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What is SEO and How Does it Work? (2022)

Search Engine Optimization (SEO)

In this video, we’ll cover SEO starting with the definition of it being Search Engine Optimization.

This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.

Transcript

00:00

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Are you finally ready to tackle SEO and increase traffic to your site?
00:23
Well, keep watching. In this video, we’ll cover what SEO is
00:27
and how you can use it to increase traffic to your blog. In a recent
00:31
survey, many of you asked us to create content that will help you increase traffic
00:35
for your website. One of the best ways to do that is to
00:39
optimize your site for search engines and in this series, we’ll cover
00:43
everything you need to know to get started with SEO and by following the tips
00:47
in this series, you could easily add 1,000 more visitors to your website
00:51
in a month. So let’s dive in. If you’ve done research on how to increase
00:55
traffic to your website, you’ve probably seen everybody talking about “Improve your SEO” on your site
01:00
but what does that really mean? Seo stands for Search Engine Optimization or
01:05
just how easy it is for Google to find your website. Now there are
01:09
several different search engines out there. You have things like Bing and Yahoo,
01:13
Yandex but 90% of searches are done on Google.
01:17
So that’s usually what we’re talking about when we say search engines and basically,
01:21
search engines just go out and scour the web to find pages and
01:25
index them in their catalog. It’s very similar to when you have
01:29
a book and at the end of the book you have an index where it tells you where everything was
01:33
talked about and the location. That’s pretty much Google and their indexing system
01:37
as well on the web in the cloud. So let’s take a look at an example.
01:41
Now, this is a typical search page with results. You can see that these are
01:45
ads, this is what’s known as a knowledge graph and what it’s doing is it’s
01:49
pulling in a result that might be further down on the page but since Google
01:53
thinks it’s answering the query really well it’ll get shown up here
01:57
as well as down further on the page. Then below all of that, you have organic
02:01
results. Typically they’re about ten organic results on one page
02:05
and organic listings simply mean that these results aren’t paid at all.
02:09
They show up on Google because they’ve done a good job of telling Google
02:13
that this page is about this particular query. Then you have a people also
02:17
ask area and this simply shows the related searches that
02:21
people will do on this topic. Now, fewer than ten percent of people will actually
02:25
ever click on the next page. If they don’t find what they’re looking for on the first page
02:29
they’ll simply adjust their search criteria and that’s why Google
02:33
added in this ‘People Also Asked’ area and here’s the biggest why SEO
02:37
is so important for your website. These top three organic results,
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they get over 70% of all the clicks. This first position
02:45
usually gets the bulk of the clicks. Between 35% and 40%.
02:49
The second will get between 15% and 20% and then the third position will
02:53
get around 10%. So, that’s why it’s so important to make sure that
02:57
your website is first on Google. But, how does Google even determine what
03:01
should go on the first page? The biggest factor is relevancy.
03:05
You want to make sure that your website is exactly what the searcher is looking for when
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they’re searching Google. Now Google uses over 200 factors to
03:13
determine what’s relevant in their algorithms and there’s no way that we’re going
03:17
to be able to cover all of those but if we can concentrate on a few then we
03:21
have a fighting chance to get seen in the search results. In addition to relevance
03:25
you’ll also want to make sure that your site is useful.
03:29
All that means is that when a user clicks on your site, the information that they’re looking
03:33
for is easily found. Think about the last time you did a search.
03:37
If you went to a page that you thought had the answer but you had a hard time
03:41
finding it on the page, did you stick around? Most people will click
03:45
back and go look for a different answer. So make sure that your site
03:49
is also useful and that you’ve arranged the answers
03:53
for the topic in a meaningful way that’s easier for readers to find what
03:57
they’re looking for. So there are two main ways that you can work on SEO on your website
04:01
and they’re called on-page SEO and off-page SEO.
04:05
On-Page SEO is simply telling Google and the reader that you
04:09
have everything that they’re looking for. You have all the indicators that they’re looking for
04:13
and really, this just means you have all the right keywords on your site. Now,
04:17
on-page SEO is easier to deal with because most of the changes
04:21
needed are within your control. For instance, if your site is
04:25
is about barbeque then you want to make sure that your site has the right keywords in the title,
04:29
in the body, in the image descriptions, it also means you have supporting
04:34
keywords in it like BBQ recipes, grill temperatures, types of meat, best
04:39
BBQ grills and everything else that is related to that topic. Throughout
04:43
this video series we’ll cover all the ways that you can do on-page SEO so you can
04:47
get started soon. And the cool thing is, if you already have a website with some articles on it
04:51
then you may be just a few tweaks away from seeing massive results
04:55
with your traffic. Without writing any new content. So if you want
04:59
to see about that, make sure you click on the subscribe button and go ahead and click on the notification
05:03
bell to be notified of all of our videos coming out. With
05:07
Off-Page SEO, that simply means that you are making sure that
05:11
other websites are linking back to you. These are called backlinks. Off-Page SEO
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is a little bit more out of your control because you’re relying on other people
05:19
to believe that your site is worthy of a link
05:23
but if you’re writing great content and networking with your industry
05:27
or your topic area then it shouldn’t be a problem. Now I just want to let
05:31
you know, as we go through this SEO process, just realize that search engine
05:35
optimization does take time and sometimes it can be a little frustrating
05:39
when you’re not seeing the results fast. But if done properly,
05:43
the results from your SEO efforts can last months or even years depending
05:47
on the topic you’re in. So now that you know a little bit about what SEO is
05:51
and how it can improve the traffic on your site, in the next video we’ll go a little
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bit deeper into on-page SEO and we’ll cover keyword research
05:59
and how to do it properly for your website

Optimized Webmedia Marketing is the best SEO Vancouver company. To learn how Optimized Webmedia Marketing can help optimize your website to attract more organic visitors, book a free consultation.

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