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Ecommerce Holiday Marketing Calendar

The Ultimate 2023 Ecommerce Holiday Calendar

Gone are the days when spending events were just about the next big holiday. With competition so tight, you have to target holidays and events throughout the year to successfully grow your online business.

To save you some time, we put together an ecommerce holiday calendar with a quick summary of dates and holidays to make 2023 your most profitable year yet. On top of that, you also get a printable calendar as well as an editable Google Calendar to mark your ecommerce holidays as you please. Pick your holidays and spending events but also remember to plan them accordingly; here are some tips on how to create a marketing calendar.

In retail and ecommerce, every day is a celebration: from National Pizza Day in February, to International Coffee Day in October. But with so many occasions to mark, it’s important to understand which of these exciting days and events are relevant to your business.

With nearly 100 holidays this year, there are more than enough opportunities to drive sales for your store.

1. Pick your holidays

Choose 1 or 2 holidays a month that align well with your brand. This could be one major and one small holiday. For example, if you sell pet toys, National Dog Day is a perfect holiday for you.

2. Create your offers

Holiday promotions are one of the best ways to drive attention to your store. Come up with % discounts, limited-time sales, bundle offers, and anything else to excite your shoppers.

3. Prep your campaigns

It’s time to prep your email & SMS campaigns that’ll drive sales. If you’re stuck on this step, no worries, we’ll send you ideas & inspiration for all your important holidays.

Ecommerce dates and holidays in Q1

The first quarter of the year is about reconnecting with the customers who discovered your store during the 2022 holiday shopping season. Concentrate on building relationships with your customers and encouraging loyalty.


New Year’s Day, January 1

Target audience: customers around the world

New Year’s Day is a fresh start. For the first week of the new year, build your marketing campaigns around New Year’s resolutions, bucket lists, and 30-day challenges.

Science Fiction Day, January 2

Target audience: Fans of the sci-fi genre, books, movies, games, and comics 

This is the day to celebrate Star Wars, Jurassic Park, Dr. Who, and other science fiction works. Engage with your audience by asking them to share favorite scenes from their top sci-fi books or movies, and give discounts to the most creative respondents.

National Sticker Day, January 13

Target audience: artsy people, families with kids

Every sticker tells a story. This is a day to celebrate all things stickers, from sharing them with friends and family to getting them custom printed.

National Hat Day, January 15

Target audience: anyone who wears hats

National Hat Day is perfect for promoting hats on your store, launching new designs, or adding hats as a new product.

Martin Luther King Jr. Day, January 16

Target audience: Americans

This is a federal holiday in the US, marking the birthday of Martin Luther King Jr., a spokesman for the Civil Rights Movement who fought for racial justice in the United States.

To engage with your customers, as well as show your support and inclusivity, consider a marketing campaign and special offers celebrating kindness and equality.

Get to Know Your Customers Day, January 19

Target audience: you (surprise!)

No day to get to know your customers like, well, Get to Know Your Customers Day. It’s held annually on the third Thursday of each quarter.

Instead of communicating with your customers through offers and promos, on this day, let them take the stage. Create Q&A sessions on social media, listen to their needs and wants, and make them feel valued.

National Cheesy Socks Day, January 21

Target audience: quirky sock lovers

Who doesn’t love fun sock patterns? National Cheesy Socks Day is about honoring these quirky accessories and showing off your taste. Promote your sock products or show off your favorite pair as you proudly wear them at home, outdoors, or to the office.

Chinese New Year, January 22

Target audience: the East Asian and the Southeast Asian communities, people around the world who follow the Chinese zodiac

The Chinese New Year is a festival that begins on the second new moon after the winter solstice and ends on the full moon 15 days later.

The festival marks the start of the new year, and each year is assigned one of the 12 traditional zodiac animals. 2023 is the year of the rabbit, and that’s something you can incorporate into your marketing campaigns.

National Pie Day, January 23

Target audience: people in the US and pie lovers all over the world

The American Pie Council (yes, it’s real!) preserves the American pie-loving heritage through hobbies and trade. Cook up some pie designs for your US-based audience and other people who appreciate a good pie.

National Compliment Day, January 24

Target audience: everyone

No day for spreading love like National Compliment Day! Kick off this kindness-infused unofficial holiday by saying thank you to your wonderful customers and perhaps offer them some positive designs. 

National Spouse’s Day, January 26

Target audience: couples

Besides Valentine’s Day, National Spouse’s Day is the only other public holiday that reminds couples to appreciate one another by giving them flowers, gifts, and their time. Remind your customers to surprise their loved ones on this special day, and promote your products as gifts for the occasion. 

Australia Day, January 26

Target audience: Australians

Australia Day celebrates the achievements of Australia throughout history. On this day, many Australians will enjoy BBQs, attend parades, performances, fireworks, and join various contests.

Mark this day on your holiday calendar to show love to your Australian audience by creating special Australia Day offers.


Monthly Observances

  • Weight Loss Awareness Month
  • National Blood Donor Month
  • National Thank You Month
  • National Hobby Month
  • National Hot Tea Month
  • Learn to Ski and Snowboard Month
  • National Slow Cooking Month
  • National Skating Mont

Weekly Observances

  • January 1-7 – Diet Resolution Week
  • January 1-7 – National Thank Your Customers Week
  • January 8-14 – Home Office Safety and Security Week
  • January 15-21 – Hunt For Happiness Week
  • January 16-22 – Sugar Awareness Week
  • January 22-28 – National School Choice Week
  • January 23-27 – Clean Out Your Inbox Week
  • January 29-February 4 – Meat Week


  • January 1 – New Year’s Day
  • January 1 – National Hangover Day
  • January 1 – Outback Bowl
  • January 1 – Rose Bowl
  • January 1 – NHL Winter Classic
  • January 2 – Science Fiction Day
  • January 3 – Festival of Sleep Day
  • January 4 – Trivia Day
  • January 5 – National Bird Day
  • January 5-8 – PGA Tournament of Champions
  • January 6 – National Bean Day
  • January 6 – Cuddle Up Day
  • January 7 – Orthodox Christmas
  • January 8 – Elvis’s Birthday
  • January 9 – College Football Playoff National Championship
  • January 10 – Golden Globes
  • January 10 – National Bittersweet Chocolate Day
  • January 10 – Houseplant Appreciation Day
  • January 10 – National Clean Off Your Desk Day
  • January 12 – Stick to Your New Year’s Resolution Day
  • January 13 – National Rubber Ducky Day
  • January 14 – Dress Up Your Pet Day
  • January 15 – National Hat Day
  • January 17 – Ditch New Year’s Resolutions Day
  • January 17 – Martin Luther King, Jr. Day
  • January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)
  • January 19 – National Popcorn Day
  • January 19-29 – Sundance Film Festival
  • January 20 – Penguin Awareness Day
  • January 20 – National Cheese Lover’s Day
  • January 21 – National Hugging Day
  • January 22 – Chinese New Year
  • January 23 – National Pie Day
  • January 24 – Compliment Day
  • January 24 – National Peanut Butter Day
  • January 24 – Community Manager Appreciation Day #CMAD
  • January 25 – Opposite Day
  • January 26 – Spouse’s Day
  • January 27 – Chocolate Cake Day
  • January 27-29 – Winter X Games
  • January 28 – Data Privacy Day
  • January 29 – National Puzzle Day
  • January 31 – Backward Day

Popular Hashtags For January:

  • #NewYearsDay
  • #ScienceFictionDay
  • #NationalTriviaDay
  • #NationalBirdDay
  • #NationalStickerDay
  • #GetToKnowYourCustomersDay
  • #CheeseLoversDay
  • #MLKDay
  • #NationalHuggingDay
  • #PieDay
  • #NationalComplimentDay
  • #OppositeDay
  • #CMAD
  • #PrivacyAware


Black History Month, throughout February

Target audience: people around the world

Black History Month originated in the US for commemorating achievements by African Americans in US history, but currently, it’s celebrated all over the world. Use this month to show some love and support to your customers.

Groundhog Day, February 2

Target audience: people in the US and Canada

According to this tradition, on February 2, groundhogs wake from their winter slumber to peek out of their burrow. If the groundhogs see their shadow, they go back inside, which predicts 6 more weeks of winter. If they don’t—spring will come early.

Even though Groundhog Day isn’t an official holiday, it’s a good opportunity to run fun promotions on your store.

