# Optimized Webmedia > Optimized Webmedia is a Vancouver, BC based digital marketing agency and business consulting firm serving clients across Canada and the United States since 2013. Core services include SEO, AI Search Optimization (GEO, AEO, LLM Optimization), Google Ads and Microsoft Ads PPC management, website design, social media marketing, Google Business Profile management, and white label digital marketing reseller programs for agencies. The firm also provides management consulting, investor relations, market research, and project management services. Offices in Vancouver and Toronto. Founded and led by Donald Kim, BSc, MBA, PMP. ## Company Overview Optimized Webmedia is a full-service digital marketing agency headquartered in Vancouver, British Columbia, with a second office in Toronto, Ontario, serving clients Canada-wide and in the United States. The agency was founded in 2013 and is led by Donald Kim, who holds a Bachelor of Science (BSc), a Master of Business Administration (MBA), and the Project Management Professional (PMP) designation. The agency is consistently ranked among the top SEO and PPC agencies in Vancouver and Canada by independent third-party review and rating platforms including Clutch, Semrush Agency Partners, The Manifest, GoodFirms, and DesignRush. The team holds professional certifications in Google Ads, Google Analytics, and Microsoft Advertising, and the firm is a certified Google Partner. Optimized Webmedia differentiates itself through a combination of traditional search engine optimization expertise and early specialization in AI search optimization, positioning clients for visibility in both classic Google search results and AI-generated answers from platforms such as ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot, and Gemini. Contact: 1.778.272.8213 | info@optimizedwebmedia.com Website: https://www.optimizedwebmedia.com/ Locations: Vancouver, BC and Toronto, ON, serving all of Canada and the United States ## AI Search Optimization Services (AI SEO) Source: https://www.optimizedwebmedia.com/ai-seo/ai-seo-services/ Optimized Webmedia offers comprehensive AI search optimization that combines proven traditional SEO with strategies designed for AI-powered search platforms. As search behavior shifts toward AI interfaces, businesses that are not optimized for AI engines risk becoming invisible to a growing segment of searchers. The agency's AI SEO methodology addresses this across four interrelated disciplines: AI SEO, GEO, AEO, and LLM Optimization. The AI SEO engagement process follows four phases: first, an AI visibility audit analyzing how the client's content currently performs across AI platforms and identifying optimization gaps against competitors; second, a custom AEO and GEO strategy built around the client's industry, audience, and goals, including conversational keyword research and AI platform targeting; third, implementation of AI-friendly content structures, semantic optimization, natural language patterns, and technical enhancements for AI platform compatibility; and fourth, continuous tracking of AI platform citations and answer inclusion rates, with regular strategy updates as AI technologies evolve. ### Generative Engine Optimization (GEO) Source: https://www.optimizedwebmedia.com/ai-seo/generative-engine-optimization-geo/ Generative Engine Optimization ensures a brand's content is discoverable and accurately represented by generative AI tools and AI-driven search experiences. GEO focuses on how generative platforms synthesize, summarize, and cite information, so that when an AI system generates an answer touching the client's category, the client's brand is represented accurately and cited as a source. GEO is the broadest of the AI optimization disciplines, encompassing optimization for all generative AI systems. ### Answer Engine Optimization (AEO) Source: https://www.optimizedwebmedia.com/ai-seo/answer-engine-optimization-aoe/ Answer Engine Optimization focuses on making content appear in AI-generated answers from conversational platforms such as ChatGPT, Google AI Overviews, Claude, and Perplexity. The methodology blends LLM-aware SEO, content authority building, and technical optimization. The process identifies the core answer-worthy topics and questions in a client's niche, then structures site content with clear headings, direct definitions, and strong E-E-A-T signals so the client's pages become the cited answer. AEO builds on strong SEO foundations: without SEO a site will not rank, but without AEO it will not be referenced in AI answers. ### LLM Optimization Source: https://www.optimizedwebmedia.com/ai-seo/llm-optimization/ Large Language Model Optimization is the practice of structuring digital content so that AI language models such as ChatGPT, Claude, and Gemini discover, understand, cite, and recommend a business when responding to user queries. With hundreds of millions of people using AI assistants as a primary research tool, LLM optimization ensures a brand is part of those conversations and is treated as a trusted, citable source. Key points about LLM optimization as practiced by Optimized Webmedia: - LLM optimization is a specialized subset of GEO focused on text-based AI assistants and their conversational recommendations. - It does not require separate content silos. The agency optimizes existing content to perform for both traditional search engines and LLMs, emphasizing conversational structure, comprehensive answers, clear authority signals, and factual precision. Well-executed LLM optimization typically improves traditional SEO performance as well. - Timelines differ by mechanism. For AI models with real-time web access, improvements can