Amazon SEO Services

Amazon SEO Services

5 things all Amazon sellers should know

1. Amazon’s Search Engine is Different From Other Search Engines

Amazon’s search engine is constructed differently than search engines such as Google or Bing, and should, therefore, be treated differently.

2. Targeting the Right Keywords is Important

Since Amazon’s product rankings are intended to provide the best possible options for purchase to its customers, an Amazon seller’s main goal should be to show Amazon that they have the most relevant product for a variety of relevant search terms.

3. A Picture is Worth 1,000 Words

You can significantly improve your rankings by having professional photos in your listing.

4. Sales and Good Reviews Matter Most

At the end of the day, sales are the number one factor in ranking well on Amazon.

5. Amazon is Great at Detecting Black Hat Tactics

If you try and pay for reviews or place dishonest information on your listing, you run the risk of having your Amazon account suspended or shut down.

On-page Optimizations

1. Keyword research and analysis

We research the most profitable keywords your product should rank for, including long-tail keywords that your competition hasn’t found. We even built our own piece of software to perfect this process!

2. Create fully optimized product pages

Optimizing your product listing pages for the most relevant and profitable keywords we found in stage 1. This includes optimization of the page for both Amazon & Google’s algorithms, meaning you will rank higher in both search engines.

3. Create shipment and FBA Setup

If your products are not already live on seller central, we will take care of the shipments, organizing and coordinating the labeling process to the fulfillment centers. We also have connections with inventory management software to aid this process if necessary. Although shipments aren’t directly related to Amazon store SEO, if needed we can streamline this process for sellers.

4. Competition analysis

Analyzing the potential profitability of a market is essential and will determine how many sales we need to make per day to rank for our pre-determined keywords. We use a competition analysis process that essentially allows us to reverse engineer how many sales competitors receive and what they do well/bad.

5. Copywriting

As well as on-page optimization for algorithms we write copy that converts. Many an Amazon consultant will miss this key element and only write for the search engines. With over 5 years experience writing ads we pull principles from experts such as Robert Cialdini, Frank Luntz, Dan Ariely, Al Ries, Ryan Holiday and many more. A specialty in our Amazon marketing agency.

5. Benefit driven imagery

BDI involves implementing visually the primary benefits of the products directly in the images themselves. 90% of buyers do not read a listing and instead make their decision based on; price, images and reviews. Having benefit driven imagery is essential to a highly converting listing. This is not a service we offer in the majority of our Amazon consulting packages but can be added if required.