How To Build SEO Through Keywords || Shopify Help Center

Transcript

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You can use search engine optimization, or SEO, to improve the search engine ranking
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for your store and help customers find your products.
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If you’re new to the channel, consider subscribing for new videos from the Shopify Help Center
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every week.
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Use the timestamps listed to navigate this video.
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One way to optimize your store’s SEO is by adding keywords to your store pages.
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A keyword is a specific word or phrase that describes the content of a page.
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Keywords are the words that people might enter in search engines when searching for products
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or businesses like yours.
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For example, a person might search for a black t-shirt in Canada.
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The keywords in this search would be black, t-shirt and Canada.
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To make your store appear higher in the search results, try to find out which keywords your
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customers might use to find your products, and use those keywords in your content.
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You can use online tools to get keyword ideas and to find out how often a keyword is used
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in a search.
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This example shows the extension “Keywords everywhere” which shows the keyword search
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volume, cost per click and competition data.
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See the description for links for keyword search tools.
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After you’ve identified your keywords, it’s time to add them to your store.
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The first task is to set a title and description for your online store.
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From your Shopify admin, click Online Store, then click Preferences.
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The title and meta description is what customers see for your online store in search results.
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Start by entering a title using keywords that relate to your business.
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For example, AlyAthletics sells fitness clothes and athletic accessories for women.
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The keywords here are fitness, clothes, athletic, accessories and women.
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So a descriptive title could be “Fitness clothes and athletic accessories for women”.
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The title will appear as a clickable link in search engine results.
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Next, create a meta description taking the same steps.
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A meta description is the brief bit of text that shows in search engine results after
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the title you just created.
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Again, you want the description to use keywords that describe your store’s business while
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featuring highlights of what a customer can expect if they click.
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This example mentions featured products and sizes available while also using natural,
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readable phrases.
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When you’re done, click Save.
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Editing the page title and meta description is something you can do for all pages in your
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Shopify store.
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To do this on a product page, click Products.
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Then click on a product title.
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Scroll to the area titled Search engine listing preview, and click Edit.
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By default, the SEO preview appearing here is pulled from title and description at the
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top of the page.
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You can edit the page title and meta description using keywords that are specific to this product.
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In the URL and handle section, you can edit the web address.
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In most cases, you won’t need to make changes to the web address.
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If you do make changes, then make sure that you set up URL redirects from the old web
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address.
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Next, you want to add keywords to your store images.
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Search engines can read the text in your content, but can’t read the images.
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You can use descriptive alternative text, also known as alt text, to help search engines
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find your content.
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Alt text is also an important accessibility feature for people who have visual impairments.
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If you’re on a product page, hover over the image and click the three dots, then Edit
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alt text.
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Use readable phrases that describe what appears in the image, not what you want someone to
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think about the image.
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For this product, blue polyester t-shirt is entered.
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You can set alt text for a product image, collection featured image, or a blog post
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featured image.
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To edit a collection’s image, click Collections.
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Then open a collection to edit.
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Beside Collection image, click Edit, then click Edit image alt text.
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From here, enter keywords using the same steps as outlined before.
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Click Save to finish.
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If you have any blog posts, take the same steps to edit those images.
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You also want to add keywords to the main heading at the top of the page – also known
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as an H1 header.
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Shopify automatically uses the title that you enter here to generate the H1 header for
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the page.
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Search engines use H1 headers to determine what the page content is about.
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When you enter a page title, include your main keywords so the H1 header automatically
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includes them.
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The steps listed in this video can be done on multiple pages in your Shopify store.
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Be sure to edit titles, meta descriptions, headers and images all throughout your site
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for best results.
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It’s important to remember that changes made in Shopify do not immediately reflect
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in search results.
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Google periodically updates search engine results by crawling websites for new content.
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You see these changes after Google has crawled your pages to index them again.
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To speed the process up, you can submit your sitemap to Google.
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Watch the video “How to submit a sitemap” to see step-by-step instructions.
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