What is Local SEO?
Local SEO is a technique that is focused on providing results that are relevant to a searcher based on their current location. If I search for ‘best sushi restaurant’, Google would provide results that are nearest to me. Optimizing for Local SEO will help enable your business to rank for keyword + location. Local SEO is an effective way to market your business online – It helps businesses promote their products and services to local customers
1. Google My Business
Google processes over 3.5 billion searches per day, thus, if you’re not listed on Google, you’re missing out on a massive opportunity of potential new business. Google My Business is an amazing marketing platform for businesses. Be found on Google Maps to help your customers find directions to your business. To list your business on Google My Business, simply go to Google My Business and type your business name and address into the search bar.
2. Citations and Social Profiles
A citation is an online mention of your business with all or some of your NAP (Name, Address, and Phone Number) information. They typically take the form of a local listing in an online directory such as Yellow Pages, Foursquare, 411, and Yelp. The more often your business information is found on the web with consistent information, the higher your visibility it will be in local search. A social profile is like next level version of a citation in that it is often more trustworthy and customizable. Examples of social profiles include Facebook, Twitter, LinkedIn, and Instagram.
3. Customers Reviews
Over 92 percent of consumers read online reviews to find local businesses and services and 60 percent of consumers judge a local business on its overall star rating with 43 percent find 3 out of 5 stars to be the minimum rating before consulting with that business. With so many people researching before making a purchase as well as looking into online reviews for business recommendations, it is vital to get positive reviews.
In general, the more 5-star reviews your business has, the more online exposure it will receive. To obtain positive reviews, you’ll need to focus on creating amazing customer experiences.
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Be wary of SEO audit scams
Make sure you get your money’s worth! Every SEO company does audits a bit differently. Some will simply run your website through software that spits out a standard report, while others will take a deeper dive into that data and give you an unparalleled look into your site’s performance, structure, and authority.
To learn more about SEO, be sure to read our Blog post, The Ultimate SEO Guide 2017.
To learn how Optimized Webmedia can help optimize your website to attract more visitors, book a free consultation and ask for our free SEO Site Audit.