How to optimize shopify store page for better SEO using title, description and url

In this Shopify how to video I will teach you simple technique to optimize your store pages by using the title, description and url of each page.

You should also make an excel sheet of your website keywords and the pages you optimize to better follow your progress.

Using this simple technique and my few tips you will increase your chances of better ranking on the top page in Google and the other search engines.

Transcript

0:00
hello everyone and welcome and this
0:02
video we’ll see how to properly optimize
0:06
a page in your Shopify store so this is
0:11
what the end result should look like
0:15
over here have have just a simple page
0:19
and actually this is really important
0:21
because on this page I have I have only
0:24
images I have no text so it’s even more
0:28
important to have to have properly
0:31
optimized page title over here I have
0:35
some some keywords in that your
0:38
description again some keywords and a
0:41
proper description don’t just fill in
0:45
keywords because anyways this is not
0:48
affecting too much your SEO or even not
0:52
affecting at all but this is really good
0:55
to convert visitors or people searching
1:01
for your website a better description
1:03
will will catch the eye and will
1:06
actually have a better click ratio than
1:09
a not-so-good description and of course
1:13
your URL or handle how we call it in
1:17
Shopify this again has to be a little
1:21
bit longer with with keywords related to
1:25
the page and to your business so let’s
1:29
see how we can do this so in this case I
1:33
have a simple terms and condition page
1:36
no images a lot of text some few
1:41
subcategories and so you do have some
1:45
keywords there but not not keywords
1:48
necessarily related to the business but
1:52
still you should you should optimize it
1:55
and make sure it’s it properly shows on
1:57
Google your page title of course this is
2:01
terms and condition so there’s not much
2:04
we can add there but at least you should
2:08
add the business the business name
2:12
which in this case is a true vintage
2:16
revival so I could add that to to my
2:21
terms and condition you should also have
2:25
and I’m assuming you have a list of
2:28
keywords for for your website this is
2:33
what I have this is what I have here so
2:35
I will at least add the business name to
2:39
the end of the title don’t forget for
2:43
the titles and URL and and whatever
2:46
optimization you’re doing with keywords
2:48
related the first keywords is um what’s
2:54
more important when what will happen
2:57
better ranking or more points if you
2:59
want then what’s at the end of the
3:04
phrase but it’s um it’s a good habit to
3:08
have the business name at the end of of
3:13
the title page more than having it at
3:16
the beginning because normally at the
3:18
beginning you will have some other
3:19
related keywords and you just you don’t
3:23
want to just show for your business
3:26
keywords because most of the time you
3:27
will show on it anyway so just keep it
3:29
at the end then for description again
3:35
this doesn’t make much sense as a
3:38
description yes everybody knows what
3:40
terms and condition are but still I
3:43
would like to to optimize it so I will
3:47
start with again the business name let
3:56
me just pause this I’m gonna write it
3:58
and then I will I will show it to you so
4:03
here’s what my description will look
4:05
like true vintage revival terms and
4:09
condition you should know before buying
4:11
our classic vintage eyewear frames
4:14
governing law disclaimers and limitation
4:17
purchase each era I stopped here because
4:20
as you can see a description is a limb
4:23
160 characters so there’s no need for me
4:27
to go further than that you may notice I
4:31
did put some some terms keywords that
4:37
I’m using for this website like vintage
4:41
classical design eyewear that we have
4:46
here I put it here and buying it’s also
4:51
it’s a good keyword to have so all of
4:55
those are keywords related to the
4:56
business not necessarily to this page
4:59
that I decided to put to put here in the
5:03
description and in this case if it’s an
5:06
FAQ or terms or returns or whatever page
5:10
that you have subcategories I like to
5:13
put a few of them like governing law you
5:17
can see we have them here governing law
5:19
disclaimers limitation access general
5:23
purchase I used purchase because it may
5:27
be also a keyword used for for your
5:31
search so you have it there you are el
5:35
handled this may look good I personally
5:38
don’t like to use end and in there so
5:43
I’m just gonna change it real important
5:45
this is a nice feature that Shopify has
5:47
always leave checked over here to also
5:52
make URL redirection from your old URL
5:56
to the new one that we’re modifying
5:58
right now so true vintage revival terms
6:02
condition I could I will put the
6:07
keywords we used also in the description
6:10
let’s just see classic vintage
6:17
I wear and let’s add purchase because
6:24
it’s in there also don’t overdo it you
6:30
may know but stick to it too too much of
6:35
it it’s like not enough so don’t don’t
6:40
don’t overdo it don’t put too many
6:41
keywords Google will see it and may
6:44
penalize you for that so a good amount
6:47
of keywords it’s better than having too
6:49
much so this for me makes sense
6:53
especially for a for a page like terms
6:55
and condition and don’t forget to hit
6:58
save
7:01
also what you should do is always have
7:06
an excel sheet with with all your
7:10
changes you’re doing like I have here
7:12
yes I have my keywords but I have my
7:14
pages also so you can see terms over
7:19
here this is name of my page title
7:22
description URL you could also have what
7:28
was before and what’s now but in this
7:31
case we I just did it for for what now
7:35
because there was no nothing it’s a
7:38
brand new website so four terms let me
7:40
just put my title here that I’m using
7:43
description like this you can keep track
7:49
of it and know exactly what you have on
7:52
each on each page here’s one about the
7:59
company page will look like we have some
8:02
some pictures we have a little bit of
8:05
text with some keywords from that but
8:09
what I want in this case is emphasize on
8:13
the craftsman which is the Amada son and
8:18
that it’s handmade again with using some
8:21
keywords so the page title I have
8:26
keywords like handmade frames his name
8:31
yamada-san creating I didn’t put the
8:34
company name here I don’t like to put it
8:37
on all the pages anyways I don’t have
8:39
enough space again here it’s a maximum
8:41
of 70 characters in the description
8:46
I made it catchy for for visitors for
8:51
people that may search for it without
8:54
putting too many keywords in that but
8:57
what’s important for for someone who’s
8:59
looking for this kind of product that
9:01
it’s handmade that has been the guy’s
9:04
been working with them from over 60
9:06
years it’s made in Japan highest quality
9:10
eyewear frames and I’m reusing some of
9:13
those in in the URL so TV art this is
9:18
the business name craftsman spotlight
9:21
his name handmade highest quality
9:26
eyewear frames so those are perfect
9:28
keywords I don’t have I don’t want to
9:29
have a long long URL leader trying to
9:33
keep it simple and MS so that’s it I
9:38
hope you you learn something if you have
9:40
any questions as usual
9:42
don’t hesitate ask me in in the comments
9:45
below the video also you can subscribe
9:48
to my channel right here like that you
9:54
won’t miss new videos that I’m releasing
9:56
each week thank you

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