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Shopify SEO Optimization Tutorial For Beginners | Step By Step FREE TRAFFIC

SEO - Search Engine Optimization

In this shopify seo optimization tutorial for beginners, I walk you through step by step the best practices for doing shopify seo on your store to generate free traffic and sales. I explain what exactly shopify seo optimization is, in a beginner friendly manner, and then show you step by step how exactly to execute this within your own stores.

I’ll show you how to..
– Conduct Keyword Research
– Optimize your product titles and descriptions
– Optimize your image alt tags
– Check Your Page loading speed

Transcript

0:03
casualty Commerce and in this video I’m
0:05
going to be showing you how exactly you
0:07
can utilize search engine optimization
0:10
and/or SEO inside of your Shopify store
0:13
to generate additional traffic and
0:15
additional sales so in this video I’m
0:18
going to be covering exactly what SEO is
0:20
and then I’m going to show you how to
0:22
implement it inside of your store so
0:25
first off let’s just go ahead and cover
0:27
what the heck is SEO so SEO stands for
0:31
search engine optimization and what that
0:34
means is that SEO determines where your
0:37
web page is the web pages on your
0:39
website predominantly your product pages
0:41
are going to show up in Google’s search
0:44
results now SEO also works and other
0:46
search engines such as Bing but Google
0:49
is the most predominant search engine so
0:51
that’s the one we’re going to be
0:52
covering in this video so SEO is
0:56
definitely something that’s overlooked
0:58
but it shouldn’t be because it’s
0:59
essentially a free and a passive traffic
1:03
source so if you have a product that
1:07
ranks high for a search term let’s use
1:10
the example of skin vacuum then people
1:13
searching for that term are going to
1:15
click over to your website and then
1:16
possibly purchase the product and then
1:18
this sale will have came with no
1:21
out-of-pocket expense on your part so
1:23
SEO traffic is also passive meaning that
1:27
people will always be searching for
1:28
things on Google and clicking over to
1:30
websites whether you’re actively doing
1:32
anything or not so if you have a website
1:35
a product page that’s showing up for
1:37
these search terms once it’s there high
1:40
in the search results you’re gonna be
1:43
getting traffic you know day and night
1:45
24/7 and sales no matter what you’re
1:48
doing once the ranking is there however
1:51
the caveat is is obviously websites
1:54
aren’t just gonna rank themselves you
1:56
know you’re not just going to put a
1:57
store and then our products rank
1:59
so sometimes ranking for competitive
2:03
search terms can call some money up
2:05
front but a lot of times you can start
2:07
generating SEO traffic just from free
2:10
tactics which I’m
2:11
to show you in this video so SEO can
2:14
essentially be broken down into three
2:16
parts so the first stage is keyword
2:19
research so in this stage of SEO you’re
2:23
essentially just determining which
2:25
keywords are the best ones to target for
2:26
your specific product so you can look at
2:30
how much a specific keyword is being
2:32
searched every month and then you can
2:33
also see how competitive that keyboard
2:35
is and then you can determine which ones
2:37
you want to optimize your products for
2:39
and I’m gonna show you exactly how to do
2:41
that in a second and I’m going to show
2:42
you a tool that I use that helps me with
2:44
that as well
2:45
and the next step is on-page SEO so this
2:50
is where we optimize our product page
2:52
and our product photos and and we do
2:56
this in a way to where Google’s going to
2:58
know exactly what our page is about and
3:00
then what terms to get ahead and show
3:02
our webpage for and the third step of
3:07
SEO is off page so off page SEO consists
3:10
primarily of something called backlinks
3:12
so backlinks are just links from other
3:15
websites that point towards your site
3:17
these links create trust in Google’s
3:19
eyes and help push your products up
3:21
higher in the search results now with
3:23
that said in this video we’re going to
3:25
be sticking to covering the first two
3:27
steps a keyword research and on-page SEO
3:29
as just doing these alone can start to
3:32
generate you some SEO traffic if you do
3:34
it properly so that said now we’re gonna
3:37
go ahead and jump over to Google Chrome
3:39
and take a look at a couple of examples
3:47
all right so we’re inside of a demo
3:50
store here and I’m going to be
3:52
essentially doing some demo SEO on this
3:55
product right here so I’m gonna open it
3:56
up and then I’m gonna head over to
3:58
Google real quick so the first thing we
4:01
need to do is keyword research so in
4:04
order to do this we need to be using
4:07
Google Chrome and you need to type in
4:09
keywords everywhere and you need to get
4:12
this Chrome extension right here because
4:15
it’s gonna give you these details that
4:17
are showing up right here and it’s going
4:19
to give you these details out here as
4:21
well so just search keywords everywhere
4:23
and go ahead and go to the Chrome Web
4:25
Store and install it and then once you
4:28
have it you’re going to see all these
4:29
