Top secret SEO Tips! Local SEO, Multi-Indexes, Advanced AI SEO, Screaming Frog and More!

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all right welcome to SEO hangouts with
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Josh Basinski
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if you’ve never seen the show before SEO
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hangouts is the premier SEO show along
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the youtubes probably the
00:09
longest-running and we try to give
00:13
information about SEO and Facebook and
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internet marketing and what’s going on
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and I often don’t mute myself on YouTube
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which I just had to do there and
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everyone take a drink because I forgot
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to is a drinking game we play I forgot
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to mute myself it’s Dave and we try to
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answer SEO questions if you could
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probably see the chat on the top right
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hand side by all means if you’re
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watching live ask SQL questions please
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use a few asterisk so I can see them
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with my coke bottle glasses and also if
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you have any sites who I’m gonna take a
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look at we’re kind of having a
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free-for-all today I’m gonna show you
00:44
some new information I’m gonna show you
00:45
some some stuff that’s going on hi
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Jesper happy Easter to you as well I’m
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gonna try and show some stuff that’s
00:51
going on some stuff that my mentorship
00:53
group would be able to see I’m gonna
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talk about the course I have come up an
00:57
SEO 101 course for my mentorship group
00:59
which you guys are free to join which
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I’ll talk about a little bit and however
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before I do that I would like to say if
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you’re not this is everyone turn your
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gears off if you heard this sales pitch
01:08
before if you would ever hear my sales
01:10
pitch turn yours on please if you’re
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wondering why the heck should I listen
01:13
to this guy he’s some crazy guy with a
01:14
beard he’s got a crazy rabbit behind him
01:16
what’s the deal he’s wearing some kind
01:18
of Evil Dead t-shirt it isn’t Evil Dead
01:20
t-shirt why should I listen this fellow
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well here’s the reason why you should
01:23
because I have the best scientific
01:25
knowledge of what’s going on with the
01:27
Google algorithms my mentorship group
01:29
chests on a scientific basis what’s
01:31
going on for SEO and not only this but
01:34
we have the best track record of I would
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say not only any SEO science group but
01:38
any SEO group period and I challenge you
01:40
I bequeath a quest upon thee to go
01:44
anywhere on Facebook on YouTube anywhere
01:47
else in the world and find a CEO group
01:49
that is as much success as we do
01:50
absolutely no one has ever ever come
01:52
back to me and ever with with any group
01:55
that’s doing as well as we are at how
01:56
Wells our group doing I will prove it to
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you I’ll show you go to bitly slash SEO
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proof that’s bi t dot ly /
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SEO proof and you will see two hundred
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forty examples over there of our sites
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killing it ever since last year
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including after the mimetic update
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including after in spite of the Florida
02:14
they were a group our group is killing
02:16
it and that’s because of our stringent
02:18
scientific testing that we take very
02:20
seriously here my group and we have
02:22
uncovered secrets and a crazy ranking
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factors that you would not believe
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and so in sales pitch so thank you very
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much for joining us I would also like to
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mention the other folks on the show here
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I have Melissa who is our Facebook guru
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hi there Melissa say hi please hello and
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we have Tracy and Travis who are also
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members of our mentorship group you guys
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can unmute yourself say hi if you like
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or you could just whatever you want
02:47
hello Hey hey Travis idea so thank you
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very much everyone for joining so as I
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said if you have any SEO questions
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please ask them the top right hand side
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and if you would like me to take a
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little quick look at your site I can to
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a forty thousand foot view of some stuff
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that’s going on with you say I’ve got a
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new tool that I’ve been playing with but
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I you know it’s actually quite an old
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SEO tool but I have I’ve been away from
03:09
it for a while but I’ve I’ve gone back
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to it I’ve fallen back in love with this
03:13
SEO tool which I’ll talk about in a
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second which is actually free you can
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use it free in in most in some probably
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most cases and so you like what SEO tool
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is this it’s actually pretty darn good
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and I would like to show to you in a
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little bit just a couple things from it
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in a little bit so so as I said put your
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site in the chat if you’re watching live
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I might be reducing about it if you want
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me to look at your site later on email
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me at Josh Basinski at gmail.com if
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every if you’re having any SEO trouble
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or you want me to take a look at your
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site or you have any SEO questions also
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after the show please email me at Josh
03:47
Basinski at gmail.com I would be happy
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to try and help you out if I am if I
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have any time to do so I will be happy
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to do so okay so hi folks how you
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casshern how you guys doing dear and how
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you doing thank you very much for
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watching there now I already have a down
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vote good I’m happy the more down votes
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I get the more truth I’m telling because
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truth pisses off people who don’t like
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the truth so okay okay so I will yeah
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okay good I see your URL sir I will I
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will approve those messages okay so the
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first if I’m actually just on what’s
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what’s going on now I have a couple cool
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things to show you what’s going on here
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let me share my screen and the first
