SEO - Search Engine Optimization
Want the most up-to-date SEO tips for 2022? In this video, you’ll find out the top 5 SEO strategies you need to focus on to get your website ranking in Google. You don’t want to miss out on these tips …
Here’s a breakdown of what you’ll learn:
00:00 Introduction
01:15 Topical Authority
03:55 AI Content
04։55 Engagement
06:53 User Experience
08:33 Backlinks
09:55 Networking
Transcript
00:00
– In this actionable video,
00:01
I’m gonna lay out the five most important SEO strategies
00:03
that you need to focus on in 2022.
00:06
And I’m gonna explain these SEO tips step by step
00:08
so you can apply them for huge traffic gains
00:11
on your website.
00:11
My name is Matt Diggity,
00:12
and I’m the founder of Diggity Marketing,
00:14
LeadSpring, The Search Initiative,
00:15
Authority Builders, and The Affiliate Lab.
00:17
These are all SEO-based businesses that live or die
00:19
based on how good my SEO is,
00:21
which is why I’m constantly testing the Google algorithm.
00:23
I’m about to share
00:24
some of the recent things I’ve learned with you right now.
00:26
And one thing I’d like you to know before we get started
00:28
is that this is indeed an SEO tips video
00:30
specifically made for 2022.
00:33
I didn’t film this last year
00:34
and then simply changed the title like a D-bag.
00:35
And you can’t edit a YouTube video once it’s been uploaded.
00:38
So every time you hear me say 2022,
00:40
2022, 2022, 2022,
00:42
remember, this video is current AF.
00:44
Next, this is not a basic video
00:46
telling you SEO advice you already know.
00:47
Stuff like if you create quality content,
00:49
then Google will love you.
00:51
You know what I’m talking about.
00:52
This is an advanced video,
00:53
specifically tailored for what’s changed
00:55
and what’s working in 2022.
00:56
And I’m gonna deliver everything super actionably
00:59
so you can get started implementing these changes today.
01:01
There will be five SEO strategies
01:03
served up to you on a silver platter.
01:04
But make sure to stick around until the end
01:06
because there will be a bonus tip
01:07
that is absolutely critical as well,
01:09
especially considering how much SEO
01:10
is gonna change in the future.
01:12
Let’s get started.
01:12
The first SEO strategy that you need to focus on in 2022
01:16
is creating topical authority for your website.
01:18
Your website achieves topical authority status
01:20
on the topic when you completely cover that topic
01:23
in your content as compared to your competition.
01:25
And another important factor is if you cover that topic
01:28
for a longer period of time,
01:29
when you hit topical authority status,
01:31
Google will rank you faster and higher
01:33
than everyone else in the niche.
01:34
Let me give you an example.
01:35
Let’s say you wanna become a topical authority
01:37
on protein powder.
01:38
It’s not enough to simply create a single article
01:40
on the best protein powder
01:41
or what is protein powder?
01:43
Protein powder is a vast subject.
01:45
If you can cover all those topics,
01:46
like is it bad to drink protein powder daily?
01:48
How much protein powder should you eat in a day?
01:50
Does protein make you fat?
01:52
Once you start covering them to a high degree,
01:54
you approach topical authority status
01:56
and Google rewards the (beep) out of you.
01:57
For reference, here’s the entire list of 200 items
02:00
we generated for the protein powder topical map.
02:02
People have been noticing the topical authority effect
02:04
more and more these days.
02:05
This dude, Talha, in one of my Facebook groups
02:07
noticed this one-month-old website
02:09
that posted 721 articles
02:11
and hit 30K visitors per month.
02:12
Then there’s the godfather of topical authority,
02:15
Koray Tugberk, posting up crazy traffic boners
02:17
like this all the time.
02:18
I did a killer interview with Koray,
02:19
so make sure to watch it after you watch this video.
02:21
What’s more, topical authority
02:23
is such a powerful ranking factor,
02:24
it can overcome other website weaknesses.