Grammy Awards, February 5

Target audience: music lovers

The Grammy Awards is a global music event that celebrates musical achievements of the past year. This year it’s happening for the 65th time!

The Grammys are a great opportunity to connect with your audience and grow your brand recognition. Start a conversation with your customers about who’s going to win in certain categories or even run a little giveaway.

National Pizza Day, February 9

Target audience: pretty much everyone

Who doesn’t love pizza? If you have items in your store that are pizza-themed, this is the time to promote them. Sweatpants covered in pizza slices with extra cheese? Yes, please!

Super Bowl LVII, February 12

Target audience: National Football League (NFL) fans

The Super Bowl is the culmination of each NFL season. For many, the annual championship game is the sporting event of the year. 1 in 4 Americans say the day after the Super Bowl should be declared a national holiday.

You don’t have to sell football-related products to target this event. Play around with the theme—share social media photos, offer a discount code, or let your audience know which team you’re rooting for.

Note that the NFL has trademarked the term “Super Bowl” but you can call it “the big game.”

Galentine’s Day, February 13

Target audience: Parks and Recreation fans, friends everywhere

Galentine’s Day (“Gal” + “Valentine”) is the invention of Leslie Knope from the well-known TV show “Parks and Recreation.” It’s an unofficial holiday for gal pals to celebrate themselves and each other. 

Even though Galentine’s Day was created by a fictional character, it has become a part of the real world as well. The internet is full of Galentine’s Day party ideas, so pick what best suits your brand values and treat your customers to a good Galentine’s Day campaign or discount!

Valentine’s Day, February 14

Target audience: people around the world

Valentine’s Day is a celebration of love and romance. And even though people usually give romantic gifts on this day, you can encourage your audience to celebrate friendships and other meaningful relationships, too.

Think outside of the box when preparing this year’s Valentine’s Day marketing campaigns. Instead of offering yet another discount code, consider creating a Valentine’s Advent calendar. Use it as a 14-day marketing campaign that celebrates all kinds of love.

Singles Awareness Day, February 15

Target audience: Single people

Singles Awareness Day is like Valentine’s Day but for single people. This day celebrates being single, with people treating themselves and their friends. Add this date to your sales calendar and create funny, witty, or heartwarming products for those who embrace being single during this time of year.

Love Your Pet Day, February 20

Target audience: pet owners

Every day is a day for loving your pet (duh!), but February 20 gives your customers an official excuse to flood social media with pictures of their cute companions. On this day, promote fun and fluffy merchandise, or run a cutest pet contest on social media.

Family Day, February 20

Target audience: Canadians

February 20 is Family Day in Canada. This day’s a federal holiday when people celebrate the importance of family time for people and their local communities. It’s not a huge spending occasion, yet it’s an event you can use to communicate your brand values and celebrate by promoting mugs and blankets for a cozy night in with the family.

Presidents’ Day, February 20

Target audience: Americans

This federal holiday marks the birthday of the first US president, George Washington. President’s Day also celebrates Abraham Lincoln, whose birthday was also in February. Create merch for your American audience and celebrate together with a marketing campaign.

National Retro Day, February 27

Target audience: anyone who enjoys feeling nostalgic

Remember the days before memes, iPhone selfies, Netflix, and Spotify? What about denim overalls and vintage sweaters, worn unironically? Promote National Retro Day with some funky designs to give your customers a good, nostalgic ache for the times when heartbreak meant losing at Tetris or accidentally starving a Tamagotchi.


National Grammar Day, March 4

Target audience: language enthusiasts

Grammar police unite! It’s the one day a year when it’s acceptable to correct your friends and family on their misuse of “its” and “it’s.” Just kidding. Sort of. Consider creating merch with grammar jokes, puns, or tips.

National Dress Day, March 6

Target audience: fashion enthusiasts

If you offer dresses or any accessories on your online store, this day is definitely worth marking on your marketing calendar. Run a flash sale to generate more sales or a giveaway to raise brand awareness.

International Women’s Day, March 8

Target audience: supporters of the movement

International Women’s Day celebrates women’s equality and contributions to the world. If this message is important to your brand, be sure to celebrate it. Tell your story, share a friendly discount, or run a charity campaign to support local or international communities.

Holi Festival, March 8

Target audience: Hindus across India and other South Asian countries

Holi is the traditional Hindu festival of colors that celebrates love, fertility, and the advent of spring. The Holi festival is also referred to as the “festival of love.” On this holiday, people join a parade and throw colored powder on themselves, their friends, and complete strangers—all in the name of love. Use this holiday to spread love with a colorful GIF or a discount.

Oscar Night, March 12

Target audience: film lovers

The Academy Awards ceremony is one of the biggest events in the film industry. Use #Oscars2023 to talk about movies with your followers on social media, or share comments about the show to help you grow brand awareness.

White Day, March 14

Target audience: people in China, Hong Kong, Japan, Malaysia, South Korea, Taiwan, and Vietnam

In many Asian countries, women celebrate Valentine’s Day by giving chocolates and handmade gifts to their boyfriends, teammates, and friends. A month later, on March 14, the men return the gesture.

On this day, online shoppers go after custom-made apparel, accessories, and jewelry. If you sell any of these, White Day is good for targeting customers (existing or potential) in Southeast Asia.

National Pi Day, March 14

Target audience: people passionate about math

Not to be confused with Pie Day, Pi Day is for celebrating the mathematical constant of π. It’s celebrated on March 14 (3/14) because 3, 1, and 4 are the first three digits of π. Show some love by creating a contest and offer a free product or a discount code as a prize!

St. Patrick’s Day, March 17

Target audience: people of Irish descent, especially in the United Kingdom, Canada, the United States, Brazil, Argentina, Australia, and New Zealand

St. Patrick’s Day is a celebration of Ireland’s heritage and culture that usually involves parades and festivals. On March 17, people make an effort to wear shamrock-shaped accessories or anything green, really.

St. Patrick’s Day creates a great opportunity for marketing campaigns and allows you to tap into a $5.6 billion market. However, be cautious with your promos and don’t overdo it—some think St. Patrick’s Day is becoming too commercial and misrepresents the Irish.

Mother’s Day, March 19

Target audience: the UK

Mother’s Day is widely celebrated all over the world. While the rest of the world celebrates in May, March 19 is the day the people in the UK send their mums a big bouquet of love. 

We should show our moms how much we appreciate all they’ve done for us all year round. However, on Mother’s Day, moms should receive an especially big thank you. Create Mother’s Day cards, apparel, or lovely jewelry, and launch a Mother’s Day marketing campaign—every mom deserves to know how special they are!

International Day of Happiness, March 20

Target audience: everyone

The International Day of Happiness was created by The General Assembly of the United Nations. This day emphasizes the relevance of happiness as a universal goal in human lives and even has its own website. 

To celebrate, kick off some happy discounts and ask your audience to share some cheerful stories with you in exchange for a chance to get featured on your website or social media platform.

First Day of Spring, March 20

Target audience: people in the Northern Hemisphere

This event marks the first day of astronomical spring in the Northern Hemisphere. Cheer up your sun-deprived customers with a promotion. This is also a great opportunity to draw attention to seasonal products.


Monthly Observances

  • Black History Month
  • American Heart Month
  • National Heart Month
  • National Weddings Month
  • National Cherry Month

Weekly Observances

  • February 5-11 – Children’s Authors and Illustration Week
  • February 9-15 – New York Fashion Week
  • February 12-18 – Freelance Writers Appreciation Week
  • February 12-18 – International Flirting Week
  • February 19-25 – National Pancake Week
  • February 14-21 – Condom Week
  • February 14-20 – Random Acts of Kindness Week


  • February 1 – National Freedom Day
  • February 2 – Groundhog Day
  • February 3 – Give Kids a Smile Day
  • February 3 – Bubble Gum Day
  • February 3 – Wear Red Day
  • February 4 – World Cancer Day
  • February 5 – World Nutella Day
  • February 5 – National Weatherperson’s Day
  • February 6 – National Chopsticks Day
  • February 7 – Send a Card to a Friend Day #SendACardToAFriendDay
  • February 8 – Boy Scout’s Day
  • February 9 – National Pizza Day
  • February 10 – Umbrella Day
  • February 11 – Make a Friend Day
  • February 12 – Lincoln’s Birthday
  • February 13 – Super Bowl Sunday
  • February 14 – Valentine’s Day
  • February 15 – Susan B. Anthony’s Birthday
  • February 15 – Singles Awareness Day
  • February 17 – Random Acts of Kindness Day
  • February 18 – Drink Wine Day
  • February 20 – Love Your Pet Day
  • February 20 – Presidents Day
  • February 21 – Fat Tuesday/Mardi Gras
  • February 22 – Ash Wednesday
  • February 22 – Washington’s Birthday
  • February 22 – Margarita Day
  • February 22 – Walk Your Dog Day
  • February 24 – National Tortilla Chip Day
  • February 26 – National Pistachio Day
  • February 28 – Floral Design Day

Popular Hashtags For February:

  • #GroundhogDay
  • #WorldCancerDay
  • #NationalWeatherpersonsDay
  • #SendACardToAFriendDay
  • #BoyScoutsDay
  • #NationalPizzaDay
  • #ValentinesDay
  • #RandomActsOfKindnessDay
  • #PresidentsDay
  • #LoveYourPetDay

Ecommerce dates and holidays in Q2

As the weather gets warmer in the second quarter of the year, we spend more time outdoors, making travel, festival, and wedding plans.

