The SEO Checklist – How to Fix All of Your SEO Errors

Did you know that there’s over 200 factors in Google’s algorithm? So how do you optimize your website for all these 200 factors? How do you fix all your errors? That sounds overwhelming. That sounds like a lot of work. There must be an easier way, right? Well, there is. Today I’m going to break down the SEO checklist, how to fix all your SEO errors.

Transcript

00:00
– [Instructor] Did you know that
00:01
there’s over 200 factors
00:02
in Google’s algorithm?
00:04
So how do you optimize your website
00:06
for all these 200 factors?
00:08
That’s a lot of work.
00:10
Hey everyone, I’m Neil Patel.
00:12
And today I’m going to break down
00:14
the SEO checklist,
00:15
how to fix all your SEO errors.
00:18
(gentle upbeat music)
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Before we get started
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make sure you subscribe to this channel.
00:25
And if you’re on YouTube,
00:26
click the alert notification.
00:29
As I mentioned,
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there’s over 200 factors
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in Google’s algorithm.
00:32
How do you optimize for all of them?
00:34
How do you fix all your errors?
00:36
That sounds overwhelming.
00:37
That sounds like a lot of work.
00:39
There must be an easier way, right?
00:41
Well, there is.
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I want you to go to
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neilpatel.com/seo-analyzer
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and you can see the URL here.
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Or if you’re on the Neil Patel website,
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you can go to Tools
00:55
and just click on SEO Analyzer.
00:57
Or if you’re on the homepage,
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at the very bottom
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there’s a navigation called Tools.
01:02
And again, click on SEO Analyzer.
01:05
And what this is,
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this is a simple free tool
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and it’s a free report.
01:10
It’ll break down all the errors
01:12
that you need to fix
01:14
to be compliant with Google.
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In essence,
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it’s taking those 200 factors
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putting them into one report,
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one tool, so then that way,
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when it analyzes your website
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it already takes them all into account.
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So you don’t actually
01:28
have to manually create a checklist
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and go through them.
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This tool already has that checklist
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built in.
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So for this case,
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I’m going to put in my own website
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neilpatel.com
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and then click Analyze Website.
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And it takes some time to load.
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I’ve put in my website many, many times.
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So it’s kind of cached.
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And if your website’s cached
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and you want to rerun it
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just click the Recall button right here
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and it’ll rerun your website.
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Also, as you fix your SEO errors
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then you want to click Recrawl
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and it checks your website
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all over again for those 200 factors.
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So once you put in your website
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and it loads
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and depending on how large your website is
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it can finish within a minute or two
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or it may end up taking
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up to 30 minutes
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if you have extremely large website
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with thousands of pages
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and you just want to give it time
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and let it go through your whole website
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to see how compliant you are
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with those 200 checkpoints
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or more so checklist items
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that Google has when it comes to
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their ranking factors.
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So as you can see here,
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it gives an overview of my website.
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My on-page SEO score,
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my monthly Google traffic,
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organic keywords, my backlinks,
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critical errors,
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warnings, recommendations
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and it even breaks on things
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like site speed cause that’s important.
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If you’re in green, you’re good to go.
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If you’re not in green,
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you’ll see either a yellow or orange
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or red check box here.
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And you just hover over the question mark
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and it’ll tell you what it is
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and how to fix it.
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And again,
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you can see all the SEO issues.
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So I want you to scroll back up
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and then first start
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with the critical errors if you have any,
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if you don’t, go to Warnings.
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So I’m going to click on Critical Errors
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cause I have some
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and it’ll say 28 pages with low word count.
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And again, if you’re not sure what this is
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and how to fix it, just click on that.
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What is it and how to fix it?
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And I’ll say,
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“Without enough text on a page,
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Google will have trouble understanding
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what the content is about.
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If Google doesn’t know
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what the content is about,
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it won’t be able to rank your content
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for the search terms you are targeting.
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But adding more texts,
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you’re telling Google’s crawlers
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and your end users
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more about what is
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that you have to offer.
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Anything less than a few hundred words
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is considered thin content
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and will be nearly impossible to rank.”
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So how do you fix it?
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“Add more content to the page
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so that it isn’t considered thin content
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and has a better chance of ranking.
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In general, the average web page
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that ranks on page one of Google
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contains 2,200 words.”
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Now that doesn’t mean
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that you need to put 2,200 words.
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And your website you’ll have some pages
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with thin content.
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So let’s see which pages
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are thin content on my site.
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As I mentioned,
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you’ll have some pages with thin content.
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This right here is my contact page.
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If I load this up,
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you can see right here,
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this is my contact page in Spanish.
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Of course most contact pages
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don’t have tons of words.
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So it’s okay to have a page
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with thin content here and there.
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This is my contact page in Italian.
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This is my blog page,
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my blog overview page,
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where you can just continually
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find more blog pages, right?
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Pagination, you know, when you go
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to like a blog and it just has
