At the core of SEO, there is what we call the “5 Pillars of Tactical SEO” – They serve as the basis of the many moving parts impact how well a website ranks on search engines. Having these SEO processes in place is important to ensure SEO success, however, it’s important to note that since every website is different, each SEO project have its own unique custom SEO strategy plan that is encompassed within the 5 Pillars of Tactical SEO:
- SEO Site Audit
- On-site SEOLocal SEO
- Local SEOOn-page SEO
- On-page SEO
- Off-site SEO
Increase Website Traffic with SEO
At Optimized Webmedia, we know that ranking well on search engines and guiding traffic to your site is critical to the growth of your business. If your website is optimized properly, then organic site traffic can potentially increase site visitors by 50%. With optimized SEO, your website can become more visible across the web. At Optimized Webmedia, we are certified in Google Analytics, Google AdWords, Bings Ads, and Content Marketing and Copywriting.
What is SEO?
SEO stands for Search Engine Optimization, which is the process of obtaining traffic from organic search results on search engines such as Google, Bing, and Yahoo. Each search engine will have its own unique algorithm for ranking websites, and the criteria is ever-changing, which is why it’s important to work with a team that stays current on the latest SEO trends. Using the wrong type of SEO, such as black hat SEO, can penalize your website, which is a risk that you just cannot afford to take. There are several effective strategies that are required to rank a site, including On-Page, On-Site, and Off-Page SEO. It’s important to optimize for each in order to conform to the many ranking factors of search engines. In a competitive market, ranking for certain keyword search terms can be a daunting task. SEO takes time, and the right strategies in place, which is why businesses hire SEO specialists to help rank their site for ongoing SEO services.
SEO Site Audit
At Optmized Webmedia, we use the best tools in the SEO profession, to get detailed and granular to maximize your results. We use tools such as Google Analytics, SEMrush, and Keyword Analysis. Through our experience, we will further research and compose a list of 30 kewyword combinations and identify the top 5 search terms to optimize for each of your major services and products. We will also provide you with a detailed list of On-Page SEO Errors, Warnings and Notices, and work our way to drastically optimize your site SEO.
We will use Google Analytics and monitor your website traffic and visitor behavior. We can build reports that can be generated and automatically sent to you weekly, bi-weekly, monthly, or quarterly.
Ongoing SEO Consulting
Using industry standard best practices, we will analyze trending keywords and make necessary adjustments on an on-going basis to ensure that the keywords that are being optiized are what is trending, providing you the best possible traffic to your website.
Using optimized local SEO is a powerful strategy to driving highly qualified leads to your website. A local buyer close to your location can search for your products or services easier. Your website will have relevant information on the products and services that they are searching for and that makes it easy for the local user to see that your business is offering what they are looking for. The beautiful part about local SEO is that these types of search are made by qualified and targeted potential customers.
Content Optimization (Just a few of the many On-Site SEO Strategies)
- Content editing: We will review and make suggested adjustments to the website content so that it is of high quality and focuses on keywords.
- Page title tags: Page title tags will be reviewed and adjusted as needed to ensure page titles include appropriate keywords and are at the optimized length as required by Google’s algorithm.
- Image file names: Our SEO team will review and update image file names as needed to reflect the targeted keywords.
- “Alt” tags: Image Alt tags have SEO value and should contain optimized keywords. We will review and implement image Alt tags for all images on the website.
- Page URLs: We will add content pages or re-work existing content pages to feature optimized targeted keywords.
To learn more about SEO, be sure to read our Blog post, The Ultimate SEO Guide 2017.
To learn how Optimized Webmedia can help optimize your website to attract more visitors, book a free consultation and ask for our free SEO Site Audit.