While that’s a common scenario for people living in the Northern hemisphere, people living in the South (like Australians) are actually gearing up for the winter. Pick your campaign themes wisely!


April is National Decorating Month and an ideal time to promote your home & living products. Encourage your customers to welcome spring in their homes with new wall art, fresh towels, or beautiful throw pillows.

April Fools’ Day, April 1

Target audience: people in the West

Most people are used to being on their toes on April 1—the day of pranks and hoaxes.

As a store owner, you can use this day to show off your sense of humor. A joke on social media, a GIF, or a short video can be an effective way to build brand awareness and drive engagement.

Easter (Holy Week), April 7–10

Target audience: countries where Easter is observed

Good Friday, Holy Saturday, Easter Sunday, and Easter Monday commemorate the events leading up to the resurrection of Jesus Christ. Easter is often considered a more important Christian holiday than Christmas and it’s not as commercial.

However, with every passing year, business owners invest more time in preparing spring sales around Easter, offering special deals on clothing, seasonal decor, and home goods.

National Sibling Day, April 10

Target audience: siblings

Celebrated around the world, Sibling Day honors the unique relationship among siblings. Like Mother’s and Father’s Day, Sibling Day is perfect for spoiling your brother or sister with gifts or an invitation to spend some quality time together.

It’s all about tailoring your offer for the occasion. Personalized or matching items like “best brother/sister ever” or “brother/sister of the year” are perfect products to promote on this day. 

National Pet Day, April 11

Target audience: animal lovers in the US

Even though it’s similar to the Love Your Pet Day, the National Pet Day emphasizes supporting organizations that help animals in need.

You can use National Pet Day as an opportunity to connect with your customers. Show the pets behind the brand or share your thoughts on why this day matters to you. You can also market pet-themed product designs for your animal-loving customers or highlight organizations you wish to support.

Coachella Festival, April 14–23

Target audience: Music and arts lovers, people in the US

The Coachella Festival is one of the biggest, most famous, and profitable music festivals in the world. Held annually in California, it gathers many talented artists. If you sell items that can be marketed for festivals like these, prepare your store and offer some hot discounts!

Get to Know Your Customers Day, April 20

Target audience: you

No better day for polls and Q&As like the Get to Know Your Customers Day! This holiday is held every three months, and each date marks a time in the quarter to stay up to date with what your customers are into. 

Eid al-Fitr, April 21–22

Target audience: Muslims

Eid al-Fitr is a Muslim holiday celebrated around the world that marks the end of the month-long fasting during Ramadan. On this day, create promotions around people coming together enjoying meals.

Earth Day, April 22

Target audience: people who support environmental protection

April 22 marks the anniversary of the environmental movement founded in 1970. On this day, countries around the world hold events to support environmental protection.

If this cause is important to you and your business, let your customers know about it. Share your thoughts, a personal story, introduce a product that supports the movement, or create a charity campaign.

World Book Day, April 23

Target audience: book lovers

Books are a really engaging topic for social media. Book lovers adore talking about their favorites and current reads. Create polls, quotes, lists, and ask your audience what they’d like to share. 

If you discover your audience would buy apparel related to books, offer these products in your store. Just be sure to follow copyright and trademark guidelines.

International Dance Day, April 29

Target audience: dancers

This day is created by the International Theatre Institute, a partner of UNESCO. If you and your audience appreciate a good dance, April 29 is the perfect day for launching new products, or celebratory discounts.

Honesty Day, April 30

Target audience: people in the US

Honesty Day is celebrated in the US and centers on cherishing honesty in all relationships, personal or business. On this day, encourage your customers to share what honesty means for them, and perhaps challenge yourself to share a story of your own.


Monthly Observances

  • Earth Month
  • National Volunteer Month
  • National Autism Awareness Month
  • Keep America Beautiful Month
  • National Garden Month
  • Stress Awareness Month
  • National Poetry Month
  • Ramadan ends on April 21

Weekly Observances

  • April 17-23 – National Volunteer Week
  • April 17-23 – Animal Cruelty/Human Violence Awareness Week
  • April 24-30 – Administrative Professionals Week
  • April 24-30 – National Princess Week
  • April 25-29 – Every Kid Healthy Week


  • April 1 – April Fool’s Day
  • April 2 – Palm Sunday
  • April 2 – Equal Pay Day
  • April 2 – World Autism Awareness Day
  • April 2 – National Peanut Butter and Jelly Day
  • April 3 – Don’t Go To Work Unless it’s Fun Day
  • April 3 – Find a Rainbow Day
  • April 4 – School Librarian Day
  • April 3-9 – Masters Tournament PGA
  • April 6 – National Walking Day
  • April 7 – Good Friday
  • April 7 – National Beer Day
  • April 7 – World Health Day
  • April 9 – Easter Sunday
  • April 9 – Winston Churchill Day
  • April 10 – Golfer’s Day
  • April 11 – National Pet Day
  • April 12 – National Grilled Cheese Day
  • April 15 – National Titanic Remembrance Day
  • April 15 – Tax Day
  • April 14-23 – Coachella Music Festival
  • April 17 – Boston Marathon
  • April 18 – Patriot’s Day
  • April 20 – Lookalike Day
  • April 21 – National High-Five Day
  • April 21 – Last day of Ramadan
  • April 22 – Earth Day
  • April 27 – Denim Day
  • April 27 – Administrative Professionals Day
  • April 28 – Take Your Daughter and/or Son to Work Day
  • April 28 – National Superhero Day
  • April 28 – Arbor Day
  • April 30 – National Honesty Day
  • April 30 – National Adopt a Shelter Pet Day

Popular Hashtags For April:

  • #AprilFools
  • #WAAD
  • #FindARainbowDay
  • #NationalWalkingDay
  • #LetsTalk
  • #EqualPayDay
  • #TaxDay
  • #NH5D
  • #NationalLookAlikeDay
  • #AdministrativeProfessionalsDay
  • #DenimDay
  • #EndMalariaForGood
  • #ArborDay
  • #NationalHonestyDay
  • #AdoptAShelterPetDay


Mental Health Awareness Month, throughout May

Target audience: people in the US

In the US, May is Mental Health Awareness Month. Engage with your customers on social media to let them know what Mental Health Awareness Month means to you. It’s a sensitive yet important topic, so share your feelings and let your customers know you’re there for them. 

Brothers and Sisters Day, May 2

Target audience: brothers and sisters

This holiday is about connecting and celebrating the special bond brothers and sisters have. Be careful not to mistake this holiday with National Sibling Day, as Brothers and Sisters day was created to particularly celebrate the relationship between brothers and sisters.

On this day, promote 2-for-1 deals, offer discounts, and ask your customers to share heartwarming stories about their brothers and sisters.

Star Wars Day, May 4

Target audience: Star Wars fans

If you and your audience dream about traveling to a galaxy far, far away, this is probably one of the most important ecommerce sales days to add to your ecommerce holiday calendar. Kick it off with some fresh designs, Star Wars puns, or a Star Wars-themed email campaign.

May the 4th be with you!

Cinco de Mayo, May 5

Target audience: Mexicans, Mexican Americans

Cinco de Mayo is celebrated in parts of Mexico and the United States to honor the Mexican army victory over France in 1862.

May 5 is a day to celebrate the beauty of Mexico, its delicious cuisine, and rich culture. If this date is important to your target audience, with a bit of creativity, you can tailor holiday promotions to suit your business.

