Shopify SEO Optimization Tutorial For Beginners | Step By Step FREE TRAFFIC

Transcript

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casualty Commerce and in this video I’m
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going to be showing you how exactly you
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can utilize search engine optimization
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and/or SEO inside of your Shopify store
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to generate additional traffic and
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additional sales so in this video I’m
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going to be covering exactly what SEO is
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and then I’m going to show you how to
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implement it inside of your store so
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first off let’s just go ahead and cover
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what the heck is SEO so SEO stands for
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search engine optimization and what that
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means is that SEO determines where your
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web page is the web pages on your
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website predominantly your product pages
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are going to show up in Google’s search
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results now SEO also works and other
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search engines such as Bing but Google
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is the most predominant search engine so
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that’s the one we’re going to be
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covering in this video so SEO is
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definitely something that’s overlooked
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but it shouldn’t be because it’s
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essentially a free and a passive traffic
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source so if you have a product that
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ranks high for a search term let’s use
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the example of skin vacuum then people
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searching for that term are going to
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click over to your website and then
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possibly purchase the product and then
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this sale will have came with no
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out-of-pocket expense on your part so
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SEO traffic is also passive meaning that
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people will always be searching for
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things on Google and clicking over to
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websites whether you’re actively doing
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anything or not so if you have a website
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a product page that’s showing up for
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these search terms once it’s there high
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in the search results you’re gonna be
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getting traffic you know day and night
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24/7 and sales no matter what you’re
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doing once the ranking is there however
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the caveat is is obviously websites
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aren’t just gonna rank themselves you
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know you’re not just going to put a
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store and then our products rank
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so sometimes ranking for competitive
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search terms can call some money up
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front but a lot of times you can start
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generating SEO traffic just from free
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tactics which I’m
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to show you in this video so SEO can
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essentially be broken down into three
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parts so the first stage is keyword
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research so in this stage of SEO you’re
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essentially just determining which
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keywords are the best ones to target for
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your specific product so you can look at
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how much a specific keyword is being
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searched every month and then you can
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also see how competitive that keyboard
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is and then you can determine which ones
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you want to optimize your products for
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and I’m gonna show you exactly how to do
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that in a second and I’m going to show
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you a tool that I use that helps me with
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that as well
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and the next step is on-page SEO so this
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is where we optimize our product page
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and our product photos and and we do
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this in a way to where Google’s going to
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know exactly what our page is about and
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then what terms to get ahead and show
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our webpage for and the third step of
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SEO is off page so off page SEO consists
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primarily of something called backlinks
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so backlinks are just links from other
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websites that point towards your site
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these links create trust in Google’s
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eyes and help push your products up
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higher in the search results now with
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that said in this video we’re going to
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be sticking to covering the first two
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steps a keyword research and on-page SEO
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as just doing these alone can start to
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generate you some SEO traffic if you do
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it properly so that said now we’re gonna
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go ahead and jump over to Google Chrome
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and take a look at a couple of examples
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all right so we’re inside of a demo
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store here and I’m going to be
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essentially doing some demo SEO on this
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product right here so I’m gonna open it
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up and then I’m gonna head over to
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Google real quick so the first thing we
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need to do is keyword research so in
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order to do this we need to be using
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Google Chrome and you need to type in
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keywords everywhere and you need to get
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this Chrome extension right here because
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it’s gonna give you these details that
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are showing up right here and it’s going
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to give you these details out here as
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well so just search keywords everywhere
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and go ahead and go to the Chrome Web
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Store and install it and then once you
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have it you’re going to see all these
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details that I do and this is going to
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help us with keyword research so in this
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example we’re going to be trying to SEO
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optimize this skin vacuumed product here
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this has been a pretty trending product
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for the last six months so probably a
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good example it’s gonna have some
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searches so the first thing you need to
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do is just search what your product is
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on Google just to get an idea of how
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much volume it has so this is a skin
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packing so I’ll just type in skin vacuum
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and we’ll go ahead and see the details
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so we can see that the keyword skin back
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in gets searched 5400 times per month
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and when it comes to keywords you
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normally just want to at least find
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keywords that have over 1,000 searches
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per month and one rule of thumb is
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normally the more volume that a search
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term has the more competitive it will be
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so in Google not all search terms are
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you know created equal so certain search
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terms are going to be a lot harder to
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rank for than others so let’s go ahead
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and take these take a look at these
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search results just to show you so
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obviously in any search result the first
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thing that shows up is the shopping ads
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if it’s a physical product so SEO isn’t
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going to get us in here and we can see
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we have some videos here and then this
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is the first organic listing so this
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Amazon listing right here ranked
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number one for skin vacuum and then this
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site ranks number two for skin vacuum so
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our goal was to optimize our products to
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have them rank ideally in the top five
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or at least somewhere on page one for
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the search term and then obviously these