details that I do and this is going to
4:32
help us with keyword research so in this
4:36
example we’re going to be trying to SEO
4:39
optimize this skin vacuumed product here
4:42
this has been a pretty trending product
4:45
for the last six months so probably a
4:46
good example it’s gonna have some
4:47
searches so the first thing you need to
4:50
do is just search what your product is
4:52
on Google just to get an idea of how
4:54
much volume it has so this is a skin
4:56
packing so I’ll just type in skin vacuum
5:02
and we’ll go ahead and see the details
5:04
so we can see that the keyword skin back
5:07
in gets searched 5400 times per month
5:10
and when it comes to keywords you
5:12
normally just want to at least find
5:15
keywords that have over 1,000 searches
5:17
per month and one rule of thumb is
5:20
normally the more volume that a search
5:24
term has the more competitive it will be
5:27
so in Google not all search terms are
5:30
you know created equal so certain search
5:33
terms are going to be a lot harder to
5:35
rank for than others so let’s go ahead
5:40
and take these take a look at these
5:41
search results just to show you so
5:43
obviously in any search result the first
5:45
thing that shows up is the shopping ads
5:47
if it’s a physical product so SEO isn’t
5:50
going to get us in here and we can see
5:52
we have some videos here and then this
5:54
is the first organic listing so this
5:58
Amazon listing right here ranked
6:00
number one for skin vacuum and then this
6:03
site ranks number two for skin vacuum so
6:05
our goal was to optimize our products to
6:07
have them rank ideally in the top five
6:10
or at least somewhere on page one for
6:13
the search term and then obviously these
6:15
stores down here their ads you can see
6:18
it says ads so these are here buy these
6:22
are Google search ads so people are
6:24
paying to be here so you can tell that
6:27
these other sites are here via SEO so
6:31
what we can do is obviously what we want
6:34
to optimize our product page based
6:38
around our main keyword but we also want
6:41
to see if there’s other keywords we can
6:42
optimize for as well so this is where we
6:45
can scroll down here and we can look at
6:47
related keywords and people also search
6:49
for so we can see that just by looking
6:54
at a couple of these right here that
6:56
there’s a couple different synonyms for
6:59
skin vacuum so there’s skin vacuum but
7:02
then it’s also called a blackhead vacuum
7:05
and it’s been called a pore vacuum as
7:08
well so what you want to do is bring up
7:10
a notepad really quickly and take note
7:13
of the other related keywords that are
7:15
being searched for so if our main want
7:17
to skin vacuum you can see it’s also
7:20
been called pore vacuum and it’s been
7:23
called blackhead vacuum and then there’s
7:28
other types of modifiers in here as well
7:30
so you can see that there’s a trend here
7:32
where it’s best blackhead vacuum and
7:34
then best the poor vacuum and another
7:37
rule of thumb to keep in mind is the
7:40
longer the keyword the easier it will be
7:45
to rank so if a keyword or a search term
7:48
is six words long that’s going to be a
7:52
lot easier to rank for than one that’s
7:55
just two words like this one but
7:58
obviously the caveat with that is the
8:01
longer keywords are going to have a lot
8:04
less searches per month so there’s about
8:07
you know the harder keywords will have
8:09
more searches the easier keywords that
8:12
are long
8:12
more specific will have less searches so
8:15
we want to go ahead and just optimize
8:17
for as many of them as possible so we
8:20
can go through here and find different
8:23
search terms like this so we can we’ve
8:26
already found a couple of related ones
8:28
here and we see the word best shows up a
8:31
lot so I would want to put this in
8:33
quotations here because I’d like to put
8:35
this somewhere in our product page
8:39
because obviously best has been showing
8:41
up a lot here so we want to look for
8:44
other modifiers that show up
8:46
consistently like that so we would just
8:49
kind of go ahead and scan through here
8:51
face poor cleaner this one doesn’t
8:53
really get searched a lot so I wouldn’t
8:55
really want to go ahead and mess with
8:58
that I would look at mainly the ones
8:59
that have a lot of search volume so now
9:04
I’m gonna go ahead and show you how we
9:06
can go ahead and optimize for specific
9:09
keywords now you can spend longer on
9:12
keyword research by doing different
9:14
things like taking some of these top
9:17
keywords here and then typing them in up
9:19
here so we could go best black vacuum
9:22
and we can go ahead and now we can see
9:28
we have different related keywords and
9:31
we have different people also searched
9:33
for so now we have different keywords
9:35
here so now instead of blackhead vacuum
9:38
another one has blackhead remover
9:42
so you can see that that is another
9:44
potential keyword that I you can
9:47
optimize for and yeah so essentially you
9:51
can just keep typing in different
9:52
keywords up here and then the keywords
9:55
down here the recommendations will
9:56
change as well
9:57
you can throw them in a notepad and then
9:59
we can go ahead and optimize our product
10:01
page over here so what I’m gonna do now
