These days every company needs great copy for their website, but few have the time or resources available to produce it. Optimized Webmedia provides an affordable alternative to expensive, agency-type copywriting services.
Getting Your Website Built Was The Easy Part
If you thought picking the best website design and layout was a pain in the ass, just wait until you have to come up with the content and copy for your new site! While five years ago you might have been able to get away with writing crumby copy, this is no longer the case. Search engines like Google, Yahoo and Bing direct the majority of the traffic around the web. They guide relevant visitors to your website by ranking your site high in their organic listings (i.e. on the first page) – if the content on your website’s pages closely matches the search query being used.
Gone are the days where you can create a 10-15 page website with ~200 words per page and expect it to rank well organically. In most competitive industries – kitchen/bathroom remodeling, HVAC, plumbing, property management, roofing, etc., not only will you have to create volumes of compelling content for each main page of your website, you’ll probably also have to make a long-term commitment to writing a blog, adding news updates to your site and building a community.