Need help with Google Analytics? Let Optimized Webmedia show you how to use analytics data to quantify your SEO efforts, increase web traffic, convert more visitors into leads and measurably improve your marketing performance.
What is Google Analytics?
Google Analytics is a web analytics tool that is both extremely powerful and free! Business owners, marketing executives and web masters can use it to: measure and track website activity, optimize website performance, improve conversion rates (ex. visitor-to-lead or visitor-to-sale) and even improve the performance of offline marketing! Google Analytics is “cookie-based” (as opposed to a web analytics tool that analyzes log files).
To use Google Analytics, you simply place a small piece of Java Script code on every page of your website that you wish to track. Relatively speaking, this makes Goolge Analytics extremely easy to use and some websites can be set-up in less than 30 minutes. Google Analytics can be customized in a number of different ways making it nearly as powerful as many paid website analytics solutions.
If you’re like most business owners, you put Google Analytics on your website, looked at it for a few months and then got busy with other things! Who has time to look at all this data!? Sound familiar? Join the crowd. One of the most common complaints local business owners have about marketing analytics data and Google Analytics in particular is that there is a ton of data—too much data and not enough actionable insights. You don’t need another report to analyze or spreadsheet to interpret!
Optimized Webmedia provides a “do-it-for-me” solution that helps small (and not so small) business owners customize Google Analytics to better meet their needs, sift through the endless reports to identify those most relevant to the client and turn data into actionable results! We also offer Google Tag Manager consulting and training services for businesses of all sizes.