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Optimized Webmedia (Google Partner)
Optimized Webmedia is proud to have successfully renewed our annual Google Ads Certification, a professional accreditation offered by Google to demonstrate our expertise in Google PPC Advertising.
We’ve renewed our Google Ads Search Certification as well as our Google Ads Display Certification. This enables us to maintain our good standing as a Google Ads Partner.
What is the Google Ads Certification?
Google Ads certifications are professional accreditations that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
A Google Ads certification allows you to demonstrate that Google recognizes you as an expert in online advertising. You can access Google Ads certifications on the Skillshop Google Ads Certification page
Assessment passing scores and time limits
You will need to have a score of 80% or greater on the certification assessment. You will have 75 minutes to take an assessment. If you don’t pass an assessment, you can retake it one day later.
There’s a timer that will start to count down when you begin the assessment. You won’t be able to pause the timer once it starts. If you leave the assessment, for example, if you close your browser or your computer shuts down, the timer will immediately expire. You’ll have to wait one day to take the assessment again.
How to stay Google Ads Certified?
Your Google Ads certification will remain valid until the product area certification expires (one year). You’ll need to retake and pass the certification assessment in the respective product area to renew your certification.
Guidelines for communicating your certification status
Your Google Ads certification demonstrates that you’re a certified online advertising professional. Here’s what you can say to current and prospective clients about this recognition:
Your Google Ads certification recognizes that you’re a certified online advertising professional.
You received this accreditation after successfully passing the Google Ads certification assessment administered by Skillshop.
What is the Google Ads Search Certification?
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives.
By earning the Google Ads Search Certification, Google recognizes your ability to:
- Translate a vision for online marketing into a coherent digital marketing strategy
- Develop a Google Search strategy with wider company marketing plans
- Generate a plan to increase leads, sales or web traffic using Google Search
- Ensure your Search marketing plan is aligned with your digital marketing budget
What is the Google Ads Display Certification?
Demonstrate your ability to manage and optimize Google Ads Display campaigns. By earning the Google Ads Display Certification, Google recognizes your ability to:
- Create a New Google Display Campaign
- Set Up a Display Campaign Bidding Strategy
- Set Up Display Ad Formats To Meet Your Goals
- Set Up Google Display Ads Audiences
- Explore the Value of Discovery Ads
- Set Up A Discovery Campaign
- Build Inspirational Discovery Ads
- Measure the performance of your Google Display ads campaign
- Take Steps to Measure Display’s Full Value
What are the Benefits of Becoming Google Ads Certified?
- Demonstrate your expertise. Show current and prospective clients that you’re a certified online advertising professional with a personalized certificate that you can print.
- Help your company become a Google Partner or Premier Partner in the Google Partners program. Learn more about the requirements
What is a Google Ads Partner?
Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. As a Google Partner, your company will get access to a wider range of benefits, including the ability to showcase the Google Partners badge on your website and marketing materials.
Google Partners certifications requirement
Certifications are one of the 3 requirement categories to be a Partner or Premier Partner. The following certifications count toward the certifications requirement:
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping ads
- Google Ads Apps
You can access these certifications in the Skillshop Google Ads Certifications page.
What are the Benefits of Becoming a Google Ads Partner?
By joining the Google Partners program, you get access to the training, support, and resources to set your clients up to succeed and help your company grow and stand out in the industry.
Become a partner by signing up with your company’s Google Ads manager account.
The difference between Google Ads certifications and the Google Partner badge
- Individuals can earn Google Ads certifications. As a certified professional, you can demonstrate your achievement with a personalized certificate issued by Google.
- Companies can become a Google Partner or Premier Partner through the Google Partners program. A company that meets the requirements to become a Google Partner will be allowed to promote itself as a company with Google Partner status. Note that a company doesn’t become a Google Partner simply by joining the program.
How to become a Google Partner
There are 3 requirement categories: Performance, Spend, and Certifications. The Google Partner requirements are checked on a daily basis. The requirement categories and thresholds for each category are described in the table below.
| Performance | The performance requirement helps ensure that you can effectively set up and optimally run Google Ads campaigns to achieve the greatest results for your clients.
Your Google Partners registered Ads manager account needs to have a minimum optimization score of 70% – you’re in control, with the ability to apply or dismiss recommendations based on your assessment and your clients’ goals. |
| Spend | Your Google Partners registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD across managed accounts. |
| Certification | Your Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend of $500 USD or more in 90 days (for example Search, Display, Video, Shopping, or Apps).
Account strategists are employees of your company who manage Google Ads campaigns on behalf of your clients. You can inform us of how many users in your company are account strategists and should be certified based on their day-to-day work by going to the Company details page from your Partners program tab and selecting from the drop-down menu. Learn more about making your certifications count toward the Certifications requirement |
Need Help With Your Google Ads Campaign?
Optimized Webmedia is one of the highly ranked Top Canada PPC Agencies. Successful Google Ads campaigns are a lot of work, but the conversions and growth are worth it. If you don’t have time yourself, get in touch with our team, and we’ll set your ad campaign up for success.