02:27
I often see crappy sites publishing garbage articles,
02:29
but it’s working just because they publish a ton of them.
02:32
So, here’s my advice to you.
02:33
Make 2022 your year to break your own publishing records.
02:36
But stick to one topic at a time,
02:38
and hit it with everything you got.
02:40
Bear in mind,
02:40
it starts with generating a complete topical map
02:42
on your niche.
02:43
Here’s what I do.
02:44
Go to answerthepublic.com.
02:45
Type in your topic,
02:46
and get a headstart with 100 or so topics.
02:48
Type your keywords into Google itself
02:50
and get tons of topics from the People also ask feature.
02:53
You can use a tool like SEO Minion
02:54
to download hundreds of them in a single shot.
02:56
Go to the bottom of the search result
02:58
and pull tons more topics by clicking around
03:00
and exploring the related searches.
03:02
And leverage the Google Search bar’s auto-complete function
03:04
to get even more topics.
03:05
And here’s where the gold is.
03:06
Look at your competitors
03:07
to see what kind of topical coverage
03:09
got them to the top of Google.
03:11
I said this a million times before,
03:12
the answer to SEO is always written on page one.
03:14
How do you do that?
03:15
You dig through their site map
03:17
and do a search for your keyword.
03:18
Then when you’re done, remove duplicates
03:19
and put your long list of results
03:21
through a keyword clustering tool like Keyword Cupid
03:23
which is gonna organize which topics
03:25
need to be written in the same articles,
03:26
as opposed to separate articles.
03:28
Topical authority doesn’t stop there though.
03:30
You need to make sure all the things are written well.
03:32
For that, I 100% recommend
03:34
using Surfer’s Content Editor Tool,
03:36
which is gonna look at who is ranking on number one
03:38
for a given keyword.
03:39
And it’s gonna tell you exactly which words,
03:41
entities, and phrases you need to have in your content,
03:44
and at what frequencies too.
03:46
By the way, if you’re committed to leveling up in SEO,
03:48
make sure to subscribe
03:49
and turn on the notification bell.
03:50
I’m doubling down on this channel
03:52
with tons of videos like these,
03:53
so make sure you get notified.
03:55
My next SEO 2022 advanced tip
03:57
is to get your hands dirty with AI-generated content.
04:00
In 2021, Jarvis and other AI content-generation tools
04:03
hit the market.
04:04
They allow you to literally click buttons,
04:06
and content magically comes up on the screen.
04:08
Is this the best content you’ve ever read in your life?
04:10
Not even close.
04:11
But we’re talking about machine learning here.
04:12
It’s going to get better.
04:14
– He is refining his methods.
04:16
He is evolving.
04:17
(static buzzing)
04:18
– And there’s sites out there
04:19
that are publishing 100% AI content,
04:21
and they’re kicking ass.
04:22
Why?
04:23
Because they’re posting 500 times a day
04:24
and covering topical maps like it’s no one’s business.
04:27
So, my advice here is to at least start playing around
04:29
with AI-generated content.
04:31
The tools are gonna get better over time,
04:32
and you wanna make sure
04:33
you can take advantage of that wave.
04:35
Start setting a goal of creating
04:36
at least two to three AI content pieces per month.
04:39
Half of entrepreneurship
04:40
is being in the right place at the right time.
04:42
This applies here.
04:43
By the way, in my 2022 SEO prediction video,
04:45
I mentioned that it’s gonna be hard for Google
04:47
to deal with the rise of AI content.
04:49
In turn, they’re gonna have to turn up the volume
04:51
on other ranking factors outside content,
04:53
and I’m gonna touch upon that later.
04:55
Next, you need to focus on engagement.
04:56
No, you don’t need to propose to your girlfriend.
04:59
– Huh?
05:00
(static buzzing)
05:01
– Bad dad joke. Sorry.
05:02
You need to pay attention
05:03
to how your users are behaving on your site.
