FAQ: Digital Marketing & AI

Use this page as a Resource and/or Reference for the answers to the most Frequently Asked Questions (FAQ) in the Digital Marketing and AI Space.

Digital Marketing: How to build a digital marketing strategy?

Build buyer personas.
Set goals and objectives.
Audit your existing digital channels.
Conduct a competitor analysis.
Establish a marketing budget.
Decide which digital marketing strategies you want to invest in.
Plan out your strategies.
Monitor and report.

Digital Marketing: What is the best practice for Google Ads?

Install Conversion Tracking.
Conduct a thorough Keyword Research Analysis.
Organize Your Google Ads Account.
Analyze the Competition.
Improve Your Ad Copy.
Optimize Your Landing Pages.
Maintain a Negative Keyword List.
Take Advantage of Ad Assets.
Test Location Targeting and Ad Scheduling.
Utilize Performance Max Campaigns.

Digital Marketing: What are the SEO best practices?

Add your main keyword early on in your content.
Write unique titles, descriptions and content.
Optimize your title tag for SEO.
Create quality content that brings value to your website visitors.
Improve your site’s user experience.
Optimize your site’s loading speed.
Track your Results with the Google Search Console and Google Analytics.
Optimize images for SEO.
Use internal linking.
Obtain quality backlinks.

Digital Marketing: What are the E-commerce marketing strategies that will help you reach your goals?

Optimize the following channels:

Search Engine Optimization (SEO).
Content Marketing.
Email Marketing.
Social Media Marketing.
Paid Advertising.
Influencer Marketing.
Conversion Rate. Optimization (CRO).
Customer Service and Support.

Digital Marketing: What is the best practice for using social media?

Focus on post quality over quantity. People follow social media accounts that they trust will provide content that is reliable and relevant to them. Although it is important to post actively and regularly, make sure your content is engaging and relates to your audience community.

AI: What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) focuses on optimizing content to appear in AI-generated responses and answers from platforms like ChatGPT, Google AI Overviews, and Claude. GEO (Generative Engine Optimization) optimizes for broader AI content generation and ensures accurate brand representation across generative AI platforms.

AI: How do AI search engines differ from traditional search engines?

Traditional search engines like Google display lists of web pages. AI search engines like ChatGPT, Perplexity, and Google AI Overviews provide direct answers using artificial intelligence to understand context and generate conversational responses. This requires different optimization strategies focused on semantic content and natural language.

AI: Which AI platforms should my business optimize for?

The most important AI platforms for 2025 include Google AI Overviews, ChatGPT, Claude AI, Perplexity, Microsoft Copilot, and emerging platforms like DeepSeek. We recommend a comprehensive approach that optimizes for multiple platforms while focusing on platforms most relevant to your target audience.

AI: Does AI optimization replace traditional SEO?

No, AI optimization complements traditional SEO. While search behavior is evolving, traditional search engines remain important. The most effective strategy combines proven SEO techniques with new AI optimization methods to maximize visibility across all search platforms.

AI: How quickly can I see results from AEO and GEO optimization?

AI optimization results can vary, but many clients see initial improvements within 4-8 weeks. Significant results typically appear within 3-6 months as AI platforms recognize and begin citing your optimized content. The timeline depends on content quality, competition, and implementation consistency.

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