you’d better have a well optimised Google my business profile if you want your business to be displayed in the local pack.

But you may not have noticed that Google has introduced many new features to Google My business over the past few months to help small businesses drive more customers to their business.

If you’re not using these features, not only you are missing out on the chance of getting more clients but also reducing your chances of featuring in the Local pack.

That’s why in this video I am going to run through 9 very powerful features that have been added to the Google my business suite which you can use to better promote your business online for free.

Starting with Google my business posts, you’ll find out how you can add small posts to your listing that act like mini adverts to promote your product or services.

You will then discover the power of the question and answer option available by default in every google listing.

You will learn how to add a description to your business, an option that was dropped by Google in 2016 which has been reintroduced in March 2018. (PLEASE NOTE: the description field can contain up to 750 characters and not 750 words as specified in the video)

I will also cover Google reviews which no longer requires any introduction and teach you how to add a service menu regardless of what type of business you’re in.

I will show you how to add a video to your listing as well as a booking button and direct message your potential customers.

I will round it all up with the Google website builder option so even if you don’t have a website you can build one.

And to finish it all off, there is a bonus chapter that will show you how to track accurately the organic traffic generated from your Google My business profile using the campaign URL builder.

Transcript:

0:00
now there’s been a lot of things
0:01
happening on Google my business over the
0:02
past few months that are changing the
0:04
way you can promote your business online
0:06
if you haven’t paid attention you’re
0:09
likely not using nine of the most
0:11
awesome new features Google has recently
0:13
introduced if you want to know what
0:15
these features are so you can attract
0:17
more customers you don’t want to miss
0:19
this hi everyone and welcome to a new
0:24
video tutorial dedicated to the small
0:26
business community I’m Luke Duran the
0:28
founder of ranking Academy Cote UK and
0:30
if you’re new to my channel you will
0:32
find out my aim is to help you as a
0:34
small business owner to improve the
0:36
visibility of your business online so
0:38
you can get more visitors more leads and
0:40
more clients and of course make more
0:42
money right so if you haven’t subscribed
0:44
to my channel yet make sure you do it
0:46
now and hit the bell button so you get
0:48
notified first as soon as I publish a
0:51
new video if you’re a business owner it
0:53
is likely you’ve already created a
0:55
Google my business profile if you
0:57
haven’t yet then hurry and watch my
0:59
tutorial called how to add your business
1:01
to Google Maps if you have you’ve
1:03
probably claimed your listing a while
1:04
back and haven’t done very much with it
1:06
since well let me tell you something
1:08
you’re sitting on a goldmine in today’s
1:12
video I’m going to cover in details nine
1:14
powerful features you must use to
1:16
enhance your business profile in Google
1:19
stick til the end of the video so I can
1:21
show you my hot tip on how to track
1:23
accurately the number of visitors coming
1:25
from your Google my business listing
1:27
directly to your website this will be
1:30
super useful to you once you’ve started
1:32
using these features so without further
1:34
ado let’s start with feature number one
1:36
Google my business posts Google my
1:39
business boots are like mini ads
1:40
displaying on your business listing you
1:43
can use them to promote offers new
1:45
product launch events and whatever else
1:47
you may think is relevant to your
1:48
business this is a very powerful
1:50
marketing tool which I haven’t seen many
1:52
businesses use yet it really makes your
1:55
listing stand out as you can use images
1:56
call to actions and add a link to your
1:59
website let’s have a look at how it’s
2:01
done okay so login to your Google my
2:03
business account once you’re in there
2:05
you can access the post option are two
2:09
ways on the left hand side menu or from
2:12
the actual
2:14
main dashboard here whichever option you
2:16
decide is up to you let’s go for it post
2:18
it’s a simple interface we can just
2:22
click on that little camera icon in
2:24
order to add a post you will see a
2:27
pop-up which will give you various
2:29
options as to what type of post you want
2:32
to create so we’ve got a worse new
2:35
option an event option an offer option
2:38
depending on which option you decide to
2:40
go for you’ll have a number of fields to
2:42
fill in for the sake of this
2:45
demonstration I’m gonna use the simplest
2:47
one which is the what’s new so let’s
2:49
start by adding an image it’s important
