Google My Business SEO 2022 | How To Rank Google My Business Page #1 FAST (Local SEO Tips)

00:01
what’s going on guys today i got another
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google my business seo tutorial so i’m
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going to be showing you through a roof
00:08
and client of mice that i did a video
00:10
about a month ago um so i kind of wanted
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to update you guys with some of the
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results we have so far and then we’re
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going to be getting into some of the
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tips so let’s get right into it so let
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me go ahead and show you
00:21
some of the results over these past
00:24
few weeks
00:25
so let’s go over to local falcon
00:29
um so this was this scan was done two
00:32
days ago for metal roofing near me
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um and you can see it looks like they’re
00:36
nearly almost dominating their immediate
00:40
area
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and if we take a look this scan right
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here
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um was from august 10th right
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so
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uh you know almost
00:53
roughly 60 days right i think 60 days
00:55
we’re in october now so we can see that
00:57
the geo grid was
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nearly all red and let’s take a look
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um now
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on october 6. you can see it’s looking a
01:08
lot better
01:09
we’re getting in those
01:12
top three positions which is what we
01:14
want to aim for
01:15
for metal roof in houston which is one
01:16
of the main key words so this is a great
01:18
improvement
01:19
from these past
01:21
60 days approximately
01:24
so we’re definitely seeing improvements
01:26
for that and then
01:28
uh metal roofing so this uh we did a
01:31
scan on august 10th
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and this is what it looked like
01:35
about 60 days ago
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and then this was done at nearly the end
01:40
of august
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so you can see it did improve slightly
01:45
in about
01:47
20 20 something days or so
01:49
and then this is
01:52
two days ago so you can see the progress
01:54
over these past couple months now he’s
01:57
nearly dominating for a lot of his main
01:59
keywords which is what we wanted right
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um and the great thing about this was
02:04
that previously the client really had no
02:06
online presence so as soon as we took on
02:09
his campaign you know i wanted to make
02:11
sure that he saw some results with his
02:13
google my business and his seo overall
02:16
um so we’re definitely going in the
02:18
right direction so now let me get into
02:20
some of the tips that we’ve been doing
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in order to get some of these results um
02:24
as you can see
02:25
so let’s go into the google my business
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right
02:28
so obviously we always want to start off
02:30
with the initial
02:33
gmb setup which is where a lot of the
02:35
initial
02:36
optimizations and where you should
02:38
always start whenever you’re talking
02:39
about local seo is because we want to
02:42
make sure that the google my business is
02:44
set up properly in order to start
02:46
optimizing it further um pointing links
02:49
at it optimizing the website as well
02:51
making sure everything matches together
02:54
so whenever you’re talking about the gmb
02:56
setup some of the more important stuff
02:58
is really going to be
02:59
under the information section so first
03:02
of all obviously we want to start off
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make sure you have the proper name in it
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if you want to add
03:08
a keyword or like your city in your
03:10
actual business name um to be safe i
03:12
would recommend to get a doing business
03:15
as a dba
03:16
it’s very inexpensive to do and this
03:19
legally gives you the right to be able
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to include
03:22
a keyword or the city that you’re
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located in
03:25
because everybody knows that having
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keywords in your actual business name is
03:30
going to give you a significant ranking
03:33
boost um this particular client um i
03:36
would say he has a
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partial match so he has he does have
03:40
roofing and she meddled in his name um
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but we don’t have the city but that’s
03:45
perfectly fine
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um so just want to give you a heads up
03:49
there guys so if you do get suspended
03:51
you can show you have proof of the dba
03:53
show the paperwork and your google my
03:55
business is going to get reinstated
03:57
immediately
03:59
next thing we have the google my
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business category so you want to choose
04:03
the most relevant categories to you some
04:05
people say to choose one some people say
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to choose three i really don’t think it
04:09
really matters
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i’ve tested it out with both and i
04:14
haven’t really seen any significant
04:16
increase or decrease in rankings
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what i would do is i would just choose
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the ones that are
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very specific to your main services
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in this case he is a roofer and he
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specializes in sheet metal metal roofing
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so we do want to make sure we’re picking
