How to Get Backlinks to Your Site

In this video, Tristam Jarman talks about what backlinks are, why they are important, how to understand their role in your online strategy, and how to get backlinks to your site.
Back in 2016, Google confirmed that content and links are two of the most important signals used to rank websites. You need to pay attention to this if you want to grow your website’s traffic from Google.

00:00 What are backlinks?
00:58 They can help you rank higher
01:28 Backlinks are one way Google finds new pages
01:43 They help boost your trustworthiness and credibility
02:30 They send referral traffic to your site
03:05 Backlinks indicate trust
03:45 They show your popularity
04:50 Types of backlinks
06:07 7 ways to earn backlinks to your site

Transcript

00:00
what about links in this video we’re
00:03
going to be looking at what about links
00:04
why they’re important understanding
00:06
backlinks and their role in your
00:07
strategy and how to get backlinks to
00:09
your site let’s go hey folks
00:12
Tristan Jarmon here and let’s dive
00:13
straight in and look at what backlinks
00:16
are Google confirmed back in 2016 that
00:18
low in content backlinks are one of the
00:20
two most important signals used to rank
00:22
websites you need to be paying attention
00:24
to these if you want to be growing your
00:26
website’s traffic from Google if you’re
00:28
new to SEO and backlinks and you’re
00:30
looking to increase traffic you need to
00:32
understand their importance so what are
00:35
backlinks they’re links from third-party
00:36
sources that point your website or a
00:39
link from a page on a website that links
00:41
to a page on another website in SEO they
00:44
referred to as inbound links incoming
00:46
links external links or outbound links
00:49
but why are backlinks so important
00:51
there’s no denying that they’re an
00:53
important area to focus your efforts on
00:55
improve it but why they can help you
00:58
rank higher on Google and other search
00:59
engines but without great backlinks
01:01
pointing to your site you’ll be missing
01:03
out on one of the most important ranking
01:05
factors they also help show you’re a
01:07
trusted Authority in your industry and
01:09
deserve to rank at the top of search for
01:11
key search terms
01:12
a study by backlinko demonstrated the
01:14
higher number of backlinks did correlate
01:17
with the higher rankings on Google for
01:19
links to help you rank higher you need
01:21
to make sure that you’re earning quality
01:23
links and avoid those ones that violate
01:26
Google’s webmaster guidelines they’re
01:28
one way that Google finds new pages
01:30
Google uses links to find new web pages
01:32
this is one of the main ways that
01:34
content is discovered crawled and
01:36
indexed a link from a trusted source
01:38
will help you be indexed by Google
01:41
faster meaning you should also rank
01:43
quicker
01:43
they’ll help boost your trustworthiness
01:45
and credibility from an SEO perspective
01:47
great links from authority and trusted
01:50
sources can help you to rank higher but
01:53
also help to boost your trustworthiness
01:55
and credibility let’s say you’re a tech
01:57
startup and there’s a good chance not
01:59
too many people would have heard of you
02:01
yet now imagine you get a piece of press
02:03
coverage and a link from TechCrunch this
02:06
is some serious credibility boosting
02:07
here but if you went on to get a link
02:10
from the BBC tech radar and wired as
02:13
serious Authority talking about you and
02:15
sending you traffic even if we take away
02:18
the SEO value having journalists and
02:21
editors at key publications choosing to
02:23
link to you goes a long way to show
02:25
people and talking about your business
02:26
and that’s worth its weight in gold they
02:29
can send referral traffic to your page
02:31
so while links are being used as a
02:33
ranking factor for google remember links
02:36
a great way to send valuable traffic to
02:38
your site relevant press coverage can
02:40
actually send interested readers to your
02:43
site and introduce new audiences to you
02:46
that could in turn turn them to
02:48
customers and traffic like this could
02:50
actually be used in remarketing lists
02:52
across paid channels making your
02:53
referral traffic work harder for you
02:55
understanding the traffic potential of a
02:57
link is also a great way to qualify
