A Trusted Source of Data-Driven Insights

Market Research & Intelligence

We empower our clients to achieve success through making intelligent data-driven decisions.

Optimized Webmedia provides full-service market research and advisory consulting services, powered by our sister company, MarketData Force. Our domain-specific teams of research experts continuously track markets, providing our clients the competitive edge through high-quality market intelligence.

Tools to make smarter, faster decisions. From benchmarks to frameworks to rankings, we provide the practical solutions you need to transform your mission-critical priorities into measurable business results.

Research Methodology

The reports and consulting services by Optimized Webmedia’s Market Research divsision meet the highest standards of quality because each of our products goes through a rigorous and systematic Research Methodology. This methodology has been shown to consistently produce accurate, reliable, and relevant assessments of both present and future markets.

Our clients use the insights and forecasts from our reports and services in the following ways:

Gauging timing and size of research and development activities
Helping production departments plan to gear up or gear down to meet demand
Assessing how quickly to increase or decrease sales force activities
Aiding in allocating management attention
Creating strategies for new product development
Supporting investment decisions
Aiding in the business planning process
Serving as a credible, independent check on company internal forecasts
Supporting acquisition strategies
Assisting in allocating marketing investments
Supporting company financial and cash flow planning

Market Reports - Market Research Process

1. Project Initiation & Team Selection

The research objectives and project scope are defined in detail at this stage, together with a team of senior and support analysts, research managers, market consultants, account managers, partners, industry advisors, and key customers.

2. Data Collection & Secondary Research

The procedural, brand level and relational databases are developed. Once the organizational framework is complete, secondary research (data collected from all sources) commences.

3. Interviews & Questionnaire Design

Interviews with industry insiders represent the single most reliable way to obtain accurate data about market conditions, trends, strengths, weaknesses, opportunities, and threats.

4. Primary Research

Insights from participants are used to modify market models, financial models, cross-verify secondary research and competitor insights. Interview results are then corroborated with estates obtained from secondary research, including procedural study and brand analysis.

5. Research Analysis

Following the completion of the primary research, the collected information is synthesized into an accurate view of the market. Base-year market benchmarking is created in order to establish a strong foundation for future analysis and forecasts.

6. Market Forecast & Analysis

A proprietary method is used to combine statistical data with opinions of industry experts and end-users to forecast future market values. This combines information on market trends, maturity indicators, changes in regulatory policies, and other qualitative data to ensure that the forecast accurately reflects all the key factors affecting the market.

7. Strategic Opportunity Identification

By tracking and analyzing the changes in competitors’ market shares, the effectiveness of successful market strategies is evaluated and strategic recommendations how. to succeed in the future are made.

8. Final Review & Market Release

Following a built-in philosophy of quality control, each analyst team together with publication counterparts follow a process of rigorous cross-verification and comparison to verify and refine the final draft of each report to strengthen the data and results.

9. Customer Feedback & Monitoring

All of our clients are encouraged and contacted to provide feedback, while free clarification and elucidation of any issues are the most willingly offered. Our research publications are considered to be dynamic market databases. By constantly monitoring the markets in which research is based, and enduring market relationship is fostered.

Our Clients

We provide insights to enterprises across continents. Our goal is to deliver highly precise data and actionable insights. We deliver actionable, objective insight to executives and their teams.

Industry Market Research Reports

Gain a deeper understanding of global markets. In each report we break down and analyze the market by segments, understand the prevailing dynamics and study the companies operating in these spaces, to finally arrive at solutions that help you have the competitive advantage.

A full list of Market Research Reports can be found on the MarketData Force website.

Custom Research

Rich Visual Content

Our Visual Content team provides a new way to discover business opportunities and learn about market trends.

OUR AWARDS

We have been working with Optimized Webmedia Marketing since our company was young. They handled all our web related promotions and designs since day one. With their help and support, we were able to boost our clientele super fast and become one of the top companies in lower mainland. Their knowledge of digital marketing is next to none and we highly recommend their service to all business owners!