SEO - Search Engine Optimization
Google My Business SEO | Dominate Google Maps and Rank #1 (Local SEO)
Google my business is one of the most powerful free marketing tools that local businesses can leverage in order to increase leads and sales.
Today we talk about the step by step process of Google My Business SEO and how you can dominate Google Maps and Rank #1 on Google. Local SEO is an important process to drive more local exposure on Google search and Google Maps.
Below are the 7 steps that we follow:
►Step 1: Signup/login to Google My Business. 01:05
►Step 2: Update and Optimize Information. 02:16
►Step 3: Google My Business Reviews. 05:58
►Step 4: Adding Photos and Videos (Geotagging). 07:02
►Step 5: Adding and optimizing posts. 10:40
►Step 6: On-Page SEO. 12:21
►Step 7: Off-Page SEO. 15:58
This process will help your local business and Google My Business rank in the triple pack or map pack listings on Google Maps. Be consistent with updating your business information and Google My Business posts. Over time this will push your listing to rank high on Google Maps.
Transcript
hey guys Stewart here welcome back today
00:01
we’re going to talk about Google my
00:03
business SEO search engine optimization
00:05
and how to dominate and rank on Google
00:08
Maps in 2020 now today is actually the
00:11
13th of November 2019 however because
00:14
you know 2020 is just around the corner
00:16
we thought would provide you with this
00:18
practical information and you can
00:19
implement as soon as 2020 comes around
00:23
or you can implement it now but so that
00:24
you can crash it on Google on Google
00:27
Maps in 2020 now today we’re going to
00:29
cover seven practical steps that you can
00:32
implement on your Google my business
00:33
listening and on your website so that
00:36
you can rank in the triple pack or their
00:39
Google snap pack listings this is going
00:42
to drive more leads and sales to your
00:44
business now before we get started if
00:46
you’re interested in learning more about
00:47
digital solutions for local and small
00:50
businesses then make sure you subscribe
00:52
to this channel tap the Bell icon and
00:54
that way you’ll be notified when we
00:55
upload new and relevant content all
00:58
right that being said let’s get started
01:00
[Music]01:04
okay so the first thing you want to do
01:06
is log into your Google my business
01:07
dashboard now if you don’t have a Google
01:10
my business listing all you need to do
01:11
is head over to google.com forward slash
01:14
business and apply online apply through
01:17
Google all you need is your business
01:18
information and a gmail account so it’s
01:21
free to apply if you want to know the
01:24
step by step process to actually
01:25
verifying your Google my business
01:27
listing and feel free to watch the link
01:29
above I’ve created tutorial in the past
01:31
that guides you through this initial
01:33
process
01:34
Tachi getting your business verified and
01:36
listed on Google Maps now with this
01:39
being said you might not know if you
01:41
have a Google my business listing so if
01:43
you’re not too sure if you do have a
01:45
business on Google Maps or Google my
01:47
business listing then what you can do is
01:50
type in your business on Google and see
01:53
if a listing pops up on the right side
01:55
of Google if it does not show if it does
01:58
not show on Google Maps
02:00
then you do not have a Google my
02:01
business listing and you need to create
02:03
create one now once you’ve done that all
02:06
you need to do is head over to your
02:08
Google my business dashboard okay so
02:10
once you log into your Google my
02:12
business dashboard your back-end what
02:14
you want to do is head over to
02:16
information info on the right-hand side
02:18
of your dashboard now here is where
02:21
you’ll find all your business
02:22
information so this is information that
02:25
you added when you signed up when you
02:26
first signed up to Google my business
02:28
now you might have signed up and
02:30
verified your business a while ago so
02:32
some of this information might be
02:34
outdated now it’s really important to
02:37
make this information as accurate as
02:39
possible so Google knows that this is
02:41
all the relevant information associated
02:44
with your business so what you want to
02:46
do is go through everything make sure
02:47
your business name is correct make sure
02:50
that your services that you provide a
02:53
correct so you want to have your main
02:55
one first which is for example this
02:57
business is web designer then we also
02:59
provide engineer marketing services then
03:02
and also there’s a whole bunch of
03:04
different categories you just click