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thing here I want to show you is just
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something I’ve came across when I was
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doing an audit and it’s what I warn you
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guys out there you know I don’t leak a
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lot of information I don’t though I try
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to say the the good the really powerful
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secrets for my mentorship group because
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they’re paying for those secrets but
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there is some things I do share
04:47
especially when it’s a danger to
04:48
everybody else so there’s a negative SEO
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thing or a danger I do try to share
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those and here’s what I like to share
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this is a screen shot from our discord
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chat in our mentorship program which you
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too can join if you want to join the
04:58
mentorship program and get all the
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secrets and have access to me 24/7
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unless I’m sleeping in those rare times
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that I sleep you can do that but here is
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a message I share with them and this
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what graph you’re looking at here these
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this red these red bars here or they’re
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more pinky but they’ll be read is errors
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in search console and so you’re if
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you’re not seeing the question Josh do
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these errors in search console matter
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the answer is yes and as some areas are
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worse than others of course but John
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Mueller is said you do not want errors
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in search console
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he’s long said that this would be ranked
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you I’ve long said this would be rank
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you here’s some evidence to suggest that
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it’s actually the case and I like some
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bits of the new search console in that
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there allow you to look at your
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impressions superimposed over errors or
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crawl anomalies or crawl errors or
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things like that and this is one that I
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came across where their site clearly
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when the air is increased their
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impressions went down so and then when
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the errors stopped the impressions went
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back up so that’s a pretty cut-and-dry
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piece of evidence supporting the
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hypothesis that yeah you don’t want
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errors in search console and if you see
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them in there they could very well be
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hurting your ranking so you definitely
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want to take a look at that
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so I just want to mention that to
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everybody to take a look at that the
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next thing I want to show you guys here
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is just really quickly coming up next
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week week today so next week there will
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be no public show I’m doing my private
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SEO 101 course from a mission of group
06:22
and just so you know what we’re looking
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at on that show is screaming frog and
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SERP works so I’ll be showing all the
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tips and tricks and crazy secrets and
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really powerful things to use in
06:33
screaming frog and SERP works and it
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really is really cool I don’t claim to
06:39
be an expert by any stretch
06:41
a nation in either these pieces of
06:42
software although I mean sir perks is
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pretty simple screaming frog is it’s
06:45
pretty deep there’s a pretty deep pool
06:47
you can get into there I don’t claim to
06:49
be an expert you know there’s a lot of
06:50
people who are experts in screaming frog
06:52
but I do claim to be clever and we
06:54
always see a lot of different
06:55
interesting things you can do later I
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think is a different take than most so
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that’s gonna be for my mentorship group
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next week so all my mentor students
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students I hope your your mouths are
07:05
salivating over this because that’s
07:06
because we’ll be going over at next week
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and anyone who wants to see this course
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all you gotta do is email me at Josh
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Brzezinski gmail.com and I would be
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happy to add you again at Josh Basinski
07:16
at gmail.com email me and I will add you
07:19
to the course next week we’ll be
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screaming frog and sir perks how to
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analyze links with SERP works and really
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kind of tailor what kind of links you
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need to link juice you need our linking
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methods are actually quite powerful our
07:29
testing there was is quite a feather in
07:31
our cap of what we’ve been able to find
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you would not believe the kind of links
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that work and how cheap they can be and
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how powerful they can be if you know
07:38
what you’re doing now safe and also a
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screaming frog is what well we going
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over there is a lot of different stuff a
07:47
lot of really cool things at a glance
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you can like at a glance very powerfully
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tell out of stuff and maybe today I will
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try and run some sites through it in
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fact well I’m thinking about it
07:56
some people oh and fantastic we’ve had
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Jordan Pearce join us Jordan Pearce is a
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local SEO guru he’s my go-to guy say hi
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there Jordan hey everyone
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Jordan how you doing today Oh fantastic
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how are you I’m doing great thanks for
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asking I’m glad you joined the show I
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wanted to ask your quest ask you about
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what’s going on the local world so let
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me just that’s what I’m gonna ask you in
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a second but let me just before I forget
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I’m gonna take this URL for evergreens
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don’t us that somebody shared and like I
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say I’m gonna put this in screaming frog
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hey screaming frog go where are you
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here we go
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and screaming frog is great if you
