Make Video SEO a Part of Your Marketing Strategy
Your best opportunity to rank in a search engine is with an optimized video. According to Forrester Research, it is 53 times easier to rank a video in Google’s search results than it is to rank a webpage, and we can help you take advantage of this great opportunity to get your message in front of a huge, content-hungry audience.
Why Is YouTube Optimization So Important?
Consider some of these statistics:
- Google is the world’s largest search engine,
- 67% of all online searches are through Google
- 94% of all mobile and tablet searches are through Google
- The second largest search engine is YouTube, which is owned by none other than Google.
- More than 91% of the videos that are returned through a Google search come from YouTube.
Simply put, Google promotes its own product, so when you select a YouTube marketing company, you need one that understands how the search engine giant works.
How Do We Do It?
First off, you’ll be having a free discussion with us either over the phone or email. Then, we’ll identify the target keywords and proceed to the keyword research, which is a core process of the whole optimization. Then, if necessary, we’ll tweak the video, its thumbnails and make sure the video is clickworthy. The next step will be to optimize the Titles & Descriptions of your YouTube videos – with the data we collected via the keyword research. We will be also setting up the relevant tags that’ll get the video ranked on top of the YouTube search.
The YouTube video SEO process doesn’t stop there. We will be providing you with guidelines and tactics on how to share it across your social media platforms.