03:05
there and you check the different
03:07
categories now you don’t want to have
03:08
too many categories or as you can start
03:11
to confuse Google and you won’t be as I
03:14
guess specialized in Google’s
03:17
so once you’ve done that click apply and
03:20
then what you want to do is make sure
03:23
the rest of the information is correct
03:25
so as your address correct make sure
03:27
that’s that’s perfect then come down to
03:30
service areas where do you provide your
03:32
services change that or add information
03:35
make sure your opening times the correct
03:38
and your closed times the dates that
03:40
maybe you’re close for they could be
03:42
public holidays then your phone number
03:45
and your @ so this is basically your
03:48
short name that people can type into
03:50
final Google my business listing so make
03:52
sure that is as accurate to your
03:54
business name as possible and then you
03:56
want to add your website’s if you
03:58
haven’t done so already add your website
03:59
there your home page URL then you have
04:02
your appointment URL so if you’ve got a
04:04
contact form or a booking form you can
04:07
add that to the appointment URL then you
04:10
want to add your services so make sure
04:12
your services have keywords in there
04:14
then your products if you provide
04:16
products to your customers then come
04:19
down and your description is here so
04:22
this is the description of your business
04:23
you have about 750 I believe characters
04:26
yep and here what you want to do is add
04:29
keywords so for example here we’ve got
04:32
mount maunganui tearing out which is the
04:34
geographical location that we operate in
04:36
so that’s a keyword then we have web
04:38
design and digital marketing so those
04:40
are the core keywords that we want to
04:42
shop for on Google now if we come down
04:45
here we’ve pulled out as much
04:47
information as we can try and fill up
04:49
the 750 or as close as you can to the
04:51
limit the more the better it’s going to
04:54
help so here you can see again focusing
04:57
on web design digital marketing and
04:59
other complementary digital services so
05:01
we’ve got the keywords here that we want
05:03
to rank for again we’ve got our business
05:05
name down here and our key words so the
05:09
most important thing for your
05:10
description is making sure that you have
05:13
keywords embedded into your description
05:16
and make sure that it flows make sure
05:18
that it makes sense you don’t just want
05:19
to add your random keywords anywhere now
05:22
again keywords what you want to rank for
05:25
on Google’s they could be you know
05:27
for this business it’s going to be web
05:29
design tearing a digital marketing
05:31
tearing a graphic design search engine
05:34
optimization so make sure you’ve got
05:35
your keywords embedded into your
05:37
description and then save once you’ve
05:42
saved it you can come down and here
05:45
you’ve got your opening when you when
05:47
you first open your business so here you
05:49
just want to add as much information as
05:51
you can
05:52
accurate information and then once
05:54
you’ve done that we can move on to the
05:56
next step
05:57
the third step to help your business
05:59
rank on Google Maps is to get reviews
06:02
you want to get positive reviews for
06:03
your business now you do this by it you
06:06
go to your dashboard and copying the
06:08
review link there and sending that to
06:10
your customers and that way they can
06:12
leave review on your business now it
06:15
reviews a positive for two reasons the
06:17
first is going to help with Google’s
06:18
ranking algorithm it’s going to help
06:21
rank your business on Google Maps if you
06:23
have consistent high quality reviews on
06:26
your Google my business listing and the
06:28
second is it’s going to help with that
06:30
social proof if customers see that your
06:33
Google listing has positive reviews it’s
06:35
going to give them more of a reason to
06:38
actually click through to your website
06:39
or call your business and buy from you
06:42
so you want to get Google reviews now if
06:45
you want more information on how you can
06:47
get these Google reviews and strategies
06:49
around that and watch this video above
06:51
that I made a few weeks ago that kind of
06:53
gives you a strategy so that you can
06:55
actually get those reviews from high
06:58
quality customers and they will leave
06:59
hype on the reviews so feel free to
07:02
watch that video to get Google reviews
07:05
the fourth step to ranking your Google
07:07
my business on Google Maps is to upload
07:10
photos and videos to your Google my
07:12
business listing and you want to upload
07:14