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haven’t looked at it lately it can do up
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to 500 URLs for free and if you want to
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do more than 500 URLs you can get the
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license the license is pretty reasonable
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I found it was only like a hundred
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pounds or something like a hundred
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twenty nine pounds it’s British so it
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was that was pretty good so I’m gonna
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let that crawl I let that crawl and
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hopefully I’ve never done a show while
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I’m doing screaming frog before I hope
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my computer’s in slow down but anyway so
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I want to get that done Jordan sorry so
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how are things going in local SEO
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specifically how are things going after
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florida and local SEO have you seen a
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lot of changes they are what’s going on
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there I’ve seen well as far as actual
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local changes things are getting
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extremely extremely more localized in
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Serbs as far as maps go proximity
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they’re making a huge push with
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proximity right now so which means
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they’re really basing all of their users
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from their locations and finding local
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businesses so they’re just getting
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extremely extremely more localized for
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users that’s as far as after the last
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couple of updates and then they’ve added
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some more features they’re adding they
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just added something where you can
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create a custom URL to quickly get to
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your Google my business page so very
10:10
similar to what they had with Google+
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where you could create a Google+ that’s
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like an ad or Twitter they’re bringing
10:20
some of that back into locals so it’s
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interesting that they get rid of Google+
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they’re getting rid of their social
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platform yet they’re still bringing in
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social features into their business
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listings so it’s like something they
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can’t ever get away from so that’s what
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we’re seeing right now yeah definitely
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I’ve been playing around here with this
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local listing I had registered for
10:47
myself and I just want to show you this
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Jordan so this is based off that
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Facebook stacking we were
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except on using a slightly different
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method so so this is kind of interesting
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and one pack was coming up for me the
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other day so definitely yeah I find it
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bring it to you what you’re talking
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about there and you’re also saying
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recently something about citations not
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being as important you think that’s a
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case er um I think citations are still
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an important thing to do as far as
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building up her brand
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I just think just because of how Google
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is going towards more proximity it’s
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getting a little bit more tricky being
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able to expand your presence within your
11:29
area citations it’s it’s kind of more of
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building your brand within your actual
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around your address and remind your zip
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code but as far as really expanding that
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into like covering the entire city I
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just don’t think it has as much as an
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impact as it used to so you’re really
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gonna have to get pretty creative on
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really expanding your proximity yeah
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that’s going to be much more important
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for you to definitely be in the
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demographic center and not like all out
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in a suburb somewhere right um that’s
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interesting so do you think the AI is
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getting smarter when it comes to like
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let’s say you made a mistake on your
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address on some citations do you think
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that’s gonna be a problem or do you
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think the AI is getting smarter to
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collapse those together I think they’re
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getting pretty smart now I don’t think
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it’s it’s as short I mean I’ve had
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citation cleanups where I have them from
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even from different cities and it’s
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still giving me ranking just because
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it’s still give me geo relevance so I
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don’t think necessarily this whole old
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theory of you need to have your nap be
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exactly exactly the same I don’t think
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you have to do that as much I think it’s
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just as long as you get some information
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out there and the top to read trees that
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that should be enough I find that
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interesting yeah the AI definitely is
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getting smarter when it comes to global
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search as well I’ve been talking I’ve
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been noticing and a number of people in
12:50
industry like search metrics for example
12:52
has noticed that that it literally there
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seems to be enough evidence now to
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suggest that Google is really allowing
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is using multiple indices and likelike
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like we used to talk about the
13:03
Supplemental index and the main index
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now looks to me like they have like
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alpha beta gamma Kappa mu nu like they
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have like five or six different indexes
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they might use at any given time with
13:13
different shades of personalization
13:14
different shades of localization and and