02:59
whether a link is valuable think about
03:01
whether that link could drive traffic
03:02
from your key audience now let’s know
03:05
yuan and look at understanding backlinks
03:07
and their role in your strategy this can
03:09
be broken down into two parts trust and
03:11
popularity now let’s have a look at
03:13
trust paying attention to links is key
03:16
if you want to drive SEO success as
03:17
Google and other search engines use them
03:19
to understand the authority of a page
03:21
think of them as an online reputation of
03:24
a website with a link from website a to
03:26
a link to website B being seen as a vote
03:28
of trustworthiness but here’s an example
03:31
so you have five people who didn’t know
03:32
each other or recommended a particular
03:34
takeaway as best in your city you’d
03:37
likely trust to be able to order a good
03:38
takeout from there this is because
03:40
multiple individuals have vouched for it
03:43
popularity it’s something that Google
03:45
views backlinks as votes of popularity
03:48
for website or web pages and remembering
03:51
the studies have shown a strong
03:52
correlation between the higher number of
03:54
backlinks to the higher rankings here’s
03:57
an example of the battling see this link
03:59
on wide review to the Go Pro it points
04:02
from an article and wired to a product
04:04
page on the Go Pro website that’s one a
04:06
gopro’s backlinks is from an authority
04:09
publication which could also drive a lot
04:11
of traffic any link from somebody else’s
04:13
website to yours is a bad link but not
04:17
all bad links are created equal
04:18
just you trust a recommendation from
04:21
someone who you respect over someone
04:22
you’ve never met before Google trust
04:25
backlinks from trusted
04:26
authority websites over ones that a less
04:30
trustworthy or unknown sites this trust
04:34
comes in the form of PageRank one of
04:36
Google’s algorithms which evaluates the
04:39
quality and quantity of backlinks
04:41
pointing to a page determine the
04:43
relative score of the pages importance
04:46
and authority further to understanding
04:48
backlinks in their role in your strategy
04:49
let’s go and take a look at different
04:51
types of backlinks we’ve already
04:54
discussed that not all backlinks are the
04:56
same and here are some of the different
04:58
ones and types that you need to pay
05:00
attention to and understand nofollow
05:03
links we’ve already shared that links
05:07
are like votes for trusted resources but
05:09
what do you do if you don’t want to
05:11
voucher a website but you still need to
05:13
link to it then a nofollow attribution
05:16
link should be used in this instance as
05:18
it will inform Google and other search
05:20
engines that you shouldn’t be passing
05:22
trust or PageRank sponsored links with
05:25
the introduction of sponsored attributed
05:27
links in 2019 it means that sponsored
05:30
links can now be labeled as such if
05:33
money a product or service has changed
05:36
hands in return for a link a real
05:39
sponsored attribute should be added to
05:42
inform Google of this user-generated
05:45
content links using another of the new
05:48
attributes rolled out in 2019 the user
05:51
generated content attribution is for
05:53
links in comments forum threads and
05:55
things like that but how do you actually
05:57
go about building backlinks to your
05:59
website
05:59
there’s many tactics and ways you can
06:01
start easily earning great links today
06:03
but remember you shouldn’t be buying
06:06
links but earning them let’s look at
06:07
these seven easy ways you can use today
06:10
to earn links to your website you can
06:12
ask your suppliers to link to you if you
06:16
sell other people’s products you’ll find
06:17
that many of your suppliers web sites
06:19
include up where to buy or a stockist
06:22
page with details and links for each you
06:25
may find that you’re not included on
06:26
these lists and typically they’re not
06:28
updated very often so find the stockers
06:31
page on your suppliers website and if
06:33
you’re not included reach out to your
06:35
contact and ask to be added use Harrow
06:39
to respond to requests from
06:40
journalist herro help a reporter out is
06:43
an established platform where
06:45
journalists seek sources and quotes from
06:48
upcoming stories so not to receive three
06:51
source requests every day Monday to