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stores down here their ads you can see
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it says ads so these are here buy these
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are Google search ads so people are
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paying to be here so you can tell that
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these other sites are here via SEO so
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what we can do is obviously what we want
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to optimize our product page based
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around our main keyword but we also want
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to see if there’s other keywords we can
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optimize for as well so this is where we
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can scroll down here and we can look at
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related keywords and people also search
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for so we can see that just by looking
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at a couple of these right here that
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there’s a couple different synonyms for
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skin vacuum so there’s skin vacuum but
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then it’s also called a blackhead vacuum
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and it’s been called a pore vacuum as
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well so what you want to do is bring up
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a notepad really quickly and take note
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of the other related keywords that are
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being searched for so if our main want
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to skin vacuum you can see it’s also
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been called pore vacuum and it’s been
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called blackhead vacuum and then there’s
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other types of modifiers in here as well
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so you can see that there’s a trend here
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where it’s best blackhead vacuum and
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then best the poor vacuum and another
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rule of thumb to keep in mind is the
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longer the keyword the easier it will be
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to rank so if a keyword or a search term
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is six words long that’s going to be a
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lot easier to rank for than one that’s
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just two words like this one but
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obviously the caveat with that is the
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longer keywords are going to have a lot
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less searches per month so there’s about
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you know the harder keywords will have
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more searches the easier keywords that
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are long
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more specific will have less searches so
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we want to go ahead and just optimize
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for as many of them as possible so we
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can go through here and find different
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search terms like this so we can we’ve
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already found a couple of related ones
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here and we see the word best shows up a
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lot so I would want to put this in
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quotations here because I’d like to put
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this somewhere in our product page
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because obviously best has been showing
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up a lot here so we want to look for
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other modifiers that show up
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consistently like that so we would just
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kind of go ahead and scan through here
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face poor cleaner this one doesn’t
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really get searched a lot so I wouldn’t
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really want to go ahead and mess with
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that I would look at mainly the ones
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that have a lot of search volume so now
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I’m gonna go ahead and show you how we
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can go ahead and optimize for specific
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keywords now you can spend longer on
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keyword research by doing different
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things like taking some of these top
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keywords here and then typing them in up
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here so we could go best black vacuum
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and we can go ahead and now we can see
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we have different related keywords and
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we have different people also searched
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for so now we have different keywords
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here so now instead of blackhead vacuum
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another one has blackhead remover
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so you can see that that is another
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potential keyword that I you can
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optimize for and yeah so essentially you
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can just keep typing in different
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keywords up here and then the keywords
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down here the recommendations will
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change as well
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you can throw them in a notepad and then
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we can go ahead and optimize our product
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page over here so what I’m gonna do now
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is show you how to optimize the product
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page itself now the first thing we want
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to do is obviously optimize the product
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page for our main keywords but then we
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want to throw in the modifiers as well
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so there’s a couple of sections that
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you’re going to optimize your product
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page for SEO there’s the title there is
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the description and there is your photos
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and then we have the meta title and the
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meta description so the cool thing about
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Shopify’s of lets us edit our meta
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information separate from our regular
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titles so you can see in this case I
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kind of have a branded product name here
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so I don’t really want to stuff a lot of
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keywords in this title because I want
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the product title to look clean and
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smooth but down and this title I could
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go ahead and stuff a lot of keywords so
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we’ll get back down here in a second so
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the first thing I’m gonna do is always
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ensure that your main keyword is in this
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title up here so my main keyword a skin
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vacuum so it’s already in this title up
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here so the next thing you want to do is
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you want to sprinkle your keywords in
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with the description that you have so
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once you’ve written your description you
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can kind of go through and just find
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creative ways to go ahead and put in
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your keywords so like for example we can
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see that I’ve have the word skin vacuum
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a couple of times skin vacuum skin
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vacuum
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but if we reference our notes here we
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can see that poor vacuum and blackhead
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vacuum were also different keywords so
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what I could do is go through here and
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change the word skin to poor so that way
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now poor vacuum is also in my product
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description so Google will be able to
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see that and I could find another time
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that it says that I don’t know how many
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times I put that in here
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but you could find another area where
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it’s a skin and then you can go ahead
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and put blackhead in this case so
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essentially all you’re trying to do is
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sprinkle your keywords in the
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description maybe three to four times
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like you don’t want to just sit here and
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do something like this like people used
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to do on YouTube videos a while ago like
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you don’t want to do this like one this
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looks absolutely and two it’s
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not gonna work and if you over optimized
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for certain keywords Google will
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actually penalize you for it so that’s
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why you want to sprinkle keywords in but
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you don’t want to make it unnatural so
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so obviously look for ways to sprinkle
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in these keywords here but then the next
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thing you can do is try and sprinkle in
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your modifiers as well so you could look