National Space Day, May 5

Target audience: everyone

Gather your space-loving customers! The National Space Day was created to promote science, technology, engineering, and math to inspire all of us in the pursuit of knowledge and progress.

Follow in the footsteps of other brands to create hype around your products. For example, during National Space Day, use space-themed images, backgrounds, and emojis in your social media marketing.

Europe Day, May 9

Target audience: Europeans

The idea for Europe Day was brought to life by Robert Schuman, former French statesman and activist. This day celebrates peace and unity in Europe, mostly through political debates and events to raise awareness about the role and history of the European Union. To celebrate, promote Europe-themed designs, or launch a free shipping campaign to Europe.

Mother’s Day, May 14

Target audience: people in the US, Canada, most European countries, Australia, New Zealand, India, China, Japan, the Philippines, and South Africa

While the UK celebrates Mother’s Day in March, the rest of the world does it two months later. Just like in the UK, Mother’s Day is an important holiday. In fact, it’s the third biggest spending holiday in the US.

This year, go the extra mile and put together heart-warming campaigns that celebrate the most important women in our lives—our moms. Remember that Mother’s Day isn’t celebrated on the same day around the world, so do your research before running promotions.

National Love a Tree Day, May 16

Target audience: people in the US, nature lovers

National Love a Tree Day is a day for letting your hippie flag fly. Going out, hugging all the friendly neighborhood trees is the way to go on May 16, so don’t forget to kick it off with some plant-loving designs.

Eurovision Song Contest Finale, (Yet to be announced)

Target audience: Europeans

Eurovision is the biggest song contest in Europe where each participating country nominates one artist to represent them. It’s known for impressive costumes and performances. The 2022 winner was the Ukrainian rap group Kalush Orchestra with their single Stefania. This year, Eurovision will take place in England.

Create a guessing game on who’s going to take the crown this year, or start a discussion about the best costumes. 

Victoria Day, May 22

Target audience: Canadians

Victoria Day is a Canadian public holiday that honors Queen Victoria’s birthday. Most cities in Canada mark this day with outdoor events and fireworks.

Celebrate this day with your customers by offering a small discount or free shipping to Canada.

National Wine Day, May 25

Target audience: wine lovers

National Wine Day is for pouring a glass of your favorite chardonnay or bordeaux, and there’s no doubt your adult customers will appreciate it as well. It’s a good day to offer gifts for foodies and wine lovers, like embroidered aprons. Don’t forget to send thank you cards to your dinner party guests!

Memorial Day, May 29

Target audience: Americans

Memorial Day is a federal holiday in the United States to remember and honor the people who lost their lives serving in the United States Armed Forces.

Be cautious when creating campaigns around Memorial Day. Before you post that discount code or social media update, take a moment to re-evaluate the tone and nature of your promotion.

National Creativity Day, May 30

Target audience: everyone

Founded in 2018, National Creativity Day is a fairly new holiday. It’s about embracing creativity within oneself and others. On this sales holiday, shoot for personalization and encourage your customers to submit the craziest design ideas they can come up with. It might surprise you with just how creative your customers can get.

National Smile Day, May 31

Target audience: people around the world

A smile is the best accessory to wear on this day! It’s a good day for a selfie contest—encourage your customers to combine their smile with your products. #nationalsmileday


Monthly Observances

  • ALS Awareness
  • Asthma Awareness
  • National Celiac Disease Awareness Month
  • Clean Air Month
  • Global Employee Health and Fitness Month
  • National Barbecue Month
  • National Bike Month
  • National Hamburger Month
  • National Salad Month
  • National Photo Month
  • Gifts from the Garden Month
  • Lupus Awareness Month
  • National Military Appreciation Month

Weekly Observances

  • May 1-7 – National Pet Week
  • May 1-7 – National Travel & Tourism Week
  • May 1-7 – Drinking Water Week
  • May 2-6 – Teacher Appreciation Week
  • May 6-12 – Nurse’s Week
  • May 8 – May 14 – Food Allergy Awareness Week


  • May 1 – May Day
  • May 1 – Mother Goose Day
  • May 3 – Thank A Teacher Day
  • May 3 – National Teacher’s Day
  • May 4 – Star Wars Day
  • May 4 – National Firefighters Day
  • May 5 – Cinco De Mayo
  • May 5 – World Password Day
  • May 6 – National Nurses Day
  • May 6 – Military Spouse Appreciation Day
  • May 6 – Kentucky Derby
  • May 8 – World Red Cross and Red Crescent Day
  • May 10 – National Receptionists Day
  • May 11 – Eat What You Want Day
  • May 14 – Mother’s Day
  • May 14 – World Fair Trade Day
  • May 15 – National Chocolate Chip Day
  • May 16 – Love a Tree Day
  • May 18-21 – PGA Championship
  • May 19 – NASCAR Day
  • May 20 – National Bike to Work Day
  • May 20 – Be a Millionaire Day
  • May 20 – Armed Forces Day
  • May 22 – Victoria Day (Canada)
  • May 25 – Red Nose Day
  • May 25 – Geek Pride Day
  • May 25 – National Wine Day
  • May 26 – Sally Ride Day
  • May 28 -June 11 – French Open
  • May 28 – Indianapolis 500
  • May 29 – Memorial Day
  • May 31 – World No-Tobacco Day

Popular Hashtags For May:

  • #RedNoseDay
  • #MayDay
  • #WorldPasswordDay
  • #StarWarsDay & #Maythe4thBeWithYou
  • #InternationalFirefightersDay
  • #CincoDeMayo
  • #MothersDay
  • #BTWD
  • #MemorialDay & #MDW
  • #NoTobacco


Pride Month, throughout June

Target audience: LGBTQ+ community and its supporters

June is recognized as Pride Month all over the world. It’s an especially good time for kindness and inclusivity marketing campaigns.

National Doughnut Day, June 2

Target audience: people in the US, doughnut lovers, people with a sweet tooth

The idea behind National Doughnut Day is to celebrate Salvation Army members who served doughnuts to soldiers during World War I. Currently, this day is celebrated by baking, buying, or just enjoying this sugary treat. Use this day to draw in more traffic with some tasty GIFs or sweet discounts.

World Environment Day, June 5

Target audience: people passionate about saving the environment

The United Nations created World Environment Day to motivate businesses, governments, celebrities, and citizens to pay closer attention to current environmental issues. 

If your brand is environmentally conscious, this is a fitting time to promote eco-friendly products.

Best Friends Day, June 8

Target audience: friends around the world

There’s no clear history behind Best Friend Day, but that doesn’t stop the world from marking the occasion, and people celebrating their friends.

A picnic in the park, a chat over coffee, or engraved “BFFs forever” jewelry are only a few ways your customers can surprise their besties.

International Children’s Day, June 11

Target audience: everyone

International Children’s Day is all about protecting children’s rights and fighting child labor. To show your support on this day, create a social media campaign and offer discounts for kid’s apparel.

American Flag Day, June 14

Target audience: people in the US

Flag Day commemorates the adoption of the US flag and appeals to the patriotic side of all Americans.

This is the time to promote and offer discounts to your customers on anything red, white, and blue.

National Flip Flop Day, June 17

Target audience: people who appreciate a good flip-flop

National Flip Flop Day is held on the third Friday in June. On this day, offer discounts on flip-flops if you sell them, and encourage your followers to share photos of their favorite footwear on social media.

Father’s Day, June 18

Target audience: people in the US, Canada, most European countries, India, China, Japan

Even though Father’s Day isn’t as widespread as Mother’s Day, it’s still an event to remember and celebrate.

Like with Mother’s Day, different countries celebrate Father’s Day on different dates, so double-check when your target audience celebrates fatherhood.

Juneteenth, June 19

Target audience: Americans

Juneteenth (also known as Freedom Day) celebrates the freedom of the last enslaved people in the US. When this date comes around, be mindful of who your target audience is and what campaigns you’re running.

First Day of Summer, June 21

Target audience: people in the Northern Hemisphere

June 21 marks the beginning of summer in the Northern Hemisphere. It’s a great time to promote flip flops, beach accessories, and swimwear, but pay close attention to customer segmentation—in the Southern Hemisphere, June 21 is the beginning of winter.

International Yoga Day, June 21

Target audience: yogis, fitness and well-being enthusiasts

Yoga is a physical, mental, and spiritual practice that originated in India and took the Western world by storm. If you offer activewear or products that are related to yoga, June 21 is a day you won’t want to miss.

