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What Is Search Engine Optimization / SEO

SEO - Search Engine Optimization

Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in three minutes.

Transcript

00:00
this is search engine optimization
00:01
explained by common craft in
00:04
collaboration with search engine land
00:07
imagine for a minute that you’re a
00:09
librarian but not a normal one you’re a
00:12
librarian for every book in the world
00:15
people depend on you every day to find
00:18
the exact book they need how do you do
00:20
it you need a system you need to know
00:23
what’s inside every book and how books
00:26
relate to each other your system needs
00:28
to take in a lot of information and spit
00:31
out the best answers for patrons
00:33
questions it’s not an easy job search
00:36
engines like Google and Bing are the
00:38
librarians of the internet their systems
00:42
collect information about every page on
00:44
the web so they can help people find
00:46
exactly what they’re looking for and
00:48
every search engine has a secret recipe
00:50
called an algorithm for turning all that
00:54
information into useful search results
00:56
now if you own a website search results
00:59
matter when your pages have higher
01:03
rankings they help more people find you
01:06
the key to higher rankings is making
01:09
sure your website has the ingredients
01:11
search engines need for their recipes
01:14
this is called search engine
01:16
optimization or SEO as it turns out most
01:20
of the big ingredients are known let’s
01:23
take a look first words matter
01:26
search engines account for every word on
01:28
the web this way when someone searches
01:31
for shoe repair the search engines can
01:33
narrow results to only the pages that
01:35
are about those words second titles
01:39
matter each page on the web has an
01:42
official title but you may not ever see
01:44
it because it’s in the code search
01:46
engines pay a lot of attention to page
01:48
titles because they often summarize the
01:51
page like a book’s title third links
01:54
between websites matter when one web
01:57
page links to another it’s usually a
02:00
recommendation telling readers this site
02:02
has good information a web page with a
02:05
lot of links coming to it can look good
02:07
to search engines but some people try to
02:10
fool the search engines by creating or
02:12
by
02:13
bogus links all over the web that point
02:15
to their own website usually search
02:18
engines can detect when a site has a lot
02:20
of them and they account for it by
02:22
giving links from trustworthy sites more
02:25
weight in the recipe fourth the words
02:28
that are used in links matter to if your
02:31
web page says Amazon has lots of books
02:34
and the word books is linked search
02:38
engines can establish that amazon.com is
02:40
related to the word books this way when
02:44
someone searches for books that site
02:46
will rank well
02:48
lastly search engines care about
02:51
reputation sites with a consistent
02:53
record of fresh engaging content and
02:56
growing numbers of quality links may be
02:59
considered rising stars and do well in
03:01
search rankings these are just the
03:04
basics and the recipes are refined and
03:06
changed all the time good SEO is about
03:10
making sure your website has great
03:12
content that’s supported by the
03:14
ingredients that search engines need for
03:16
their recipes I’m Lee Lefever and this
03:20
has been search engine optimization
03:22
explained by common craft learn more
03:25
about SEO at search engine land

Optimized Webmedia Marketing is the best SEO Vancouver company. To learn how Optimized Webmedia Marketing can help optimize your website to attract more organic visitors, book a free consultation.

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