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that the IAI is randomly choosing these
13:20
ranking and or indexing factors our sort
13:23
factors and search metrics out of
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Germany is doing a update on that next
13:30
week and I’ve also been talking about
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that do you see something like a bee
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testing and really a lot of like
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switching SERPs in local lot or or is it
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still not um I don’t see it as much as I
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do local as it used to just because
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things are getting a little bit more
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localized now but I will say that it’s
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it’s just extremely important that you
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really build out your brand early on so
13:53
you don’t have a lot of those soldiering
13:55
problems because especially with Maps
13:56
sometimes I keep you get a brand new
13:58
business listing up it may take a few
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days before it even indexes on a keyword
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so it’s just super super important but
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even those citations aren’t as impactful
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it’s still extremely important so it
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will help build up your brand and I
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think that as fast as you build up your
14:12
brand you won’t see a lot of those AP
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testing that’s interesting yeah I that’s
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a very interesting hypothesis that I
14:20
would probably believe as well and so I
14:23
guess then all the entity building that
14:25
you guys like to do you and the NF nfg
14:28
guys Mike Pierce and Brad I guess that
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would tie into that as well the entity
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building absolutely yeah yeah yeah so
14:37
that’s very interesting so if you are
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you still running your your local group
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yeah we still have it yeah okay okay
14:43
hundred in ninety people now so how do
14:46
how do people get into your local group
14:47
then because yeah I want to do local SEO
14:49
you definitely should be talking with
14:50
Jordan and those guys yeah just go to
14:52
gob master academy.com fantastic tell
14:57
them Josh sent you
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yeah maybe Jordan oh maybe maybe maybe
15:02
you’ll buy me a real Thrasher sweatshirt
15:04
from from LA or something is that’s
15:06
right I don’t like this theater shirt a
15:09
funny story about that hoodie you know I
15:11
used to skateboard when I was a teenager
15:13
and you know I’m 44 now and so you know
15:16
everything I’ve been sure everyone’s
15:17
noticed to group in the 90s all about 90
15:19
stuff is coming back so I saw this
15:20
Thrasher t-shirts a quick story I saw
15:22
this Thrasher t-shirt come up they stow
15:25
it sweatshirt and I’m like okay great so
15:28
I bought it and Melissa is like okay you
15:29
know rolling her eyes okay sure reliving
15:31
your youth whatever and so we’re
15:33
literally we’re literally driving home
15:34
and I looked at my right and I see this
15:37
guy he looks like Santa Claus he must
15:39
have been in his 60s he’s got like a
15:40
huge white beard white hair but he’s got
15:43
like a to come when we call it to French
15:47
but like a hat you know and and he’s
15:49
wearing and he literally looked like he
15:52
walked into the gap or something and
15:54
pointed at a mannequin and said I want
15:56
all that dressed me just like that
15:57
because he had like his perfect shirt
15:59
tucked in and he had like a hankerchief
16:01
and he had like a little chain wallet
16:03
chain hanging off and he had a
16:05
skateboard and he’s like he’s like
16:07
trying to skate he looks like Julian
16:08
Assange trying to escape or just trying
16:10
to skateboard he basically kind of like
16:11
Gandalf Julie Assange on that skateboard
16:14
video if anyone’s seen that one trying
16:15
to skateboard and the funny thing is he
16:17
was willing the same Thrasher I was all
16:19
proud of my Thrasher so I’d sure to like
16:20
I’m gonna wear this is gonna cool and
16:21
he’s wearing a Thrasher sweatshirts like
16:23
wow so that’s that’s what you get for
16:29
trying to relive your youth right you’re
16:33
a couple years away from a Santa Claus
16:35
beard maybe maybe I have it I have the
16:38
light in here just perfect so you can’t
16:40
see the Grays you could just see just
16:42
see they’re good okay all right let’s
16:44
take a look here at the questions we got
16:47
going on here on YouTube and then maybe
16:50
I’ll see if I can show you guys some
16:53
interesting screaming frog stuff I can’t
16:55
go too in depth I’m just gonna give you
16:56
like 1% of what I would talk about next
16:59
week in my course Kate asks hey Josh I
17:05
need to promote my website for a
17:07
different language in a different
17:08
country what is the best practice the
17:10
best practice is H hreflang so you want
17:13
eh are F href space la ng Google that
17:17
and you need to setup the href Lang code
17:20
the HR flying HTML is a bit of HTML that
17:23
goes in the header pages of all the
17:25
different languages like English French
17:26
German whatever it is and
17:28
on every single page so on your German
17:31
red apples page and your french fried
17:33
apples page and your your English red
17:35
apples page it has the same crop of page
17:38
rank text for that page and on the index
17:42
page it has the same crop for the index
17:44
page and that has to be duplicated on
17:46
every page
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exactly and that’s where people get that
17:49
or wrong usually is where they get that
17:51
wrong so make sure you have that code on
17:55
every page and and it’s identical like
17:59
page a on all sites gets the same code
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page B on all sites get the same code
18:04
refer to page B it’s reciprocal its
18:07
reciprocal or it it refers to itself and
18:10
to all of its siblings and different
18:12
languages so it’s simple HTML you put in
18:14
there but the the tricky part is people
18:17
just put it in the English version and
18:19
assume Google will magically know about
18:21
the other versions no you need to put it
18:22
in all language versions of identical
18:25
pages and then Google will swap out if
18:27
someone’s searching in German and your
18:29
English page ranks well theoretically
18:31
speaking Google will swap out the German
18:33
version and give it to them if they’re
18:35
searching in German that kind of video
18:36
so that’s just to watch out for that um
18:41
max says backlinking is not working
18:46
anymore even if we do guest posting
18:48
that’s not at all what we’ve been
18:50
finding max so look at bitly slash SEO
18:53
proof a lot of those proofs there
18:55
include linking in them some of them
18:58
specifically say linking so go to
19:00
bentley slash SEO proof don’t believe me
19:02
don’t believe a word I say I’m some
19:03
dying YouTube what are you listening to
19:04
me for go to bitly slash SEO proof I’m
19:07
providing some proof actually go to I’m
19:09
like everybody else on YouTube go to
19:11
bitly slash SEO proof and see most of
19:14
those examples have to do with linking
19:15
some of them specifically say linking go
19:17
there and check it out if you want to
19:19
know how we’re doing are linking email
19:20
me at Josh question sketchy mailer calm
19:22
and I’d be happy to try and help you out
19:24
okay so let’s take a look at this
19:26
screaming frog here so let me share my
19:29
screen again okay so screaming frog is
19:32
done the crawl is at a hundred percent
19:34
and so this is very interesting here
19:37
we’ve got in terms of pages
19:41
I could probably find a way to count
19:45
this like I said I’m not perfect at this
19:50
that this piece of software I was
19:52
working up there the way we’d summarized
19:53
it up for me does he do but Josh yeah in
19:59
the right realm you have a summary yes
20:03
give me the snapshot of everything plus
20:06
the pages that were crawled yes those do
20:08
you want to make sure it’s not files as
20:10
well right yes yes so yeah I also here
20:14
in the Left drop-down I could just
20:15
select HTML here so it did seem to crawl
20:19
there abouts around 662 pages I don’t
20:25
know if that’s what you think there
20:26
should be though that seems to be what
20:27
it were to crawl there and so I like to
20:31
do just this is really great for an
20:34
at-a-glance kind of a check as to what
20:37
is going on here you could search for
20:40
various things to see what’s going on I
20:44
I like to search stuff I can page titles
20:49
for example do you have a date in the
20:52
titles is a good question no it doesn’t
20:54
look like it do you have any sales sales
20:58
II kind of words that I would talk a lot
21:01
of more about on the course I’m gonna
21:04
whip through them now no you don’t seem
21:06
to have a lot of sales e words in there
21:07
um what are you trying to rank for it
21:10
looks like it looks like you’re trying
21:12
to rank for kind of everything at least
21:14
on the index page artificial turf pavers
21:15
putting greens patio covers bocce courts