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categories that are both talking about
04:34
roofing and also talking about metal
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roofing which is what he does and he
04:39
does fabricate fabricate his own
04:42
sheet metal so that’s also another thing
04:44
we take into consideration so his top
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categories right here is roofing
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contractor metal fabricator roofing
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supply store and sheet metal contractor
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if you want to find out what your
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competition is using
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because that’s going to be the easiest
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way to figure out what categories you
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need to use
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i would have a
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google chrome extension called gmb crush
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but let me show you guys what i mean
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so if i do a metal roof in houston
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let me see
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all right so if you once you download
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gmb crush
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um it’s a free free uh extension to
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download
05:29
do a search for the keyword you want to
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write for um then we’re going to go into
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here click view all
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i mean this is very standard guys i’m
05:37
sure most of you guys know it but i just
05:39
want to make sure we’re covering the
05:40
basics before we get into some more
05:41
advanced stuff um and basically let’s
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make sure is this on
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let me click on
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that don’t know if this is properly on
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let me see here
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all right guys once you download the
05:59
chrome plugin do a search for the
06:01
keyword go into the maps now we want to
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take a look at the top competitors um i
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clicked on the top competitor right here
06:08
and it gives you the categories that
06:09
they’re actually using with their gmb
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which we can see roof roofing
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contractors their main category if we go
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to the second place
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roofing contractor and then they have
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contractor
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and then let’s go to third place
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and let’s make a note of what these guys
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have
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and they just have roofing contractor
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right so we can see a common
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denominator here is roofing contractor
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so obviously you want to make sure that
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that is our primary category
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and then you would just list the
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secondary categories that you think are
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the most
06:45
relevant to your business right now i
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wouldn’t i wouldn’t go overboard and i
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wouldn’t do more than five personally um
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so i would just keep it to you know your
06:53
top four top five um so that’s what you
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want to do with your
06:57
business category to make sure you’re
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choosing the right ones
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so let’s go back into the gmb right here
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all right and then you know make sure
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you you include your service areas um
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isn’t a huge deal just go ahead and
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include those in there
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choose all the suburbs in your main city
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which is what we did here we listed out
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all the suburbs around houston
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and then make sure you have your
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website your money website link
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here in the in the url and then also
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make sure you have an appointments link
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um you know usually this is going to be
07:34
like your contact page um so make sure
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you have a contact page under the
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appointment links
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do not leave this blank
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because people can actually click on
07:43
this from your actual main
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google my business profile so make sure
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you have that
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in there
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and then just go ahead and make sure you