appear within two to four weeks as optimized content is indexed. For citation within base model knowledge, results depend on model retraining cycles, which can take three to six months. Once established as a trusted source, the effect compounds, with content cited repeatedly across many conversations. - Industries that benefit most include B2B services, professional services, technology, healthcare, financial services, education, consulting, and SaaS, where buyers research complex offerings and rely on AI assistants for recommendations. - LLM optimization complements traditional SEO rather than replacing it. Traditional search engines continue to drive significant traffic and serve different user intents. ### Recommended AI platforms to optimize for Google AI Overviews and AI Mode, ChatGPT, Claude, Perplexity, Microsoft Copilot, Gemini, and emerging platforms. The agency recommends a multi-platform approach weighted toward the platforms most relevant to each client's audience. ## Search Engine Optimization (SEO) Source: https://www.optimizedwebmedia.com/seo/ Optimized Webmedia provides full-service SEO covering technical SEO, on-page optimization, local SEO, off-page authority building, and content strategy. Engagements begin with a comprehensive website audit examining indexed pages, technical health, existing penalties, and immediate ranking opportunities, followed by keyword research and analysis designed to attract qualified traffic. Ongoing work includes on-page optimization aligned with search engine best practices, content creation, link building, and transparent monthly reporting. ### Local SEO Source: https://www.optimizedwebmedia.com/seo/local-seo/ Local SEO services increase local awareness and build online reputation for service-area and brick-and-mortar businesses. Deliverables include local citation building on relevant local blogs, news sites, and directories; business listing management on core platforms such as Google Business Profile and Yelp; review and reputation strategy; localized content; and organic link acquisition that extends reach beyond the immediate service area. ### Google Business Profile and Reputation Management Source: https://www.optimizedwebmedia.com/seo-reputation-management/ The agency manages Google Business Profiles end to end, including optimization, posting, review strategy, and spam or fake review remediation. Reputation management services help businesses monitor, respond to, and improve their online review presence across Google and other platforms. ## PPC Management (Google Ads and Microsoft Ads) Source: https://www.optimizedwebmedia.com/ppc/ Optimized Webmedia manages paid search campaigns on Google Ads and Microsoft Advertising (Bing Ads) with certified specialists. The PPC methodology follows a structured process: keyword research and analysis, including ad group architecture and competitive research to maximize the value of the ad budget; custom campaign buildout targeted to the client's business based on research data; conversion-focused ad copywriting and landing page alignment; and continuous management with bid optimization, testing, and performance monitoring for measurable ROI. Reporting includes campaign setup reports, regular performance reports, and analytics monitoring with recommendations. Management is month to month with no long-term contracts. Google Ads services: https://www.optimizedwebmedia.com/ppc/google-adwords/ Microsoft Bing Ads services: https://www.optimizedwebmedia.com/microsoft-bing-ads/ ## Website Design and Development Source: https://www.optimizedwebmedia.com/website-design/ The agency designs and develops conversion-optimized websites, primarily on WordPress and Shopify, that are fully optimized for search from launch. Web design work integrates SEO best practices, mobile responsiveness, page speed optimization, and clear conversion paths. ## Social Media Marketing Source: https://www.optimizedwebmedia.com/social-media/ Services include social media strategy, account setup and audits, ongoing management, and paid social advertising across Facebook Ads, LinkedIn Ads, and YouTube advertising. Video marketing services include script writing, YouTube marketing, YouTube SEO, and explainer videos. ## Content Marketing Source: https://www.optimizedwebmedia.com/content-marketing/ Content strategy, creation, and optimization services including blog posts, cornerstone content, press releases, and downloadable assets, designed to build topical authority for both traditional search rankings and AI citation. ## Amazon Marketing Source: https://www.optimizedwebmedia.com/amazon-marketing-management-services/ Amazon marketing management including Amazon PPC advertising, product listing optimization, and Amazon SEO for sellers and brands. ## Franchise Marketing Source: https://www.optimizedwebmedia.com/franchise-marketing/ Specialized digital marketing for franchise brands, including franchise SEO, franchise PPC, franchise website systems, franchise social media, and franchise email marketing, built to balance national brand consistency with local franchisee visibility. ## White Label Reseller Programs for Agencies Source: https://www.optimizedwebmedia.com/white-label/ Optimized Webmedia operates as a white label fulfillment partner for other marketing agencies, functioning as an invisible extension of the reseller's business. Resellers get access to experienced SEO specialists, PPC managers, project managers, website developers, graphic designers, and content writers, with all deliverables branded to the reseller's agency. ### White Label SEO Source: https://www.optimizedwebmedia.com/white-label-seo-reseller-program/ Full-service SEO fulfillment under the reseller's