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a list of articles.
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There’s not a ton of content on that page
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unless you click through on an article.
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This is my home page in Spanish.
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I can probably do a better job
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by adding texts there.
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This is my A/B Testing calculator page
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which is a tool on A/B Testing.
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It’s not going to have many keywords
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and it just doesn’t make sense
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for this page too.
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But as I mentioned,
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some pages shouldn’t have a lot of words.
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Some pages should.
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My training page,
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I can probably add way more words to it.
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Contact page in German, not so much.
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A/B Testing tool page in German,
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again not so much.
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So, as I mentioned,
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some pages will some pages won’t.
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This is my About page in Portuguese.
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I can do a lot better job
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of adding texts there,
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cause a lot of people in Brazil
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are looking for more information
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about my company.
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I can add testimonials,
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reviews, case studies
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and I can actually beef up
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the word count there,
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which would probably also
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help with conversions as well.
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So I want you
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to go through each SEO issue.
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And once you fix them,
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click back to SEO Issues
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and you’ll see, you know,
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all your errors where you can focus on
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the critical ones first.
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And I have 17 pages
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with duplicate meta-descriptions.
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Again, you know, three pages that have
06:10
“Neil Patel’s an author,
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entrepreneur, marketer, blogger.
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He just helping small businesses grow
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by using innovative marketing techniques.”
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This is a German page.
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I probably shouldn’t be using
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an English meta-description
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on a German page.
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I need to fix that.
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About page in English is fine.
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About page in Spanish
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shouldn’t be using that
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because in Spanish,
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people really can’t read that.
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I need to fix it and make it in Spanish
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or at least translate it.
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Here’s another one.
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“Do you want to get in touch with me?
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Just fill out the form below.:
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This must be from my contact page.
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I shouldn’t be using
06:43
that meta-description in Italian,
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that’s English.
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Terrible user experience.
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So as you can see here,
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if I kept doing this for all my pages,
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I have some work to do.
06:52
Here’s another one.
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“Want to learn more about SEO,
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digital marketing, conversion optimization,
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e-commerce or even how to generate more sales?
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Check out Neil Patel’s marketing blog.”
07:01
And these page three,
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four, 34, et cetera.
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I probably should use Rel=canonical
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or block them off from Google,
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more so use Rel=canonical
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and that’ll solve that problem.
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So as you can see,
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I have a lot of work to do here
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with fixing my meta-descriptions
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and making sure there’s no duplicate.
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Same with title, right?
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Let’s say blog,
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Neil Patel’s digital marketing blog.
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You should be using.
07:30
I should be using.
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And you should if you have this issue,
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Rel=canonical with all your blog pages.
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Here’s another one.
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“Neil Patel Helping You Succeed
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With Online Marketing.”
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This is the Italian homepage.
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I shouldn’t be using
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an English-base title tag.
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I need to fix that.
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And once you do this
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with all your errors,
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your critical and your warnings,
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fix the ones that make sense.
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Sometimes not all of them make sense.
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And when you do that
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and you fix them,
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then you’ll want to go back to SEO Report.
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And then this click Recrawl website.
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That’s it.
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If you do that,
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you’ll get your on-page SEO score
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closer to 100.
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The general rule of thumb,
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anything 90 and above is amazing.
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Anything 80 and above is not too bad.
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Anything below that,
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you should work on continually improving.
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And you need to keep doing this.
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And I recommend at least once a month.
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And the reason being is
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as you publish new content,
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you keep changing your website.
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As your business grows,
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you add more employees,
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you continually release new SEO errors.
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And on top of that,
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Google’s algorithm changes
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roughly eight, nine plus times a day
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and things change.
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So we’re continually adapting
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this SEO analyzer,
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every time Google’s making
08:45
big algorithm updates.
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So then that way,
08:48
you have a fresh updated list of things
08:52
that you need to fix.
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And this is the easiest way
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to do your SEO checklist,
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because instead of keeping track
08:57
of each element, as Google adopts,
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this tool adapts with it as well.
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So all you want to continually do
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is just rerun your website
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and just make sure you’re up to date.
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And as you fix your SEO errors,
09:08
just make sure you click
09:09
the Recrawl Website
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and what that does is
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recrawls your whole website
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just to make sure that you fix things
09:15
in the correct way.