While most SEM and SEO campaigns focus on getting more visitors to your website from the search results, most of a typical users time is not within a search engine page—instead they are reading and visiting thousands of other websites for news, information, entertainment, recipes, and more. Display ads, run through the Google Display Network, can easily complement any AdWords campaign to increase brand awareness and funnel more visitors to your website as they browse the web. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.
Interested in starting up a display ads campaign for your small business? Read more about our approach below or contact us by requesting a free analysis below on your current paid campaigns.
How Small Businesses Can Use Display Ads to Drive Relevant Traffic to their Site
When we help small businesses with their display advertisements, we focus on four main things:
- The goal of the ads (typically to raise brand awareness or drive more visitors to their website)
- The segmenting of the ads (we want to target the ads appropriately to reach potential customers interested in their products or services within their service area)
- The messaging and imagery of the ads (we want the display ads to pop on the page and stand out while providing a clear call to action with complementary imagery, fonts, and colors – we use our in-house design team to help execute this!)
- The results (our paid search team is constantly reviewing the results of display ads, testing new targeting or messaging, and tweaking the campaign to give the best ROI to the small business owner)
Our Approach to Display Ads
Accurate measurement and tracking is the foundation of every Optimized Webmedia service, including display ads and paid search advertising. If you don’t know exactly where you are today, you can’t maximize your results. Before you spend a penny on running display advertisements for your small business, you need to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important. If you’re serious about results, don’t skip this step!
If you already have an existing pay per click account, our team will start with a PPC audit. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future. For clients utilizing us for display ads and paid search management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing (testing text ads, image-based ads, and even video ads); from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
How to hire Optimized Webmedia for PPC Management
If you’re interested in our PPC Management Services, please contact us to check our availability and receive a free quote.