as many as you can now this is going to
07:16
help for many reasons people can scan
07:19
through your photos when they find your
07:20
business on Google Maps and also it
07:23
helps with Google’s algorithms if you’re
07:25
if you’re consistently uploading photos
07:28
new and relevant images for all the
07:31
different categories that Google my
07:33
business provides this is going to help
07:34
you rank on Google Maps now another
07:37
important thing to do before you upload
07:39
your images
07:40
to geotag your images okay so
07:43
geo-tagging your images is actually
07:45
really straightforward and essentially
07:47
what geo-tagging is is it’s adding the
07:49
latitude and longitude so your
07:50
coordinates to your images so when you
07:53
take a photo with your phone if you’ve
07:56
got location services on what that does
07:59
is it adds these these coordinates to
08:02
your images these tags to your images
08:05
and basically that just shows where the
08:07
photo was taken so you can do that or
08:09
you can upload photos to your Google my
08:11
business but before you do that you want
08:13
a geo tagging you can do this through
08:15
this website so all you need to do
08:17
before you upload your photos to Google
08:20
my business is you want to click here
08:22
upload an image this is a cilium it took
08:25
earlier obviously you want to upload
08:27
professional images and then you just
08:30
want it to load it might take some time
08:31
it’s going to show you that the old no
08:33
geo tags found and then down here are
08:35
your new coordinates now
08:37
as you can see up here this is the map
08:39
you can drag the coordinates around and
08:41
it’s gonna change down here or you can
08:44
manually input them what I recommend you
08:46
do and to do that it’s quite easy all
08:48
you need to do is head over to Google
08:50
and all you need to do is pop in Google
08:52
Maps and here we go this is Google Maps
08:57
that shows kind of my geographical
08:59
location and what you want to do is type
09:01
in your business and try and find out on
09:04
Google Maps so if you’ve got a Google my
09:06
business listing it’s going to show up
09:08
so if I type in Cindy oh that’s got it
09:10
Oh yep here we go it’s popped up here
09:12
I’m gonna click this and it’s gonna show
09:15
the business location there we go that’s
09:18
the one then what you can actually do is
09:21
head up to your URL that number via for
09:25
latitude and this number here for
09:28
longitude and that’s it then that’s my
09:32
legend longitude and you want to go
09:33
right EEGs ieave tags so your geo tags
09:38
photoes
09:39
with the geo the coordinates that you
09:42
entered and there we have near you can
09:44
also add your document name which is
09:45
just a bonus it’s gonna help Google kind
09:48
of see these keywords and help you rank
09:50
so document name I’m going to go because
09:53
I’m in digital marketing
09:54
digital marketing tarragon which is the
09:59
geographical location and the page
10:04
description I’m going to copy this
10:06
keyword and edit and there and that’s
10:10
all there is to it and then you just
10:11
click download and that’s going to
10:13
download your geotag image and here you
10:16
can just add your images again you just
10:19
click Add there we go and then you can
10:22
add your image here and what you want to
10:24
do is you can add them under each of
10:27
these categories for example could be
10:28
part of your team it could be work
10:30
videos customer like we mentioned before
10:33
so very straightforward that is the
10:36
fourth step to ranking on google map the
10:40
fifth tip that’s going to help your
10:42
Google my business rank on Google Maps
10:44
is to update posts so post is something
10:47
you can do through your Google my
10:49
business dashboard and what you want to
10:51
do with these posters you can leave
10:53
updates again this is going to help
10:55
Google understand that you’re
10:56
consistently updating information in
10:59
regards to your business your active
11:01
business and it’s going to help rank
11:03
your business on Google Maps so posts
11:05
are a great way also to educate and
11:08
update your customers or potential
11:10
customers with deals and just updates
11:13
about your business that are happening
11:15
then and there it’s really easy to
11:17
create posts you can do it through the
11:19
app which is on your phone or you can do
11:21
it through your Google my business
11:22
dashboard on your desktop you can upload
11:24
videos photos a caption and you can also
11:28
have a call-to-action button that can
11:30
send customers or potential customers to
11:33
an article to your website to a video
11:37
can you can send people anywhere so
