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Marketing Planning

Client: Webilize

Category: Strategic Marketing Planning

Type: Market Research and build actionable marketing plans

At Optimized Webmedia, we have provided full service digital marketing planning and strategies. We wrote a 100-page Marketing Playbook.

Through strategic branding, Search Engine Optimization (SEO), online advertising, Social Media Marketing, Content Strategies, and video marketing, Optimized Webmedia can help business’s promote products and services that fit specific target personas and increase traffic to a website.

Marketing Planning Screenshots

Increased Traffic

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

ROI

SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.

Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. T
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