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have your services i mean i’ll cover
07:54
that briefly and then make sure you have
07:55
your business description and make sure
07:57
you’re including
07:58
all 750 characters go ahead and sprinkle
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your keywords in there
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you know add your brand name and then
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whatever keyword you want to be
08:08
make sure you’re like you’re related so
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brand name and then main keyword make
08:13
sure you include that within your
08:14
business description now let’s take a
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look at the services
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so for the services
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usually google will auto auto populate
08:23
all the services related to whatever
08:25
categories you choose so make sure you
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go in here and what a lot of people
08:29
don’t do is they actually don’t include
08:30
any type of description with the service
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you know a lot of the times i look at
08:36
these and it’s really just blank so make
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sure you add just a few sentences um
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because it’s really going to go a long
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way because nobody is doing this
08:46
nobody’s taking the time
08:47
to add a description within the service
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so make sure you go ahead and do that
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and it there’s a very easy tool that you
08:54
can use um i like using jarvis but it
08:56
pretty much just rewind rewrites content
08:59
for you um
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that’s completely unique then you can
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use that content added in your
09:05
within your service description right so
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let me go ahead and show you what i mean
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so for an example of you know roof
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inspection what i would do is i would
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just go into google and do like what is
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roof
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inspection
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um and then you can really just take a
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look at you know that sometimes you’ll
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get like a rich snippet like this um
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sometimes you’ll have to look at the
09:27
people also ask um or if you have
09:30
content with on your actual mighty
09:31
website you can use that content as well
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but i would what i would do is i would
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literally just copy this
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over here to jarvis
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they have a content improver uh feature
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that you can use and literally just
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paste
09:46
where you just copied in there and then
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let’s click generate content and it’s
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going to spit out about three different
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types of
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content that it automatically re
09:56
rewrites using its ai and it’s
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completely unique
10:00
so you can literally just take a look at
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this if everything is good you literally
10:04
can just copy it
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go back into here and then paste it into
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the description and save
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that’s really all it is it’s already
10:12
going to have the keywords in it you can
10:14
you know add further keywords if you
10:16
wanted to add some
10:18
location modifiers if you wanted to
10:20
but we’re all about efficiency and but
10:23
we do want to make sure we’re taking
10:24
advantage of this section which a lot of
10:26
people do not use so go ahead and add
10:29
you know just a few sentences to all of
10:31
your services within your gmb
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so that’s going to be the next tip
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another tip is you want to make sure
10:39
that we’re doing google my business post
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then we also want to make sure that we
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silo them so what does that mean
10:45
whenever you silo post that just means
10:47
that you’re linking them to another post
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right
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and what i would recommend is i would
10:53
recommend to silo around four to five
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post
10:57
so basically you’ll take a your top
11:00
level a category or keyword so let’s say
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your top
11:03
keyword is metal roofing then you want
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to pick
11:07
four to five
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subtopics around that main
11:10
keyword right so you can use questions
11:13
would be a very good
11:14
idea for this so you can take
11:16
four to five questions about metal
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roofing and then you can link those
11:20
posts up all together
11:22
and i would do that
11:24
consistently right so i would do
11:27
maybe one week about metal roofing the
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next week about aluminum roofing and so
11:31
forth