10:03
is show you how to optimize the product
10:06
page itself now the first thing we want
10:09
to do is obviously optimize the product
10:11
page for our main keywords but then we
10:14
want to throw in the modifiers as well
10:18
so there’s a couple of sections that
10:21
you’re going to optimize your product
10:24
page for SEO there’s the title there is
10:28
the description and there is your photos
10:31
and then we have the meta title and the
10:34
meta description so the cool thing about
10:37
Shopify’s of lets us edit our meta
10:41
information separate from our regular
10:44
titles so you can see in this case I
10:47
kind of have a branded product name here
10:50
so I don’t really want to stuff a lot of
10:52
keywords in this title because I want
10:55
the product title to look clean and
10:56
smooth but down and this title I could
10:59
go ahead and stuff a lot of keywords so
11:02
we’ll get back down here in a second so
11:04
the first thing I’m gonna do is always
11:07
ensure that your main keyword is in this
11:09
title up here so my main keyword a skin
11:12
vacuum so it’s already in this title up
11:15
here so the next thing you want to do is
11:18
you want to sprinkle your keywords in
11:23
with the description that you have so
11:26
once you’ve written your description you
11:28
can kind of go through and just find
11:33
creative ways to go ahead and put in
11:37
your keywords so like for example we can
11:40
see that I’ve have the word skin vacuum
11:45
a couple of times skin vacuum skin
11:48
vacuum
11:50
but if we reference our notes here we
11:54
can see that poor vacuum and blackhead
11:57
vacuum were also different keywords so
11:59
what I could do is go through here and
12:01
change the word skin to poor so that way
12:05
now poor vacuum is also in my product
12:08
description so Google will be able to
12:09
see that and I could find another time
12:13
that it says that I don’t know how many
12:14
times I put that in here
12:16
but you could find another area where
12:20
it’s a skin and then you can go ahead
12:22
and put blackhead in this case so
12:25
essentially all you’re trying to do is
12:27
sprinkle your keywords in the
12:31
description maybe three to four times
12:34
like you don’t want to just sit here and
12:36
do something like this like people used
12:39
to do on YouTube videos a while ago like
12:42
you don’t want to do this like one this
12:46
looks absolutely and two it’s
12:49
not gonna work and if you over optimized
12:52
for certain keywords Google will
12:53
actually penalize you for it so that’s
12:56
why you want to sprinkle keywords in but
12:58
you don’t want to make it unnatural so
13:01
so obviously look for ways to sprinkle
13:04
in these keywords here but then the next
13:07
thing you can do is try and sprinkle in
13:09
your modifiers as well so you could look
13:13
for ways to put the word best somewhere
13:17
around in this description here so for
13:22
example one thing I could do to add a
13:23
modifier in along with one of these main
13:27
keywords is you can see this sentence
13:29
right here enter they act near the skin
13:31
vacuum the solution it’s searching for I
13:33
could put in one thing so right here
13:38
I’ll put the ad in here at skin vacuum
13:40
the best blackhead remover on the market
13:49
instead of using the solution you’ve
13:53
been searching for it’s a similar
13:55
sentence but now I have went ahead and
13:58
added not only another keyword with
14:00
blackhead remover but I’ve also added
14:02
the word best and as well and I haven’t
14:05
ruined the fluidity of my product
14:08
description so that’s one thing you want
14:09
to keep in mind you want to keep the
14:11
product description you know clean and
14:13
fluid you don’t want it to sound stupid
14:15
so you know it’s kind of like more of an
14:20
art than a science I guess you could say
14:22
because you’re kind of each situations
14:24
gonna be unique you’re going to want to
14:26
just try and like I said sprinkle your
14:28
keywords throughout the entire product
14:32
description now with that said now we
14:36
can move on to images here so what we
14:40
can do with images a week is we can
14:42
click on the all icon right here to edit
14:44
the alt text and then what the alt text
14:47
does is that essentially tells do what
14:51
this image actually is so we can put
14:55
some of our keywords in here so this
14:57
image is obviously a skin vacuum so I
14:59
can put skin vacuum in here then click
15:02
done and now all three of our images are
15:07
of the same product so instead of
15:10
putting skin back in three times I’m
15:11
gonna utilize each different variant of
15:15
our product keyword so on this one I
15:19
could put pore back in and then on this
15:24
third photo here I could go ahead and
15:28
put blackhead remover
15:36
and that’s how you go ahead and optimize
15:41
your image alt text for SEO so you just
15:44
want to go ahead and put your keywords
15:45
inside of the alt text but you know you
15:50
want the alt text to actually describe
15:52
what’s you know in the photo but most of
15:55
the time the photo is just gonna be of
15:57
your product so the keywords just gonna
15:59
be you know what the product is anyway
16:01
so it’s fine so now we can scroll down