11:39
Google my business updates will post a
11:42
very effective also what you want to do
11:44
is make sure you have keywords that are
11:46
embedded into your post so for example
11:50
if you’re a dentist make sure that you
11:52
have dentists throughout your post every
11:54
time you post you could talk about you
11:57
know being a great dentist or what
11:59
services that you provide as a dentist
12:01
you want to have those key words in
12:03
place so that it helps when people
12:05
search for specific
12:07
keywords and your business your Google
12:10
my business listing will shut on Google
12:13
because you have those relevant keywords
12:14
embedded into your not just your profile
12:18
but also your Google my business post
12:20
now the six-step is all about on-page
12:23
SEO and this is going to help your
12:25
Google my business rank on Google Maps
12:27
so on-page SEO is all about what happens
12:31
on your website so for example I’m going
12:34
to briefly go through this and show you
12:35
what you can edit to essentially help
12:39
you rank on Google my business and on
12:41
Google Maps so if we come over to our
12:44
website here what you’ll notice is we
12:46
have keywords embedded into our content
12:49
so this is what we call on-page SEO it’s
12:51
when you add relevant keywords like
12:53
digital marketing web design tearing
12:56
onto your website pages ok so you want
13:00
it throughout your entire website now as
13:03
you can see we’ve got our keywords here
13:05
so keywords is the first thing second is
13:08
if you can which is going to help you
13:10
with your Google my business SEO is to
13:13
have a video on your homepage and the
13:17
video is going to be great because if
13:18
you can upload a video to YouTube and it
13:21
has keywords in your video it could be
13:23
in the description it could be in the
13:24
title we don’t have a title at the
13:27
moment we’ve only got business 6 you
13:29
know we help local Kiwi businesses
13:32
succeed online we’ve got our business
13:34
name but if you had say for example if I
13:36
had digital marketing or web design and
13:39
this title that’s going to help as well
13:42
but what we have here is just an
13:44
introduction video about what we do so
13:46
if you can add a video that’s linked
13:48
from YouTube because obviously Google
13:49
owns YouTube that’s going to help with
13:51
those social signals and it’s going to
13:53
help you rank on Google Maps
13:58
it’s also important because you know
14:00
Google likes to push video content video
14:02
gets a lot of engagement and that’s
14:05
gonna help users stay on your website
14:07
because they’re going to be engaged in
14:09
watching your content so video is going
14:11
to help then if we come down again we’ve
14:13
got keywords throughout our content and
14:16
if we come down to the bottom
14:20
what we have is obviously we’ve got
14:22
external links on the pages we also have
14:25
internal links which is important so
14:27
internal links are links to other parts
14:29
of the website then the most important
14:32
thing we have down here is we have our
14:35
footer now in our footer
14:38
what we have is keywords as well as our
14:41
business name we have our contact
14:44
information here so it’s important to to
14:46
understand that with your website you
14:49
want to have on every page you want to
14:50
have your in ap name address and phone
14:53
number so you’ve got your business name
14:55
you’ve got your address and phone number
14:58
and ideally want it to kind of relate
15:01
exactly to how it shows up on Google my
15:04
business if you can do that you’ve got
15:06
more of a chance to help Google rank
15:09
your website and rank your Google my
15:11
business listing so again you’ve got
15:13
your business name address and phone
15:17
number so in AP remember that it’s
15:19
really important so you want to have the
15:21
that footer on every page if you can
15:24
atom it that would be great that’s
15:25
something we need to do and we’ve done
15:27
for our clients but just adding a map
15:29
and your footer helps kind of just
15:31
reinforce where your business is located
15:34
so remember keywords are important on
15:38
your website keywords that relate to
15:40
your business adding a video is going to
15:42
help also having a map in your footer
15:45
and also having keywords and you’re in
15:51
ap name address and phone number
15:52
embedded and your foot of that’s gonna
15:55
help your business rank
15:57
okay now the final in seventh step
15:59
that’s going to help your local business
16:01
your Google my business rank on Google
16:03
Maps is to work on off page SEO or what
16:09
we call citation building now citation
