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Conversion Rate Optimization

Conversion Rate Optimization SEO Services

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

What is a conversion?

A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make a purchase. There are smaller conversions that can happen before a user completes a macro-conversion, such as signing up to receive emails. These are called micro-conversions.

Examples of macro-conversions:

  • Purchasing a product from the site
  • Requesting a quote
  • Subscribing to a service

Examples of micro-conversions:

  • Signing up for email lists
  • Creating an account
  • Adding a product to the cart

Have you ever wondered why more of your website visitors don’t contact you for service?

Almost every business with a website – no matter how small – has some website traffic. Before you spend another penny on advertising to get more website traffic, doesn’t it make sense to maximize your website’s ability to convert visitors into leads and sales? Of course it does. Improving your website’s visit-to-lead conversion rate by just a few percentage points can have a huge impact on future leads and dramatically increase the value of each new website visitor.

Meet the Conversion Rate Optimization Specialists

Your website is not a brochure; it’s a sales rep with a built-in sales funnel. Your site must be managed exactly the same way you’d manage a sales rep. The process goes: Track, Test, Tweak, Repeat. Our conversion rate optimization team uses tracking tools to see exactly how your website performs today.

Specifically, we’ll show you how many people hit your site each day; where they come from; the pages they visit; and why they leave without contacting you first! This step typically takes about a month (less if you have more website visitors). After baseline data is collected, our conversion rate experts will implement tests to improve your visit-to-lead conversion rates.

Contact us today and tell us more about your SEO needs.

See if your website could benefit from SEO. Enter your website address into our Contact Form to find out whether your website could benefit from SEO (or additional SEO).

Be wary of SEO audit scams

Make sure you get your money’s worth! Every SEO company does audits a bit differently. Some will simply run your website through software that spits out a standard report, while others will take a deeper dive into that data and give you an unparalleled look into your site’s performance, structure, and authority.

To learn more about SEO, be sure to read our Blog post, The Ultimate SEO Guide 2017.

To learn how Optimized Webmedia can help optimize your website to attract more visitors, book a free consultation and ask for our free SEO Site Audit.




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