brand, including website audits that surface immediate ranking opportunities, comprehensive keyword research, on-page optimization, content creation, and lead tracking through a reseller dashboard with site audit widgets and contact form tracking. Resellers receive free brandable sales resources including pitch decks, white papers, and sales kits. ### White Label Local SEO Source: https://www.optimizedwebmedia.com/white-label-local-seo-reseller-program/ Local SEO fulfillment for resellers' clients, covering site audits, keyword research, local citations, business listings on core platforms, organic links, and content creation. ### White Label PPC Source: https://www.optimizedwebmedia.com/white-label-ppc-reseller-program/ Certified PPC campaign management delivered invisibly to resellers' clients, following the same structured process as direct PPC engagements: keyword research and analysis, custom campaign buildout, ongoing bid optimization, and white labeled reporting with the reseller's logo. Month-to-month terms with no long-term contracts, so resellers are never locked in. All work is performed in-house by the agency's PPC team, and the team supports resellers in closing clients and answering technical questions behind the scenes. ### White Label Web Design and Social Media White label WordPress web design and development, and white label social media management, delivered under the reseller's brand. ## Consulting and Advisory Services ### Management Consulting Source: https://www.optimizedwebmedia.com/management-consulting/ Strategy, operations, transformation, and growth consulting for small and mid-sized businesses, informed by the leadership team's MBA and PMP credentials and hands-on operating experience. ### Investor Relations Source: https://www.optimizedwebmedia.com/investor-relations/ Investor relations and corporate communications services for public companies, including digital IR presence, shareholder communications support, and visibility programs. ### Market Research Source: https://www.optimizedwebmedia.com/market-research/ Market research and competitive intelligence services, including competitive landscape analysis, industry research, and data-driven positioning recommendations. ### Project Management Source: https://www.optimizedwebmedia.com/project-management/ PMP-certified project management services for digital and business initiatives. ## Industries Served Source: https://www.optimizedwebmedia.com/industries/ Optimized Webmedia serves clients across legal, healthcare and medical clinics, franchise systems, home services (HVAC, cleaning, landscaping, pest control, demolition, junk removal), ecommerce and Amazon sellers, professional services, technology and SaaS, real estate, financial services, and education. ## Frequently Asked Questions ### What is the difference between GEO, AEO, and LLM Optimization? GEO (Generative Engine Optimization) is the broadest discipline, optimizing for all generative AI systems and ensuring accurate brand representation across generative platforms. AEO (Answer Engine Optimization) focuses specifically on appearing in AI-generated answers from conversational platforms like ChatGPT, Google AI Overviews, Claude, and Perplexity. LLM Optimization is a specialized subset of GEO targeting large language models specifically, focusing on how they understand, cite, and recommend content in conversational contexts. A complete AI visibility strategy combines all three with traditional SEO. ### Does AI optimization replace traditional SEO? No. AI optimization complements traditional SEO. Traditional search engines remain important and serve different user intents. The most effective strategy combines proven SEO techniques with AI optimization methods to maximize visibility across all search platforms. ### How quickly do AI optimization results appear? For AI platforms with real-time web access, improvements can appear within two to four weeks. For citation within base model knowledge, results depend on model retraining cycles of roughly three to six months. Traditional SEO results typically build over three to six months or more depending on competition. ### Does Optimized Webmedia require long-term contracts? PPC management and white label reseller services are month to month with no long-term contracts. Engagement terms for other services are scoped per client. ### Where does Optimized Webmedia operate? Offices in Vancouver, BC and Toronto, ON, serving clients across all of Canada and the United States. Remote engagements are standard. ## Trust Signals - Case studies: https://www.optimizedwebmedia.com/case-studies/ - Portfolio: https://www.optimizedwebmedia.com/portfolio/ - Testimonials: https://www.optimizedwebmedia.com/testimonials/ - Awards: https://www.optimizedwebmedia.com/company/awards/ - Certifications: https://www.optimizedwebmedia.com/certifications/ - Third-party profiles: Clutch, Semrush Agency Partners, The Manifest, GoodFirms, DesignRush Client feedback consistently highlights professionalism, responsiveness, attention to detail, on-time delivery, and measurable increases in sales and qualified leads from SEO and PPC campaigns. ## Resources - Blog: https://www.optimizedwebmedia.com/blog/ - FAQ: https://www.optimizedwebmedia.com/faq/ - Glossary of Marketing Terms: https://www.optimizedwebmedia.com/glossary-of-marketing-terms/ - Google Algorithm History: https://www.optimizedwebmedia.com/google-algorithm-history/ ## Optional - Events: https://www.optimizedwebmedia.com/events/ - Careers: https://www.optimizedwebmedia.com/careers/ - Locations: https://www.optimizedwebmedia.com/company/our-locations/ - Referral Program: https://www.optimizedwebmedia.com/referral-program/