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FAQ

Digital Marketing FAQ

Use this page as a Resource and/or Reference for the answers to the most Frequently Asked Questions (FAQ) in the Digital Marketing Space.

How to build a digital marketing strategy?

  1. Build buyer personas.
  2. Set goals and objectives.
  3. Audit your existing digital channels.
  4. Conduct a competitor analysis.
  5. Establish a marketing budget.
  6. Decide which digital marketing strategies you want to invest in.
  7. Plan out your strategies.
  8. Monitor and report.

What is the best practice for Google Ads?

  1. Install Conversion Tracking.
  2. Conduct a thorough Keyword Research Analysis.
  3. Organize Your Google Ads Account.
  4. Analyze the Competition.
  5. Improve Your Ad Copy.
  6. Optimize Your Landing Pages.
  7. Maintain a Negative Keyword List.
  8. Take Advantage of Ad Assets.
  9. Test Location Targeting and Ad Scheduling.
  10. Utilize Performance Max Campaigns.

What are the SEO best practices?

  1. Add your main keyword early on in your content.
  2. Write unique titles, descriptions and content.
  3. Optimize your title tag for SEO.
  4. Create quality content that brings value to your website visitors.
  5. Improve your site’s user experience.
  6. Optimize your site’s loading speed.
  7. Track your Results with the Google Search Console and Google Analytics.
  8. Optimize images for SEO.
  9. Use internal linking.
  10. Obtain quality backlinks.

What are the E-commerce marketing strategies that will help you reach your goals?

Optimize the following channels:

  1. Search Engine Optimization (SEO).
  2. Content Marketing.
  3. Email Marketing.
  4. Social Media Marketing.
  5. Paid Advertising.
  6. Influencer Marketing.
  7. Conversion Rate. Optimization (CRO).
  8. Customer Service and Support.

What is the best practice for using social media?

Focus on post quality over quantity. People follow social media accounts that they trust will provide content that is reliable and relevant to them. Although it is important to post actively and regularly, make sure your content is engaging and relates to your audience community.

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SEO, GOOGLE ADS, PPC, DIGITAL MARKETING SOCIAL MEDIA, AMAZON, WEB DESIGN

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