05:05
Google is learning a lot of lessons
05:07
from the success of YouTube,
05:08
and YouTube is all about engagement.
05:10
Don’t worry, I’ll define what engagement is right now.
05:13
Instead of relying on ranking signals
05:14
that can be manipulated or don’t truly represent
05:17
if a piece of content is good or not,
05:18
why wouldn’t the algorithm
05:20
just look at people’s behavior on the article?
05:22
Did the reader actually read the article
05:24
and get what he or she came for?
05:25
Engagement starts with CTR,
05:27
otherwise known as Click-Through Rate.
05:29
This is the percentage of time
05:30
that people click on your article
05:31
when they see the listing in a search result.
05:33
It influences if your article actually gets read
05:35
in the first place.
05:36
If I didn’t have a good enough title and thumbnail
05:38
for this video,
05:39
it wouldn’t have this many views.
05:40
Improve your website click-through rate
05:42
by optimizing your title and meta description.
05:44
Put your keywords towards the front of the title
05:46
and add clickbait, like here with the current year,
05:49
towards the back.
05:49
For your description,
05:50
add keywords in there to get them bolded.
05:52
With any luck, you’ll get jump links like I have too.
05:54
A table of contents help with that.
05:56
Next we have time on page,
05:57
which is a decent indication that an article is good,
06:00
but it’s not the whole story.
06:01
just because someone’s spent 10 minutes on an article
06:03
doesn’t mean they liked it.
06:04
Maybe an article that someone was on for one minute
06:07
got them their answer quicker, hence a happier searcher.
06:09
Nonetheless, more time on page is better than less.
06:11
So here’s what you can do.
06:13
Have a strong introduction,
06:14
paragraphs that hook the reader
06:15
by being interesting, entertaining, and informative.
06:18
Have no walls of text on the page.
06:20
Break up things with images and eye-friendly paragraphs,
06:22
one to two sentences per paragraph,
06:24
and have a great design.
06:25
I’ll touch upon this in the next section.
06:26
Next, we have goal completion.
06:28
Before we talked about how someone spending a minute
06:30
on a page is a good thing in some cases.
06:32
That’s when their goals are met.
06:33
If someone finds my Best Web Hosting For SEO article
06:36
and they click on this WPX link in 20 seconds,
06:38
that’s a freaking happy searcher.
06:40
They got what they came for.
06:41
My advice here is to focus
06:42
on your call-to-action CTA buttons and get them clicked.
06:45
I got a great video on this in my channel.
06:47
Have great content that actually sells your CTAs
06:49
by being informative but not too salesy.
06:51
Next step on your list is to really pay attention
06:54
to user experience or UX.
06:56
In June 2021, Google rolled out the page experience update,
06:59
which was an update completely dedicated to user experience.
07:02
That’s an odd thing for sure.
07:03
But you can bet your buns it won’t be the last time
07:05
they add new user experience-related ranking factors
07:07
to the algorithm.
07:08
Here’s what you need to look at
07:09
when it comes to user experience: core web vitals.
07:12
These ranking factors are the new kids on the block
07:14
that they patched in with the page experience update.
07:16
It includes
07:17
Largest Contentful Paint or LCP.
07:19
This is your loading performance.
07:21
You wanna get it faster than 2.5 seconds.
07:23
Get a great host, pre-size your images,
07:25
and defer or remove slow-loading scripts.
07:27
First Input Delay or FID.
07:29
When someone interacts or clicks on your page,
07:31
you want it to be faster than 100 milliseconds.
07:33
Again, this comes down to hosting
07:35
and your server response time,
07:36
and optimizing slow code on the page.
07:38
And lastly, Cumulative Layout Shift or CLS.
07:41
CLS is all about visual stability.
07:43
When the page loads, you don’t want boxes and colors
07:45
jumping all over the place.
07:46
You want this number to be less than 0.1.
07:48
This comes back to scripts again.
07:50
For more details,
07:51
check out my Core Web Vitals video on my channel.
