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705-1221 Homer St, Vancouver, BC, Canada, V6B 1C5
TORONTO, ON
250 Yonge Street, Suite 2201, Toronto, ON, Canada, M5B 2L7
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Facebook Ads

Facebook Advertising Services

Social Media Marketing for Small Businesses

Facebook has over 1.79 billion unique monthly active users spending at least 40 minutes per day on the site. Facebook ads give business owners the power to finely target and reach a specific consumer market, all without breaking the bank on their marketing budget. Optimized Webmedia’s Facebook advertising services help businesses of all sizes transform their digital marketing strategies by:

  • Generating higher Facebook engagement on organic and boosted posts
  • Increasing referral traffic to your website from Facebook
  • Creating a solid fan base of returning customers
  • Collecting data—including contact information—about new and prospective customers
  • Driving conversions through dynamic buyer-stage marketing

Our Facebook Marketing Process

Our process for Facebook is similar to our approach to marketing in general: Track > Test > Tweak > Repeat. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1. Completing a competitor

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently outperforming you in audience size and engagement
  • Analyzing content and messaging that performs well in your industry

2. Creating engaging organic social campaigns

Researching content that has high engagement with your audience
Posting and scheduling regular posts
Monitoring engagement and interaction

3. Creating data-driven paid social campaigns

  • Creating custom audiences to best target your company and brand
  • Creating copy and imagery for high-performing social ads
  • Split-testing ad copy
  • Reporting and improving paid social ads

4. Tracking your social campaigns

  • Tracking your audience and reach
  • Tracking engagement rates
  • Tracking click-through-rate and leads
  • Tracking your ROI on paid social campaigns

5. Managing your organic & paid social campaign

  • Managing and tweaking parameters for each campaign
  • Monitoring engagement and interaction from customer base
  • Monitoring engagement, leads, and sales from campaigns
  • Building your audience across appropriate social channels

6. Advanced email marketing strategies

  • Marketing automation
  • Customer retention email
  • Win-back email campaigns
ONE-STOP SHOP

SEO, GOOGLE ADS, PPC, DIGITAL MARKETING SOCIAL MEDIA, AMAZON, WEB DESIGN

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