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for ways to put the word best somewhere
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around in this description here so for
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example one thing I could do to add a
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modifier in along with one of these main
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keywords is you can see this sentence
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right here enter they act near the skin
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vacuum the solution it’s searching for I
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could put in one thing so right here
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I’ll put the ad in here at skin vacuum
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the best blackhead remover on the market
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instead of using the solution you’ve
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been searching for it’s a similar
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sentence but now I have went ahead and
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added not only another keyword with
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blackhead remover but I’ve also added
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the word best and as well and I haven’t
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ruined the fluidity of my product
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description so that’s one thing you want
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to keep in mind you want to keep the
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product description you know clean and
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fluid you don’t want it to sound stupid
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so you know it’s kind of like more of an
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art than a science I guess you could say
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because you’re kind of each situations
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gonna be unique you’re going to want to
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just try and like I said sprinkle your
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keywords throughout the entire product
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description now with that said now we
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can move on to images here so what we
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can do with images a week is we can
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click on the all icon right here to edit
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the alt text and then what the alt text
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does is that essentially tells do what
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this image actually is so we can put
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some of our keywords in here so this
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image is obviously a skin vacuum so I
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can put skin vacuum in here then click
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done and now all three of our images are
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of the same product so instead of
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putting skin back in three times I’m
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gonna utilize each different variant of
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our product keyword so on this one I
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could put pore back in and then on this
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third photo here I could go ahead and
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put blackhead remover
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and that’s how you go ahead and optimize
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your image alt text for SEO so you just
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want to go ahead and put your keywords
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inside of the alt text but you know you
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want the alt text to actually describe
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what’s you know in the photo but most of
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the time the photo is just gonna be of
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your product so the keywords just gonna
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be you know what the product is anyway
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so it’s fine so now we can scroll down
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here and we’re gonna edit the last thing
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on the page which is the search engine
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listening preview now this is what shows
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up right here so the cool thing is is we
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can go ahead and customize this to make
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it say whatever we want so you can see
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that I like this clean title on the
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product page but for the SEO title
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I want to utilize all the characters as
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possible so you can see we have 70
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characters here and 320 here and I’m
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gonna utilize as many as I can so for
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the page title what I would like to do
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is go ahead and put a couple more of
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these main keywords in here so we could
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put the acting hero skin vacuum and then
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I’m gonna put one of these bars here and
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then put in the best blackhead remover
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on the market so that’s one way that I
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have went ahead and utilized three
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keywords on one title and you can get
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creative with this as well obviously you
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want it to look good and you want it to
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you know make sense but you also want to
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try and fake key words in here as well
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because your title is the most important
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place to have the key word so you want
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to make sure your main like your top two
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key words are in here so as far as the
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Meta Description goes by default it’s
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going to autofill from the top of your
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regular description which is fine for up
17:45
there but four down here this is just
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random stuff so we want to get rid of it
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and we want to type a description that
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is very keyword stuffed but you know you
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want it to make sense so we would take a
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look at our keyboard notepad again and
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then we would try and write a
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description of our product that includes
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a lot of our keywords so we could just
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go ahead and you know start typing
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something like our blackhead remover is
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the best skin vacuum on the market that
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keeps your pores clean day and night and
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you can see literally in one sentence I
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went ahead and used all of the main
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keywords in one sentence so that’s kind
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of what you want to try and do with the
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Meta Description here and then you would
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go ahead and type like a couple more
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sentences because like I said you want
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to go ahead and utilize all 320
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characters but I don’t want this video
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to go on too long so I’m not gonna sit
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here and think of like three more
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sentences and keep you guys waiting with
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the video so with that said that’s all
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you have to do to go ahead and optimize
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the product page itself
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anyways click Save and one other thing
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you can do to improve your SEO and this
19:14
is kind of just a bonus tip is that make
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sure your page loading speed is fast and
19:19
you can do that by down
19:22
the app called crush picks so crush
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picks you want to make sure you always
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use this app because what it’s gonna do
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is it’s gonna shrink all of the file
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sizes of all your photos which is gonna
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make your page load faster which is also
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another ranking factor inside of Google
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as well and another thing to keep your
19:45
site speed faster is make sure you don’t
19:47
use like 50 different apps because the
19:49
more apps you have the slower your load
19:51
speed is going to be and then one way
19:54
you can test your loading speed to make
19:56
sure you it’s good is you can go to page
19:58
speed test and we can go to PageSpeed
20:04
insights
20:04
Google developers and you can literally
20:06
just paste your website in here so if I
20:12
run ahead and open this up and paste it
20:17
in here I’m pretty sure the password is
20:20
still up there though so it might
20:22
analyze the password locked page but
20:27
that doesn’t really matter because I
20:28
just wanted it yeah it did analyze the
20:30
password page but I just wanted to show
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you what this would look like anyway so
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it gives you a page speed for mobile and
20:36
then a page speed for desktop and
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obviously you want it to be in the green
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if it’s in the red then you know that’s
20:42
pretty bad if it’s above at least 70
20:45
then it’s not too bad so you at least
20:47
want to shoot for above 70 but you
20:50
definitely want to try and shoot for
20:52
above 90 if possible so with that said
20:54
guys that’s going to be it for this
20:56
video on Shopify SEO I hope you found
20:59
that helpful if you have any questions
21:01
about Shopify SEO go ahead and leave it
21:04
in the comments down below and if you
21:07
like training like this and you’re
21:08
interested in more advanced training
21:11
then feel free to check out my paid
21:14
economy shop shipping course down in the
21:16
link in the description down below and
21:18
with that said subscribe to the channel
21:20
for more content and I will see you guys
21:21
in the next one

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