07:53
For UX optimization,
07:54
you also want your site to be mobile-friendly.
07:56
This means that when people look at your site on mobile,
07:58
it looks normal.
07:59
Everything fits on the page.
08:00
The fonts aren’t too big or too small.
08:02
Stuff like that.
08:03
Use Google’s free mobile-friendly checker tool
08:05
to see how your site performs in Google’s eyes.
08:07
Also, make sure that your site
08:08
meets all of Google’s safe browsing standards.
08:11
That includes keeping clean of malware and hacked content.
08:13
Google provides another free tool
08:15
with their Security Issues report.
08:16
I’m sure you have this already,
08:17
but make sure you’re all set up on HTTPS.
08:19
And lastly, in the UX category,
08:21
make sure you don’t have any intrusive interstitials.
08:23
Intrusive what?
08:24
This is when you have a bunch of pop-ups
08:26
and display ads freaking dominating the page on mobile.
08:28
Don’t do that.
08:29
In fact, I’d turn off all pop-ups on mobile.
08:31
It’s just not worth it.
08:31
Now, I could never make an SEO video
08:33
discussing important ranking factors
08:34
without mentioning backlinks.
08:36
Do not sleep on backlinks in 2022.
08:38
And Google has made this blatantly clear.
08:40
Let me show you what I mean.
08:41
Do you know what this is?
08:42
Yes, it’s a psychic.
08:43
But it’s also cash money.
08:45
Psychic readings is one of the most lucrative
08:47
affiliate niches there is, and it’s very competitive.
08:49
Look what happens when you Google free psychic readings.
08:52
Look who comes up here:
08:52
“The Daily World,” “Herald Net,” “Peninsula Daily News.”
08:56
Do these look like authorities
08:57
on the topic of psychic readings?
08:59
You can bet your lucky stars, no.
09:00
It doesn’t take a tarot reading
09:01
to figure out that what these new sites have going on
09:04
is a ton of backlinks.
09:05
When I turn on the Ahrefs toolbar,
09:06
you see what I mean:
09:07
DR 68, DR 78, DR 72.
09:10
Backlinks are beating relevance in this SERP,
09:12
and many, many more.
09:13
So build links and build lots of them.
09:15
And be diverse with your link building.
09:17
This table illustrates
09:18
where I’m putting my backlink efforts in 2022.
09:20
30% of the links I build are in the category
09:22
of White Hat Link insertions.
09:24
I’m manually outreaching to websites
09:26
that I wanna link from,
09:27
and asking to get a link placed into articles,
09:29
preferably with some links going to them.
09:30
5% of my links are coming from directory citations,
09:33
even for my affiliate sites.
09:35
And for that I’m using my own business, Authority Builders.
09:37
15% of my links are coming from editorial-level sites.
09:40
We’re talking about DR 70 and above.
09:42
For this I’m using HARO, link exchanges
09:44
with high authority competitors,
09:45
and digital PR campaigns.
09:47
And lastly, the main bulk of my link building,
09:49
50% is coming through guest posting
09:51
through Authority Builders as well.
09:52
Here’s my bonus advice for ranking in 2022.
09:55
Make 2022 your year to level up
09:57
your networking and masterminding.
09:59
SEO is forever changing,
10:00
and it’s changing faster than ever.
10:02
What I plan to do is to stay in touch
10:04
with as many smart people as possible.
10:06
No single person
10:06
could possibly figure out the algorithm by themself.
10:09
But together, people can combine and share ideas
10:11
and accomplish way more than you could by yourself.
10:13
Join Facebook groups like The Affiliate SEO Mastermind.
10:16
And subscribe to this channel to stay on top
10:18
of all the SEO developments before your competition.
Optimized Webmedia Marketing is the best SEO Vancouver company and the best Vancouver SEO company. We offer top-notch search engine optimization (SEO) solutions to companies of all sizes. To learn how we can help optimize your website to attract more visitors, book a free consultation.
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