21:19
again this kind of catch-all approach is
21:22
going to have a wide net for google but
21:25
it’s not kind of a specific potent
21:27
signal for Google so that is again
21:30
something you might want to consider
21:32
here’s the thing I love about the titles
21:34
is you have over 568 pixels you can
21:39
click this one down here and it
21:40
immediately tells you what’s over 568
21:43
pixels and these are going to get cut
21:44
off by Google so immediately you could
21:47
just click over 568 pixels say export
21:51
and give that to your writer and say fix
21:53
this right because you would
21:55
want them to cut off and you want Google
21:57
to be able to see the whole thing
21:58
ostensibly you could do the same for
22:00
Meta Description all those kinds of
22:02
things meta keywords interesting I’m
22:05
just gonna say stuff and not defend it
22:08
not give you the reason why I have that
22:09
you could just see stuff at a glance
22:10
here I see you have you could see the h1
22:14
and h2 structure here is the H ones
22:16
here’s the h2 yes these matter
22:19
tremendously for ranking how exactly
22:21
email me at Josh Brzezinski Gmail comm
22:23
I’d love to tell you cut articles do I
22:25
have my canonical set yes it looks like
22:27
they are set you just check this really
22:29
quickly on all the different pages so
22:31
that’s a great thing another interesting
22:33
thing is that if you have access to
22:35
analytics a search console you can have
22:38
API access and have the analytics and
22:40
search console data in here and
22:41
including a chest as well of course I
22:43
don’t have that for the site because it
22:46
was just sent to me so excuse me sorry
22:50
so if I had that it would be showing up
22:53
here and you can make more judgments
22:55
based on that so it just really is
22:57
powerful just let your imagination kind
22:59
of run wild of the different stuff you
23:01
could do with this how quickly let’s say
23:03
what do you want to rank for let’s say
23:05
it’s greens and you just see you know
23:07
what page have greens on it and I could
23:11
see here that you’re always you’re
23:14
always repeating your brand name at the
23:17
end of the title again that is another
23:20
thing that you you know is kind of a
23:22
interesting thing if I do a crawl and
23:24
analysis here here’s another really
23:25
interesting bit after you do a crawl
23:27
analysis it’s going to tell you some
23:29
other kind of interesting information
23:31
and that’s going to run who knows how
23:34
long it’s gonna run it might run for a
23:35
while so so once you do that crawl
23:37
analysis X can tell you some different
23:38
firm ation like this little sucker here
23:40
so I’ll just give you a little teaser
23:41
that see that thing that says link score
23:43
so that would be very interesting to see
23:45
of what that would do after we do the
23:47
crawl analysis so that’s so there that’s
23:51
this little teaser of some stuff you
23:54
could do in in screaming frog if you
23:57
want more information email me at Josh
23:58
which in schema comm I’d love to give
24:00
you some more information about that
24:01
let’s go back to the questions here and
24:02
see if there’s any other questions
24:09
George says what’s your opinion about
24:12
hosting on a website on a dedicated IP I
24:14
would prefer it if you can afford to
24:17
have your website hosted on a dedicated
24:18
IP that’s the way I would do it I
24:20
wouldn’t want to use a shared IP just
24:22
because it’s a factor of risk mitigation
24:24
or troubleshooting I would want to just
24:26
get rid of all the chances that there
24:28
could be a problem with their risk
24:29
mitigation with the shared IP address
24:32
for whatever reason for most speed
24:33
perspective from a spam perspective from
24:37
an AI making a dumb decision that all
24:39
shared IPs are garbage because it
24:41
machine learned that’s that’s the case I
24:42
wouldn’t want any of those things to get
24:44
in the way so I would watch out for that
24:48
Darren says localizing seems to hurt me
24:51
since I don’t have a brick-and-mortar
24:52
location what do you think about that
24:55
Jordan do you think people who service
24:57
the entire city are going to be damaged
24:59
from this this local geolocation being a
25:03
more even more enhanced feature no
25:06
because even breaker mortars actually
25:08
have a more difficult time just because
25:11
of how they’re said most most pricker
25:13
mortars don’t set a service area they
25:15
just expect that people are going to be
25:16
close by refining you know local
25:19
hardware store and just drive down to
25:20
them as opposed to like a plumbers whose
25:23
service is a much larger larger service
25:25
area there’s lots of things that you can
25:28
do to really expand that parks to me but
25:30
I mean even a hardware store can expand
25:32
that too but it’s a little bit easier
25:34
for service areas just because of things
25:36
and settings that you can set within the
25:38
GB itself to really help expand that so
25:40
in theory brick-and-mortar is actually
25:43
more difficult than the service area
25:46
that you have set
25:49
fantastic Thank You Jordan for that
25:51
answer Andrew Bankson asked another
25:53
local question which I see you also
25:54
answered there he says for a multiple
25:56
location service area business that
25:58
services dozens of cities across the
26:00
u.s. would you recommend creating a
26:02
Facebook for each individual location
26:04
that’s also unless a question – yeah I
26:08
definitely would so each location should
26:10
really have its own brand that could be
26:15
I think that could be have some trouble
26:17
in maintaining that though maybe not a
26:21
lot of stuff going on on each different
26:25
area unless do you have any opinions
26:27
about that as far as doing like aapke
26:32
you know everyday updates and keeping it
26:35
interesting and that kind of thing you
26:36
can always what I’ve done with clients
26:40
like that is general a couple general
26:42
posts and then specifics to each page
26:45
that’s how I go across and then
26:47
cross-promoting back and forth depending
26:49
what the business is of course if it’s a
26:51
bunch of locations in a in a city you
26:53
can always reference the other one you
26:55
know might be close to Grandma’s house
26:57
so that’s what I’ve done anyways and
26:59
been quite successful with that okay so
27:02
it’s more work but it’s doable
27:11
would you say that it’s more work but
27:12
it’s doable are you still there what
27:15
happened do the aliens get you okay the
27:19
aliens have been waiting back sorry
27:23
about that let’s just confirm it so did
27:28
you so it’s more work but it’s it’s
27:30
doable er yep basically yeah is that
27:36
it’s well the general post you’re
27:38
putting across all of them and then each
27:40
one gets an individual and let’s be
27:42
serious there’s a lot of stuff you can
27:43
you can put on more than one location
27:48
okay alright great – fantastic Thank You
27:51
Calvin Lee asks question for local SEO
27:54
what would be the point of optimizing so
27:57
much if Google is prioritizing proximity
28:00
results will just be based on location
28:02
other factors will be minimal would you
28:05
say that’s true Jordan I would just say
28:08
that you know the the old ways of just
28:11
building out as many citations as you
28:13
can and things like that I think those
28:16
days are kind of over there’s other
28:17
optimization techniques that you can do
28:19
to really push for user experience in
28:22
proximity I just I’m not saying don’t do
28:25
citations they’re still important but
28:27
there’s you just have to get more
28:29
creative on how you expand that
28:31
proximity now because everything is user
28:34
based everything is based upon where
28:36
users are user experience – that’s why
28:39
Google is you know they got rid of
28:42
Google+ for business but they’re still
28:43
bringing back these features so when
28:45
Google comes out with a feature there’s
28:47
a reason for it so you should be really
28:49
using every single thing that’s in there
28:50
it’s something that I teach all my
28:52
students is if Google is coming out with
28:54
a product or a feature you should use it
28:56
except for amp
28:57
yes yes amp just just doesn’t seem to
29:00
have been adopted very well in in terms
29:02
of rankings for them I guess they got
29:04
too much critique when they put it out
29:05
everyone’s not rolling their eyes like
29:06
oh yeah so everyone has a good app now
29:08
cuz I’ll have a big ranking boost and
29:10
even even Google employees on John
29:12
wheelers own Webmaster Central’s hangout
29:14
said oh yeah of course we’ll have a
29:16
ranking boost like and so Tommy was kind
29:18
of girl look at her having like this
29:20
what he said it so so it doesn’t seem to
29:22
have that in my experience doesn’t see
29:23
now that much of a
29:24
making boost amp at all and but but but
29:28
I think your I definitely agree there
29:30
Jordan Google posts and things like that
29:33
I definitely see a building up your own
29:36
personal entity I know my reviews seem
29:38
to have carry a lot of weight my my
29:41
Google my business listing I just made
29:42
that best SEO guru I just made it on a
29:45
lark it’s not that’s not my business
29:46
name I don’t have a business name my
29:48
business name is just my name jiske but
29:50
uh but it definitely shows up for best
29:52
SEO grew in this area anyway and it was
29:55
showing up for a one pack for awhile
29:56
after we were testing some some some
29:59
sneaky little little local stuff to it
30:02
so yeah definitely the more you build up
30:04
Google’s properties and entities and and
30:07
get that all working towards you it
30:09
definitely seems to help out um
30:13
do you do do any more questions here
30:17
