On-Page SEO - Blog Optimizations
What is On-Page SEO?
On-page SEO refers to optimizing content for target keywords within a single blog post, such as using proper keyword placements, headings, and writing high quality content.
1. Blog Post Title: 1 H1 Tag
Assuming you’ve already done your keyword research, this is one of the most important on-page SEO factors. You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title. And keep the title length to under 65 characters. It is the essential factor for keyword ranking. You should keep title between 50-60 characters and Meta description in between 150 to 160 characters.
3. Post Permalink Structure: URL Structure
Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL. Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers. https://www.domain.com/post-title-separated-with-dashes
3. Heading Tags
In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags. Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.
4. Keyword Density
You should keep the keyword density around 1.5% percent with a mix of LSI keywords. Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense. 5 Online Free Keyword Density Calculator Tools: https://www.shoutmeloud.com/7-online-tools-to-analyze-keyword-density-seo.html
5. Meta Tags
Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post. With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.
Image Optimization does help a lot in driving traffic from image searches. Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted. But more important than that: Images create engagement. But there’s one very important point to note. Large images will slow down your site, and having a slow loading site will decrease your Google rank.
7. Word Count Per Post
Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”. Suggestion: Analyze other posts for your target keyword and see how many words they have. While there is no “official” count, longer posts tend to rank better because there is typically more information there. For instance, this post is over 2,000 words.
8. Internal Linking
Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site. When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it. Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.
9. External Linking
Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post. While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a nofollow tag to avoid passing your link juice to potentially bad sites. But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.
10. Write Engaging Content
If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail. Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that. If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.
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