National Selfie Day, June 21

Target audience: anyone who’s into snapping a selfie

Ask customers to share their selfies wearing your products, and offer the most creative one a special prize!

Glastonbury Festival, June 21–25

Target audience: party people

The Glastonbury Festival is one of the biggest UK festivals. It’s five-day-long fun with contemporary music, comedy, theater, a circus, cabaret, dance, and other arts.

Prepare your store with some festival-ready gear: fanny packs, bucket hats, t-shirts, crop tops, and other fun items to make the festival experience for your customers unforgettable!

Social Media Day, June 30

Target audience: people on social media

American entertainment and tech media platform Mashable created Social Media Day to celebrate the impact of social media on the whole world. Social media helps us connect and learn, so on this day, engage with your customers by asking how they use social media, and what role it holds in their lives. 


Monthly Observances

  • Men’s Health Month
  • National Safety Month
  • Acne Awareness Month
  • LGBTQ Pride Month
  • National Adopt a Cat Month
  • Aquarium Month
  • Candy Month

Weekly Observances

  • June 4-10 – Pet Appreciation Week
  • June 12-18 – Men’s Health Week
  • June 19-25 – National Camping Week
  • June 23-26 – Watermelon Seed Spitting Week


  • June 1 – Global Parents Day
  • June 2 – National Rocky Road Ice Cream Day
  • June 3 – National Donut Day
  • June 3 – Belmont Stakes
  • June 4 – Hug Your Cat Day
  • June 4 – National Cheese Day
  • June 5 – World Environment Day
  • June 7 – National Chocolate Ice Cream Day
  • June 8 – World Oceans Day
  • June 8 – National Best Friends Day
  • June 9 – Donald Duck Day
  • June 10 – Iced Tea Day
  • June 13-15 – Bonnaroo Music Festival
  • June 13 – National Weed Your Garden Day
  • June 14 – Flag Day
  • June 15-18 –U.S. Open PGA
  • June 18 – National Splurge Day
  • June 18 – World Juggler’s Day
  • June 19 – Father’s Day
  • June 21 – First Day of Summer / Summer Solstice
  • June 21 – National Selfie Day
  • June 22 – National Kissing Day
  • June 25 – National Take a Dog to Work Day
  • June 29 – Camera Day
  • June 30 – National Handshake Day
  • June 30 – Social Media Day

Popular Hashtags For June:

  • #NationalDonutDay
  • #FathersDay
  • #NationalSelfieDay
  • #TakeYourDogToWorkDay
  • #HandshakeDay
  • #SMDay

Ecommerce dates and holidays in Q3

By this time, summer is in full swing and so are the joys that come with it–outdoor activities, traveling, sightseeing, you name it. By mid-summer, however, people are slowly preparing for the back-to-school season. If you sell back-to-school products, start working on your campaigns early.


Canada Day, July 1

Target audience: Canadians around the world

Canadian Independence Day is celebrated with country-wide events like parades, festivals, carnivals, fireworks, and maritime shows.

Whether you’re a Canadian yourself, or you have a customer base in Canada, July 1 is worth adding to your marketing calendar. Similar to Victoria Day, you could treat your customers with free shipping to Canada, or offer a celebratory coupon code.

Independence Day, July 4

Target audience: Americans

No other holiday brings Americans together like the 4th of July. Try livening up your June and July campaigns with some patriotic spirit. If you offer products with US-themed designs, make sure to promote them just in time for this holiday.

National Bikini Day, July 5

Target audience: people who wear bikinis

Since July 5, 1946, women have been hitting the beach in bikinis. National Bikini Day marks the anniversary of the invention of this revealing two-piece bathing suit.

This is a great opportunity to promote any summer marketing campaign that ties in with chilling on a nice beach towel in swimwear.

World Chocolate Day, July 7

Target Audience: chocolate lovers

Chocolate is loved by many; no matter if you’re big or small, there’s a kind of chocolate for all. Dark, milk, white—you name it! This day is a great opportunity to give your customers some sweet discounts or promote choco-themed designs.

National Ice Cream Day, July 16

Target audience: ice-cream lovers (so, everyone?)

Ice-cream was invented in China a few centuries ago, when people discovered they could freeze dairy products with salt and ice and end up with a delicious snack. Now, what’s better than an ice-cream? A sweet deal you can offer your customers on this monumental day! 

World Emoji Day, July 17

Target Audience: emoji enthusiasts

These little icons are everywhere, spreading through our text messages, social media posts, and even business emails.

Today, we can choose from 3,363 emojis—and that number is expected to grow, with an extra 31 new ones to be added in 2023. If you’re not doing it already, try incorporating emojis into your marketing campaigns to see if your customers prefer your brand messaging with more emojis or not.

National Moon Day, July 20

Target audience: Americans, science enthusiasts

In 1969, NASA astronaut Neil Armstrong became the first person to walk on the moon. You know the rest: one small step for man, and a giant leap for humankind. Celebrate this leap with some space-themed products, like backpacks with galaxy prints, or socks with tiny astronauts on them.

Get to Know Your Customers Day, July 20

Target Audience: you and your customers

Yes, it’s that day of the quarter again. Reach out to your customers, find out what they expect from you, and learn how you can be the type of business they expect you to be.

UEFA Women’s Euro, July 20–October 20

Target audience: football enthusiasts

UEFA stands for Union of European Football Associations, and this year it’ll be the 14th time the championship is held for women’s teams. Address your sport enthusiasts, offer sport-themed products, discount codes, or engage with your audience to learn which teams they’re rooting for.

International Day of Friendship, July 30

Target audience: people around the world

The world has been celebrating the International Day of Friendship since 2011, when it was introduced by the United Nations. The point of this day is to remind ourselves about the universal necessity for safety, harmony, and peace in a world with never-ending challenges and struggles. Celebrate this day by promoting personalized gifts, and remind your friends how special they are!


Monthly Observances

  • Family Golf Month
  • Ice Cream Month
  • National Grilling Month
  • National Picnic Month
  • National Independent Retailer Month
  • National Blueberry Month

Weekly Observances

  • July 17-23 – Capture the Sunset Week


  • July 1 – National Postal Worker Day
  • July 1 – International Joke Day
  • July 1 – 23 – Tour de France
  • July 2 – World UFO Day
  • July 3-16 – Wimbledon
  • July 4 – Independence Day
  • July 4 – Nathan’s Hot Dog Eating Contest
  • July 5 – National Bikini Day
  • July 7 – World Chocolate Day
  • July 8 – National Video Games Day
  • July 11 – National 7-Eleven Day
  • July 12 – Pecan Pie Day
  • July 13 – Rock Worldwide Day
  • July 13 – French Fry Day
  • July 16 – World Snake Day
  • July 17 – World Emoji Day
  • July 17 – National Ice Cream Day
  • July 19 – National Daiquiri Day
  • July 20 – Hot Dog Day
  • July 20 – National Moon Day
  • July 21-25 – Summer X Games
  • July 24 – Amelia Earhart Day
  • July 24 – Parents’ Day
  • July 26 – Aunt and Uncle Day
  • July 28 – World Hepatitis Day
  • July 28-30 – World Lumberjack Championships
  • July 30 – Father-in-Law Day
  • July 30 – International Day of Friendship
  • July 30 – Friendship Day

Popular Hashtags For July:

  • #NationalPostalWorkerDay
  • #WorldUFODay
  • #WorldEmojiDay
  • #DayOfFriendship


The first day of school, date depends on location

Target audience: students, teachers, parents

In the Northern Hemisphere, the academic year starts in August or September, and in the Southern Hemisphere, it starts in January or February.

The back-to-school season is filled with exciting reunions and anticipation for the school year. Treat the students, parents, and teachers among your audience with a greeting or a special back-to-school promo.

International Cat Day, August 8

Target audience: cat moms and dads, animal rights supporters

This day was created by the International Fund for Animal Welfare to raise awareness about cat adoption. No matter how tough we might think we are, all of us melt in the paws of our purring four-legged friends. If you’re a cat lover, consider bringing awareness to cat adoption—perhaps your customers have considered getting a new fluffy friend? 

Book Lovers Day, August 9

Target audience: book lovers

On this day, book lovers celebrate reading and literature. People are encouraged to put away their smart devices and pick up a book instead.

Even if you don’t sell book-related products on your store, you can use this event to share what you’re currently reading or ask your audience about their favorite books.

