Startup Marketing Launchpad

The success of a startup will often depend on its approach to marketing. Unfortunately, the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. In order to deal with this dangerous contradiction, it comes down to planning and executing! Make sure that you’ve got your marketing strategy in line by applying the marketing launch framework.

Phase 1 – Strategic Positioning, Brand and Web Presence

1.Create killer web design

2. Strategic positioning (ad Early Adopter target market definition).

3. Brand development.

4. Web Presence.

5. Be social everywhere.

Phase 2 – Blogging, PR, Video and, SEO

6.Create tons of content.

7. Blog Strategy.

8. Digital PR and partnering.

9. Viral videos and guerrilla marketing.

10. SEO and link-building.

Phase 3 – Advertising

11. Online Advertising.

12. Strategic PR.

13. Crowdsourcing campaigns.

14. Speaking and Briefing.

15. Respond quickly to email and social inquiries.