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and then you can do a lot more stuff
11:33
with those google my business post but
11:35
that’s something you definitely want to
11:36
do
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for an example let’s take a look here
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so this is a recent post we did about
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metal roof in houston and then we added
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some nice content here and again you can
11:48
use jarvis or any ai writing tool to
11:51
do this very efficiently because we’re
11:53
all about time at the end of the day so
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what we do is we just write some content
11:57
about metal roofing
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and then
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you can see right here
12:02
that we silo to the uh
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next google the previous google my
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business post
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and that’s a great way to
12:12
power up your gmb so make sure you’re
12:15
sideways in the post
12:16
so if we click on that it’s actually
12:18
going to pull up
12:21
the
12:22
previous
12:23
post that we did so you want to do that
12:25
like i said in burst of around
12:28
four to five
12:29
and you should be good there just make
12:31
sure you’re switching out the main
12:33
keyword
12:34
you know after you finish your batch of
12:35
five posts move on to another keyword
12:38
you want to target so that’s another tip
12:41
right there and then make sure that in
12:42
the google my business post you’re also
12:44
linking out to your money website
12:47
and
12:48
like your outside properties like
12:50
facebook your youtube
12:53
business citations you can link out to
12:55
your yelp page
12:56
that’s going to be very powerful to
12:58
boost up your gmb so that’s another tip
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right there guys
13:03
and then also we want to make sure that
13:04
we’re taking advantage of the free
13:07
google my business website that
13:09
google my business gives you right so
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you can see it auto populates your posts
13:13
into here
13:14
and they actually let you add
13:17
quite a bit of content on their website
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so we do want to make sure we’re taking
13:22
advantage of this um so you can see we
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do have some content here about our
13:26
services about our location so take
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advantage of this i really don’t think
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most people do
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so it is going to help you power up your
13:35
listing as well because then you can
13:37
also
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build backlinks to this
13:41
google my business website and it’s
13:43
you know there’s really no risk of
13:45
penalties because it is a google
13:47
property so you can blast this with link
13:50
with links i’d i would hit it with some
13:52
pretty nice pbns i’m just to power it up
13:55
but basically
13:57
you do want to set this up because you
13:59
will you will get do follow backlinks
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from this website and for your google my
14:04
business post i’ve seen them in semrush
14:06
they show up so make sure you do take
14:08
advantage of this
14:10
but basically i just like to include
14:12
keywords on the titles
14:14
and i like to bold them really all i do
14:16
is i take
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uh the main keywords obviously it’s
14:20
going to be like your services so you
14:22
can see i took metal roofing aluminum
14:24
steel
14:25
standing seams so i took all of his
14:28
main roofing services and then i added
14:30
them in here as a header and then i add
14:33
a description about that specific
14:35
service and then i provide external
14:38
links and internal links to our main
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money website
14:44
youtube you know facebook kind of like i
14:46
said earlier you want to make sure
14:47
you’re connecting all of your properties
14:50
online to make sure that google
14:52
understands that you’re a real business
14:54
so you have to be linking out to all of
14:57
your properties online
14:59
and that’s where your social media
15:00
profiles come into play your business
15:02
citations come into play
15:04
press releases you’ve done you want to
15:06
connect everything together so that
15:07
google knows that you’re this brand and
15:10
you’re in this city targeting these
15:12
services so it’s very important guys
15:14
take advantage of this this is what
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um
15:18
let me pull it up real quick
15:21
if i click view site just so you guys
15:23
can get an idea
15:25
of what it actually looks like
15:27
if we scroll down here
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this is pretty much what it looks like
15:31
very powerful guys i would make sure you
15:33
you add your
15:35
google maps link and then also a
15:38
directions
15:39
to your actual location if you have it
15:41
showing on your google my business um
15:43
and then make sure you had some good
15:45
quality uh content out here about your
15:47
services obviously and add some content
15:50
about your local area so that’s another
15:52
tip guys take advantage of the gmb
15:55
website
15:57
all right guys now talking about some
15:59
off-page strategies moving into a geo
16:01
network what is a geo network
16:03
a geo network is really just a network
16:06
of web 2.0 that you optimize for a
16:08
specific area
16:11
and i like to use these because you can
16:14
pick specific point of interest in your
16:16
area
16:18
create some content about it and then
16:20
you can actually link out to your
16:22
website link out to your google my
16:24
business and you can also embed a map
16:27
from that point of interest to your
16:30
actual location and what is that going
16:31
to do that’s going to help
16:33
spread out your proximity so we want to
16:36
make sure we’re choosing a point of
16:38
interest so whether it’s a point of
16:40
interest it can really be
16:42
you know anything
16:44
a place
16:46
you know parks
16:48
buildings um it can really be anything