National Lazy Day, August 10

Target audience: everyone

This is a guilt-free day anyone can celebrate from their couch. Find out what your customer base does when they “do nothing” and engage with them on social media with #NationalLazyDay and #LazyDay hashtags. 

Son and Daughter Day, August 11

Target audience: parents

Son and Daughter Day encourages parents and guardians to pause their busy routines and spend more time with their children. If parents are a part of your target audience, motivate them to treat their children with something special from your store. 

National Nonprofit Day, August 17

Target audience: non-profit organizations, volunteers

August 17 is for recognizing nonprofit organizations and their meaningful work. You can use this day to raise awareness about nonprofit organizations: spotlight your favorite nonprofits on your social media, inspire your audience to take part in a nonprofit organization, and do so yourself to show your customers how responsible and socially aware your business is.

World Photography Day, August 19

Target audience: photographers, art lovers

This day is about celebrating photography and all the talented photographers around the world. It’s a good day for promoting wall art and encouraging your talented customers to share their art on social media.

Poet’s Day, August 21

Target audience: poetry and literature lovers

Not to be confused with the slang term used in the UK and Australia to humorously refer to Friday as the last day of the work week, Poet’s Day is dedicated to poets and poetry.

Today you can ask your audience to get creative with words. Do a poetry contest to win prizes from your store like a lovely spiral notebook to note down inspiration.

International Dog Day, August 26

Target audience: dog lovers

Dogs are a man’s best friend, and they deserve their own day. They give us unconditional love, pleasant company, and sometimes make us wonder what happened to that pillow we bought last week. 

Are your customers dog or cat people? Engage with them to find out!

Summer Bank Holiday, August 28

Target audience: people in the UK

This is a public holiday that marks the end of summer. The weekend of the Summer Bank Holiday, there’s a lot going on: carnivals, dances, and parades. Celebrate the end of summer with some festive apparel or give your customers a nice discount.

Note that the Summer Bank Holiday is celebrated on the last Monday of August in England, Wales, and Northern Ireland, but Scotland celebrates on the first Monday of August.


Monthly Observances

  • Back to School Month
  • National Golf Month
  • National Breastfeeding Month
  • Family Fun Month
  • Peach Month

Weekly Observances

  • August 1-7 – International Clown Week
  • August 6-12 – National Farmers’ Market Week
  • August 14-20 – National Motorcycle Week (Always 2nd full week of August)
  • August 14-20 – Feeding Pets of the Homeless Week (Always 2nd full week of August)


  • August 1 – National Girlfriends Day
  • August 2 – National Ice Cream Sandwich Day
  • August 3 – Hall of Fame Game/ NFL Preseason begins
  • August 4 – National Chocolate Chip Cookie Day
  • August 5 – International Beer Day
  • August 8 – International Cat Day
  • August 9 – Book Lover’s Day
  • August 10 – National S’mores Day
  • August 11 – National Son and Daughter Day
  • August 12 – Middle Child’s Day
  • August 13 – Left-hander’s Day
  • August 16 – National Tell a Joke Day
  • August 18 – Bad Poetry Day
  • August 19 – World Photo Day
  • August 19 – World Humanitarian Day
  • August 20 – National Lemonade Day
  • August 21 – Senior Citizens Day
  • August 26 – National Dog Day
  • August 26 – Women’s Equality Day
  • August 30 – Frankenstein Day
  • August 31 – National Trail Mix Day

Popular Hashtags For August:

  • #InternationalCatDay
  • #NationalBookLoversDay
  • #WorldElephantDay
  • #LefthandersDay
  • #WorldPhotoDay
  • #WorldHumanitarianDay
  • #NationalLemonadeDay
  • #NationalDogDay
  • #WomensEqualityDay


Father’s Day, September 3

Target audience: Australians

While the rest of the world celebrates fatherhood on June 20, Australians mark September 4 on their calendars to send special thanks to their fathers. Promote your Father’s day products on your social media. Most social media platforms let you segment your audience by geographical location. 

Labor Day, September 4

Target audience: Americans and Canadians

Labor Day celebrates the social and economic achievements of American workers. It’s a federal holiday with public celebrations such as firework displays, picnics, and barbecues.

Labor Day weekend is often associated with the end of summer. For many retailers and shoppers, it’s time to start planning a new season’s worth of outfits.

Many European, Asian, and Central and Southern American countries celebrate Labor Day on May 1.

International Literacy Day, September 8

Target audience: people all over the world

International Literacy Day was created by UNESCO to highlight the importance of education. Showcase charities that support educators and consider creating merch to show your passion for learning. If you wish to engage with your audience even more, run a contest and ask them to share a picture of their first day of school.

National Grandparents Day, September 10

Target audience: people around the world

This day celebrates the special bond between grandparents and grandchildren. On National Grandparents Day, create heartwarming gifts, like an enamel mug with a “grandpa of the year” print.

National Video Games Day, September 12

Target audience: video game enthusiasts in the US

The gaming industry is one of the fastest-growing in the world, especially since the pandemic, so it’s a good niche to get into right now. Use National Video Games Day to share your favorites and launch merchandise for gaming fans.

National Hispanic Heritage Month, September 15–October 15

Target audience: Hispanic Americans

National Hispanic Heritage Month celebrates Hispanic and Latin American cultures in America. These four weeks are especially important for showing your support and celebrating customers who are a part of these communities.

Oktoberfest, September 16–October 3

Target audience: Germans and fans of Oktoberfest

Oktoberfest is the world’s largest beer and folk festival held in Germany. Every year, it attracts more than 6 million visitors from around the globe. In 2023, there’ll be an extra day of Oktoberfest to celebrate!

If you can picture your audience unwinding with a cold beverage, build your marketing efforts around fun content, costumes, and beer.

International Day of Peace, September 21

Target audience: everyone

This awareness day was created by the United Nations and it’s dedicated to shaping the standards for peace all over the world. You can use your social media platforms to raise awareness and show your support to customers around the globe.

First Day of Fall, September 23

Target audience: people in the Northern Hemisphere

Summer’s out—the first day of fall means pumpkin-spice everything, and yes, getting your wardrobe fall and winter ready. If you have customers in the Northern Hemisphere, this is the time to start promoting your fall and winter apparel.

European Day of Languages, September 26

Target audience: Europeans, language enthusiasts

Did you know that there are 24 different languages in the European Union? Celebrate your European customer base with a cheerful social media post and special discounts for shipping to Europe.

World Tourism Day, September 27

Target audience: traveling enthusiasts

The United Nations created this holiday more than 40 years ago to celebrate the joys of traveling. Engage with your customers by asking them to share their favorite travel destinations and stories, or promote products for traveling, like custom fanny packs or spacious backpacks.

Australian Football League (AFL) Grand Final, September 29

Target audience: Australians and football fans

AFL and the AFL Grand Final gathers football fans from all over the country. Show team spirit to your Australian customers by launching discounts or new sportswear.


Monthly Observances

  • Wilderness Month
  • National Preparedness Month
  • National Food Safety Education Month
  • Fruit and Veggies—More Matters Month
  • National Yoga Awareness Month
  • Whole Grains Month
  • Hispanic Heritage Month (September 15 – October 15)
  • Little League Month
  • Better Breakfast Month

Weekly Observances

  • September 10-16 – National Suicide Prevention Week
  • September 19-25 – Pollution Prevention Week
  • September 18-24 – National Indoor Plant Week
  • September 20-27 – National Dog Week


  • September 2 – World Beard Day
  • September 3 – International Bacon Day
  • September 4 – Labor Day
  • September 5 – Cheese Pizza Day
  • September 5 – International Day of Charity
  • September 6 – Read a Book Day
  • September 10– Grandparents Day
  • September 11 – 9/11
  • September 12 – Video Games Day
  • September 13 – Uncle Sam Day
  • September 15 – Greenpeace Day
  • September 15-17– Rosh Hashanah
  • September 16 – Constitution Day
  • September 17 – Citizenship Day
  • September 17 – Oktoberfest Begins
  • September 17 – Boys’ and Girls’ Club Day for Kids
  • September 18 – Wife Appreciation Day
  • September 19 – International Talk Like a Pirate
  • September 22–25 – Presidents Cup PGA
  • September 21 – International Day of Peace
  • September 22 – Car-free Day
  • September 22 – First Day of Fall
  • September 22 – Native American Day
  • September 23 – Checkers Day
  • September 27 – World Tourism Day
  • September 27– National Voter Registration Day
  • September 28 – World Rabies Day
  • September 28 – National Good Neighbor Day
  • September 29 – World Heart Day
  • September 30 – International Podcast Day

Popular Hashtags For September:

  • #LaborDay
  • #NationalWildlifeDay
  • #CharityDay
  • #ReadABookDay
  • #911Day
  • #NationalVideoGamesDay
  • #TalkLikeAPirateDay
  • #PeaceDay
  • #CarFreeDay
  • #WorldRabiesDay
  • #GoodNeighborDay
  • #InternationalPodcastDay

Ecommerce dates and holidays in Q4

Studies show that nearly 57% of brands see their sales spike in the fourth quarter. As you jumpstart your holiday preparations for Black Friday Cyber Monday, remember that there are plenty of other fall spending events.