hook SEO says I’m not saying it’s aliens
30:20
but it’s aliens okay thank you so I want
30:23
to talk a little bit more if you guys
30:25
have any more SEO questions go ahead
30:26
please put them in the chat there I want
30:28
to talk a little bit more about the
30:30
multivariate indexing and how it’s
30:31
working I know a lot of people are kind
30:33
of asking questions about how that works
30:35
and they don’t really get what I’m
30:37
talking about and so I’m gonna try I’m
30:39
not trying three simply an airy kind of
30:42
mention it but I’m gonna try and draw a
30:43
diagram very simply how the multivariate
30:46
indexing is working so instead of Google
30:48
having one index of of rankings they
30:53
actually have a whole set of indexes of
30:56
rankings now an index is the same as
31:00
ranking because the index is always
31:02
indexed right in an order is a sort is
31:04
the same as sorting these are actually
31:07
all actually the kind of same concept
31:09
when you think about it and so there can
31:11
be sitt scenarios where not only does
31:14
google decide that it’s gonna rank this
31:16
page higher because of reason ABC but
31:19
it’s gonna rank it’s gonna switch out
31:21
it’s going to drop this index set it’s
31:23
going to promote this index set instead
31:25
because at random the AI does because of
31:28
certain factors that it sees that are
31:30
based on all different kinds of things
31:31
and we’ve always and so I’m finding that
31:34
although it seems to have settled down a
31:36
bit they seem to have pulled it
31:37
slightly in fact I think the AI went a
31:39
little crazy
31:40
between March 12th and and this is this
31:43
last month essentially it would pretty
31:45
crazy and people were complaining about
31:47
it
31:47
I told Barry Schwartz about it then he
31:49
wrote an article about it and quoted my
31:51
twitter and then I finally Google
31:54
thought says oh there’s a bug but but
31:57
the bug that Google is talking about
31:59
isn’t so much a bug it’s just it’s it’s
32:01
just that they’re not reporting it
32:03
anymore right they report that you have
32:05
a hundred percent indexing but what is
32:08
actually ranking is only like three
32:10
percent or in some cases or important
32:12
ranking pages are getting demoted in
32:15
some cases I don’t know if you guys can
32:17
see that because of their faces in the
32:18
lab of important ranking pages are
32:21
getting demoted in some cases even
32:23
though the index says oh we’re a hundred
32:25
percent so you need to do a deeper dive
32:28
into what the index is saying and what
32:30
what important pages are actually
32:32
ranking and your impressions are
32:34
actually gonna go down as well we’ve
32:35
already been dealing with this like like
32:37
Page would dance to here and it would
32:38
dance to here that would dance to here
32:40
that is that is in one sense can be a
32:44
ranking difference between the two but
32:46
another sense that could be them
32:47
switching between indexing sets or
32:50
indices ridges the plural of index and
32:53
that could be in this case as well and
32:55
so it’s it’s a much it’s a broader
32:57
concept than just thinking of it
32:58
pages going up and down and what this
33:00
does for SEO testing is that it I don’t
33:03
know if they did it intentionally or not
33:04
but they’re messing with the SEO testing
33:06
in a way that you do a snapshot of a
33:09
ranking and this day and this came out
33:11
you’re like oh yeah the test worked but
33:13
then you check it the second day and
33:14
it’s down here you check it another
33:16
second later and it’s over it’s over
33:18
here
33:19
and you check it again on another IP
33:21
address and the test page doesn’t even
33:22
show up so this is actually what if for
33:25
people who are watching and paying
33:26
closer attention is what’s going on and
33:28
so this is actually a hurdle for SEO
33:30
testing and because I was just out of
33:33
dumb sheer luck doing testing between
33:35
March 12th and now in this last month I
33:38
noticed how all this indexing was going
33:40
on and I’ve started to notice all the
33:42
different multi variable indices I’ve
33:46
started to notice them label them notice
33:47
how they work now there’s two very
33:49
recognizable ones that everybody
33:50
already knows there’s the global index
33:53
and then there’s the local index right
33:56
everybody already knows those exist and
33:58
then there’s the personal index now
34:00
Google has just made a whole bunch of
34:02
those those are more pages underneath
34:04
Google has made a whole bunch of those
34:06
and a whole bunch of these and I asked
34:09
Jordan if he saw more of these he’s not
34:11
really thinking that’s the case so it’s
34:13
just a deeper deeper kind of pool of
34:16
indices that Google can swap out in
34:18
their crazy AI at random and I think
34:21
that this is even if it doesn’t seem it
34:23
seemed like it was working like that for
34:24
last month and they turned off even if
34:26
doesn’t seem like it’s working that way
34:27
right now I guarantee you it’s gonna see
34:29
more and more that way people are
34:30
already complaining the knee that pages
34:32
are dancing way too much and they’re
34:35
ranked that’s why they have to give you
34:36
an average rank in in search console of
34:39
like 5.2 and you’re like what does that
34:42
mean and and even if your average rank
34:45
stays the same you need to watch your
34:47
impressions cuz that’s the important
34:49
thing that’ll tell you for example your
34:50
average rank could say like this but
34:52
your impressions could be here until
34:53
they go boom down to here and that means
34:55
you didn’t get as many people seeing you
34:57
and even though your average rank still
34:58
stays the same they’re not ranking you
35:00
for the head terms like they were up
35:02
here any more than they are down here
35:03
and this will give you a sad face so
35:07
when you see something like this going
35:09
on it’s because something like this is
35:10
going on there they’re ranking different
35:12
index sets and there’s different
35:14
triggers that will push them into other
35:17
index sets and I’ve been able to learn
35:20
what a lot of these multivariable
35:22
indexes are and what a lot of the
35:24
triggers are that trigger between the
35:26
two and this is going to be the big
35:28
trick moving forward in SEO definitely
35:31
for SEO testing but also for
35:32
understanding the rankings and
35:33
understanding the data you look at when
35:35
you see in search console and
35:36
understanding what these numbers all
35:38
mean here which they’ve already been
35:40
doing this already but they just moved
35:41
over to this a big time so I’ve got a
35:46
question Josh are you finding them that
35:49
you’re testing is it has to be longer
35:53
like it has to be a couple weeks or
35:55
three weeks as opposed to what it was
35:58
before whatever timeframe yes and no
36:02
actually yes and no
36:04
so it’s some people I’m glad you asked
36:06
thank you very much a very good question
36:08
some people are just saying well then
36:09
you can just let it sit and maybe in the
36:11
local index maybe that would be
36:12
sufficient just to let it sit but but
36:15
Google over time you get a risk of
36:18
there’s there’s several of these multi
36:21
variable indexes that time is not a
36:23
factor meaning that if I let it match
36:26
your rate it’s not going to help the
36:27
test at all I’m still going to get false
36:28
positives and false negatives all over
36:31
the place so time definitely is one of
36:34
the things you can do but it’s not the
36:35
only thing you can do and sadly in a lot
36:37
of these multi variable indices and I’m
36:39
tracking time is is not a not a factor
36:42
that helps you you’ll still have
36:43
bouncing all over the place and so the
36:45
question is what of these indexes are
36:48
going to be the final deployment index
36:50
that Google is going to run with and and
36:53
you have to kind of understand how all
36:54
these are working in conjunction to be
36:56
able to guesstimate whether your test
36:59
was successful or not but sadly time in
37:01
the global ranking has not proven to be
37:05
a factor always sadly so in local that
37:09
could very well be the case because like
37:11
you said
37:11
local has a whole bunch a slew of other
37:13
ranking factors that are not that simply
37:15
are just not used in any of those other
37:18
areas like the the geolocation of the
37:23
person to the business that relational
37:24
set of the persons of business for
37:26
example but no sadly it’s not just a
37:30
matter of living in a tree and
37:31
unfortunately it is a number of other
37:32
SEO groups it just thinks oh just let it
37:34
sit there for a while and that is that
37:36
might give you that might show you one
37:39
multivariable index now let’s call that
37:42
multi variable gamma because I’ve named
37:44
them all with Greek letters but that’s
37:47
not telling you what Alpha Beta Kappa or
37:50
mu or new or any of the other ones are
37:51
doing and it doesn’t mean you’re gonna
37:53
get multi variable gamma either in some
37:55
cases you will get false negatives and
37:57
positives based on the other triggers
37:59
depending on what’s going on sadly
38:05
okay so let’s go to back to YouTube here
38:07
let’s see if there’s any other questions
38:09
and if not I could take a look at some
38:14
other sites here let’s take a look at
38:19
well I was looking at four of greens so
38:23
let’s do some other stuff on four for a
38:26
site so keeping in mind that those are
38:30
multi variable indexes and some things
38:31
that could have affected there are there
38:33
are ranking factors that are just
38:36
important for for this multi variable
38:38
index versus that multi variable index
38:39
and there are ranking factors that seem
38:41
to be important for all the multi