2:52
you add an image or you can even add a
2:54
video now which is even better if you
2:56
can I’m only gonna use an image for
2:58
today select the image that you want to
3:00
add just so you know the best dimension
3:04
for the image are five hundred and
3:06
ninety pixels by four hundred and forty
3:08
five pixel once you’ve added the image
3:11
you can write your post you can add up
3:14
to 300 words within your post and I’m
3:17
also gonna add a button as a call to
3:20
action I’m gonna use the learn more as
3:23
an example and I’m gonna link it to a
3:27
page on my website and all you need to
3:29
do is click on the publish button right
3:32
at the top I said it’s done let’s now
3:35
verify it is published on my business
3:38
listing let’s refresh as it may take a
3:41
few seconds before it appears and here
3:45
we go you’ve got it here I’m just gonna
3:47
click on it as you can see my post it’s
3:50
there and I’m gonna click on a learn
3:52
more click to action button which is
3:55
gonna take me straight to my site let’s
3:58
move on to feature number two which is
3:59
still widely under used by most
4:01
businesses questions and answers a few
4:04
months ago Google launched this new
4:06
feature which enables potential and
4:08
existing customers to ask questions
4:10
about your business directly within your
4:13
Google my business listing if you’re
4:15
serious about your online reputation you
4:17
should monitor this activity as
4:18
carefully as you do monitor your Google
4:20
reviews this is because anyone can
4:23
answer those questions even though they
4:25
don’t own the business
4:27
this can be very dangerous since they
4:29
may provide the wrong information on the
4:31
plus side this is a perfect opportunity
4:34
to learn what your visitors may need and
4:36
post the accurate and professional
4:38
answers for everyone to see
4:40
unfortunately you will not receive any
4:43
notification in your Google my business
4:45
dashboard when someone asks a question
4:47
if you want to be notified quickly so
4:49
you can answer the question in a timely
4:51
manner you will need to download the
4:53
Google map app on your phone and turn on
4:56
a notification option suddenly this only
4:58
works on Android if you’re an iPhone
5:00
user you will simply need to check your
5:03
business listing regularly feature
5:05
number 3 business description business
5:08
descriptions used to be part of local
5:10
listing but was removed in 2016 this
5:13
feature has been reintroduced in March
5:15
2018 so you can add a business
5:18
description to your listing once more it
5:20
will display at the bottom of your local
5:22
panel as Google recommends on its
5:25
official health page you should use the
5:27
description feature to give details
5:28
about what you offer what makes your
5:30
business different a bit about your
5:32
history and anything you think might be
5:34
useful to your customers
5:35
you shouldn’t go over 750 words let me
5:38
show you how to add a description to
5:40
your panel so I need to google my
5:41
business and select the business listing
5:43
you want to add a description to if you
5:45
have more than one on the left hand side
5:47
menu click on the info option then from
5:50
the main screen scroll down until you
5:52
see the option add business description
5:54
click on the pencil icon and add your
5:57
description in there once you’re done
5:59
click apply your description will have
6:01
the pending status for a few seconds
6:04
maybe a couple of minutes once it’s gone
6:06
just go and verify if it appears
6:09
correctly in your business listing it
6:11
may take another few minutes before it
6:14
refreshes but then you should see the
6:17
description appearing at the bottom of
6:19
your control panel
6:20
quick note when your business listing is
6:22
displayed on a mobile version the
6:24
description will only be visible under
6:27
the About tab let’s move on to feature
6:30
number four google reviews unless you’ve
6:33
been living under a rock you’ve all
6:35
heard about the importance of Google
6:37
reviews the quantity and quality of
6:40
google reviews
6:41
we’ll collect for your business will
6:42
play a crucial role in your Google
6:44
rankings it can also work wonders for
6:47
your business reputation since 84
6:49
percent of people trust online reviews
6:51
online reviews are prominently displayed
6:53
next to your listing in Google Maps as
6:55
well as your business panel so how do
6:58
you get Google reviews for your business
7:00
simple ask your customers unlike other
7:03
online players Google doesn’t see
7:05
anything wrong with asking customers for
7:07
reviews as long as you do it in an
7:09
ethical way what does that mean don’t
7:11
bribe don’t pay or exchange services in
7:13
order to gain reviews for more info on
7:16
how to get Google reviews watch my video
7:18
how to get Google reviews make sure you
7:21
respond to all the reviews you are
7:22
receiving as it will show your potential
7:24
customers you are professional and
7:26
attentive to your clients to do this