16:51
but you want to have some content about
16:53
it
16:54
and then we want to have our
16:57
linking out to our main website then you
16:59
can see we have an exact match
17:02
of one of our main keywords here
17:05
going to our cid link which is obviously
17:08
our google my business if we take a look
17:11
at our google my business
17:15
the cid link is just a popular link that
17:18
seos use
17:20
you can even either use the cid link or
17:22
the share button i mean the share link
17:24
both of those are going to work just
17:26
fine if you have gmb crush
17:28
it will actually populate it right here
17:31
for you so you can just copy that link
17:33
and then if i just paste it in there
17:37
you can see it’s going to pull up our
17:40
gmb listing so
17:43
some examples of
17:45
web 2.0 properties you can use for this
17:47
this is a site.google
17:49
so a google site right very popular a
17:51
lot of people use these
17:53
um another one is blogspot so we we
17:56
built
17:57
another
17:59
geo website using blogspot and again
18:02
doing the same thing linking out to the
18:04
main website making out to the google my
18:06
business then we embed directions
18:10
from that specific point of interest to
18:12
our um office right if you’re displaying
18:16
uh your location and i would even do
18:18
this even if you’re not displaying uh
18:20
the location because honestly who’s
18:22
going to see this website really no
18:24
one’s no one’s going to see this website
18:26
um and then another one is yodasite.com
18:30
here’s another one that we did
18:32
um and doing again the same thing
18:34
content about that specific place
18:37
go down here
18:38
uh have your links again
18:42
make sure you make sure your gmb link
18:45
is an exact match of
18:47
your
18:48
main keyword right and then again we
18:51
have the link going to the directions if
18:53
we click on this
18:56
it’s going to pull up
18:58
the directions
18:59
um and again this is real easy to get
19:01
just click on the menu share
19:03
and then that’s going to be your link so
19:06
either you can embed you can actually
19:08
embed this or add the share link and
19:10
that’s pretty much
19:12
how you can utilize the geo network to
19:14
increase your rankings and proximity so
19:17
we build out about 10 of these websites
19:20
and then we power them up with tier 2
19:22
links so that’s another tip for you guys
19:26
the last tip i have for you guys today
19:28
is using gps listings right this is
19:32
basically like a business citation um
19:35
but specifically for the maps and one
19:38
website that you can use for this is
19:40
zmapps.com
19:41
they have different uh pricing tiers i
19:44
believe they have a free
19:46
plan here yeah you can get the basic
19:48
plan
19:50
i think that gives you about five maps
19:51
that you can create um but basically we
19:54
create a citation um using their
19:58
uh website right so you can see here we
20:00
have the business name up here and we
20:03
have a bunch of keywords that we can add
20:06
into our listing
20:08
and then it actually will create
20:10
the point
20:12
on our actual location and you can see
20:14
we have a nice business description
20:16
right here
20:17
then we can add a link to our main
20:19
website then we have our email our phone
20:22
number and then you can see that
20:24
it can even give you the directions so
20:26
this is very popular guys again
20:29
very
20:30
very
20:32
very works very well whenever you’re
20:34
talking about local signals we want to
20:36
send as much local signals as we can to
20:39
google um to make sure they know that
20:41
we’re a real business and these are the
20:43
services that we offer so you can
20:45
literally include as many keywords as
20:47
you want in this description
20:49
and then again you can take this you can
20:51
embed it
20:52
anywhere you want and another website
20:54
that you can do this with
20:56
is batch geo now this one is
20:59
100 a month but if you have
21:01
you know
21:02
multiple clients then it’s it’ll be well
21:04
worth it the listing that you can see is
21:07
going to look something like this
21:08
we have a description down here about
21:10
our company
21:12
again we have our actual location
21:14
displaying here with the pin
21:16
business
21:18
address phone number email has a link to
21:21
our main website
21:23
and then it also has another link that
21:26
will open up
21:28
if we click on that it’s going to open
21:30
up our actual address on google maps so
21:34
that’s another cool way to send more
21:36
proximity
21:37
location signals um for your gmb
21:41
that uh not a lot of people do right no
21:43
one really is going to take the time to
21:45
build out these um gps listings so
21:47
that’s another thing that you can do
21:48
guys so
21:50
um last thing i wanted to show you guys
21:52
is if you wanted to and let’s say you
21:54
want to embed
21:55
your
21:56
gmb website
21:59
uh i can show you how to do that right
22:00
you can actually embed your google my
22:02
business website
22:04
on your actual website right so let me
22:05
show you what that looks like
22:07
so we actually have a page that we
22:10
embedded our google my business
22:12
so you can see it it just auto populates
22:14
all of the posts
22:16
the entire website just auto populates
22:18
um and we just have a specific page on
22:20
the website obviously it’s hidden but we
22:23
have this page saying increase our
22:26
signals right we want to have as much
22:28
google properties as we can on our
22:30
website so all you would do is you would
22:32
copy the url of your google my business
22:36
website
22:37
just do a search for free iframe
22:39
generator
22:41
it’s going to be the first one right
22:42
here
22:44
and then all you have to do is where it
22:45
says iframe url to paste
22:48
the url and click generate now you can
22:51
copy this and you can literally just
22:54
add it anywhere on your website as uh
22:56
html right so as long as you can add
22:59
html you can add you can embed your
23:02
actual gmb website on your main website
23:05
so those are the tips i have for you
23:07
guys let me know if you have any
23:08
questions leave me a thumbs up if you
23:10
learned something new guys i hope you
23:12
guys stay blessed stay well stay active
23:15
get some exercise um you’re probably
23:17
sitting at home a lot right these days
23:20
so make sure you get some exercise get
23:22
some cardio lift some weights whatever
23:24
it is keep your mind healthy uh keep
23:26
studying keep learning and that’s all i
23:28
got for you guys see you guys in the
23:29
next one