38:42
variable indexes so what another one
38:46
that you could keep in mind here of
38:47
course that Google has already mentioned
38:49
is speed and it’s it’s an important one
38:51
that I would use a test you guys have
38:52
seen me talk about that in the show
38:54
before
38:54
again I would catch 3G fast just because
38:57
Google says that’s what you should be
38:58
doing because they say that’s the
38:59
average if that’s actually the average
39:01
or not I don’t know but that’s what they
39:03
say I can’t imagine that as the average
39:05
that’s awfully slow but I mean I guess
39:07
if you’re using if you’re if you’re
39:08
talking about the whole world yeah I
39:09
guess that’s the case you’re talking
39:11
about US or Canada or the UK or develop
39:14
first nation I’ve developed first world
39:17
nations I’m guessing that that’s going
39:19
to be LTE is gonna be faster but if you
39:21
use the 3G as a minimum to get the worst
39:25
case scenario and then you build from
39:26
there then everything else does have
39:27
isn’t be super fast that’s a good thing
39:29
so the other stuff here is there’s a
39:32
phone number in the top right hand side
39:33
I don’t know if anybody ever sees that
39:35
you might want to make it more obvious
39:38
again I don’t like again just as a
39:43
40,000 foot view kind of suggestions
39:45
from from the hip suggestions which does
39:48
not would not in any way replace a full
39:55
audit or or should be considered to be a
39:57
full audit just just saying that putting
39:59
that out there I don’t like having a
40:02
forum a first off this forum is on the
40:04
left hand side for left-to-right readers
40:05
I don’t I don’t know if anybody would
40:07
ever see it I strongly doubt anyone has
40:09
ever used this forum I would be
40:11
surprised if they have and I don’t like
40:13
that has so many fields I need to fill
40:15
in a good forum should be right in the
40:18
middle
40:19
should be like right here where
40:20
everyone’s gonna see it and it should be
40:23
email go or our phone number go it
40:25
should be one thing and go and get them
40:27
into the process faster and smoother and
40:30
sexier that way you’re gonna have less
40:32
traffic problems you have less
40:34
conversion rate optimization problems
40:36
and you have more people feeling that in
40:39
which i think is fantastic let’s take a
40:42
look here at artificial grass or
40:44
artificial putting greens so again
40:49
here’s a lot of pictures you got text at
40:51
the bottom if the pictures are selling
40:53
for you great this would be a great
40:55
candidate for a hot char and I have to
40:58
hand it to hat tip to Jordan there
41:00
because I used to use crazy egg but
41:01
Jordan got me on the hot yarn so I have
41:03
to say Jordan you were definitely right
41:04
on that I think hot jars better
41:05
yeah well hutch are yeah it’s fantastic
41:08
especially with the mouse movements and
41:09
whatnot I like you better than crazy egg
41:11
now anyways it’s hot jars what I use now
41:13
I used to use crazy and I would want to
41:15
install a hot jar on this site for a
41:17
short time to see what people are doing
41:19
on it all these options here at the
41:21
front my eyes glaze over so again I’m
41:25
not I’m not in this niche I don’t know
41:28
what people are looking for maybe this
41:29
is exactly what they want to see at the
41:31
top but I don’t know about you guys but
41:33
my eyes glaze over when I see this so
41:36
again I don’t I personally don’t think
41:37
this user interface would be working
41:39
very well for you but hey my opinion
41:42
here is not what matters it’s what hot
41:44
jar says and so you need to install hot
41:46
jar and watch the heat mapping and you
41:48
need to watch also the recordings of
41:50
what people are doing you need to plunk
41:52
yourself down and and tailor it from the
41:54
shortest recordings to longest and watch
41:56
the recordings and see how people are
41:58
using your site and you will be amazed
42:00
at the eye-opening things you see your
42:03
thinking your site’s great and that
42:04
everyone’s using it fantastically and
42:07
then you’re scratching your head while
42:08
they’re not buying well if you install
42:09
hot jar you start to tell really quickly
42:11
that oh they don’t like the design and
42:13
oh they don’t like the price or oh they
42:14
don’t like this form because they have
42:16
to fill out so much different
42:17
information blah blah blah blah blah and
42:19
so etc etc etc also I noticed in honcho
42:23
are very interesting things like if they
42:24
if they want to know exactly this was
42:27
the most important information on this
42:28
page they were most it wanted to know
42:30
about you’re gonna see all kind of
42:31
clicks you’re gonna see all kind of
42:32
mouse
42:33
was over these words you’re gonna see
42:34
them clicking the words they think are
42:35
important you’re gonna see their mouse
42:37
hovering people hover where they read
42:38
and their highlight stuff that they read
42:40
I find it very interesting yeah if I can
42:44
add something to this site Josh I just
42:48
think the owner needs to be a little bit
42:52
better or an organism organization and
42:56
really getting the site structure down
42:59
just think of every service that you
43:01
have as it seems so if it’s artificial
43:04
grass then put anything that has to do
43:07
with artificial grass underneath that
43:09
that’s service if it’s something for a
43:12
putting green then use anything that you
43:15
can see them out to that putting green
43:16
because a lot of the like location pages
43:20
are pretty scarce all you did was list
43:22
the project that you did in that city I
43:24
would try to get as much you know get
43:26
get some content that really relates to
43:29
that city because it just it just seems
43:33
like the site is very unorganized I mean
43:35
if I go to different different pages or
43:37
yeah project and then you have a putting
43:40
green that you installed and that’s the
43:42
entire URL but there’s there’s nothing
43:44
behind it so it doesn’t seem like the
43:46
site is very well organized I would just
43:49
try to get everything seen together yeah
43:53
yeah it’s this should be a more robust
43:56
sales page I think I would agree with
43:57
with Jordan there that it’s great you’re
43:59
showing your previous work and your
44:02
previous work to Maya looks fantastic
44:04
and so I think people would like to see
44:06
this but this is a very thin kind of
44:09
page for that and I think you’re not
44:12
gonna help yourself ranking for backyard
44:14
putting green in Hayward California it
44:18
should be a page about putting in a
44:20
backyard putting green in Hayward
44:21
California and this should be at the
44:23
bottom of the page you know are showing
44:26
you know testimonials or previous work
44:27
and then show this is all the previous
44:29
work we did testimonials of people we
44:31
did it for and then more projects like
44:33
this so I definitely think this page
44:34
needs to be fleshed out it definitely
44:36
doesn’t have the on page two if I just
44:38
look at it was my eyes and tell you that
44:40
this page needs work from an SEO
44:42
perspective and definitely from a sales
44:44
perspective I don’t think this would be
44:46
enough for me to go
44:47
yes this is what I want because and I
44:49
don’t think this page would ever rank to
44:51
begin with or it would only rank if you
44:52
you barely have any competition but you
44:55
know again I could be wrong but uh but I
44:57
strong i strongly I strongly doubt that
44:59
let’s look at what the speed said and we
45:03
look at the speed we do see some
45:05
problems here this is this content
45:08
breakdown is one of the most important
45:09
things I like with the web
45:10
webpagetest.org tool it’s going to tell
45:14
you where things are the bulk of your
45:16
requests are coming from and the and a
45:18
good chunk of them are coming from
45:19
JavaScript which again a brochure site
45:22
like this does not need so much
45:25
JavaScript it doesn’t need so much
45:26
programming I don’t know why it has that
45:28
much programming well I know exactly why
45:30
it’s because the template you’re using
45:32
and or the design you got from the
45:34
designer is just some designer is just
45:36
making a whole bunch of designs and just
45:38
copy over their CSS and jeaious they use
45:39
every time and that CSS and j s is super
45:42
full of always bloated code that it
45:44
doesn’t need so again designers usually
45:49
are not open event you’re not seeing
45:50
you’re not seeing the website you’re
45:51
seeing my face hold on you guys see the
45:55
website now right yeah oh good yes so
46:02
this is what I’m talking about here and
46:05
so let me look at the speed here so
46:08
again
46:08
jsut see there’s 30 percent yeah I mean
46:16
like I said that’s just probably because
46:18
of previous designers or just copying
46:21
over the GS and CS from every project
46:23
which is a very common thing to do in
46:25
that regard and so and then I could sell
46:27
this as fonts right now twelve percent
46:30
of your requests or fonts so I can see
46:32
that’s going to be way too much and if I
46:33
click in here to look at that it doesn’t
46:35
matter this it says aaaa do not go by
46:38
the letter values this is just someone’s
46:40
opinion as to how fast it is and they
46:42
don’t know SEO right this is just
46:44
somebody who thinks you know oh it you
46:47
know some from programmer and thinks if
46:49
it loads under five seconds that’s good
46:51
five seconds is way way way too slow
46:53
their standards are way way off forget
46:55
the letter grades the letter numbers you
46:58
want to go by first byte time that’s the
47:00
first important metric
47:01
that is about 0.6 seconds too high I’d
47:03
want this down to be 0.5 seconds and so
