Local SEO – How to hit the N#1 spot in GOOGLE MAPS with one scary hack (2019)

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as a local business owner you should
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understand the importance of your
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business being listed in what is known
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as the Google 3-pack showing up in that
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tiny box as a local business has become
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so important to drive traffic to your
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website that many of your competitors
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will use dirty tactics if you break
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another above you or even worse instead
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of you in this video I’m going to show
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you not only how to check where your
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business ranks in the Google 3-pack for
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the keywords you are targeting but also
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how to take out dirty competitors with
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one scary hand so he gives you the
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chance to feature in the map pack and
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even hit the top spot so you can drive
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more traffic to your site get more
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customers and make more money I’m going
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around the founder of rank Academy da
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koat UK where I have small business
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owners like you with their marketing
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effort for better online visibility step
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by step and click by click if you are
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new to my channel why don’t you
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subscribe today and click the bell
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button so you don’t miss any of my
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future videos and if you like this
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tutorial please give me a thumbs up as
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it will be very helpful for me to grow
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my channel an easy way to check if your
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business is showing in a map pack for
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your location is to do a search in
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Google for keyword you are targeting and
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add your location to it let’s imagine
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you’re an emergency electrician and you
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are working in a London area and one of
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the keywords you are targeting is 24
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hour emergency electrician so all you
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need to do is add London and you will
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see by default it’s already suggested to
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me so I’m just gonna select that and
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here is the result that you get
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according to Google those three
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businesses listed in a map pack are the
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most relevant results for that keyword
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the very first listing looks highly
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suspicious as it includes a lot of
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information within its own names such as
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24 hour emergency London 365 and I’m
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very doubtful this is the actual name of
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the business to verify the true name of
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the business just go on their website so
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let’s click on the website link which
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will take me straight to their business
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site and you can see it’s not actually
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24 emergency electrician London 365 but
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emergency electrician London 3
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six-five they have spam their business
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name with the extra keyword 24 error in
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their Google my business profile so they
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can rank for that query here is another
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example but this time for a dentist if I
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search for 24 hour emergency dentists
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London here is the list of relevant
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businesses according to Google once
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again the one that occupies the top spot
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looks very suspicious 24 hour dental
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emergency line King’s Cross dental
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doesn’t sound like a genuine business
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name if I check their website you can
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see straight away that these guys are
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spamming the Google Map back big time
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since their actual name is Kings Cross
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dental there is no mention of 24 hour
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emergency dental line nothing like that
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within their business name this dirty
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tactic is totally against Google my
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businesses guidelines it clearly
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specifies within the guidelines that
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whenever you enter your business name
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for your listing it should be named
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exactly as it appears in the real world
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across signature stationery and other
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branding these people are spamming the
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Google map packs and taking away your
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chance of ranking in there legitimately
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so what can you do if one of your
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competitors is spamming Google results
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in exactly the same way preventing you
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from showing up in a map pack well it’s
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a lot more simpler than you may think
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there’s an awesome hack you can use to
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fight back against those spammers let’s
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go back to our 24 hour dental emergency
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example and click on their listing
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once the listing is showing up you can
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see there is a link right under the
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phone number that says suggest an edit
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just click on it and then you will see a
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pop up which allows you to actually
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change the name of the business simply
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click on the change name or other
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details and there you have it you have
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access to the Google my business listing
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where you are able to make an amendment
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so these guys are actually called Kings
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Cross dental let’s call them more
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they’re supposed to be cold and remove
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everything before that
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once you finished updating the name
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simply clink on send their ego google
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would thank you for your feedback and
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will also tell you that it will not
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directly influence the ranking of any
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single page however you can trust me it
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will influence the results in a google
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map back I’m just gonna click on the
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done button and before i refresh my
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screen with a new result I want you to
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take a look on the left hand side column
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where all the listings are and where
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this 24-hour dental emergency line is
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located is in the number one organic
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position right below the ads now I’m
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gonna refresh my page to see the new
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results and bang not only the business
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name has already been updated but the
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position has shifted from one to two
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already and after only a few hours if I
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go back in Google and search for a
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24-hour emergency dentist in London you
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can see that that business is no longer
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featured in the Google map pack in order
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to see where their business is I’m gonna
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have to go and click on the more places
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link at the bottom of the map pack and
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I’m gonna see that business listed in