16:11
building is basically putting your
16:14
business you’re in AP like we talked
16:16
about in the last stage or last step
16:18
name address phone number in AP into
16:23
other listings other websites their
16:25
direct to your business so for example
16:28
citations could be social media they
16:30
could be local directories like the
16:32
Yellow Pages
16:33
it could be Facebook like I said social
16:35
profiles that you create a profile that
16:39
has your website your business name
16:41
their links directly to your business to
16:45
your Google my business to your website
16:47
so for example white sparks a great
16:50
website where you can actually find the
16:52
top 20 citations or the top citations in
16:56
your country so for example I’m based in
16:59
New Zealand these are the top 20
17:01
citations that I should sign up for that
17:04
are going to help my business and I
17:06
Google my business rank locally on
17:09
Google Maps so again Google my business
17:11
is a first citation because it has my
17:13
business information and all these other
17:16
ones pointing if you sign up they will
17:18
point your website to I’m sorry link to
17:22
your website so you want to sign up to
17:24
as many of these as you can now there’ll
17:27
be other ones as well and some of these
17:28
are industry specific and you want to
17:32
sign up to as many of these citations as
17:33
possible this is what we call citation
17:35
building and this takes time there’s
17:38
software out there there’s there’s
17:40
things you can buy packages you can buy
17:42
and say Fiverr or upwork and people can
17:44
do this for you because it does take
17:46
time and you want to be as accurate as
17:49
possible especially when it comes to in
17:50
AP name address and phone number
17:53
remember I can’t I can’t emphasize how
17:55
important that is to make sure that
17:58
that’s consistent across all these
18:00
different citations when you sign up to
18:02
all these business citations now you
18:04
also want to sign up to your Chamber of
18:06
Commerce it might cost money if it does
18:10
it won’t be much but essentially what
18:12
that’s going to do is it’s going to
18:13
point to your website and this is what
18:16
we call edging backlinking so what you
18:18
want to do is build links so these are
18:21
links from authoritative websites that
18:23
point directly to your website and if
18:26
you can get these this is going to help
18:28
with your Google my business ranking and
18:30
ranking on Google Maps so backlinking is
18:34
extremely important that’s really the
18:35
last thing so citation building and back
18:38
linking if you can get as many links as
18:41
you can from other organizations other
18:44
web sites which you can do it
18:46
again it does take time you got to reach
18:48
out to these businesses provide value
18:50
ask if they can have a link that goes to
18:53
your website from theirs and that’s
18:56
going to help you rank over time again
18:58
it’s going to take time so yeah once
19:02
again is a there’s a website called Moss
19:05
which you can pay for which just
19:08
basically shows you what what citations
19:13
you’ve already made if you’ve made any
19:15
and what inconsistencies or
19:17
consistencies you have across all your
19:19
business citations because consistency
19:21
is key especially for business citations
19:24
and that’s going to send positive single
19:26
signals to Google and help you rank so
19:29
that’s the last step is off page SEO and
19:33
citation building and back linking there
19:36
you have it guys you now know the seven
19:38
steps to Google my business is CEO
19:40
search engine optimization and how to
19:43
dominate and rank on Google Maps in 2020
19:46
which is just around the corner now with
19:48
that being said you need to implement
19:49
each of these steps because each one has
19:52
a complimentary effect and it’s going to
19:54
help you rank on Google Maps and reach
19:57
that top Google snack pack which is
19:59
where you want to be in which drives the
20:01
majority of traffic we’re just going to
20:03
turn into leads and sales now let me
20:05
know in the comments down below if you
20:06
have actively jumped on these steps and
20:10
you’re working towards increasing your
20:12
Google my business listing let me know
20:13
how that goes let me know if they are
20:15
effective and let me know if you’re
20:18
ranking well in the Google snack pack
20:20
I’d be curious to know now if that being
20:22
said guys if you’re interested in this
20:24
kind of content make sure you leave a
20:26
like down below subscribe and we’ll see
20:28
you in the next video
20:31
you
20:32
[Music]
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