47:06
definitely your your server look up took
47:08
too long and at at one second for your
47:11
for your first web page that web page is
47:14
just too big so you need to limit the
47:16
size of your first web page and start
47:19
rendering it takes a full almost two
47:22
seconds to render that’s again too long
47:25
this needs to come down by about 1.4
47:27
seconds so it’s about 1.5 seconds and so
47:30
that is the je s and CSS I’ll see y’all
47:32
this je s and CSS it gets loaded look
47:34
look at all this je s and see us I don’t
47:36
if you guys can see that if it’s too
47:37
small that’s way too much J s and C s
47:40
that’s getting loaded right off the top
47:42
that’s all that stuff has to be loaded
47:44
and it’s all loaded they try to load it
47:46
in parallel but really it gets loaded
47:47
more or less in sequence so that’s way
47:50
too much stuff and the DOM is not
47:51
interactive the first paint doesn’t
47:54
happen until 2.8 seconds so they’re
47:56
waiting for a full three seconds before
47:58
anything paints on the screen before
48:00
they get anything on the page and then
48:02
they can scroll around and use stuff
48:03
after almost a full second after that so
48:06
that’s way too long for people to wait
48:08
on a mobile remember speed as a direct
48:12
ranking factor so I could not recommend
48:14
more for people to to definitely speed
48:17
that up so how you would you do that
48:20
again you remove the je s and C s you
48:22
get a programmer to remove the bloated
48:23
code you don’t need you change your
48:25
design for your index page here you
48:27
would remove all the stuff here you
48:29
don’t need that that’s it’s just a
48:32
perfect list that’s not really helping
48:33
out and then after that you would
48:36
compile the whole thing you would the
48:39
images are not really important and
48:41
thinks that they need to that the images
48:43
are really the slow down it’s not the
48:44
images it’s the server time it’s the
48:46
HTML page size and it’s the J s and CSS
48:49
and the fonts another huge problem here
48:51
is that we’re using google fonts here’s
48:54
some of the google stuff getting loaded
48:55
here and the google fonts getting loaded
48:57
even further down here we definitely
49:00
need to not be using google fonts on
49:03
this website bite the bullet and just
49:05
use a regular I don’t think this is a
49:06
this is a I don’t think this font or
49:09
this font here is so wonderful that it
49:13
should take all that extra time to
49:14
download
49:14
use a regular operating system font that
49:17
you know all the different operating
49:18
systems are gonna have like Arial or
49:19
Verdana or something and just use that
49:22
font and bite the bullet and don’t use
49:24
the google fonts I think that this site
49:26
would load much much faster and you
49:28
would get better rankings and more
49:30
rankings because of it so that’s
49:31
definitely stuff I would take a look at
49:34
doing there let’s see if we have any
49:36
other questions if we don’t maybe we can
49:38
get off free here early
49:43
yuka-chan says Josh we don’t see the
49:45
site yes I know I know now Ryan says
49:51
with hot jar should we record one page
49:54
at a time or all pages I would do us I
49:57
know Jordan said to do all the pages and
50:00
yes eventually I would do all the pages
50:01
but I wouldn’t want to slow down the
50:03
whole site it depends how fast your site
50:04
is if your site super fast go ahead and
50:06
do all the pages and if you have a big
50:08
team and you know what you’re working on
50:09
go ahead and do all the pages you have
50:11
to do all the pages eventually so
50:12
Jordan’s right yeah yeah I would say a
50:14
couple months ago or actually like last
50:16
November like I would never use all
50:19
pages but hot char just did a pretty big
50:21
update on their script so it used to bog
50:24
down sites quite a bit when I did all
50:26
pages but they just made a big update
50:28
like in December of January so now I
50:30
just do all pages and so far it’s been
50:32
fine but I’m gonna have really good
50:34
hosting – okay cool yeah so as Jordan
50:38
said if you have a very fast server then
50:40
go ahead and do all pages and if you
50:42
have the bandwidth if you have the
50:44
bandwidth in terms of the Terms of
50:45
Service beat any if you have to
50:46
bandwidth in terms of workers who can
50:49
work it on the pages then by all means
50:50
do all the pages because eventually you
50:52
have to do all the pages anyway but if
50:55
you have a smaller team or you want to
50:56
laser focus on just your ranking pages I
50:58
would just install it on your three or
51:00
five most important ranking pages I
51:02
would get those working first or where
51:05
the traffic’s coming from if they’re
51:06
good they go to the index page and then
51:07
they go to a product page after that I
51:11
would work on those two pages that would
51:12
work on that flow I would chase the
51:14
traffic chase your majority traffic
51:16
until it is all converting at the
51:19
highest possible rate that would be the
51:22
way that I would do it and you can you
51:24
can you can install harder on all pages
51:25
and do that or you can you could just
51:26
piecemeal it until you get
51:28
pages down that you want to get done
51:34
Ryan says okay I gotta get in your group
51:36
Jordan I just opened my second location
51:37
the Boston area
51:38
yeah for local SEO I would definitely
51:40
recommend check out Jordans group Jordan
51:43
is the local guru I’ve seen him do crazy
51:46
amazing things with local with my own
51:48
eyes in person at conferences so I I
51:51
could not recommend that more
51:54
Christopher says Jordan does geo
51:57
networks boost GMB particularly from web
51:59
20 ranker they are basically selling web
52:02
2.0 localized sites that push local and
52:04
your site would you need to send links
52:07
to the web 2.0 yeah so we do similar
52:11
things with building out like geo
52:13
networks and niche networks but I don’t
52:17
really mess a lot whole lot with web 2.0
52:19
is anymore kind of becoming less and
52:21
less effective about to start a new test
52:23
with them but last test I did it it
52:26
didn’t really do anything or didn’t move
52:29
much so I just think that web 2.0 you’re
52:33
just kind of getting phased out at this
52:34
point yeah and I would say the same for
52:39
global SEO web 2.0 can be dangerous
52:44
I would definitely avoid them for for
52:47
linking for in a global setting the main
52:51
two words you have to remember for for
52:54
linking for globo SEO is plausible
52:57
deniability
52:59
can you possibly deny to the manual team
53:02
who is giving you a manual action that
53:05
you didn’t make these links that it’s
53:07
possible somebody else made them or
53:09
likely somebody else made them and web
53:11
2.0 is don’t really fit that bill very
53:13
well because by definition they’re their
53:15
websites you can log in and you can make
53:17
your own content online including the
53:20
links to yourself so that I would not I
53:23
won’t say what I would include in in the
53:25
linking strategy I save that for our
53:27
mentorship group where we get links that
53:29
are three to five times as powerful as
53:31
anybody else’s links and probably three
53:33
to five times cheaper than anybody
53:35
else’s links if you want more
53:37
information about that just email me at
53:38
Josh Brzezinski com Josh but risky at
53:40
gmail.com
53:42
but I will tell you what not to do with
53:43
links and web 2.0 is is something I
53:45
would avoid for linking for sure so I’d
53:48
like to thank everybody for joining in I
53:50
like to thank Jordan for dropping and I
53:51
think Melissa for dropping in we have
53:53
one last question we’ll answer and it’s
53:57
another one for Jordan is what do you
54:00
think about setting a GMB for free for
54:02
dentists and then charge for ranking it
54:04
to the top am i under valuing my work no
54:09
I mean that should be a part of your
54:10
process that for setting up the G and B
54:12
and then ranking that in their site so
54:14
that should just be kind of a it’s a
54:16
good add-on if they don’t have one
54:18
already yeah it’s interesting I don’t
54:21
know if he means that you’re you’re
54:23
ranking it you’re doing SEO work for the
54:27
dentist for free and then you don’t
54:28
build them until you get them to the top
54:31
or if he’s ranking a generic dentist
54:34
sharp GMB until it gets to the top and
54:37
then he rents it to a dentist I’m not
54:39
sure which one he means there I’m not
54:43
sure but I mean I think any value that
54:45
you can bring that help them especially
54:46
if it’s a new practice I mean definitely
54:48
help them out with that process of
54:50
getting that verified and then work on
54:52
the G and B on the site it would be
54:55
wouldn’t it be super difficult to do to
54:57
take a generic kind of dentist site GMB
55:00
and then rent it out to dentists yeah
55:02
any type of brick or mortar I would
55:05
never do any type of like the generation
55:07
or rank and rent just I would rather
55:11
work with them Brooke with their own
55:12
properties for that hmm okay well thanks
55:19
very much folks again like to thank
55:20
Jordan Melissa and everyone for dropping
55:22
in
55:23
this has been the SEO hangouts with Josh
55:26
moshevsky and as I said next week there
55:28
is no there is no course I will be there
55:33
is no show sorry I’ll be doing a course
55:36
from an intership group on like I said
55:38
screen frog and surf works and how to
55:40
use those at tools at a high level if
55:42
you would like to watch the course email
55:44
me at Josh but schinsky Gmail comm I’ll
55:46
get you at it and so I’ll see you in two
55:48
weeks time and for those about to rank
55:50
we salute you and good luck in the SERPs
55:52
we’ll see you next time bye-bye