16:05
here and we’re gonna edit the last thing
16:07
on the page which is the search engine
16:12
listening preview now this is what shows
16:15
up right here so the cool thing is is we
16:20
can go ahead and customize this to make
16:22
it say whatever we want so you can see
16:26
that I like this clean title on the
16:29
product page but for the SEO title
16:33
I want to utilize all the characters as
16:35
possible so you can see we have 70
16:37
characters here and 320 here and I’m
16:39
gonna utilize as many as I can so for
16:43
the page title what I would like to do
16:46
is go ahead and put a couple more of
16:49
these main keywords in here so we could
16:54
put the acting hero skin vacuum and then
16:56
I’m gonna put one of these bars here and
16:58
then put in the best blackhead remover
17:09
on the market so that’s one way that I
17:13
have went ahead and utilized three
17:15
keywords on one title and you can get
17:21
creative with this as well obviously you
17:23
want it to look good and you want it to
17:26
you know make sense but you also want to
17:28
try and fake key words in here as well
17:29
because your title is the most important
17:31
place to have the key word so you want
17:34
to make sure your main like your top two
17:35
key words are in here so as far as the
17:38
Meta Description goes by default it’s
17:41
going to autofill from the top of your
17:43
regular description which is fine for up
17:45
there but four down here this is just
17:47
random stuff so we want to get rid of it
17:49
and we want to type a description that
17:51
is very keyword stuffed but you know you
17:57
want it to make sense so we would take a
17:59
look at our keyboard notepad again and
18:01
then we would try and write a
18:02
description of our product that includes
18:04
a lot of our keywords so we could just
18:11
go ahead and you know start typing
18:13
something like our blackhead remover is
18:21
the best skin vacuum on the market that
18:28
keeps your pores clean day and night and
18:33
you can see literally in one sentence I
18:36
went ahead and used all of the main
18:37
keywords in one sentence so that’s kind
18:40
of what you want to try and do with the
18:43
Meta Description here and then you would
18:46
go ahead and type like a couple more
18:49
sentences because like I said you want
18:50
to go ahead and utilize all 320
18:53
characters but I don’t want this video
18:55
to go on too long so I’m not gonna sit
18:57
here and think of like three more
18:59
sentences and keep you guys waiting with
19:01
the video so with that said that’s all
19:04
you have to do to go ahead and optimize
19:07
the product page itself
19:08
anyways click Save and one other thing
19:12
you can do to improve your SEO and this
19:14
is kind of just a bonus tip is that make
19:16
sure your page loading speed is fast and
19:19
you can do that by down
19:22
the app called crush picks so crush
19:26
picks you want to make sure you always
19:29
use this app because what it’s gonna do
19:30
is it’s gonna shrink all of the file
19:34
sizes of all your photos which is gonna
19:36
make your page load faster which is also
19:39
another ranking factor inside of Google
19:41
as well and another thing to keep your
19:45
site speed faster is make sure you don’t
19:47
use like 50 different apps because the
19:49
more apps you have the slower your load
19:51
speed is going to be and then one way
19:54
you can test your loading speed to make
19:56
sure you it’s good is you can go to page
19:58
speed test and we can go to PageSpeed
20:04
insights
20:04
Google developers and you can literally
20:06
just paste your website in here so if I
20:12
run ahead and open this up and paste it
20:17
in here I’m pretty sure the password is
20:20
still up there though so it might
20:22
analyze the password locked page but
20:27
that doesn’t really matter because I
20:28
just wanted it yeah it did analyze the
20:30
password page but I just wanted to show
20:32
you what this would look like anyway so
20:33
it gives you a page speed for mobile and
20:36
then a page speed for desktop and
20:38
obviously you want it to be in the green
20:39
if it’s in the red then you know that’s
20:42
pretty bad if it’s above at least 70
20:45
then it’s not too bad so you at least
20:47
want to shoot for above 70 but you
20:50
definitely want to try and shoot for
20:52
above 90 if possible so with that said
20:54
guys that’s going to be it for this
20:56
video on Shopify SEO I hope you found
20:59
that helpful if you have any questions
21:01
about Shopify SEO go ahead and leave it
21:04
in the comments down below and if you
21:07
like training like this and you’re
21:08
interested in more advanced training
21:11
then feel free to check out my paid
21:14
economy shop shipping course down in the
21:16
link in the description down below and
21:18
with that said subscribe to the channel
21:20
for more content and I will see you guys
21:21
in the next one

Optimized Webmedia Marketing is the best SEO Vancouver company and the best Vancouver SEO company. We offer top-notch search engine optimization (SEO) solutions to companies of all sizes. To learn how we can help optimize your website to attract more visitors, book a free consultation.

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