You don’t need another SEO company, you need a strategic partner
If you’re a marketing executive at a larger company and you’re tired of being outranked by smaller businesses, we can help! Optimized Webmedia has helped a number of enterprise organizations achieve their deserved place in the organic search results – measurably increasing traffic, leads, and sales from non-branded organic search queries. From technical and comprehensive website audits and competitor analyses to consulting and ongoing content marketing, whatever your enterprise SEO need, we can help!
Our SEO process for Enterprise Corporations
Our process for SEO is similar to our approach to marketing for enterprise companies in general: Track> Test > Tweak > Repeat. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1. Complete a competitor analysis
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
2. Publish high-quality website content
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
3. Track your SEO campaign
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three competitors
4. Tweak your SEO campaign
- Optimizing and pivoting your campaign for better performance over time
Common Enterprise SEO Challenges
Three things are required to rank well organically. First, you need a website that is coded and structured in a way that makes it easy for the search engines to find, read, and index. Second, you need (volumes) of unique, relevant, and remarkable content. Your content must provide value to your visitors and answer the questions implied by their search query. Third, your overall web presence must establish your company as an authority – a leader in your industry. While enterprise companies typically have no problem getting links from media websites, vendors, suppliers, partners, etc., they frequently struggle with website structure and content.
Code and site structure issues
Many enterprise websites are massive in size. Often different sections of the site are managed by different autonomous divisions. Getting everyone to adhere to certain standards can feel like herding cats. Creating a unified strategy can be incredibly laborous. At the same time, this is exactly what is required to create a foundation for (arguably) the most important aspect of SEO – relevant content. Optimized Webmedia has had great success convincing various divisions of large organizations to come together in a unified fashion. When we perform an enterprise SEO audit, the data produced provides a quantifiable justification for changes that might otherwise be viewed with great skepticism.
Content challenges conquered
Think your website has plenty of content? Most marketing managers are quick to respond, “YES!” If you think your enterprise website has a great deal of content, but you’re being outranked by smaller companies, an alarm should go off in your head. Lack of content should not be the reason a large association, non-profit or Fortune 500 / 1000 company does not rank well organically, but it frequently is a large part of the problem. According to a recent white paper published by Omniture, on-page SEO represents approximately 80 percent of the ranking equation. Small changes to the content on your enterprise site can have a considerable positive effect on your organic rankings. Often, the problem is not really a lack of content, it’s that the content is structured in the way that creates a road block for the search engines.
For example, one large company we worked with had roughly 500 white papers on their website. The trouble was that each of these white papers was buried several directories deep within the site. There were few links from other pages of the white papers and they were PDFs instead of plain HTML pages with a “download the PDF option.” PDFs, while index-able by search engines, are not nearly as easy to optimize as plain HTML pages.
Enterprise Investment in SEO
Despite case study after case study detailing the incredible ROI possible from SEO, many enterprise organizations have not gone “all in.” Smaller companies, by comparison, often lacking the (significant) marketing budgets required to test alternative forms of advertising, are often seen investing as much as they possibly can in SEO. This is the final reason you frequently see the little guys outranking the big boys.
Contact us today and tell us more about your SEO needs.
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Be wary of SEO audit scams
Make sure you get your money’s worth! Every SEO company does audits a bit differently. Some will simply run your website through software that spits out a standard report, while others will take a deeper dive into that data and give you an unparalleled look into your site’s performance, structure, and authority.
To learn more about SEO, be sure to read our Blog post, The Ultimate SEO Guide 2017.
To learn how Optimized Webmedia can help optimize your website to attract more visitors, book a free consultation and ask for our free SEO Site Audit.