7:28
simply log into your Google my business
7:30
profile click on the review option in
7:32
the left-hand side menu and scroll down
7:35
to the review where you want to post a
7:37
reply and if you want to be notified as
7:41
soon as you receive a review download
7:43
the Google my business app install the
7:45
app and open it
7:47
go to your settings and then go to your
7:51
notification make sure the customer
7:54
review option is ticked when a customer
7:56
post a review you will see a message
7:58
popping up on your screen which you can
8:00
respond to straight away feature number
8:03
five service menu originally launched to
8:05
give restaurant owners the option of
8:07
adding their menu as part of the Google
8:09
listing this feature has been extended
8:11
to some service businesses such as
8:13
electricians beauty salon florists and
8:15
even digital agencies these businesses
8:18
can add the list of services they
8:20
provide to their listing who they Google
8:22
my business account services can be
8:24
listed by category which will include a
8:26
description and can contain multiple
8:28
items which need to be priced
8:30
individually let me show you how to add
8:33
a service menu to your listing log into
8:35
your Google my business account and from
8:37
the left hand side menu select the info
8:39
link crawl down and click on services a
8:43
pop-up should appear allowing you to
8:44
create your first service section give
8:47
it the appropriate name add an item a
8:49
price and a description and click on add
8:53
repeat the same process to add more
8:55
section or items
8:57
unfortunately service menu are only
9:00
visible through the Google listing on
9:02
mobile phones let’s now look at feature
9:05
number 6 adding videos to your Google my
9:07
business I’ve mentioned this in previous
9:10
tutorials but did you know that by 2021
9:12
82 percent of all Internet traffic will
9:15
be video related videos are so powerful
9:18
that 85% of Facebook videos are watched
9:21
without sound I can only assume you’ve
9:24
already added a bunch of photos to your
9:26
business profile which is a great way to
9:27
attract visitors but did you know that
9:30
you can now add videos to your google
9:31
listing to you look at this example from
9:34
wicked waffle based in Washington and
9:36
how the video really brings this listing
9:39
to life obviously you can’t load any
9:41
kind of video the video content should
9:43
feature your place of business and all
9:46
the people who work there and don’t
9:48
think of publishing a video you’ve
9:49
purchased from a stock library as it
9:51
will be removed by Google the
9:54
requirements are very simple h video
9:57
must be up to 30 second long up to a
9:59
hundred megabyte
10:01
120 pixels or higher this means there is
10:05
no need for some mega Hollywood video
10:07
production you can literally shoot
10:09
something very decent using your phone
10:12
to add a video to your google listing
10:14
just log in to your business panel click
10:16
on photos and then choose the add video
10:19
option from the main screen from there
10:22
you can either select or drag a video in
10:25
the main panel select your video and
10:29
then wait until it’s uploaded after a
10:33
few seconds you should see it as part of
10:35
the list of all your pictures according
10:39
to Google it can take up to 24 hours for
10:42
your videos to show but the one I have
10:44
published only took 5 minutes a picture
10:47
is worth a thousand words but a video is
10:50
worth a thousand pictures so start
10:52
uploading yours today let’s now move on
10:55
to feature number 7 add a booking button
10:57
to your Google listing if you are a
10:59
service-based type of business that
11:01
relies on people making appointments you
11:03
are going to love this feature you can
11:06
now add a booking button directly into
11:09
your Google my business panel which will
11:10
allow visitors to make a booking
11:13
straight from your listing it will
11:16
really help make your listing stand out
11:18
from the crowded search results and turn
11:20
viewers into customers much faster the
11:23
booking process is very quick and also
11:25
trackable in your Google my business
11:27
dashboard they are however a couple of
11:30
caveats to this feature firstly it’s
11:33
only available in certain countries so
11:36
you may not have access to it secondly
11:39
to enable this feature you will need an
11:41
account with one of Google supported
11:43
scheduling providers to sign up log into
11:46
your Google my business dashboard and
11:48
click on the accept bookings on Google
11:50
option sign up with one of the providers
11:53
from the list a booking button should be
11:55
included in your listing a few days
11:57
later if you’re already a partner the
12:00
button should have been added
12:02
automatically time to move on to feature
12:05
number 8 direct messages with your
12:07
customers yes
12:09
existing customers and potential
12:11
customers you find your business listing
12:14
in Google
12:14
can message you directly when you