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position number five
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and if you are one of the new businesses
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who has been listed instead of these
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spammers then you will be very happy and
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if you’re not convinced this hack works
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think again I invite you to read an
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article put together by Joel Youngblood
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who actually tested multiple businesses
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who had spammed their business name in
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order to rank higher in Google and he
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found that by doing this these
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businesses were able to improve their
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ranking position by almost ten spots but
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by removing the spammy keywords like
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I’ve just shown you he also found that
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99% of them dropped in ranking
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drastically go and see the article and
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see the results for yourself so you now
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know how to eliminate spammy competitors
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which is great however this process can
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be tedious as most of the time you are
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not quite sure how well your business
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ranks in your on location for a given
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keyword and how far your business
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visibility stretches on Google map
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beyond your business postcode enters
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local Falcon local Falcon is a tool I
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have recently discovered which is going
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to do exactly that and simplify this
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process there is a free version for you
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to try out and I thoroughly recommend
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you open an account I’ve already created
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a free account so I can show you exactly
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how this works for the sake of this
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demonstration I’m gonna use one of my
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clients listing so you can see exactly
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how beneficial this can be for you –
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from the menu go to the map scan option
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and then enter your business name the
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keyword you want your business – short
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for the grid size and the radius then
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click search within a few seconds I can
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see pins dropping on the map showing me
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exactly what position my client ranks
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for in Google Maps for my keywords in
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that particular location as you can see
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is number one on the entire grid for
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emergency electrician let’s try another
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keyword but this time look at 24-hour
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emergency electrician
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as you can see the results are widely
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different he only has one number one
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position which means he will not be
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listed in the map pack most of the time
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for that keyword so what can I do about
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this first I can stop focusing on
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optimizing his website for the keyword
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emergency electrician as he ranks very
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well already and instead I can
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concentrate my efforts on optimizing for
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the term 24 hours emergency electrician
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the second thing I can do is look at who
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is competing against by simply clicking
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on one of the pins on the map but not
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any pins I am going to choose pins that
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are displaying a rank that falls just
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outside the map pack that means outside
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the top three I have noticed a couple of
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pins at number six which means it might
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not take too much hard work to climb a
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few places if they are some of those
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spammers in there so let’s click on this
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one local falcon will open a pop-up
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where you can see straightaway which
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businesses are listed above yours and
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once again some of these business names
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look a little suspicious
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do you see they are spammers I just need
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to follow the same process I described
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at the beginning of this video you can
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click on a listing straight from local
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falcon which will open the business in a
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new tab so let’s verify the first one
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uncheck his website so this guy is
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called london electricians 24/7 limited
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and i just need to look at his website
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ready that says here london electricians
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24/7 limited so i think is pretty
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genuine and he seems legitimate I’m not
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even gonna open his web site let’s have
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a look at the second one 24 hour
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emergency electrician and this one looks
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a little bit more suspicious so if I
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look at his website it actually says PSC
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electrical comma and that’s not his name
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that is listed on Google my business it
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says 24 hour emergency electrician so
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let’s double check just to make sure and
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I’m gonna click an open his website and
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guess what is called PSE electrical so
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this is a typical example of another
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spammer so let’s change his name and
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call it what it really is as we’ve
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already done before PSC electrical and
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send let’s now try the third one okay so
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yet again another spammer as you can see
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is called ideal electricians code UK and
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it’s in his name he’s got ideal
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electrician and 24 hour emergency
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electrician so very quickly I can edit
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his name again and save it as you can
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see this process is super quick and you
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can get results very very quickly you
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can run multiple keywords multiple
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locations and you should see improvement
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pretty quickly I’m gonna rerun the same
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search this time now I’ve updated those
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two businesses to see where I stand and
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as you can see I’ve come from a position
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6 to position 5 and that’s just in a
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matter of minutes I just wanted to add
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I’m not affiliated to local Falcon in
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any way shape or form they don’t even
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know who I am and that I am I’ve made
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this video I genuinely think this is a
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great tool for any local business owner
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to become more visible in Google I am
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currently using the free version for the
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sake of this demo but I’m definitely
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gonna purchase the payable option we’re
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done for today thanks very much for
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watching if you found this tutorial
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useful please give me a thumbs up if
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you’re new to my channel don’t forget to
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subscribe and to hit the bell button for
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any comments or questions post them
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right below the video and I will respond
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to them hope to see you soon
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happy marketing
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you