What is Website Content Optimization?
Content and copy refer to written material. This is the text that you see and read on a website. What is involved with Content Optimization? The process of making your website’s homepage or a particular page on your website more attractive to search engines and users is called optimization.
Use content marketing to improve your organic search visibility, drive traffic to your website, and establish your company as the authority in your industry to convert more web visits into leads and sales.
Traditional advertising and marketing campaigns don’t produce the results it once did. Today’s consumer has a library of information at their fingertips—easily accessible from their laptop or smartphone. The future of marketing is creating content that is genuine value to your prospects. You want to create content that helps them make better decisions and that establishes your company as THE authority in the process. Do it right and you’ll find your website magically appearing on the first page of Google for relevant keyword searches. Your prospects will market and build your business for you by sharing your content with others. Content marketing is arguably the most cost-effective way to grow your business and build your brand.
Content marketing includes creating and promoting content including:
- Guest blogs
- Social media updates
- Press releases
- E-mail newsletters
- White papers
- And more
Unfortunately, not every business owner or marketing department has the capacity to crank out the quantity and caliber of content it takes to execute a proper content marketing strategy. And on top of that, a successful content marketing strategy includes much more than just creating a lot of content.
Before you even draft your first blog post, a successful content marketing strategy will begin with establishing baseline data for your website so you can track exactly what types of content are successfully driving the right kind of traffic to your website. Next, your content needs to be smartly shaped around the keywords and keyphrases that your target audience is using to find your services and information. Finally, this content should be cross-promoted on all aspects of your web presence.
At Optimized Webmedia, we handle all aspects of your content marketing for you, including establishing baseline data, content drafting, publishing, cross-promoting, and tracking. If you don’t have the time to dedicate to content creation, don’t trust your writing skills, or don’t understand how to properly market your content online, let Optimized Webmedia help.
What are the benefits of content marketing?
For starters, content marketing allows you to boost the number of pages you have on your website—letting you target more keywords. By targeting more keywords, you can rank for more keywords. Since 90 percent of search engines users never even surf past the first page of search results, ranking for a large number of keywords is critical for getting organic search traffic to your website.
Second, creating great, relevant content will encourage people to link to your website. Marketers sometimes call this creating “linkbait.” Having high-quality links from other online sources to your website will help search engines view you as an authority—allowing you to place higher in search engine results than equally relevant content.
Third, content marketing is a less expensive and more effective means of attracting your target audience than more traditional forms of marketing. Traditional forms of advertising like TV commercials, print advertisements, and Web ads interrupt what your audience is doing (watching a TV show, reading a magazine, surfing the web, etc.). And most people have learned to largely ignore this type of advertising. With content marketing, your audience is already actively seeking information or services through a web search. Rather than interrupting them, you are giving them exactly what they want, when they want it.
Finally, in addition to driving traffic to your website, content marketing also gives you the ability to establish yourself as an authority in your industry. This builds better customer loyalty, which can translate to repeat business and referrals.
Contact us today and tell us more about your SEO needs.
See if your website could benefit from SEO. Enter your website address into our Contact Form to find out whether your website could benefit from SEO (or additional SEO).
Be wary of SEO audit scams
Make sure you get your money’s worth! Every SEO company does audits a bit differently. Some will simply run your website through software that spits out a standard report, while others will take a deeper dive into that data and give you an unparalleled look into your site’s performance, structure, and authority.
To learn more about SEO, be sure to read our Blog post, The Ultimate SEO Guide 2017.
To learn how Optimized Webmedia can help optimize your website to attract more visitors, book a free consultation and ask for our free SEO Site Audit.