12:17
implement this feature only available in
12:20
certain countries for now this is
12:22
another great way of engaging with
12:24
visitors and quickly turn them into
12:26
customers to install this feature just
12:29
log into your Google my business
12:30
dashboard and choose the messaging
12:32
option if you don’t see the option it
12:35
means it’s not available to you you’ll
12:38
then be asked to verify your phone
12:39
number and then set up a welcome message
12:43
please note that this feature only works
12:46
for mobile web users and that doesn’t
12:48
include app users let’s now look at our
12:52
very last feature feature number nine
12:55
website builder this is not necessarily
12:58
one of the newest features however I
13:01
thought it needed to be part of this
13:03
list if you don’t have a website and
13:06
you’re on a tight budget this one is
13:08
great for you with this feature you can
13:10
create a free web page to promote your
13:12
business in just a few minutes no need
13:15
for any coding skills or fancy graphics
13:18
software the multiple predefined formats
13:21
make the process very easy to use and
13:24
the result very professional-looking
13:26
this feature warrants a whole video to
13:29
itself and I have created one which is
13:31
called Google website builder so if
13:33
you’re interested in building your own
13:35
just go and watch it after this video
13:38
this almost brings me to the end of this
13:41
tutorial but as promised let me give you
13:43
one last tip so you can accurately track
13:46
all the effort you are putting into your
13:48
Google my business listing accurately
13:51
one of the main objectives when
13:53
optimizing your Google my business
13:54
profile is to drive more organic traffic
13:57
to your website and once you’ve put so
14:00
much effort optimizing your Google
14:01
listing you’d like to know if it’s
14:03
paying off wouldn’t you if you check
14:05
your daily web visitors through Google
14:07
Analytics as you should a quick look at
14:10
the number of organic visits should let
14:12
you know if your listing is bringing
14:14
more visitors not so fast there is a
14:17
flow in Google Analytics people coming
14:20
across your Google my business listing
14:22
from mobile devices and clicking through
14:25
to your website will be counted as
14:27
direct traffic instead of organic so how
14:31
are you supposed to measure properly by
14:34
adding a little tracking code to the
14:36
website link pointing to your site in
14:39
your Google my business listing let me
14:42
show you how it’s done
14:43
head over to the google campaign URL
14:46
builder site don’t worry about the URL I
14:49
will post it in the description below
14:51
let’s start by filling in the field and
14:54
we will put our website in there first
14:57
in the campaign source field just add
15:02
GMB listing or Google my business
15:04
listing that will enable us to identify
15:07
where the traffic is coming from in a
15:10
campaign medium just add organic once
15:15
you’ve done this scroll down and in the
15:19
share degenerated campaign URL you
15:22
should see a new URL in there which will
15:25
include the parameters that you’ve
15:27
included above just simply copy this URL
15:30
and paste it into your Google my
15:34
business website URL so let’s have a
15:36
look at that there you go I’ve already
15:39
logged into my Google my business
15:40
profile go down to the info tab and
15:46
scroll down to the website
15:48
option click on the pencil icon to edit
15:52
it and then paste your URL in there and
15:56
apply
15:58
the URL will show a pending status for a
16:02
few minutes and that’s all you need to
16:05
do after a few days all you need to do
16:07
is go into your Google Analytics account
16:09
scroll down to the acquisition option
16:12
all traffic channels and in there you
16:17
should see a list of channels that drive
16:20
traffic to your site what we were
16:23
interested in is the organic search
16:25
results simply click there and then we
16:29
still can’t see anything right but what
16:31
you need to do is split the traffic by
16:34
source and in order to do that just go
16:37
to the secondary dimension type source
16:42
medium and there you will see all the
16:48
traffic generated through your Google my
16:50
business listing directly to your
16:52
website
16:55
okay we’re all done here thank you very
16:57
much for watching as always post your
17:00
comments all questions below as I will
17:02
do my best to answer them if you can a
17:05
little click on the thumbs up will be
17:07
much appreciated don’t forget to
17:10
subscribe to my channel thank you very
17:12
much for watching and see you soon for a
17:14
new video
17:22
you

Optimized Webmedia Marketing is the best SEO Vancouver company and the best Vancouver SEO company. We offer top-notch search engine optimization (SEO) solutions to companies of all sizes. To learn how we can help optimize your website to attract more visitors, book a free consultation.

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