If you’re new to advertising Google AdWords, we’ll set up a brand new campaign for you.
And if you’re already advertising in Google, we’ll “tune up” your existing campaigns.
Here are the steps we take during Google AdWords Setup:
1. Keyword Research
The first step is to identify which keyword phrases your prospects are searching in Google to research and shop for your products and services. We will conduct in-depth keyword research to identify the best possible AdWords keyword opportunities.
2. Competitor research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.
3. Ad copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.
4. Landing page design, layout, and copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. A good landing page will convert more visitors into leads and sales.
5. Online & phone call conversion tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your AdWords campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
6. Campaign setup and settings
The final step is to set up your campaign in AdWords and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.