06:53
Friday which are relevant to you and
06:55
your clients industry or your industry
06:58
and if there’s a request which matches
07:01
your experience send a response by the
07:04
stated deadline and if yours is accepted
07:07
you’ll have a good chance you will earn
07:09
a link as a word of warning though not
07:11
every submission is successful in earns
07:13
links so make sure you only respond when
07:16
you can add value through your
07:18
experience and be clear that you would
07:20
expect to be credited with a link using
07:23
these specific directories most
07:26
industries and niches have directories
07:28
that recommend and showcase companies
07:30
operating in that sector
07:31
you’ll also find local variations of
07:34
these exist in many towns and cities
07:36
turning brand mentions into links
07:39
businesses can find themselves being
07:41
covered in the press from x time be that
07:44
because of a new product service launch
07:46
new hire or a charity drive whatever the
07:49
reason it’s not uncommon for mentions in
07:51
the press to not be linked but the hard
07:54
works done securing the coverage it’s
07:56
always worth following up with a
07:57
journalist or an editor when you’ve been
07:59
mentioned in the press without a link
08:01
and asking them to add in while some
08:03
won’t some will and it’s a really great
08:05
way to earn some quality links you can
08:07
also monitor your brand mentions with
08:09
the SEM Rush brand monitoring tool which
08:11
is as simple as creating a campaign
08:13
around you it’s a main brand terms and
08:15
target country you can also set a report
08:18
frequency to receive a report straight
08:21
into your inbox so you don’t miss out on
08:23
any opportunities become cited as a
08:26
resource if you’ve spent time creating
08:28
amazing content or amazing products you
08:32
should look to build links by being
08:34
cited as a resource as an example many
08:36
universities have careers resources
08:39
section just like this one notice the
08:41
links to platforms where you can find
08:43
graduate employment if your business was
08:46
a graduate recruiter you could
08:48
absolutely reach out here and showcase
08:50
why you should be added as a resource to
08:53
help
08:54
students find their first role
08:56
opportunities like this exist in all
08:58
sectors and you can take the same
09:00
approach using great content as well as
09:02
your main products and service publish
09:04
research and pitch it to the press
09:06
unique research is a surefire way of
09:08
landing coverage for your business but
09:11
don’t be fooled that is as quick and
09:12
easy task launching a data-driven PR
09:15
campaign using data either you have or
09:17
third party data takes time but it will
09:21
be worth the return as journalists and
09:23
publishers absolutely love sharing
09:25
research studies and surveys and this
09:28
can be a great way to earn fantastic
09:30
links and finally analyze your
09:33
competitors backlink profile to identify
09:36
opportunities so if you’ve covered off
09:38
all the other points and you’re looking
09:40
to identify opportunities to earn links
09:42
which are helping your competitors to
09:44
rank you can spend time analyzing their
09:46
backlink profile to identify
09:48
opportunities that you could follow up
09:50
on in fact you could use SEM Russia’s
09:52
backlink gap tool to help you to do this
09:55
and discover untapped backlink
09:58
opportunities for you to pursue simply
10:00
enter your domain along with your main
10:02
competitors to get started and it’s a
10:05
great way to identify gaps in your
10:07
competitors link building strategy and
10:10
prioritize opportunities where you’ve
10:13
established that one or more of your
10:14
competitors have earned links from a
10:17
domain that you haven’t let me know in
10:19
the comments where you’re going to be
10:21
starting with link building and don’t
10:22
forget to like this video and subscribe
10:24
to the channel for more upcoming content
10:26
and if you’re feeling super generous
10:28
maybe share the video with someone who
10:30
might find it useful this guy did and
10:32
until next time bye for now don’t forget
10:36
to subscribe to the channel because more
10:38
quality content will call me your way
10:40
have a nice day and I’ll see you in the
10:42
next one

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