705-1221 Homer St, Vancouver, BC, Canada, V6B 1C5
250 Yonge Street, Suite 2201, Toronto, ON, Canada, M5B 2L7

Marketing Roles

Let Optimized Webmedia Be Your Marketing Department

Marketing Roles we Fill

From retainer to individual projects, at Optimized Webmedia, we offer a variety of ways to improve your marketing ROI.

Virtual CMO

As an alternative to a full-time, salaried position, we provide you with the expertise you need right when you need it as your personal marketing advisers. With Optimized Webmedia working as your virtual CMO, you have a team of experts at your disposal day in and day out.

Virtual Marketing Team

Whether you need your current team augmented, or a virtual team to handle your entire marketing initiatives, we’re here to help. We’ll perform end-to-end marketing management — your goals become our priority, your sales team will be our collaborators, and your results will be our primary focus.


Our Marketing Consultants will assess your efforts, build a strategy and train up your organization’s current staff to implement these efforts to boost your ROI.

Individual Projects

Nail your campaign or sales goals by augmenting your efforts with our expertise. We are available to help you with individual initiatives from single campaigns, product launches to brand building.

Benefits Of Having A Virtual Marketing Team

1. Save Money on Your Office Space

This one requires pretty simple economics: having employees costs your business money, right? So, if you could cut some of the costs of having employees, without sacrificing the quality of the employees or their product, then that would be a big fiscal plus for your business. Going virtual does exactly that. You can cut back on office space, and all that that entails: rent cost, furniture cost, technology cost, electricity cost, etc.

2. Broaden Your Scope

When you hire an in-house marketing team, you are limiting your scope. You can only hire employees in your city, who are willing to commute to your office. Hiring a virtual marketing team, however, increases your scope dramatically. If you are assembling a remote team, you are not confined to candidates in your city, or even your state.

You have access to a far greater number of potential employees, which not only allows you to find better candidates, but also cheaper candidates. The larger the pool to choose from, the greater your chance of finding the best option for your team.

3. Increase Flexibility

One of the reasons why telecommuting has become so popular is because of the flexibility that it creates. Rather than being confined to offices and 9-to-5s, employees can work where they work best, and when they work best, which increases the quality and quantity of work. Traditional, in-house marketing teams work set hours, but virtual teams – because of their flexibility – usually work on a project deadline basis, and are thus more productive, and more consistent (and not owed overtime).

Utilizing a virtual marketing team can be the epitome of working smarter. It decreases the confines that a traditional office has, both literal and figurative. It increases flexibility, productivity, and employee happiness. It’s a win-win.




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