Facebook Advertising Services

Social Media Marketing for Small Businesses

Facebook has over 1.79 billion unique monthly active users spending at least 40 minutes per day on the site. Facebook ads give business owners the power to finely target and reach a specific consumer market, all without breaking the bank on their marketing budget. Optimized Webmedia’s Facebook advertising services help businesses of all sizes transform their digital marketing strategies by:

Generating higher Facebook engagement on organic and boosted posts
Increasing referral traffic to your website from Facebook
Creating a solid fan base of returning customers
Collecting data—including contact information—about new and prospective customers
Driving conversions through dynamic buyer-stage marketing

Our Facebook Marketing Process

Our process for Facebook is similar to our approach to marketing in general: Track > Test > Tweak > Repeat. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1. Completing a competitor

Completing a market analysis of your service areas and industry
Finding local competitors currently outperforming you in audience size and engagement
Analyzing content and messaging that performs well in your industry

2. Creating engaging organic social campaigns

Researching content that has high engagement with your audience
Posting and scheduling regular posts
Monitoring engagement and interaction

3. Creating data-driven paid social campaigns

Creating custom audiences to best target your company and brand
Creating copy and imagery for high-performing social ads
Split-testing ad copy
Reporting and improving paid social ads

4. Tracking your social campaigns

Tracking your audience and reach
Tracking engagement rates
Tracking click-through-rate and leads
Tracking your ROI on paid social campaigns

5. Managing your organic & paid social campaign

Managing and tweaking parameters for each campaign
Monitoring engagement and interaction from customer base
Monitoring engagement, leads, and sales from campaigns
Building your audience across appropriate social channels

6. Advanced email marketing strategies

Marketing automation
Customer retention email
Win-back email campaigns

OUR AWARDS

We have been working with Optimized Webmedia Marketing since our company was young. They handled all our web related promotions and designs since day one. With their help and support, we were able to boost our clientele super fast and become one of the top companies in lower mainland. Their knowledge of digital marketing is next to none and we highly recommend their service to all business owners!