Digital Marketing Experts to add to your Marketing
Marketing plays an important functional role in any company. Digital marketing is ever evolving, therefore, it is important to hire a team that stays up to date with the latest and greatest. With globalization and increase competition, having the right branding and messaging is key to differentiating and connecting with your target market.
We Understand Marketing
Through strategic branding, Search Engine Optimization (SEO), online advertising, Social Media Marketing, Content Strategies, and video marketing, Optimized Webmedia can help business’s promote products and services that fit specific target personas and increase traffic to a website. We can provide assistance with social media channels, including Facebook, Twitter, Pinterest, Google+, LinkedIn, and YouTube.
It’s vital that your brand truly represents your business. Consistency in typography, palette, appearance, is the initial part of creating an overall branding experience. Web marketing should be uniform across print, online, and other channels. Having a consistent brand will help your business build trust with your potential customers, as well as help you rank well on Google’s search engine.
We are Certified
At Optimized Webmedia, we care about providing value and the highest standard in services. We have certifications in a number of marketing areas: Google Analytics, Google AdWords, Bing Ads, Hootsuite Social Media Marketing, Influitive Advocate Marketing. We are also certified as a Project Management Professional (PMI), which enables us to use best practices in agile project management to effectively manage your projects on time and on budget.
Having a content strategy will help ensure that there is a consistent message that is fresh for your business. Using best practices in content writing can help drive sales, promote new products and services, and raise brand awareness. Websites, blogging, video, social media channels, and infographics are the main sources of content delivery.
Search Engine Optimization
SEO helps website increase its ranking on Google’s search engine. On-site, On-page, and Off-site SEO are important to optimize. Local SEO can help promote a business within a local area. Optimizing website information and on director listings can all help improve your website rankings, which translates into increase website traffic and increased sales conversions.
Effective online marketing campaigns can help position a business at the top of the search results. It is arguably the quickest and direct ways to place a business on the first page of Google. With tools such as Google Analytics, a business can measure the number of engagements, page views, bounce rates, geographic region of site traffic. We are experienced in Google AdWords PPC Ad Campaigns, Facebook Ads, Bing Ads, YouTube Ads, and Twitter Ads.