International Coffee Day, October 1

Target audience: coffee lovers

International Coffee Day celebrates the one drink that helps so many of us combat our inner Monday grouch. Engage with your audience by asking them to share photos of their favorite blends and offer them some personalized magic mugs to enjoy this beloved beverage.

World Vegetarian Day, October 1

Target audience: vegetarians

The North American Vegetarian Society established World Vegetarian Day in 1977. Many people nowadays are giving plant-based diets a go for the sake of variety or to reduce their meat intake for health, environmental, or ethical reasons. Consider creating some special promos on this day or share some veggie GIFs, or even recipes on social media to celebrate.

World Teachers’ Day, October 5

Target audience: people around the world

We celebrate all teachers on #WorldTeachersDay. Thoughtful personalized presents will make any teacher feel appreciated for the great work they do. 

World Smile Day, October 6

Target audience: people around the world

Harvey Ball, a commercial artist from the US, invented the yellow smiley face. In 1999, Harley created the World Smile Foundation—a charity supporting different causes for children. The foundation created World Smile Day and is dedicated to good deeds.

Harvey’s yellow smiley face has been used in designs for coffee mugs and bumper stickers since the early 1970s, usually in combination with “Have a nice day!” 

When creating smiley campaigns, remember that the World Smile Corporation has trademarked “World Smile Day.”

Canadian Thanksgiving, October 9

Target audience: Canadians

Thanksgiving in Canada is a family holiday when people give thanks for the past year. Families prepare special meals and dine together.

It’s a great time to thank your customers for trusting and supporting your business.

World Mental Health Day, October 10

Target audience: people around the world

This day is important for raising awareness and fighting social stigma around mental health issues. In some countries like Australia, the whole week is spent promoting the importance of mental well-being. 

Show your support by spotlighting awareness campaigns you follow, share your thoughts or stories to your audience, and ask them to join in on the conversation.

Boss’s Day, October 16

Target audience: anyone who’s ever had a boss

Celebrated on October 16, Boss’s Day is meant to strengthen the bond between employers and employees.

Office gifts like posters, mugs, and t-shirts make great presents on occasions like this. Target people who are self-employed or work freelance, too—they’re their own boss.

Get to Know Your Customers Day, October 19

Target audience: you 🙂

Held every three months, Get to Know Your Customers Day is a chance for you to learn what your customers’ likes and needs are.

National Make a Difference Day, October 28

Target audience: people in the US

This day is celebrated in the US on the fourth Saturday in October. Started in 1992 by USA TODAY, National Make a Difference Day is dedicated to community service. 

This day is a good chance to show what causes your business cares about, make a contribution to them, and make a difference—even if it’s just a small one.

Halloween, October 31

Target audience: people in the Western world

Halloween originated from an ancient Celtic festival in Ireland that marked the end of the annual harvest season and the coming of winter. Today, with its fun costumes, trick-or-treating, and festive decorations, Halloween is anything but serious.

Use this day to breathe some spooky into social media campaigns, run a special promotion on costumes or decorations, or share how your brand celebrates Halloween.


Monthly Observances

  • Breast Cancer Awareness Month
  • Bully Prevention Month
  • Adopt a Shelter Dog Month
  • Halloween Safety Month
  • Financial Planning Month
  • National Pizza Month

Weekly Observances

  • October 2-8 – Great Books Week (always the first full week)
  • October 2-8 – National Work From Home Week (always the first full week)
  • October 16-22 – Mediation Week (third week in October)
  • October 16-22 – National Business Women’s Week (third week in October)
  • October 23-31 – National Red Ribbon Week


  • October 1 – Coffee Day
  • October 1 – World Vegetarian Day
  • October 2 – Name Your Car Day
  • October 2 – Brow Day
  • October 3 – Oktoberfest Ends
  • October 3 – National Techies Day
  • October 3 – National Boyfriends Day
  • October 4 – National Taco Day
  • October 4-5 – Yom Kippur
  • October 5 – World Teacher’s Day
  • October 7 – National Kale Day
  • October 7 – World Smile Day
  • October 9 – Leif Erikson Day
  • October 9 – Columbus Day
  • October 9 – Indigenous Peoples’ Day
  • October 9 – Thanksgiving Day (Canada)
  • October 10 – World Mental Health Day
  • October 11 – It’s My Party Day
  • October 14 – World Egg Day
  • October 15 – Sweetest Day
  • October 16 – World Food Day
  • October 16 – Boss’s Day
  • October 17 – Spirit Day (anti-bullying)
  • October 22 – Make a Difference Day
  • October 24 – United Nations Day
  • October 28 – MLB World Series begins
  • October 30 – Mischief Night
  • October 30 – Checklist Day
  • October 31 – Halloween

Popular Hashtags For October:

  • #InternationalCoffeeDay
  • #TechiesDay
  • #NationalTacoDay
  • #WorldSmileDay
  • #WorldTeachersDay
  • #WorldHabitatDay
  • #WorldMentalHealthDay
  • #BossesDay
  • #UNDay
  • #ChecklistDay
  • #Halloween


National Native American Heritage Month, throughout November

National Native American Heritage Month is a celebration in the US to honor the culture, heritage, and contributions of Native Americans. If the US is your audience, show support, and be mindful of the promotions you post during November.

World Vegan Day, November 1

Target audience: vegans

Veganism is still trending as more people are switching to plant-based meals. However, it’s not just a diet, but also a movement of kindness toward all sentient beings. November is the perfect time for launching new, plant-loving designs, or creating vegan meal challenges.

Bonfire Night, November 5

Target audience: the UK

In 1605, a group of conspirators attempted to assassinate King James I. On November 5, one of the conspirators—Guy Fawkes—was arrested. He was keeping an eye on the explosives placed under the House of Lords. To celebrate the failure of the attempt, people lit bonfires in London.

On this day, people still light bonfires and celebrate with fireworks. Make their November celebration cozy with some warm custom beanies.

Melbourne Cup, November 7

Target audience: Australians

Melbourne Cup is an official holiday in Victoria, Australia when schools and many businesses are closed. On this day, Australia celebrates the most popular horse racing events. 

It’s not just about the horses, though—this event is known for over-the-top fashion (and hats!). If the Australian market is on your radar, consider creating colorful promotions or launching festive products such as dresses, skirts, or sunny visors.

Veterans Day, November 11

Target audience: Americans

Veterans Day honors and gives thanks to all military personnel who have served the US.

It’s a day to commemorate, not commercialize, so be mindful with your campaigns if you don’t want them to turn into a PR nightmare.

Remembrance Day, November 11

Target audience: Canadians, Australians, and British

Remembrance Day in Canada, Australia, and the UK commemorates people who gave their lives in armed conflicts during World War I. Weeks before this day, many people wear red poppies pinned to their clothing as a symbol of remembrance.

Once again, be extra sensitive when creating campaigns on public holidays like this.

Singles’ Day, November 11

Target audience: Chinese people around the world

Singles’ Day, or Double 11, started as a student tradition in China in the mid-1990s. On this day, single friends would spend time together eating, going to movies, and shopping.

However, November 11 took an unexpected and commercial turn in 2009 when one of the biggest ecommerce companies, Alibaba, decided to run its first Singles’ Day sale. Fast forward to today, Double 11 is one of China’s biggest annual spending events.

In 2021, Alibaba’s Singles’ Day sales totaled a record $139 billion, overthrowing any single US shopping holiday including Black Friday and Cyber Monday.

Diwali, November 12

Target audience: Hindus around the world

Diwali, or the Hindu Festival of Lights, is one of India’s most popular holidays. Celebrated every autumn, it honors the victory of good over evil and light over dark.

