Staying in front of prospects and existing customers is a top priority for many business owners. When done right, email marketing campaigns are simple, efficient, cost-effective, and are read by relevant eyes. Email marketing services from Optimized Webmedia are a low-cost way to increase referrals, up-sells, leads, and booked jobs (sales)!
Contact us online or call 778.272.8213 / 1.866.524.8562 for more information about email marketing services from Optimized Webmedia, including pricing, building an email list, and marketing automation.
Our Email Marketing Process
Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1. Building Opt-in Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
2. Designing Custom and Proven-Template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
3. Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
4. Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
5. Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
6. Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
Email Marketing: A Cost-Effective Way to Grow Your Business
Opt-in email marketing campaigns are a highly effective way to grow your home services business. What does “opt-in” mean? It means sending your messages—whether they’re to existing customers, prospective customers, referral partners, or vendors—to people that have chosen to receive them.
This type of email marketing is the direct opposite of sending unsolicited messages to unsuspecting random prospects and opt-in messaging is far more effective.
You Run Your Business, We Manage Your Email Marketing Campaign
Most home service business owners simply don’t have the time, tools, or resources to create content and manage on-going email marketing campaigns in-house. Nevertheless, email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click advertising, SEO, print, and TV.
What Companies Can Benefit from Email Marketing?
Although almost any type of business can benefit from opt-in email marketing campaigns, Optimized Webmedia specializes in email marketing services for home service businesses such as bathroom remodelers, HVAC companies, kitchen remodelers, plumbers, roofing companies, and more. If you own a home service business with an existing customer base, opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
The Optimized Webmedia Difference
Optimized Webmedia is much more than an SEO or email marketing company—we truly see ourselves as an internet marketing partner to your business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web.