User Experience and User Interface Design

User experience (or UX) design is dedicated to giving you the best possible experience when using websites, software and all kinds of services.

The user experience is the impression the user has about the product or service during and after they have interacted with it. Here at UX Passion we create exceptional user experiences by applying information architecture, interaction design, user interface design and visual design approaches and methods. Design itself is central to creating excellent user experiences.

UX design increases conversions and user satisfaction

UX design increases conversions and user satisfaction
User experience design is gateway between users and your services and products. It is also the sum of all interactions users will have with your offering. We’ll make sure their experience is delightful and memorable.

User interface design

UID, UI design – no matter what you call it – user interface is the gateway through which users interact with your products or services. Online or offline, it’s the same idea. There’s a saying that a well-designed user interface will pay for itself and more; significantly more.

We take into account best practices across a variety of fields like visual design, usability, information architecture and interaction design to create excellent user interfaces. Our interfaces are both pleasurable for users and give you a competitive advantage.

Information architecture

People must be able to find the information they are looking for – fast. That means your website or application must be organized so it’s consistent, intuitive and reflects your organization’s goals. Our information architects are trained in organizing information into logical structures that make sense specifically to your users.

This requires knowledge of information science, psychology and business, among other areas. These skills are quite separate from the core skills that visual designers and developers usually have.

Interaction design

Anything people do with your application or website is an “interaction”.

When people are buying things from your web shop, what’s the next step after adding their item to their cart? If an error occurs, will everything they have done be deleted? We identify, evaluate and design the interactions people might have with your products and services online.

We orchestrate those interactions and make sure that they are consistent with your site’s information architecture, your business goals and your customers’ expectations. It’s a magical synergy of form, function and interaction.

Visual Design

Visual design is the “look” in the “look and feel” but it’s also much more. Visual design gives a face to your brand, builds an emotional connection and ensures the proper communication of ideas and functions. Our visual designers have a broad understanding of business environments. Their main task is to listen to your needs and come up with creative solutions; it’s all about communication.

Visual design is the agent that establishes a clear understanding of the purpose and meaning of your solution. We design and create websites and web apps, mobile and tablet apps, corporate identities and icons to name but a few.

OUR AWARDS

We have been working with Optimized Webmedia Marketing since our company was young. They handled all our web related promotions and designs since day one. With their help and support, we were able to boost our clientele super fast and become one of the top companies in lower mainland. Their knowledge of digital marketing is next to none and we highly recommend their service to all business owners!