In preparation for Diwali, families spend days cleaning and decorating their homes. They also shop for new clothes and accessories to wear during the festival.

International Men’s Day, November 19

Target audience: men and boys

While not as commercial as Women’s Day, International Men’s Day celebrates the achievements of boys and men in family, work, school, and other areas of life. International Men’s Day is good for promoting or adding some best-selling men’s products.

National Tie One Day, November 22

Target audience: Americans and cooking enthusiasts around the world

The day before Thanksgiving, families across America tie on their aprons and get to cooking. This day is also about appreciating family, friends, or anyone with delicious home-cooked meals.

You could share how you’re preparing for Thanksgiving, ask your followers what’s cooking, or promote your custom apron products.

Thanksgiving, November 23

Target audience: Americans

Celebrated nationally, Thanksgiving originated as a harvest festival when the first pilgrims shared their food with Native Americans. Today, families and friends get together for a meal to give thanks for what they have.

This day is a great time to stop for a moment and appreciate what you have. Many businesses use this day to thank their customers for their loyalty.

Black Friday, November 24

Target audience: bargain hunters, holiday shoppers

Black Friday is the shopping day after Thanksgiving that is known for great deals and the crowds that go bananas for them.

As an ecommerce business owner, you can’t afford to miss Black Friday. The earlier you start preparing your Black Friday marketing campaigns, the better.

Small Business Saturday, November 25

Target audience: your target audience

Created in 2010 by American Express, Small Business Saturday aims to draw attention to small business owners by encouraging customers to support local businesses rather than industry giants.

If you’re a small business owner, November 30 might be a great time to share the story behind your brand or your brand values and beliefs. Running special promotions is one of the ways to target Small Business Saturday too.

Cyber Monday, November 27

Target audience: bargain hunters, holiday shoppers

The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday to date. In recent years, people have been shopping more on Cyber Monday and retailers offer even bigger discounts than on Black Friday.


Weekly Observances

  • November 7-13 – World Kindness Week (second week: Monday – Sunday)
  • November 13-19 – American Education Week
  • November 20-26 – Game and Puzzle Week


  • November 1 – Day of the Dead
  • November 1 – All Saint’s Day
  • November 1 – World Vegan Day
  • November 2 – Day of the Dead Ends
  • November 3 – Sandwich Day
  • November 4 – King Tut Day
  • November 6 – Daylight Savings Time ends
  • November 8 – Cappuccino Day
  • November 8 – STEM Day
  • November 10 – Marine Corps Birthday
  • November 11 – Veterans Day
  • November 12 – Chicken Soup for the Soul Day
  • November 13 – World Kindness Day
  • November 13 – Sadie Hawkins Day
  • November 14 – World Diabetes Day
  • November 15 – America Recycles Day
  • November 15 – National Entrepreneurs Day (third Tuesday of November)
  • November 16 – International Tolerance Day
  • November 17 – Homemade Bread Day
  • November 20 – Transgender Day Of Remembrance
  • November 23 – Thanksgiving Day
  • November 24 – Black Friday
  • November 25 – Small Business Saturday
  • November 27 – Cyber Monday
  • November 28 – Giving Tuesday

Popular Hashtags For November:

  • #WorldVeganDay
  • #NationalSandwichDay
  • #DaylightSavings
  • #CappuccinoDay
  • #STEMDay
  • #VeteransDay
  • #WKD
  • #WDD
  • #BeRecycled
  • #EntrepreneursDay
  • #Thanksgiving
  • #ShopSmall


National Sock Day, December 4

Target: anyone who wears socks

Started by an apparel company that sells socks, this day recognizes the rarest of all lasting unities, a matching pair of socks.

This day is a great opportunity to engage with your audience through fun social media campaigns.

Hanukkah, December 7–15

Target audience: Jewish community

Hanukkah, also known as the Festival of Lights, is celebrated by the Jewish community and lasts 8 days and nights.

If you decide to add Hanukkah to your marketing calendar, be aware that it’s not related to Christmas and make sure you understand what this holiday means. Even though some families still exchange gifts, this time is more about spending quality time with your family.

That said, you can use candles, decorations, and other cozy products in your promotions and campaigns.

Green Monday, December 10

Target audience: holiday gift shoppers

Green Monday is the second Monday in December and one of the busiest retail shopping days in the US. It’s the day when shoppers realize they only have around 10 shipping days left before Christmas. That sense of urgency translates into online sales, as consumers rush to complete their holiday shopping lists.

National Free Shipping Day, December 14

Target audience: holiday gift shoppers

Luke Knowles started the National Free Shipping Day in 2008. He realized that promoting free shipping and guaranteed Christmas Day delivery would encourage online shopping. The event was successful and became one of the top 10 highest-earning days in ecommerce during the holiday season that year. 

Join thousands of other ecommerce retailers in promoting the National Free Shipping Day and see if you get more sales!

Winter Solstice, December 22

Target audience: people in the Northern Hemisphere

Winter solstice is the darkest day of the year, so make your posts and campaigns bright and welcoming to create positive vibes. Use hashtags like #WinterSolstice, #WinterSolstice2023, and #Winter2023.

Super Saturday (or Panic Saturday), December 23

Target audience: holiday gift shoppers

The last Saturday before Christmas is one of the biggest shopping days of the year. Although many shoppers will head to brick-and-mortar shops, this is a great time for online retailers to offer free shipping and promote “last chance” sales. 

Christmas Eve and Day, December 24–25

Target audience: Christians, countries where Christmas is a public holiday

These dates mark a religious and cultural holiday for billions of people around the world who celebrate the birth of Jesus Christ.

Christmas may be becoming more commercial every year, yet it’s still a family holiday, so base your marketing efforts on heart-warming ideas and wishes.

Boxing Day, December 26

Target audience: people in the UK, Canada, Australia, South Africa, and New Zealand

Boxing Day is a national holiday celebrated in several countries that are historically connected to the United Kingdom. On this day, people spend time with family or friends.

Some believe that Boxing Day can be traced back to medieval times. Today, it’s mostly considered an extension of the Christmas holidays.

Kwanzaa, December 26–January 1

Target audience: African Americans, people in the African diaspora

Kwanzaa is a 7-day holiday when families honor their African heritage. During each of the seven days, a candle is lit to recognize one of seven core values, or Nguzo Saba.

On the last day of Kwanzaa, families come together and exchange gifts. The presents are usually homemade rather than store-bought. So if you want to target this holiday, build your marketing efforts around the values and beliefs of African heritage.

Tick Tock Day, December 29

Target audience: everyone

No, it’s not a day to honor the social media platform TikTok. Tick Tock Day reminds us that the end of the year is near and we should complete any unfinished business before the next year starts. Look back at what you’ve achieved and see if you can share some of your accomplishments with your audience! 

New Year’s Eve, December 31

Target audience: people who follow the Gregorian calendar

The last day of the year is usually celebrated with social gatherings and watching fireworks. It’s also the time to show off your fanciest party outfit.

Businesses send New Year’s wishes to their customers, reflect on the past year, or run special promotions, usually on products that can be used in preparation of the event.


Monthly Observances

  • National Human Rights Month
  • Operation Santa Paws
  • Bingo Month

Weekly Observances

  • December 7 – December 15 – Chanukah
  • December 26 – January 1 – Kwanzaa


  • December 1 – World AIDS Day
  • December 1 – Rosa Parks Day
  • December 3 – International Day of Persons with Disabilities
  • December 4 – Cookie Day
  • December 6 – St. Nicholas Day
  • December 7 – Pearl Harbor Remembrance Day
  • December 9 – Christmas Card Day
  • December 10 – Nobel Prize Day
  • December 12 – Poinsettia Day
  • December 14 – Roast Chestnuts Day
  • December 15 – Bill of Rights Day
  • December 15 – National Ugly Christmas Sweater Day (Third Friday in December)
  • December 18 – Free Shipping Day
  • December 18 – Bake Cookies Day
  • December 20 – Go Caroling Day
  • December 21 – First Day of Winter / Winter Solstice
  • December 23 – Festivus
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Kwanzaa
  • December 26 – Boxing Day
  • December 27 – National Fruitcake Day
  • December 31 – New Year’s Eve

Popular Hashtags For December:

  • #IDPWD
  • #NationalCookieDay
  • #NobelPrize
  • #WinterSolstice
  • #NYE



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